Everybody

What Everybody does

Everybody Health & Leisure is a registered charity (No. 1156084) operating 17+ leisure centres, swimming pools, and sports facilities across Cheshire East, England. The organisation delivers gym access, group fitness classes, structured swimming lessons through the Learn to Swim Scheme (50 weeks/year), racquet sports, holiday clubs for children aged 8–13, and 12-week health programmes targeted at non-members. A separate charitable arm, the Everybody Foundation (No. 1174873), distributes grants of up to £250/year to local sports clubs and individuals. Membership tiers span Standard, Premium, Annual, Joint, Family, Corporate, and concession (Options) categories, with 12-month committed direct-debit contracts that roll monthly thereafter. The Everybody Academy sub-brand provides apprenticeships and CIMSPA-aligned training, and the Aspiring Athlete programme supports youth sports development.

The technology stack is conventional for a UK leisure trust: an Innovatise-powered mobile app on iOS and Android, a Leisure Hub portal for membership management, EEQU and Ticket Tailor for activity bookings, Stripe for payments, and Microsoft Forms for work-placement requests. Distribution is regional and centred on Cheshire East communities (Macclesfield, Congleton, Crewe, Nantwich, Alsager, Knutsford, Poynton, Sandbach, Shavington, Wilmslow, Holmes Chapel), with a strategic partnership with Cheshire East Council delivering Holiday Activity Fund (HAF) places. Marketing is conducted via the corporate website, Facebook, Instagram, YouTube, Twitter/X, and email newsletters, supplemented by community partnerships and the annual Everybody Awards event. The company has no disclosed parent, no institutional investors, and reports no revenue, consistent with its charitable status.

Everybody generates revenue from subscription membership direct debits, transaction-based court hire and holiday-club bookings, public-sector commissioning (HAF), and charitable grant flows via the Everybody Foundation. Pricing is publicly disclosed, including £37.99 initial health-programme consultations (effective 1 April 2026) and £34.25/month follow-on memberships. With 501–1,000 employees and no disclosed financials, the operation is the scale of a mid-tier UK leisure trust, with growth initiatives focused on digital channel refresh, planned padel court construction at Macclesfield Leisure Centre and Cumberland Arena, and structured conversion funnels from non-members into long-term subscriptions.

Name

Everybody

Legal name

Everybody Health and Leisure

Website

https://everybody.org.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Everybody Health & Leisure is a registered charity operating 17+ leisure centres across Cheshire East, England, delivering gym access, swimming lessons, sports facilities, holiday clubs, and health programmes to local residents under multiple membership tiers and a strategic partnership with Cheshire East Council.

Ownership category

akta.pro rank

Product category

Community Leisure Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Health Coaching (HSADAGAA)

Keywords

• Community leisure services
• Fitness memberships
• Swimming lessons
• Health and wellbeing programs
• Charity leisure operator

Headquarters

HQ city

Holmes Chapel

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fitness and Leisure Memberships: Recurring monthly direct debit memberships providing access to gyms, group fitness classes, swimming pools, and sports facilities. Membership tiers include Standard, Premium, Annual, Joint, Family, Corporate, and Options (concession) categories. 12-month committed memberships continue as rolling monthly after initial term.
2. Swimming Lessons (Learn to Swim Scheme): Monthly direct debit membership for structured swimming lessons running 50 weeks per year. Includes free public swimming for enrollees. 1-2-1 lessons and crash courses available as additional paid options.
3. Holiday Club (Active Holidays): Pay-per-day or multi-day bookings for multi-activity days during school holidays for children aged 8-13. Includes HAF (Holiday Activity Fund) funded places in partnership with Cheshire East Council.
4. Racquet Sports Court Hire: Pay-per-use court bookings for tennis, badminton, pickleball, and table tennis. Off-peak discounted rate of £5.50 for members playing with non-members. Alderley Park members have extended access.
5. Health Programmes: 12-week structured health programmes for non-members with initial consultation fee (£37.99) followed by reduced-rate membership offer (£34.25/month) upon completion.
6. Everybody Foundation Grants: Charitable grant-giving programme providing financial awards to individuals (up to £250/year) and organizations in Cheshire East communities to support sports clubs, active lifestyles, and facility improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Everybody Health & Leisure operates a network of leisure centres across Cheshire East delivering fitness memberships, swimming lessons, sports facilities, health programmes, and inclusive activities. As a registered charity (No. 1156084), it provides access to gyms, group exercise classes, swimming pools, racquet sports, and 12-week health programmes for individuals, families, and community groups. Revenue is generated through monthly direct debit memberships, pay-as-you-go facility access, structured Learn to Swim lessons, and children's holiday clubs.

Product overview

Everybody Health & Leisure is a health and leisure charity operating multiple leisure centres across Cheshire East. The company's product portfolio is structured around core fitness and aquatic services, supplemented by specialized health programmes and community initiatives. The primary offerings include Fitness Memberships (Standard, Premium, Annual, Corporate, Joint, Family, and Options tiers) providing gym access, group exercise, and swimming; the Learn to Swim Scheme (LTSS) delivering structured swimming lessons through 50 weeks annually; Active Holidays (Holiday Club) for children's multi-activity days; and Health Programmes providing 12-week exercise intervention courses. Supporting the core services are the Everybody App for mobile membership management, Everybody Academy for workforce training and apprenticeships, the Everybody Foundation for community grants, and Everybody Options for concessionary memberships. The company also provides racquet sports facilities (tennis, badminton, pickleball, table tennis) and operates a comprehensive booking ecosystem through third-party platforms EEQU and Ticket Tailor.

Differentiator

Problem solved

Functional benefit

Brands

• Everybody Foundation: A charitable incorporated organisation (Registered Charity Number 1174873) that provides grants to the Cheshire East community to keep sports clubs active and individuals playing sport.
• Everybody Academy

Products and services

• Fitness Memberships Recurring monthly direct debit memberships providing access to gyms, group fitness classes, swimming pools, and sports facilities. Tiers include Standard, Premium, Annual, Joint, Family, Corporate, and Options (concession) categories. 12-month committed memberships continue as rolling monthly after initial term.
• Learn to Swim Scheme (LTSS) Structured swimming lessons running 50 weeks per year, taught in staged progression aligned with Swim England guidelines. Group lessons are monthly direct debit; 1-2-1 lessons and crash courses available as additional paid options. Includes free public swimming for enrollees.
• Active Holidays (Holiday Club) Multi-activity days for children aged 8-13 during school holidays, including sports, activities, and swimming. Bookings are pay-per-day with multi-day discounts; HAF-funded places available through Cheshire East Council partnership.
• Health Programmes 12-week structured exercise programmes for non-members with initial consultation (£37.99) and specialist health coaching. On completion, participants transition to reduced-rate fitness membership (£34.25/month).
• Racquet Sports Pay-per-use court hire for tennis, badminton, pickleball, and table tennis. Full members receive one off-peak court free per day; off-peak member-with-non-member rate of £5.50 available.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Cheshire East CouncilcoreStrategic or Co-development PartnerCheshire East Council partners with Everybody Health & Leisure through the Holiday Activity Fund (HAF) programme, providing funded places for eligible children during school holidays. Data on HAF-funded participants is shared with the council for eligibility verification. The council also supports community health objectives aligned with Everybody's charitable mission.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parkwood Leisure: Leisure management company operating fitness centres, swimming pools, and sports facilities under contract with local authorities. Comparable to Everybody as a UK leisure centre operator working in partnership with local government.
• Places Leisure: Leisure trust operating fitness centres, swimming pools, and sports facilities on behalf of local councils. Comparable to Everybody due to similar council-partnership operating model and subscription-based membership offering.
• Life Leisure: Manchester-based charitable leisure trust operating leisure centres and fitness facilities. Comparable to Everybody due to a similar charity-led leisure centre model with memberships, swimming lessons, and sports programming.
• Everyone Active: One of the UK's largest leisure operators running leisure centres and gyms in partnership with local councils. Highly comparable to Everybody as a council-partnered leisure trust delivering subscription memberships, fitness classes, swimming lessons, and community programmes.
• Better (GLL): UK's largest charitable social enterprise operating leisure and fitness facilities nationwide under contracts with local authorities. Comparable to Everybody as a council-partnered leisure operator running gyms, pools, sports facilities, and health programmes under a charitable/social-enterprise umbrella.
• BH Live: Leisure and entertainment charity operating leisure centres, theatres, and venues in Bournemouth and surrounding areas. Comparable to Everybody as a registered charity delivering leisure services including fitness memberships and community programmes.
• Fusion Lifestyle: Leisure operator managing council-owned leisure facilities across the UK. Comparable to Everybody due to the council-contracted leisure centre operating model with memberships and community programming.
• Halo Leisure: Leisure trust operating fitness and recreation facilities in partnership with local councils in the West Midlands. Comparable to Everybody as a charity-based leisure operator with subscription memberships and community programmes.
• 1Life: Leisure management company operating council-owned leisure centres across the UK. Comparable to Everybody due to the council-contracted leisure centre management model and subscription-based service offering.
• Active Nation: Non-profit leisure trust operating fitness and recreation facilities across the UK. Comparable to Everybody as a charity-based operator of leisure centres providing gym memberships, swimming, and sports programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EBLeisure
• YouTubeyoutube.com/user/EverybodyLeisure
• Facebookfacebook.com/EverybodySportRecreation
• Instagraminstagram.com/ebleisure

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everybody