RE/MAX
RE/MAX Gold Coast is a privately held, independently owned RE/MAX franchise brokerage serving residential buyers, sellers, and landlords in Ventura County and Southern California via commissioned agents and an MLS-integrated AI-beta property search platform.
- Company typePrivate
- Founded-
- HeadquartersVentura, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RE/MAX does
RE/MAX Gold Coast is a privately held, independently owned and operated franchise brokerage of the RE/MAX brand, headquartered at 5720 Ralston Street #100, Ventura, California. The company provides residential real estate brokerage services — buyer representation, seller representation, and property management — across Ventura County and adjacent Southern California markets including Los Angeles County. The firm serves individual home buyers, home sellers, luxury property sellers, and rental property owners, with a staff size of 101–250 (CALDRE# 01220383).
The company's core technology is an MLS-integrated property search platform hosted at stayventuracounty.com, with a beta-labeled "Search with AI" capability that accepts natural-language queries alongside traditional filters (type, beds, baths, price). Listings are sourced from at least eight regional MLS data exchanges, including CRMLS, Santa Barbara Association of Realtors, Conejo Simi Moorpark Association of REALTORS, and CRISNet. The platform distributes more than 135,000 aggregated active listings (76,336 houses, 24,464 condos, 8,194 multi-family, 26,388 land) and is supplemented by a HomeView mobile app and a free home valuation tool.
Revenue is generated primarily through transaction-based real estate commissions split between buy-side and listing-side agents, with a franchise-level share remitted to the RE/MAX network. A secondary revenue stream is property management fees for rental properties in Ventura County via the Stay VC Rentals platform. The firm extends its wallet capture through affiliated or co-branded services — Motto Mortgage Coastal (mortgage origination), Gold Insurance (insurance referrals), and an in-house escrow team — though these are not direct revenue lines. Marketing relies on the website, agent referrals, and MLS organic search rather than paid acquisition.
RE/MAX firmographics
Firmographics- Name
- RE/MAX
- Legal name
- RE/MAX Gold Coast
- Website
- https://www.californiarealty.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RE/MAX Gold Coast is a privately held, independently owned RE/MAX franchise brokerage serving residential buyers, sellers, and landlords in Ventura County and Southern California via commissioned agents and an MLS-integrated AI-beta property search platform.
- Ownership category
- akta.pro rank
Where RE/MAX is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Real estate agents earn commission on completed buy and sell transactions. The commission is typically split between the buyer's agent and listing agent, with RE/MAX franchise taking a portion of agent commissions. Transaction values range from entry-level homes ($315,000) to luxury properties ($8,250,000+).
- Property Management Services: RE/MAX Property Management services for rental properties in Ventura County area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Home Valuation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
RE/MAX product offering
Product offeringCore offering
RE/MAX Gold Coast is a real estate brokerage franchise that provides buyer and seller representation for residential properties across Ventura County and Southern California. The brokerage operates an MLS-integrated home search platform with AI-powered search functionality, and supplements transactions with affiliated services including mortgage lending (Motto Mortgage Coastal), insurance (Gold Insurance), property management, and in-house escrow support.
Product overview
RE/MAX Gold Coast is a real estate brokerage franchise offering a unified platform combining property search, sales, and related services. The core product is the AI-powered home search platform (with 'SEARCH WITH AI BETA' functionality) supplemented by integrated mortgage services (Motto Mortgage Coastal), insurance (Gold Insurance), property management (RE/MAX Property Management/Stay VC Rentals), and ancillary tools including the HomeView App, home valuation tool, mortgage calculator, and in-house escrow services. The company serves Ventura County and broader Southern California markets with residential and commercial property listings sourced from multiple MLS databases.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Buyer and Seller Representation Services Full-service real estate brokerage providing buyer representation and seller listing representation for residential properties (single family, condos, multi-family, land) in Ventura County and Southern California. Agents deliver market analysis, negotiation, and transaction coordination.
- RE/MAX Gold Coast Home Search Platform Primary real estate search platform enabling users to browse thousands of residential and commercial property listings across Ventura County and Southern California, with AI-powered search capabilities (SEARCH WITH AI BETA) and access to multi-MLS data feeds.
- RE/MAX Property Management (Stay VC Rentals) Rental property management services for landlords in Ventura County, including tenant screening, placement, and maintenance coordination, offered through the Stay VC Rentals platform.
- Motto Mortgage Coastal Affiliated mortgage lending services offering home financing options to real estate clients, staffed by mortgage professionals Candice Garcia and Jose Valenzuela.
- Gold Insurance Affiliated insurance services for homeowners and property owners, providing coverage options for buyers and sellers as part of the transaction ecosystem.
- In-House Escrow Team Dedicated escrow services team to manage transaction closings for buyers and sellers, providing in-house escrow support integrated with the brokerage's other services.
- HomeView App Mobile application for home buyers to view properties, access listings, and manage their real estate search on the go.
- Home Valuation Service Free home valuation service providing property owners with instant value estimates and local market comparables analysis, functioning as a lead-generation entry point for seller representation.
Companies that use RE/MAX
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
RE/MAX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature1 record
RE/MAX partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RE/MAX InternationalcoreRE/MAX Gold Coast operates as a franchise member of the RE/MAX brand. The franchise provides global brand recognition, access to RE/MAX network spanning 110+ countries, international referral system, training resources, and technology platforms. Each office is independently owned and operated under the RE/MAX brand standards.
- Motto Mortgage CoastalminorMortgage lending partner offering financing services to real estate clients. Agents include Candice Garcia and Jose Valenzuela who provide mortgage calculator tools and mortgage services to homebuyers and sellers.
- Gold InsuranceminorInsurance services partner providing coverage options for property owners and buyers as part of the transaction ecosystem.
- RE/MAX Property ManagementminorProperty management division handling rental properties in Ventura County, accessible through stayvcrentals.com.
- California Regional Multiple Listing Service (CRMLS)corePrimary MLS data provider for Southern California property listings, providing listing distribution and market data integration.
- Santa Barbara Association of Realtors MLScoreRegional MLS provider for Santa Barbara and surrounding areas including portions of Ventura County.
- Conejo Simi Moorpark Association of REALTORS (CSMAR)coreRegional MLS provider for Conejo Valley, Simi Valley, and Moorpark areas of Ventura County.
- CRISNet MLScoreMLS data provider expanding listing distribution across Southern California markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
RE/MAX competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-enabled national residential brokerage with strong California presence. Operates a similar agent-based model with proprietary technology and has been expanding aggressively into Ventura and LA County markets, putting it in direct competition with RE/MAX Gold Coast for agents and listings.
- Coldwell Banker Realty: Long-established national brokerage franchise operating extensively across Southern California including Ventura County. Same agent-based buyer/seller representation model, similar full-service positioning with affiliated mortgage, title, and escrow services — a direct competitor for agents and consumers in the same trade area.
- Keller Williams Realty: Largest US real estate franchise by agent count, with significant Southern California market centers in Ventura and LA County. Competes directly with RE/MAX Gold Coast for productive agents and uses a similar agent-centric, commission-split model with in-house training and technology.
- Berkshire Hathaway HomeServices: National luxury-leaning residential franchise network with deep California presence. Directly comparable agent-based brokerage model with luxury marketing emphasis and affiliated finance/title — overlapping heavily with RE/MAX Gold Coast's luxury positioning and full-service approach.
- Sotheby's International Realty: Global luxury residential brokerage network that, like RE/MAX, leverages an international referral system to source cross-border buyers. Direct competitor in the high-end Ventura County segment where RE/MAX markets its international-luxury differentiation.
Emerging players
- Redfin: Tech-forward brokerage using its own agents plus a discount model with lower commission rates. Active across many California markets and competes for both consumers (lower fees) and agents (with technology and salary structures), pressuring the traditional full-service commission model that RE/MAX Gold Coast operates.
- eXp Realty: Cloud-based, agent-centric brokerage with rapid agent recruiting and a revenue-share model. Operates across California and competes for productive agents who might otherwise affiliate with RE/MAX franchise offices, offering an alternative operational structure to traditional franchise brokerages.
Direct peers
- HomeSmart: Discount-commission franchise brokerage with strong California presence including Southern California. Uses a similar agent-based model but differentiates on lower commission splits to agents and reduced consumer fees — making it a direct competitor for agents in the Ventura/LA market and a pricing alternative for consumers.
- Realty ONE Group: Modern, rapidly growing franchise brokerage headquartered in California with significant SoCal presence. Competes for agents via aggressive commission structures and offers similar full-service buyer/seller representation plus affiliated services — a comparable franchise model in the same geographic region.
Others
- DRE / California Bureau of Real Estate: California state regulator that licenses and oversees real estate brokerages including RE/MAX Gold Coast (CALDRE# 01220383). Relevant as the regulatory counterpart whose licensing, advertising, and escrow rules directly shape how the brokerage operates in the California market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RE/MAX social profiles
Digital presenceRE/MAX financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX leadership team
Management profileNumber of profiles
RE/MAX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX
What does RE/MAX do?
RE/MAX Gold Coast is a real estate brokerage franchise that provides buyer and seller representation for residential properties across Ventura County and Southern California. The brokerage operates an MLS-integrated home search platform with AI-powered search functionality, and supplements transactions with affiliated services including mortgage lending (Motto Mortgage Coastal), insurance (Gold Insurance), property management, and in-house escrow support.
Is RE/MAX a public or private company?
RE/MAX is a private company. It is classified as unknown and is currently operating.
When was RE/MAX founded?
RE/MAX was founded in -1. It employs 101 to 250 people.
Where is RE/MAX based?
RE/MAX is headquartered in Ventura, United States, in the North America region.
How does RE/MAX make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are property Management Services.
Who are RE/MAX's main competitors?
Broad incumbents on record are Compass, Coldwell Banker Realty, Keller Williams Realty, Berkshire Hathaway HomeServices and Sotheby's International Realty. Emerging players are Redfin and eXp Realty. Direct peers are HomeSmart and Realty ONE Group. DRE / California Bureau of Real Estate is listed as an others.
Does RE/MAX have an API?
No public API is recorded for RE/MAX.