Roofbase

What Roofbase does

Roofbase Limited is a UK-based independent roofing merchant operating from its registered headquarters in Market Harborough, with 9 branch locations across South West England, the Midlands, and Wales (Ashton Vale, Bristol, Cardiff, Exeter, Gloucester, Leicester, Plymouth, Swansea, and Swindon). Founded in 2016 and employing 51–100 people, the company supplies a broad catalogue of roofing materials organised into pitched roofing, flat roofing, insulation, timber, glazing, solar, liquids, ventilation, tools, and building range categories, sourcing from leading manufacturers including Marley (including the Solartile integrated solar tile system), VELUX, ROCKWOOL, SSQ, Sika, Soprema, Freefoam, Whitesales, Korniche, Hambleside Danelaw, LRS, Restec, Centaur Technologies, SuperFOIL, and EDMA, among others.

The company runs a branch-based trade counter sales model supported by a webshop used for product browsing and inquiry initiation, with pricing quote-based and subject to ongoing supplier price increases. A Roofbase Training Academy delivers product installation, certification, and safety training both in-branch and on customer sites, in collaboration with suppliers and Greenlight Training for Construction Apprenticeships. Specified customer segments are roofing contractors and tradespeople as the primary trade base, housing developers for larger-volume residential projects, and domestic homeowners on DIY or contractor-assisted works.

Revenue is generated through one-time transactional material sales rather than recurring licences or subscriptions, with customers directed to their local branch for current pricing and stock. The company is privately held with no disclosed institutional investors, no parent entity, no subsidiaries, no documented funding rounds or M&A activity, and no global operations, operating exclusively within the United Kingdom. Management signals include a Training Manager (Lesley Hughes, also Vice Chair at the National Roof Training Group) and a Mental Health First Aider (Rachele Garrod) tied to the Lighthouse Charity Beacon programme.

Name

Roofbase

Legal name

Roofbase Limited

Website

https://roofbase.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Roofbase is a UK-based independent roofing merchant operating 9 branches across South West England, the Midlands, and Wales, supplying roofing materials, insulation, timber, glazing, solar, and liquid systems alongside a Training Academy to contractors, developers, and homeowners.

Ownership category

akta.pro rank

Product category

Roofing Materials Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Roofing materials supply
• Roofing merchant services
• Construction materials distribution
• Roofing contractor supplies
• Building products wholesale

Headquarters

HQ city

Market Harborough

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Roofing Materials Sales: Sale of comprehensive range of roofing materials including pitched/flat roofing, insulation, timber, glazing, solar tiles, and accessories to trade professionals and homeowners. Revenue generated through direct branch sales and trade counter transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Roofbase is an independent UK roofing merchant that distributes a comprehensive range of roofing materials — pitched and flat roofing systems, insulation, timber, glazing, solar tiles, roofline products, liquids, ventilation, and accessories — through 9 local branch trade counters and a webshop. The company serves roofing contractors, builders, tradespeople, housebuilders, and homeowners with multi-brand product supply, local delivery, expert technical advice, and the Roofbase Training Academy for installation training. Specification, consultancy, and roof survey services support commercial-scale projects.

Product overview

Roofbase is a UK-based independent roofing merchant operating 9 branches across the South West and Midlands. The company offers an extensive portfolio of roofing materials organized into product categories including Building Range (lead sheet, Freefoam roofline, Lindab), Flat Roofing (single-ply membranes, EPDM, liquid systems, Soprema, Danosa), Glazing (VELUX windows and flat roof windows, Whitesales, Korniche, Mardome, Coxdome rooflights), Insulation (ROCKWOOL, SuperFOIL, Unilin, Actis, TLX, Superglass, IKO, Quantum, InStar), Liquids (LRS RapidRoof, Sika RoofPro, Centaur Technologies, Res-Tec Flexitec), Pitched Roofing (Marley tiles and battens, SSQ and Spanish slate, Hambleside Danelaw, Redland, Swisspearl, European Plastics dry-fix), Solar (Marley Solartile), and Timber products. Beyond product supply, Roofbase provides specification and consultancy services including full condition roof surveys, training programs through the Roofbase Training Academy covering product installation and safety certifications, and technical support for both new build and refurbishment projects. The company serves builders, roofers, contractors, and homeowners from domestic DIY to commercial housing developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Pitched Roofing Materials Concrete and clay roof tiles, natural slate (including SSQ Spanish slate), fibre cement slates, dry-fix products, ventilating ridge systems, and roofing battens from brands such as Marley, Redland, Hambleside Danelaw, Swisspearl, ISS, and European Plastics. Supplied to roofing contractors and developers for pitched roof construction and refurbishment.
• Flat Roofing Systems Single-ply PVC and EPDM membranes, bituminous systems, structural waterproofing, and liquid-applied flat roof solutions from Danosa, Soprema, Sika RoofPro, TRC EPDM, and Poly Elast Rapid-O. Supplied for residential and commercial flat and low-slope roof projects.
• Insulation Products Multifoil insulation, stone wool and glass wool insulation, PIR and tapered insulation boards, breather membranes, and bat-friendly membranes from ROCKWOOL, SuperFOIL, Unilin, Actis, TLX, Superglass, IKO, Quantum, and InStar for thermal and acoustic roof performance.
• Glazing Products Roof windows, flat roof windows, glass rooflights, lanterns, and associated blinds from VELUX, Whitesales, Korniche, Mardome, and Coxdome for residential and commercial daylighting and ventilation.
• Liquid Roofing Systems PMMA, polyurethane, GRP, and SEBS liquid-applied waterproofing systems from LRS (RapidRoof, FastCoat, Elasto-Koat), Sika RoofPro PU, Centaur Technologies (Centech APA, Centech PU), Restec (Flexitec 2020, Flexitec Platinum), KoverTek, and Res-Tec for roofs, walkways, balconies, and car parks.
• Solar Roofing Solutions Integrated solar tile systems such as Marley Solartile that replace traditional roof tiles while generating electricity, supplied alongside a Roofbase Solar Range brochure for residential and new build applications.
• Timber Products Roofing batten, carcassing timber, and OSB boards supplied for roof construction applications.
• Building Range and Roofline Products Rolled lead sheet (Ecobat), PVC-U fascia, soffit, cladding and guttering systems (Freefoam), rainwater and metal building components (Lindab), EPDM-based lead replacement (EP FLEX), and Freeflow gutter systems for traditional and contemporary roof detailing.
• Ventilation Products Tile vents, ridge vents, soffit vents, eaves vents, over-fascia vents, felt support trays, GRP ridge trays (VentRidg), and complete pitched and flat roof ventilation systems from Hambleside Danelaw, European Plastics, Freefoam, and Ulti-Mate.
• Tools and Accessories Professional slate roofing tools including cutters, guillotines, batten lifters, and complete slate kits from EDMA, supplied to trade professionals.
• Green Roof Systems Modular pre-grown sedum green roof systems such as Wallbarn M-Tray for instant rooftop greening on residential and commercial buildings.
• Roofbase Training Academy In-branch and on-site installation training and certification programmes delivered with industry-leading brand partners, covering products such as Marley Solartile, LRS, Restec, and SuperFOIL, plus safety courses including SSSTS Refresher and Abrasive Wheels. Targets roofing contractors and installers seeking to upskill on the latest systems without travelling far.
• Specification and Consultancy Services Specification support and dedicated roof surveys for complex new build and refurbishment projects, assisting contractors, developers, and homeowners with material selection and system design.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core.

• Greenlight TrainingcoreStrategic or Co-development PartnerRoofbase partners with Greenlight Training to deliver installation training for roofing products and support construction apprenticeships. Greenlight Training has over 12 years of experience delivering Construction Apprenticeships, working with local employers in Plymouth and Bristol areas.
• Lighthouse CharitycoreStrategic or Co-development PartnerRoofbase Cardiff and Swansea branches are official Lighthouse Beacons, supporting construction community wellbeing. The Lighthouse Charity provides 24/7 confidential helpline, emergency financial aid, and tailored wellbeing advice. Roofbase mental health ambassadors Rachele Garrod and Lesley Hughes visit branches for drop-in support sessions.
• FreefoamcoreChannel Partner/ Reseller/ DistributorRoofbase stocks and supplies Freefoam roofline products including Colormax range with 8 colours and 11 foil woodgrain finishes. Freefoam is the colour specialist in the roofline industry.
• Hambleside DanelawcoreChannel Partner/ Reseller/ DistributorRoofbase supplies Hambleside Danelaw products including VentRidg GRP ridge tray system for high-level roof ventilation, guaranteed for 30 years.
• VELUXcoreChannel Partner/ Reseller/ DistributorRoofbase supplies complete VELUX range including roof windows, flat roof windows, and internal blinds (solar, electric, and manual options).
• ROCKWOOLcoreChannel Partner/ Reseller/ DistributorRoofbase stocks ROCKWOOL insulation products for thermal and acoustic insulation applications.
• MarleycoreChannel Partner/ Reseller/ DistributorRoofbase supplies Marley products including JB Red Batten, Roof Tiles, Solartile solar roof tiles, and Soffit systems. Training is provided on-site and in-branch for Marley Solartile installation.
• SSQcoreChannel Partner/ Reseller/ DistributorRoofbase supplies SSQ natural slate products including Del Carmen Spanish Slate with Slate Oxidation Warranty. SSQ has over 41 years of experience with slate deposits worldwide.
• Sika RoofProcoreChannel Partner/ Reseller/ DistributorRoofbase supplies Sika RoofPro liquid waterproofing systems including PU and PVC options. BBA certified products with 25-year service life statements.
• Liquid Roofing Systems (LRS)coreChannel Partner/ Reseller/ DistributorRoofbase supplies LRS products including RapidRoof, RapidRoof Pro, FastCoat, and Elasto-Koat. Offers LRS Approved Installer Training at branches. Products have 20-25 year guarantees.
• ResteccoreChannel Partner/ Reseller/ DistributorRoofbase supplies Restec FLEXITEC and FLEXITEC Platinum liquid/GRP roofing systems with 20-30 year guarantees. Provides Restec Liquid and GRP Roofing Systems Training for certification.
• EcobatcoreChannel Partner/ Reseller/ DistributorRoofbase stocks Ecobat lead sheet meeting BS EN 12588 standards, available in Codes 3-8 with 50-year warranty.
• European PlasticscoreChannel Partner/ Reseller/ DistributorRoofbase supplies European Plastics dry-fix roofing products including Dry Verge Systems, Eaves Ventilation, Dry Ridge & Hip, and GRP Valleys. Established 1993.
• WhitesalescoreChannel Partner/ Reseller/ DistributorRoofbase supplies Whitesales glazing products including em.glaze Economy and Premium flat glass rooflights with low U-Values.
• SopremacoreChannel Partner/ Reseller/ DistributorRoofbase supplies Soprema flat roofing systems with over 200 BROOF(t4) compliant systems including SL500 and Versitex.
• KornichecoreChannel Partner/ Reseller/ DistributorRoofbase supplies Korniche lanterns and Flat Glass rooflights for residential and commercial applications.
• WallbarncoreChannel Partner/ Reseller/ DistributorRoofbase supplies Wallbarn M-Tray modular green roof systems featuring pre-grown sedum plants, fire rated B ROOF t(4).
• Centaur TechnologiescoreChannel Partner/ Reseller/ DistributorRoofbase supplies Centaur Technologies liquid roofing systems including Centech APA (cold-applied twin pack) and Centech PU (single pack polyurethane) for education, healthcare, transport, and heritage sectors.
• SuperFOILcoreChannel Partner/ Reseller/ DistributorRoofbase supplies SuperFOIL multifoil insulation and offers SuperFOIL Approved Installer Training at branches.
• EDMAcoreChannel Partner/ Reseller/ DistributorRoofbase stocks EDMA slate roofing tools including Roll Mat, Slate Cutters, Slate Guillotine, and Slate Kit. EDMA has over 8 patents registered annually by R&D department.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MKM Building Supplies: Fast-growing UK independent builders' merchant with expanding national branch network. Competes with Roofbase across roofing materials, timber, and insulation but with broader building products and a more aggressive expansion profile.
• Jewson: Major UK builders' merchant with nationwide branches serving trade and DIY customers. Competes with Roofbase across timber, roofing, insulation, and general building materials but as part of a much broader portfolio across all trades.
• Travis Perkins: UK's largest builders' merchant group with national branch network and broad building materials range. Overlaps with Roofbase across roofing, timber, insulation, and general building products, but operates as a full-line merchant rather than roofing specialist.

Regional players

• Avonside Roofing Services: UK roofing contractor and supplier group with regional branch operations. Partially overlaps with Roofbase through materials supply activities, but primarily competes as a roofing installer rather than pure merchant.
• Ridgeons: East of England-focused independent builders' merchant with over 200 years of trading history. Comparable to Roofbase as a regional multi-branch building materials supplier with strong trade relationships and overlapping product categories.
• Bradfords Building Supplies: South West England-focused builders' merchant with overlapping geographic territory to Roofbase. Serves similar contractor and builder customers with comparable roofing, timber, and building material categories across the same regional footprint.

Direct peers

• Chandlers Building Supplies: Independent UK roofing and building materials merchant with branch network serving trade customers. Comparable business model and product range to Roofbase, with similar multi-branch trade counter approach to serving roofing contractors.
• SIG Roofing: UK's largest specialist roofing merchant with national branch network. Directly comparable to Roofbase as a multi-branch roofing materials distributor serving contractors with similar product categories and trade counter model, but at significantly greater scale.
• Burton Roofing Merchants: Independent UK roofing specialist merchant with multiple branches. Directly comparable business model to Roofbase as a roofing-focused materials distributor serving trade customers with similar product ranges and branch-based service.
• Buildbase: UK builders' merchant chain formerly part of the Grafton Group with significant roofing product exposure. Comparable multi-branch trade counter model and customer base to Roofbase, with overlapping pitched roofing, flat roofing, and insulation product ranges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourlocalroofingmerchantleicester
• LinkedInlinkedin.com/company/roofbase

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofbase