Nova Analítica

What Nova Analítica does

Nova Analítica (legal name: Nova Analitica Importação e Exportação Ltda) is a privately held Brazilian laboratory equipment and reagents distributor founded in 1992 and headquartered in Diadema, São Paulo. The company operates as a multi-brand value-added distributor representing more than 25 international scientific instrument and life sciences manufacturers, including Thermo Fisher Scientific (chromatography), Cytek Biosciences (spectral flow cytometry), Tecan (lab automation), Molecular Devices (microplate readers, cellular imaging, AI-powered cell culture systems), Avantor (single-use bioprocessing), Rainin (pipettes), and Thermo Scientific (electron microscopy). The product portfolio spans analytical instrumentation (mass spectrometry, gas and liquid chromatography, UV-Vis spectrophotometry, TOC analyzers), life sciences equipment (flow cytometers, microscopes, automated cell culture, cellular imaging, patch-clamp systems), reagents (antibodies, ELISA kits, cell culture media, PCR/NGS consumables), bioprocessing single-use solutions, conservation equipment (ultra-low freezers, lyophilizers, liquid nitrogen containers, biobanks), and sample preparation devices (centrifuges, thermal cyclers).

The business model combines one-time capital equipment sales with recurring maintenance and calibration services, plus ancillary offerings such as oligonucleotide synthesis. GTM is dual-channel: a direct sales force handles large capital instrument inquiries with technical consultation, while an e-commerce storefront (loja.analiticaweb.com.br) serves mid-market buyers and consumables reorders. Marketing reach is concentrated in Brazil through website content, email campaigns, and participation in laboratory industry fairs, congresses, courses, and seminars. Customer segments span research, clinical diagnostics, pharmaceutical quality control, environmental testing, food safety, and industrial materials characterization labs, with no disclosed named-customer concentration. Pricing is quote-based and not publicly listed. Revenue and ownership are private; the company appears independent with no parent company, subsidiaries, institutional investors, or M&A activity documented.

Name

Nova Analítica

Legal name

Nova Analitica Importação e Exportação Ltda

Website

https://analiticaweb.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Nova Analítica is a Brazilian distributor of laboratory equipment, reagents, and analytical instrumentation, representing 25+ international OEMs including Thermo Fisher Scientific, Cytek Biosciences, Tecan, and Molecular Devices to serve research, clinical, pharmaceutical, and industrial laboratories across Brazil with sales, maintenance, and calibration services.

Ownership category

akta.pro rank

Product category

Laboratory Equipment Distribution

NAICS

Analytical Laboratory Instrument Manufacturing (334516), In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Laboratory equipment distribution
• Analytical instruments
• Life science reagents
• Chromatography systems
• Microscopy equipment

Headquarters

HQ city

Diadema

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Laboratory Equipment and Instruments Sales: Sale of analytical instrumentation, life sciences equipment, and laboratory consumables to Brazilian laboratories. Products include spectrometers, chromatographs, microscopes, flow cytometers, centrifuges, pipettes, and related accessories.
2. Maintenance and Calibration Services: Technical services including maintenance and calibration for Life Science equipment, analytical instrumentation, and specialized laboratory pipettes. Services are offered for equipment from various manufacturers represented by Nova Analítica.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nova Analítica is a Brazilian B2B distributor of analytical laboratory equipment, scientific instruments, and reagents, representing international brands across chromatography, spectroscopy, microscopy, flow cytometry, sample preparation, materials testing, and environmental analysis. Beyond product supply, the company bundles installation, equipment qualification, application development, training, maintenance, and calibration as technical services to research, clinical, pharmaceutical, and industrial laboratories in Brazil.

Product overview

Nova Analítica is a Brazilian laboratory equipment and reagents distributor offering a comprehensive portfolio of products and services for laboratories. The portfolio includes: (1) Reagents for Life Sciences - antibodies (primary and secondary), ELISA kits, cell culture media, cell isolation kits, PCR/RT-PCR/NGS/CRISPR reagents, proteins and peptides, nucleic acid extraction reagents, IVD quality control supplies, and endotoxin tests from represented brands like Abcam, Abclonal, BioSB, FUJIFILM Life Sciences, and StemCell; (2) Bioprocesses - Single-use solutions from Avantor including bags, fluid transfer sets, and custom systems; (3) Life Sciences equipment - flow cytometers (Cytek), microscopes (Euromex, Motic, Ted Pella), microplate readers (Molecular Devices), pipettes (Rainin), automation systems (Tecan Fluent/Veya), cell culture systems (CellXpress.ai), cellular imaging (ImageXpress), and Patch-Clamp systems (Axon); (4) Analytical Instrumentation - mass spectrometers, gas chromatographs (TRACE 1600), liquid chromatographs (Vanquish series), UV-Vis spectrophotometers, TOC analyzers; (5) Conservation & Concentration - ultra-freezers (Alphavita), lyophilizers, liquid nitrogen containers, and biobank solutions (Hermei); (6) Sample Preparation - centrifuges, thermal cyclers, homogenizers; (7) Auxiliary Equipment - autoclaves (Hirayama), incubators, shakers, and more; (8) Services - maintenance, calibration, pipette services, and oligonucleotide synthesis.

Differentiator

Problem solved

Functional benefit

Products and services

• Chromatography systems and consumables (HPLC, GC, UHPLC, chromatography columns, vials) High-performance liquid chromatography, gas chromatography, ultra-high-performance liquid chromatography systems plus chromatography columns, vials, and consumables for analytical chemistry laboratories in pharmaceutical, environmental, food, and industrial QC applications.
• Spectroscopy instruments (UV-Vis, IR, FTIR, atomic absorption, ICP) UV-Vis, infrared (IR/FTIR), atomic absorption spectroscopy (AAS), and inductively coupled plasma (ICP) systems for materials characterization and elemental analysis in industrial, mining, environmental, and research labs.
• Microscopy equipment (optical, electron, and sample preparation) Optical and electron microscopes, microscopy cameras, sample preparation equipment, and related consumables from brands such as Carl Zeiss and JEOL for academic, materials, life-science, and clinical research users.
• Flow cytometry analyzers, sorters, antibodies, and reagents Flow cytometry analyzers and cell sorters, fluorochrome-conjugated antibodies, and reagents for clinical diagnostics, immunology, hemato-oncology, and life-science research laboratories, including Beckman Coulter flow cytometry products.
• Sample preparation equipment and consumables Sample preparation instrumentation and consumables covering extraction, digestion, concentration, and related workflows used prior to chromatographic or spectroscopic analysis across environmental, food, pharmaceutical, and industrial laboratories.
• Clinical diagnostics analyzers, immunoassay systems, and reagents Clinical chemistry, immunoassay, hematology, and bioanalytical analyzers plus reagents for hospital and independent diagnostic laboratories performing routine and specialized clinical testing.
• Molecular biology reagents, kits, and instruments Reagents, kits, and instruments for molecular biology workflows (PCR, nucleic acid purification, cloning, expression) used in life-science research, biotechnology, and clinical molecular labs.
• Materials testing equipment Materials testing instruments for evaluating mechanical, physical, and structural properties of materials used in industrial QC, R&D, and academic materials science research.
• Environmental analysis equipment and consumables Environmental analysis instruments and consumables for monitoring air, water, and soil contaminants in environmental testing laboratories and industrial facilities.
• Installation, qualification, and training services Professional services covering instrument installation, equipment qualification (IQ/OQ/PQ), application development, and user training delivered to Brazilian laboratories that purchase equipment through Nova Analítica.
• Maintenance, calibration, and post-sales technical support contracts Recurring maintenance, calibration, and technical support contracts delivered by Nova Analítica's service engineers to keep installed laboratory equipment operating within specification across Brazil.

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Cytek BiosciencescoreChannel Partner/ Reseller/ DistributorNova Analítica represents Cytek Biosciences in Brazil, offering spectral flow cytometry systems including the Cytek Aurora, Northern Lights, and Aurora CS cell sorters. The partnership provides Full Spectrum Profiling (FSP) technology for advanced cellular analysis.
• Thermo ScientificcoreChannel Partner/ Reseller/ DistributorDistribution partnership for scanning electron microscopes (MEV) including Phenom G7 series, Pharos G2, and ParticleX systems for material characterization in research and industrial applications.
• Avantor SciencescoreChannel Partner/ Reseller/ DistributorRepresents Avantor's Single-Use bioprocessing solutions including bags, fluid transfer sets, mixing systems, custom systems, and sampling solutions for biopharmaceutical manufacturing.
• RainincoreChannel Partner/ Reseller/ DistributorDistributor of Rainin pipettes including manual, electronic, and multichannel models, along with pipette tips and maintenance services.
• Molecular DevicescoreChannel Partner/ Reseller/ DistributorRepresents Molecular Devices including microplate readers (SpectraMax series), cellular imaging systems (ImageXpress), automated cell culture (CellXpress.ai), clone screening systems, and FLIPR Penta high-throughput screening.
• TecancoreChannel Partner/ Reseller/ DistributorDistributor of Tecan automation systems including Fluent and Veya laboratory automation platforms for high-throughput screening and sample processing.
• AbcamcoreChannel Partner/ Reseller/ DistributorRepresents Abcam antibodies and reagents for life sciences research including primary antibodies, secondary antibodies, ELISA kits, and proteins.
• TelstarminorChannel Partner/ Reseller/ DistributorDistributor of Telstar laminar flow hoods and biological safety cabinets for laboratory sterility applications.
• Vilber LourmatminorChannel Partner/ Reseller/ DistributorRepresents Vilber Lourmat gel documentation systems for fluorescence, colorimetry, and chemiluminescence imaging.
• Andreas Hettich GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorDistributor of Hettich incubators including Hettcube series for microbiology and CO2 applications.
• LabTech SrlminorChannel Partner/ Reseller/ DistributorRepresents LabTech gas generators for nitrogen and other laboratory gases.
• Martin ChristminorChannel Partner/ Reseller/ DistributorDistributor of Martin Christ lyophilizers (freeze dryers) for laboratory and pilot-scale applications.
• Heidolph Instruments GmbH & CO. KGminorChannel Partner/ Reseller/ DistributorRepresents Heidolph rotary evaporators and evaporation systems for solvent removal.
• Alphavita Bio-scientificminorChannel Partner/ Reseller/ DistributorDistributor of Alphavita ultrafreezers, freezers, and refrigerators for cold chain storage of biological samples.
• Metash InstrumentsminorChannel Partner/ Reseller/ DistributorRepresents Metash TOC (Total Organic Carbon) analyzers for environmental and pharmaceutical applications.
• Bioer TechnologyminorChannel Partner/ Reseller/ DistributorDistributor of Bioer thermocyclers and cell counters for molecular biology applications.
• Scientific Specialties, Inc.minorChannel Partner/ Reseller/ DistributorRepresents SSI plastic consumables including pipette tips, tubes, cryotubes, and PCR plates.
• EralyminorChannel Partner/ Reseller/ DistributorDistributor of Eraly elemental analyzers for CHNS/O determination in various applications.
• EuromexminorChannel Partner/ Reseller/ DistributorRepresents Euromex microscopes including upright, inverted, and stereo microscopes for research and education.
• MoticminorChannel Partner/ Reseller/ DistributorDistributor of Motic metallographic and petrographic microscopes for materials analysis.
• Ted PellaminorChannel Partner/ Reseller/ DistributorRepresents Ted Pella sample preparation equipment and accessories for electron microscopy.
• Milestone Inc.minorChannel Partner/ Reseller/ DistributorDistributor of Milestone mercury analyzers for direct mercury determination.
• MILabs B.V.minorChannel Partner/ Reseller/ DistributorRepresents MILabs in vivo imaging systems combining SPECT, PET, CT, and optical imaging modalities.
• Thermo Fisher ScientificcoreChannel Partner/ Reseller/ DistributorDistributor of Thermo Scientific chromatography instruments including gas chromatographs (TRACE 1600), liquid chromatographs (Vanquish series), ion chromatographs (Dionex), and autosamplers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Agilent Technologies Brasil: Global analytical instrument manufacturer (GC, LC, MS, spectroscopy) with a direct Brazilian subsidiary, competing head-to-head with the chromatography and mass spectrometry lines Nova Analítica distributes from Thermo Fisher.
• Bruker do Brasil: Brazilian presence of Bruker Corporation, an analytical instruments manufacturer (mass spectrometry, NMR, X-ray) with direct sales channels that overlap Nova Analítica's analytical instrumentation portfolio.
• Shimadzu do Brasil: Brazilian subsidiary of the Japanese analytical instrument manufacturer (chromatography, mass spectrometry, spectroscopy), competing in the same instrument categories as the analytical instrumentation Nova Analítica distributes.
• Waters Brasil: Brazilian arm of Waters Corporation (LC, MS, informatics), operating its own direct sales and service channel that overlaps with Nova Analítica's chromatography distribution business.
• Carl Zeiss do Brasil: Brazilian subsidiary of Carl Zeiss, a manufacturer of microscopy and imaging systems with its own direct sales/service operation that directly overlaps Nova Analítica's microscopy distribution lines.
• PerkinElmer Brasil: Brazilian arm of PerkinElmer (now part of Revvity), an analytical and life sciences instrument manufacturer with a direct sales channel competing in spectroscopy, chromatography, and life science instrumentation categories served by Nova Analítica.

Direct peers

• Fisher Scientific Brasil (Thermo Fisher Scientific): Brazilian arm of the global scientific products distribution business owned by Thermo Fisher Scientific, distributing laboratory equipment, consumables, and reagents to the same customer base of academic, clinical, and industrial laboratories that Nova Analítica serves.
• MilliporeSigma Brasil (Sigma-Aldrich): Life science reagents, chemicals, and lab products distribution arm of Merck KGaA operating in Brazil, competing directly with Nova Analítica in the same life-science research and bioprocessing supply channels.
• VWR (part of Avantor) Brasil: Global laboratory supply distributor (now part of Avantor) with Brazilian presence, distributing lab equipment and consumables to research and industrial customers — a direct competitive overlap despite Avantor also being a Nova Analítica principal.
• Eppendorf do Brasil: Brazilian subsidiary of Eppendorf, a German manufacturer-distributor of laboratory equipment for life sciences (pipettes, centrifuges, bioreactors), with its own sales/service force in the same accounts where Nova Analítica also distributes Rainin and other brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novanalitica
• LinkedInlinkedin.com/company/novanalitica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Analítica