Stockholmsm

What Stockholmsm does

Stockholmsmässan AB is the Nordic region's largest exhibition and congress venue, operating a 70,000 sqm facility in Älvsjö, Stockholm, approximately 9 minutes from Stockholm City. Founded in 1942 as St Eriks mässan and renamed in 1976, the company has been wholly owned by the City of Stockholm since 1964 and operates as a private limited company (Aktiebolag). It hosts hundreds of trade fairs, conferences, congresses, concerts, and corporate events annually, including proprietary flagship events such as Formex (Nordic interior design, held twice yearly) and the Stockholm Furniture Fair, alongside international bookings such as the 38th European Congress of Pathology and the European Dog Show.

The venue is structured around Halls A through E, the Victoria Hall congress facility, and Älvsjö Gård, supported by 2,300 parking spaces, 12 on-site restaurants, and an integrated floor coordinate system. A proprietary Harry Plotter robot system (three units — Harry, Hagrid, Hanna) developed in collaboration with KTH since 2003 plots booth layouts with 2cm accuracy and reduces booth setup production time by approximately 88%. The company holds the ISO 20121 sustainable events certification (since 2019, first in Stockholm), SHORE international safety certification (first exhibition venue in Sweden), and is a member of AIPC, ICCA, UFI, and the Net Zero Carbon Events initiative.

The business model is venue-centric: primary revenue comes from renting exhibition halls, congress facilities, and flexible meeting venues to event organizers, supplemented by event services, exhibitor support, press center operations, and food and beverage (F&B) services. From January 2027, F&B will be operated by Levy (Compass Group) under a 4-year contract valued at approximately 800 million SEK. Distribution is sales-led through a dedicated Congresses & Guest Events team, an online exhibitor portal, and a public event calendar. Customer segments span trade fair exhibitors and organizers, conference and congress organizers, and event organizers (guest events), with a horizontal segmentation approach across industries rather than vertical specialization. Pricing is quote-based and not publicly disclosed.

Name

Stockholmsm

Legal name

Stockholmsmässan AB

Website

https://stockholmsmassan.se

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

51–100 employees

Short description

Stockholmsmässan operates the Nordic region's largest exhibition and congress venue, a 70,000 sqm facility in Älvsjö, Stockholm, hosting hundreds of trade fairs, conferences, and events annually for organizers across interior design, medical, government, and corporate sectors. Founded 1942, it is wholly owned by the City of Stockholm.

Ownership category

akta.pro rank

Product category

Exhibition and Convention Venue Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYTHAHAAAH

Fairgrounds & Expo Parks

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Exhibition venue services
• Convention center facilities
• Trade fair hosting
• Congress event services
• Exhibition space rental

Headquarters

HQ city

Älvsjö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue and Exhibition Space Rental: Core revenue from renting exhibition halls, congress facilities, and flexible venues to event organizers. Stockholmsmässan offers various event types including trade fairs, conferences, congresses, concerts, meetings and parties.
2. Food and Beverage Services: Catering and concession services provided through strategic partnerships. Levy (Compass Group) provides food and beverage services under a 4-year contract starting January 2027 with an estimated value of approximately 800 million SEK.
3. Event Services and Products: Additional revenue from event-related products and services including exhibition materials rental, booth construction services, and event planning support.
4. Conference and Congress Services: Services for congress organizers including venue facilities, technical equipment, and operational support for national and international conferences.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stockholmsmässan operates the Nordic region's largest exhibition and congress venue, providing 70,000 sqm of flexible event space for trade fairs, international congresses, corporate conferences, concerts, and private events. The company also organizes and hosts flagship trade fairs such as Formex and Stockholm Furniture Fair, and offers comprehensive event services including venue rental, booth construction, press and accreditation services, and on-site food and beverage operations.

Product overview

Stockholmsmässan operates as a unified platform combining venue facilities and event services. The core offering centers on the 70,000 sqm exhibition and congress venue in Älvsjö, Stockholm, hosting industry-leading fairs (Formex, Stockholm Furniture Fair) and conferences. Supporting services include venue rental, press center, press accreditation, exhibitor support portal, and the Design Talents program for emerging designers. The venue also provides catering, parking (2,300 spaces), and security certification services. Strategic partnerships include food & beverage operations managed by Levy (from 2027).

Differentiator

Problem solved

Functional benefit

Products and services

• Stockholmsmässan Exhibition and Congress Venue The Nordic region's largest exhibition and congress facility with 70,000 sqm of flexible space, offering venues for trade fairs, international congresses, conferences, concerts, meetings, and parties. Located in Älvsjö, 9 minutes from Stockholm City, with multiple halls (A, B, C, D, E), Victoria Hall, Älvsjö Gård, 2,300 parking spaces, 12 on-site restaurants, and ISO 20121 and SHORE certifications.
• Formex Trade Fair
• Stockholm Furniture Fair
• Venue Rental and Event Planning Services
• Design Talents Program Platform for emerging designers to showcase their work at Formex, established since 2008. Participants are selected through application process by industry jury. Winners receive Best In Show award with coaching, marketing package, and free booth space at Formex.

Quantifiable outcome

• 88% improvement in production time for booth layout through robot plotters
• +3 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Levy (Compass Group)coreStrategic or Co-development Partner · 29 June 2026Strategic partner for food and beverage services starting January 1, 2027. Levy is Compass Groups operation within conferences, sports, and entertainment. The 4-year contract (extendable by 4 years) has an estimated value of approximately 800 million SEK. Levy operates internationally at venues like Uber Arena Berlin, Barclays Arena Hamburg, and Excel London. This partnership includes Compass Group Sverige's local support and network.
• KTH (Royal Institute of Technology)coreStrategic or Co-development Partner · 1 January 2003Collaboration since 2003 to develop the Harry Plotter robot plotter system for booth layout. KTH contributed technical expertise for the autonomous robot that plots exhibition booth locations, reducing production time by 88%.
• AIPCminorOthersInternational Association of Convention Centers - Excellence in Convention Centre Management. Membership organization for convention centers worldwide.
• ICCAminorOthersInternational Congress and Convention Association - global association for the meetings industry.
• UFIminorOthersGlobal Association of the Exhibition Industry - worldwide association for exhibition organizers and exhibition venues.
• SES (Sponsrings & Eventsverige)minorOthersSwedish industry association for sponsorship and events.
• SWEDMAminorOthersSwedish industry organization for data and marketing.
• Svensk LiveminorOthersSwedish live entertainment industry organization.
• City of Stockholm (Stocket)minorStrategic or Co-development PartnerReuse partnership through Stockholm City's Stocket platform. Furniture and materials are donated for reuse by city departments including schools, preschools, healthcare, and social services.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Global exhibition venue and organizer with flagship fairs across consumer goods, textiles, and mobility. Comparable as a venue-plus-organizer hybrid in the same MICE category, but with a much wider international footprint and broader portfolio.
• Deutsche Messe (Hannover): Global trade fair venue and organizer headquartered in Hannover, Germany. Directly comparable venue-plus-organizer business with a strong industrial fair heritage; broader scope but identical underlying mechanics to Stockholmsmässan.
• Fiera Milano: Italy's leading exhibition and congress venue hosting major B2B trade fairs and consumer shows. Comparable as a multi-hall convention complex operating proprietary shows and renting space to organizers, in similar operating model and category to Stockholmsmässan.
• Koelnmesse: One of Europe's largest exhibition organizers and venue operators, running global trade fairs (e.g. gamescom, IDS). Comparable in venue-based trade fair model and broad congress hosting, but at a significantly larger international scale than Stockholmsmässan.
• IFEMA (Feria de Madrid): Madrid's exhibition and congress center operator hosting major international trade fairs and congresses. Comparable venue operator serving a similar mix of trade fairs and congresses across multiple halls, but at larger Iberian and Latin American scale.

Emerging players

• Reed Exhibitions: World's largest trade fair organizer running events in dozens of countries. Adjacent rather than directly competing with Stockholmsmässan, since Reed often rents venues like Stockholmsmässan rather than operating them; useful as a comparable for trade fair organizer economics.

Direct peers

• Helsinki Expo and Convention Centre (Messukeskus): Finland's largest event venue hosting trade fairs, congresses, and meetings. Comparable as a Nordic public/private venue operator running its own flagship exhibitions alongside third-party event rentals, in direct competition with Stockholmsmässan for Nordic and international bookings.
• Bella Center Copenhagen: Denmark's flagship convention and exhibition center operated by BC Hospitality Group. Direct competitor for international congresses and large trade fairs in the Nordic region, with overlapping service mix of venue rental, F&B, and event operations similar to Stockholmsmässan.
• Svenska Mässan (Swedish Exhibition & Congress Centre): Sweden's other major exhibition and congress venue, located in Gothenburg. Directly comparable to Stockholmsmässan in business model (trade fair host, congress venue, mixed portfolio of own and external events), making it the closest domestic peer competing for Swedish and Nordic organizers.

Regional players

• Clarion Hotel Stockholm (Strawberry): Major hotel and conference operator in greater Stockholm providing meeting rooms and event spaces. Comparable in hosting mid-size Nordic conferences and corporate events, but smaller scale and limited exhibition capabilities relative to Stockholmsmässan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sthlmsmassan
• Facebookfacebook.com/stockholmsmassan
• LinkedInlinkedin.com/company/stockholmsmassan
• Instagraminstagram.com/stockholmsmassan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockholmsm