Equiline
Equiline is an Italian equestrian brand, founded in 1989, that designs and sells rider apparel, safety equipment, horse gear, and saddlery direct-to-consumer through its equiline.it e-commerce platform and physical retail stores, serving amateur and professional equestrians across Italy and international markets.
- Company typePrivate
- Founded1989
- HeadquartersTrebaseleghe, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Equiline does
Equiline S.r.l. is an Italian equestrian brand founded in 1989 and headquartered in the Trebaseleghe area of Padova, Italy. The company designs, manufactures, and sells a comprehensive portfolio of equestrian products organized into four merchandising pillars: rider apparel (women's, men's, and junior competition clothing plus the Core Collection and The Pink Edit), safety equipment (Xanto helmets, an airbag vest system, and the Xcudo back protector), horse equipment (saddle pads, rugs, halters, ear nets, bandages, and stable accessories), and saddlery (saddles, bridles, girths, straps, and customizable X-CEL and Lorenzini stirrups). Differentiation rests on proprietary safety technologies, Italian craftsmanship, partnerships with technical textile providers such as Schoeller, and signature aesthetic elements like Crystal Fabric embellishments and BX-Tech lightweight materials.
The business operates a direct-to-consumer go-to-market through its own e-commerce platform, equiline.it, which is built on a Cosmobile Hyvä stack and offers geolocation-based storefronts for multiple shipping countries. Physical retail sales are supported through a store locator network, and brand reach is amplified through social media channels (Facebook, Instagram, Pinterest, YouTube, TikTok), an ambassador program featuring equestrian athletes, an editorial blog, and email marketing. Pricing spans roughly €15 for accessories to €392 for premium competition jackets, with seasonal promotions and an Eqode sub-brand operating at -50% to capture lower price points.
Equiline is structured as a private Italian unipersonale limited liability company with a stated share capital of €103,291.38 and 11-50 employees. The company is led by founders Renato Marchetto and Paolo Marchetto and shows no public listing, external venture or private equity investment, or disclosed M&A activity. Ownership commentary indicates founder or family control. The customer base is decentralized, serving amateur and professional riders across Italy and international markets with no enterprise anchor accounts.
Equiline firmographics
Firmographics- Name
- Equiline
- Legal name
- Equiline S.r.l.
- Website
- https://equiline.it
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equiline is an Italian equestrian brand, founded in 1989, that designs and sells rider apparel, safety equipment, horse gear, and saddlery direct-to-consumer through its equiline.it e-commerce platform and physical retail stores, serving amateur and professional equestrians across Italy and international markets.
- Ownership category
- akta.pro rank
Equiline industry classification
Industry- Product category
- Equestrian Apparel and Equipment
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
Keywords
Where Equiline is headquartered
LocationHeadquarters
- HQ city
- Trebaseleghe
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Equiline business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- E-commerce Sales: Direct-to-consumer sales of equestrian apparel and equipment through the equiline.it e-commerce platform, selling directly to riders across multiple product categories including clothing, safety equipment, horse accessories, and saddlery.
- Physical Retail Sales: In-store sales through company-owned retail locations identified via the store locator feature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for equestrian apparel and equipment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Equiline product offering
Product offeringCore offering
Equiline designs, manufactures, and sells equestrian apparel and equipment for both riders and horses. The product range spans women's, men's, and junior competition clothing (riding pants, competition jackets, show coats, shirts), safety equipment (Xanto helmets, airbag systems, Xcudo back protectors), horse care products (saddle pads, rugs, halters, ear nets, bandages), and saddlery components (saddles, bridles, stirrups, girths, straps). The company sells directly to consumers through its own e-commerce platform and physical retail stores.
Product overview
Equiline is an Italian equestrian equipment company offering a comprehensive portfolio of riding apparel and horse care products. The product range encompasses four main pillars: (1) Rider clothing for women, men, and children including competition wear (riding pants/leggings, show coats/frac, competition jackets, shirts/polos), outerwear, and accessories; (2) Safety equipment featuring Xanto helmets, Airbag systems, and Xcudo back protectors; (3) Horse equipment including saddle pads, ear nets, horse rugs, halters, bandages, and stable accessories; and (4) Saddlery components such as saddles, bridles (testiere), leather halters, girths (sottopancia), stirrups (X-CEL and Lorenzini), and straps. Sub-brands include Eqode for exclusive discounted products and The Pink Edit for special collections. The Core Collection represents foundational items while seasonal collections like SS26 offer contemporary and glamour style lines.
Differentiator
Problem solved
Functional benefit
Brands
- Xanto: Safety helmets brand
- Eqode
- Core Collection
- The Pink Edit
- X-CEL
- Xcudo
Products and services
- Women's Competition Apparel Full range of women's equestrian competition wear including riding pants/leggings with full grip and knee grip options, competition jackets, show coats (frac), competition shirts and polo shirts, outerwear, sweatshirts, softshell garments, and accessories, offered in Glamour and Contemporary style lines.
- Men's Competition Apparel Complete line of men's equestrian competition apparel featuring riding pants, competition jackets, show coats, shirts, polo shirts, outerwear, sweatshirts, softshell, and accessories.
- Junior Apparel Equestrian clothing designed for children and young riders including pants, jackets, competition shirts, and accessories, with age-appropriate sizing for active young riders.
- Xanto Safety Helmets Protective headgear for equestrian sports offered under Equiline's Safety category, with associated helmet accessories.
- Equestrian Airbag System Proprietary airbag vest technology for rider protection during equestrian activities, available in multiple models.
- Xcudo Back Protector Proprietary spinal protection product (Paraschiena) for equestrian safety, providing back protection during riding activities.
- Saddles Equestrian saddles as core products in the saddlery category, including the Challenge Re-Edition line offered in brown (marrone) and black (nero) color options.
- X-CEL Stirrups Proprietary premium stirrups offered by Equiline with customization options for personalization and equestrian performance.
- Lorenzini Stirrups Equestrian stirrups available under Equiline's saddlery collection.
- Bridles (Testiere) Bridle headpieces for horses, part of the saddlery collection.
- Leather Halters (Capezze in cuoio) Leather halters for horses, offered as part of the saddlery category.
- Girths (Sottopancia) Girths for securing saddles to horses, including anatomic leather studguard girth models.
- Leather Straps (Staffili) Leather straps used for various saddlery applications.
- Horse Equipment Wide range of horse care and equipment products including ear nets, saddle pads (sottosella), horse rugs (coperte), halters and lead ropes (capezze), bandages and leg protection, and stable accessories.
- Pony Equipment Specialized equipment and apparel sized for ponies, including pony-specific saddle pads and accessories.
Companies that use Equiline
Customer profileSegments3 records
Ideal customer profiles3 records
Equiline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Equiline partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Equiline competitors and assessment
Company assessmentDirect peers
- Pikeur: German manufacturer of equestrian competition apparel and breeches with a long heritage. Competes directly with Equiline in riding pants, competition jackets, and outerwear across European markets.
- GPA (Helmets): Italian-made equestrian helmet brand. Closely comparable to Equiline's Xanto line in safety helmet design, customisation, and competition-rider sponsorship strategy.
- Animo: Italian equestrian apparel brand offering competition wear, technical riding pants, and accessories. Mirrors Equiline's positioning in European equestrian competition apparel with overlapping rider (women/men/junior) categories.
- Samshield: French premium equestrian helmet maker. Direct competitor to Equiline's Xanto helmet sub-brand in the rider-safety/performance helmet segment, with strong sponsored-rider presence.
- Kingsland: Norwegian-origin equestrian apparel and equipment brand with broad international distribution. Directly comparable rider-and-horse product portfolio with similar premium price-point positioning.
- Parlanti: Italian equestrian boot and leather-goods specialist. Overlaps with Equiline's saddlery and rider-accessory offerings, particularly leather products where Italian craftsmanship is a shared value cue.
- Cavalleria Toscana: Italian luxury equestrian apparel and equipment brand headquartered in Tuscany. Directly comparable to Equiline as a fellow Italian-made, premium-positioned rider + horse apparel competitor with strong competition-focused product ranges.
- Tucci: Italian-made equestrian and sport-luxury apparel and helmet brand. Overlaps with Equiline in competition helmets and lifestyle riding apparel at the premium tier.
- Veredus: Italian horse-equipment brand specialising in protective boots, tendon guards, and equestrian accessories. Directly comparable to Equiline's horse-equipment pillar (bandages, leg protection, rugs).
Emerging players
- Kerrits: US-based equestrian apparel brand focused on riding tights and technical breeches. Comparable product overlap in technical riding pants/leggings but serves primarily the North American market rather than Equiline's European base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Equiline social profiles
Digital presenceEquiline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equiline leadership team
Management profileNumber of profiles
Profiles2 records
Equiline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equiline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equiline
What does Equiline do?
Equiline designs, manufactures, and sells equestrian apparel and equipment for both riders and horses. The product range spans women's, men's, and junior competition clothing (riding pants, competition jackets, show coats, shirts), safety equipment (Xanto helmets, airbag systems, Xcudo back protectors), horse care products (saddle pads, rugs, halters, ear nets, bandages), and saddlery components (saddles, bridles, stirrups, girths, straps). The company sells directly to consumers through its own e-commerce platform and physical retail stores.
Is Equiline a public or private company?
Equiline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equiline founded?
Equiline was founded in 1989. It employs 11 to 50 people.
Where is Equiline based?
Equiline is headquartered in Trebaseleghe, Italy, in the Europe region.
How does Equiline make money?
Two revenue lines are on record. E-commerce Sales are the primary driver. The others are physical Retail Sales.
Who are Equiline's main competitors?
Direct peers on record are Pikeur, GPA (Helmets), Animo, Samshield, Kingsland, Parlanti, Cavalleria Toscana, Tucci and Veredus. Kerrits is listed as an emerging player.
Does Equiline have an API?
No public API is recorded for Equiline.
What industry is Equiline in?
Equiline's product category is Equestrian Apparel and Equipment. Its primary akta.pro industry code is CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 3159 and its SIC code is 3949.