ValueManage

What ValueManage does

ValueManage is a Dubai-headquartered, privately held business process solutions company founded in 2005 with 101-250 employees, operating from offices in Bur Dubai and the Dubai Outsource Zone (DOZ), a free zone established by the Government of Dubai for the outsourcing industry. The company runs two principal lines of business: (1) a telecommunications and connectivity resale operation conducted under an SMB Etisalat Premium Channel Partner relationship covering Etisalat mobile postpaid plans, fixed office services (Dedicated Internet IDA+, Internet Pro, Business Talk, Business TV, 800 toll-free, Global Business Roaming), and bundled Business Quick Start packages with speeds from 150 Mbps to 600 Mbps; and (2) customized business process outsourcing targeting the Banking, Finance and Insurance (BFSI) sector for non-core processes, supported by a leadership team with stated long-standing banking and finance expertise and offshore delivery capacity in India.

The product portfolio extends beyond telecom resale and BPO to include digital solutions (online marketing, managed websites, cloud and data center, MPLS private network, A2P SMS marketing), a Business App Store reselling Microsoft Office 365 and Zoho Workplace alongside proprietary DGTx VAT compliance and VSAS (Video Surveillance as a Service) modules, equipment financing via Business Devices on EMI, Talent Acquisition staffing services, a RestAssist restaurant management vertical, and a Holiday Sharing program reselling Club Mahindra memberships. Revenue mechanics are a mix of recurring subscriptions on telecom and managed services, professional services fees on BPO and staffing, and managed services fees on RestAssist and holiday sharing; pricing is publicly disclosed in AED per month plus 5% VAT on the Business Quick Start internet bundles. Go-to-market combines Etisalat co-selling and referrals, direct enterprise sales to BFSI clients, and online self-serve ordering for digital and restaurant offerings. Geographic reach is limited to the UAE and India, with no disclosed revenue, funding, ownership, or large-customer concentration data.

Name

ValueManage

Legal name

ValueManage

Website

https://valuemanage.ae

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

ValueManage is a Dubai-based, privately held business process solutions company that resells Etisalat telecom and connectivity services to UAE SMBs and provides customized BPO services targeting the BFSI sector, supported by delivery capacity in India and a portfolio of digital, productivity, and managed service add-ons.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Business process outsourcing
• Telecommunications services
• Managed IT services
• Digital marketing solutions
• Restaurant management software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Telecommunications Services: Resale of Etisalat business mobile and internet plans as a Premium Channel Partner
2. Digital Solutions: Online marketing, website solutions, SMS marketing, cloud and data center services
3. Managed Services: CCTV, managed website solutions, Microsoft Office 365, Zoho Workplace
4. Talent Acquisition: Staffing and recruitment services
5. Restaurant Management (RestAssist): Restaurant revenue management, marketing and online presence services
6. Holiday Sharing: Club Mahindra holiday membership services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ValueManage is a process-led, customized business process solutions and services provider focused on the Banking, Finance and Insurance (BFSI) sector. Operating as an Etisalat SMB Premium Channel Partner, the company resells telecommunications and connectivity solutions (mobile, fixed line, data) alongside digital, managed, and BPO services, and also develops proprietary offerings such as RestAssist (restaurant management), DGTx VAT, VSAAS CCTV, and Smart Messaging (A2P SMS).

Product overview

ValueManage is a Dubai-based business process solutions company operating as an Etisalat Premium Channel Partner. The company operates a multi-product portfolio structured around telecom services (mobile and fixed), digital solutions, business productivity tools, and specialized services. Core offerings include Etisalat mobile postpaid plans (BUSINESS XTREME, Business First+, Business First, Data Only Plans), fixed office services (Dedicated Internet IDA+, Internet Pro, Business Quick Start packages with bandwidth up to 600 Mbps), and digital solutions (Online Marketing, Online Presence Management, Cloud & Data Center, Private Network MPLS). The platform also distributes third-party software including Microsoft Office 365 and Zoho Workplace, while specialized verticals include RestAssist for restaurant management, Talent Acquisition services, and Holiday Sharing through Club Mahindra. Additional offerings include VSAS (CCTV surveillance), DGTx VAT solutions, and equipment financing through Business Devices on EMI.

Differentiator

Problem solved

Functional benefit

Brands

• RestAssist: Restaurant management assistance service covering revenue management, marketing and online presence management.
• DGTx
• VSAAS

Products and services

• Mobile Services (Etisalat Mobile) Mobile voice and data plans resold as an Etisalat SMB Premium Channel Partner, targeted at small and mid-sized businesses in the UAE.
• Fixed Services (Office Services) Fixed-line voice, broadband, and office connectivity solutions resold from Etisalat for business offices.
• Business Quick Start Bundled tiered packages (Lite, Connect, Mobility, Office) combining Etisalat mobile, fixed line, data, and devices designed for new SMB customers.
• Digital Solutions Digital marketing, social media, web development, and online advertising services for business customers.
• Microsoft Office 365 Reselling Reselling and deployment of Microsoft Office 365 cloud productivity suites for business users.
• Zoho Collaboration Suite Reselling Reselling Zoho's collaboration, productivity, and business applications to SMB customers.
• DGTx VAT Solution Proprietary VAT compliance and filing solution aimed at UAE businesses required to meet VAT regulatory obligations.
• VSAAS CCTV (Video Surveillance as a Service) Cloud-based video surveillance service providing remote CCTV monitoring for business premises.
• Smart Messaging Solution (A2P SMS) Application-to-Person SMS platform used by enterprises to send transactional, promotional, and notification messages at scale.
• Business Devices on EMI Hardware devices (laptops, mobile devices, etc.) sold to businesses on equated monthly installment payment plans.
• Talent Acquisition Services Recruitment and staffing services focused on the BFSI sector and other industries.
• RestAssist (Restaurant Management Platform) Proprietary restaurant management and point-of-sale platform for restaurant owners, with implementation services referenced by named UAE restaurant customers.
• Holiday Sharing (Club Mahindra) Timeshare/holiday membership offering sold in partnership with Club Mahindra for individual and family vacation buyers.
• Bundles & Solutions Customized multi-product bundles combining telecom, digital, software, and managed services for SMB customers.
• Business Process Solutions (BPO) Process-led customized business process outsourcing services, with domain specialization in the Banking, Finance and Insurance (BFSI) sector.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EtisalatcoreChannel Partner/ Reseller/ DistributorValueManage is an SMB Etisalat Premium Channel Partner that provides businesses with scalable and tailored advanced telecommunications solutions including mobile postpaid plans, office services, and bundled solutions.
• Club MahindraminorGTM or Marketing PartnerClub Mahindra holiday sharing service - India-based chain of 50+ resorts offered through ValueManage
• Gypsy Chinese RestaurantminorChannel Partner/ Reseller/ DistributorRestaurant client under RestAssist restaurant management service
• IWOK RestaurantminorChannel Partner/ Reseller/ DistributorRestaurant client under RestAssist restaurant management service

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindware: UAE-based IT distribution and services company that distributes enterprise software, hardware, and cloud solutions to businesses in the region. Directly comparable to ValueManage as a UAE-headquartered value-added distributor combining IT solutions resale with managed services for SMB and enterprise clients.
• StarLink (Ingram Micro): Middle East-based IT distribution and value-added services company distributing enterprise security, networking, and cloud solutions. Comparable to ValueManage as a regional IT distribution and managed services player combining vendor partnerships with service delivery.
• Emitac Group: UAE-based IT distribution and services conglomerate offering enterprise solutions, managed services, and technology distribution across the Middle East. Comparable to ValueManage as a UAE-rooted multi-vertical IT distribution and managed services company.

Broad incumbents

• Gulf Business Machines (GBM): Established UAE-headquartered IT solutions and services provider across the Middle East, offering managed services, cloud, security, and digital solutions to enterprise and government clients. Comparable to ValueManage as a UAE-rooted multi-line IT services company, but operating at significantly larger scale and broader regional footprint.
• Genpact: Global professional services and BPO firm with deep BFSI vertical focus, operating across banking, capital markets, and insurance. Comparable to ValueManage in BPO service delivery model and BFSI vertical focus, but operating at global scale with significantly broader capabilities.
• WNS Holdings: Global BPO and analytics services firm with strong banking, financial services, and insurance vertical focus. Directly comparable to ValueManage's stated BFSI-focused BPO positioning, but at significantly larger scale with global delivery centers.
• Tata Consultancy Services (TCS): Global IT services, consulting, and BPO major with strong Middle East presence and dedicated BFSI practice. Comparable to ValueManage as a BFSI-focused IT/BPO delivery provider, but operating at massive global scale and serving enterprise-grade clients.
• Concentrix: Global customer experience and BPO services provider with significant BFSI vertical exposure. Comparable to ValueManage as a BPO/managed services player targeting financial services clients, but at much larger scale and broader geographic reach.
• Redington Middle East: India-headquartered IT distribution major with significant Middle East operations distributing enterprise IT products and services. Comparable to ValueManage as a distribution-led multi-product IT services provider with regional presence, but operating at significantly larger scale and broader geographic footprint.

Regional players

• Help AG: UAE-based cybersecurity services provider offering managed security services, consulting, and channel partner programs to enterprise clients in the Middle East. Comparable to ValueManage as a UAE-rooted IT/managed services company leveraging vendor partnerships to deliver recurring services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vmcbuae
• LinkedInlinkedin.com/company/valuemanage-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ValueManage