Stoke-on-Trent Live
Stoke-on-Trent Live (The Sentinel) is a regional digital news publication serving Stoke-on-Trent and North Staffordshire under parent Reach plc, monetizing via digital advertising, subscriptions, and classified/transactional services.
- Company typePrivate
- Founded1873
- HeadquartersStoke-on-trent, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Stoke-on-Trent Live does
Stoke-on-Trent Live is a regional digital news publication operating under The Sentinel brand, serving Stoke-on-Trent and the wider North Staffordshire area in the United Kingdom. It is owned by Reach plc, a publicly traded UK media conglomerate, and functions as one of a portfolio of regional news brands within Reach's network. The publication targets residents of the Stoke-on-Trent City Council area, Newcastle-under-Lyme, Staffordshire Moorlands, and surrounding towns with hyperlocal coverage of news, sport (notably Stoke City FC and Port Vale FC), local government, court and crime reporting, community events, weather, traffic, education, health, and politics.
Stoke-on-Trent Live firmographics
Firmographics- Name
- Stoke-on-Trent Live
- Legal name
- Reach plc
- Website
- https://stokesentinel.co.uk
- Company type
- Private
- Founded year
- 1873
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stoke-on-Trent Live (The Sentinel) is a regional digital news publication serving Stoke-on-Trent and North Staffordshire under parent Reach plc, monetizing via digital advertising, subscriptions, and classified/transactional services.
- Ownership category
- akta.pro rank
Stoke-on-Trent Live industry classification
Industry- Product category
- Local Digital News
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- News & Content Aggregation Portals (BPAMAAAI), Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where Stoke-on-Trent Live is headquartered
LocationHeadquarters
- HQ city
- Stoke-on-trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Stoke-on-Trent Live business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Advertising: Display advertising on website and mobile properties, including banner ads, sponsored content, and targeted advertising through Reach plc's ad network.
- Subscriptions and Premium Content: Digital subscriptions for premium content, e-edition newspaper access, and ad-free experiences.
- Services Revenue: Classifieds, funeral notices, job postings, advertising services, and photo sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard digital access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Stoke-on-Trent Live product offering
Product offeringCore offering
Stoke-on-Trent Live publishes The Sentinel (stokesentinel.co.uk), a regional digital news platform providing hyperlocal news, sport, weather, traffic, entertainment, and community information for Stoke-on-Trent and North Staffordshire. Coverage includes Stoke-on-Trent City Council, Staffordshire County Council, Staffordshire Police, Royal Stoke University Hospital, Stoke City FC, Port Vale FC, courts, crime, education, property, and community events. The publication also offers related paid services such as newspaper subscriptions, funeral notices, job postings, photo sales, and classified advertising.
Product overview
Stoke-on-Trent Live operates The Sentinel (stokesentinel.co.uk), a single unified digital news platform providing local news, sport, weather, traffic updates, entertainment, and community information for the Stoke-on-Trent and North Staffordshire region. The publication is owned by Reach plc and covers topics including local council affairs, Stoke City FC football club coverage, health services, environmental issues, and regional events through its website and social media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- The Sentinel digital news publication (stokesentinel.co.uk)
Companies that use Stoke-on-Trent Live
Customer profileSegments1 record
Ideal customer profiles2 records
Stoke-on-Trent Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stoke-on-Trent Live partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Stoke-on-Trent Live competitors and assessment
Company assessmentRegional players
- Iliffe Media: Independent UK regional newspaper publisher of titles like the Cambridge Independent, offering comparable hyperlocal news but in different territories.
- Archant (Newsquest): Regional publisher of local titles in East Anglia and beyond, comparable hyperlocal community news model in different geographies.
- Midland News Association (Express & Star): Independent West Midlands regional newspaper publisher directly adjacent to Stoke's coverage area with a similar local news and sport product.
Direct peers
- BirminghamLive / Birmingham Mail: Another Reach plc regional title covering West Midlands local news and sport, sharing the same platform, ad network and hyperlocal model.
- Manchester Evening News: A large regional digital-and-print news brand operated by the same parent, Reach plc, serving a UK city region with local news and football coverage exactly like Stoke-on-Trent Live.
- MyLondon: Reach plc regional digital news brand focused on local London news and celebrity content, sharing the same monetization and audience model.
- BristolLive / Bristol Post: A Reach plc regional news brand with the same digital-first hyperlocal news, sport and community model as Stoke-on-Trent Live.
Others
- InYourArea: A Reach-owned hyperlocal aggregation and community platform that surfaces local news and services, an enabling/adjacent distribution channel rather than a direct competitor.
Broad incumbents
- National World (JPIMedia): UK regional publisher operating numerous local titles such as The Scotsman and Yorkshire Post, competing in the same hyperlocal print/digital news space.
- Newsquest Media Group: One of the largest UK regional news publishers running dozens of local newspaper and digital brands, directly competing with Reach titles across UK regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Stoke-on-Trent Live social profiles
Digital presenceStoke-on-Trent Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoke-on-Trent Live leadership team
Management profileNumber of profiles
Stoke-on-Trent Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoke-on-Trent Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoke-on-Trent Live
What does Stoke-on-Trent Live do?
Stoke-on-Trent Live publishes The Sentinel (stokesentinel.co.uk), a regional digital news platform providing hyperlocal news, sport, weather, traffic, entertainment, and community information for Stoke-on-Trent and North Staffordshire. Coverage includes Stoke-on-Trent City Council, Staffordshire County Council, Staffordshire Police, Royal Stoke University Hospital, Stoke City FC, Port Vale FC, courts, crime, education, property, and community events. The publication also offers related paid services such as newspaper subscriptions, funeral notices, job postings, photo sales, and classified advertising.
Is Stoke-on-Trent Live a public or private company?
Stoke-on-Trent Live is a private company. It is classified as corporate owned and is currently operating.
When was Stoke-on-Trent Live founded?
Stoke-on-Trent Live was founded in 1873. It employs 11 to 50 people.
Where is Stoke-on-Trent Live based?
Stoke-on-Trent Live is headquartered in Stoke-on-trent, United Kingdom, in the Europe region.
How does Stoke-on-Trent Live make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are subscriptions and Premium Content and services Revenue.
Who are Stoke-on-Trent Live's main competitors?
Regional players on record are Iliffe Media, Archant (Newsquest) and Midland News Association (Express & Star). Direct peers are BirminghamLive / Birmingham Mail, Manchester Evening News, MyLondon and BristolLive / Bristol Post. InYourArea is listed as an others. Broad incumbents are National World (JPIMedia) and Newsquest Media Group.
Does Stoke-on-Trent Live have an API?
No public API is recorded for Stoke-on-Trent Live.
What industry is Stoke-on-Trent Live in?
Stoke-on-Trent Live's product category is Local Digital News. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 513110 and its SIC code is 2711.