MyLondon
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MyLondon firmographics
Firmographics- Name
- MyLondon
- Legal name
- MyLondon (operating as brand of Reach plc)
- Website
- https://mylondon.news
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyLondon industry classification
Industry- Product category
- Regional Digital News
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where MyLondon is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MyLondon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: Display advertising on website pages and articles generating revenue through ad impressions and clicks. The website features multiple ad placements throughout the content.
- Affiliate Commerce: Shopping deals and product recommendations generate commission through affiliate links when readers purchase products through partner retailers like AO.com, Amazon, Argos, Currys, TopCashback.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free news access |
Distribution channels2 records
Marketing channels5 records
MyLondon product offering
Product offeringCore offering
MyLondon operates a digital news website that delivers hyperlocal London news, sport (including all Premier League clubs), entertainment, what's on listings, crime reporting, transport/travel updates, and borough-by-borough community coverage. The site distributes content through its website, daily email newsletters, push notifications, RSS feeds, and social media channels, supported by display advertising and affiliate commerce partnerships.
Product overview
MyLondon is a comprehensive digital news platform operated by Reach plc, providing local London news, sport, entertainment, travel, crime reporting, and community coverage. The site functions as a unified news product with modular components including area-specific borough coverage sections (North, South, East, West, Central London), a dedicated What's On events section, sport coverage including multiple Premier League football teams, affiliate shopping content, newsletter subscription services, push notifications, and RSS feeds. The platform aggregates content across all London boroughs with Croydon, Hackney, and other localities having dedicated section pages.
Differentiator
Problem solved
Functional benefit
Products and services
- MyLondon News Website
- Email Newsletter Subscriptions Subscription-based email newsletters delivering daily London news updates, breaking news alerts, and topic-specific bulletins to readers who sign up via the newsletter preference centre.
- Affiliate Shopping & Deals Content Affiliate-supported editorial content providing curated shopping deals, product reviews, and discount recommendations sourced from partner retailers such as Amazon, AO.com, Argos, Currys, M&S, and TopCashback, generating revenue via affiliate commission.
Companies that use MyLondon
Customer profileSegments2 records
Ideal customer profiles2 records
MyLondon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyLondon partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
MyLondon competitors and assessment
Company assessmentDirect peers
- Birmingham Live: Another Reach plc regional digital news brand serving Birmingham. Identical technology stack, business model, and editorial structure to MyLondon, focused on a different UK metropolitan audience.
- Edinburgh Live: Reach plc's Edinburgh-focused digital news brand. Operates the same freemium, ad-supported, affiliate-monetized news model targeting a major UK city — directly comparable in audience and content strategy.
- Yorkshire Live: Reach plc regional digital news brand covering Yorkshire. Direct comparable in product (hyperlocal news, sport, lifestyle), monetization, and parent-supported infrastructure.
- Bristol Live: Reach plc regional news brand covering Bristol. Same hyperlocal news, sport, and lifestyle proposition with identical parent technology, monetization, and editorial playbook.
- Wales Online: Reach plc's flagship Welsh regional digital news outlet. Closely mirrors MyLondon's structure (city/region-focused news, sport, lifestyle, borough-level coverage) under the same parent platform.
- Manchester Evening News: A direct peer operating as a Reach plc sister brand providing regional digital news, sport, and lifestyle coverage for Manchester. Same parent, same content model, same monetization (display ads + affiliate), with a different geographic focus.
- Get West London: Reach plc sister brand originally covering West London, now feeding into the MyLondon network. Direct peer in geographic London coverage with identical business model and infrastructure.
Regional players
- Time Out London: London-focused media brand covering entertainment, food, culture, and events. Overlaps with MyLondon's "What's On" and lifestyle verticals but is more events/entertainment-led rather than news-led.
Broad incumbents
- Evening Standard: Established London-focused news outlet (historically print, now digital-first under Evgeny Lebedev). Competes with MyLondon for London news audience but with broader political, business, and cultural coverage and a longer-established brand.
- BBC London: BBC's London regional news operation. A dominant incumbent in London news with public funding, vastly larger editorial resources, and broader reach — competing for the same London news audience as MyLondon.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MyLondon social profiles
Digital presenceMyLondon financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyLondon leadership team
Management profileNumber of profiles
Profiles1 record
MyLondon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyLondon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyLondon
What does MyLondon do?
MyLondon operates a digital news website that delivers hyperlocal London news, sport (including all Premier League clubs), entertainment, what's on listings, crime reporting, transport/travel updates, and borough-by-borough community coverage. The site distributes content through its website, daily email newsletters, push notifications, RSS feeds, and social media channels, supported by display advertising and affiliate commerce partnerships.
Is MyLondon a public or private company?
MyLondon is a private company. It is classified as corporate owned and is currently operating.
When was MyLondon founded?
MyLondon was founded in 2018. It employs 11 to 50 people.
Where is MyLondon based?
MyLondon is headquartered in London, United Kingdom, in the Europe region.
How does MyLondon make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate Commerce.
Who are MyLondon's main competitors?
Direct peers on record are Birmingham Live, Edinburgh Live, Yorkshire Live, Bristol Live, Wales Online, Manchester Evening News and Get West London. Time Out London is listed as a regional player. Broad incumbents are Evening Standard and BBC London.
Does MyLondon have an API?
No public API is recorded for MyLondon.
What industry is MyLondon in?
MyLondon's product category is Regional Digital News. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.