What Innocode does

Innocode is a Nordic technology company founded in 2010 that builds white-label citizen communication platforms and hyperlocal media solutions, operating two distinct product lines under one group. Its Citizen App division serves municipalities across Norway, Sweden, Denmark and Ireland with a direct-to-resident channel featuring push notifications, AI-powered event calendars, real-time data visualizations (Data Tiles), community publishing modules and offline emergency preparedness content; over 60 municipalities and 50+ organizations have deployed the platform under their own brands, including shared national apps such as Invånarappen (Sweden) and Innbyggerappen (Norway). Its Media Solutions division offers nine integrated products — Calendar, Local Offers, Local Offers App, News App, Classifieds (TORG), Community, Market, Sources and Moments (FOLK) — that local and regional newspapers license white-label to monetize hyperlocal advertising, classifieds, greetings and user-generated content; this division now spans 120+ newspapers across Scandinavia and Europe.

The underlying platform combines AI-driven event harvesting from organizer websites and Facebook with recommendation engines for personalized push notifications, and integrates with national data sources, RSS feeds, Vipps payments and Sweco's DriftWeb fault-reporting system. Revenue is generated through recurring SaaS subscriptions (Citizen App licensing, Media Solutions subscriptions), transaction fees (Classifieds booking/payment) and professional services via the Yulieta innovation division. Distribution combines direct enterprise sales with channel partnerships — most notably a January 2026 agreement that places a free Citizen App tier inside Sitevision's municipal customer base. The company is privately held, headquartered in Oslo with offices in Stockholm, Åre, Bergen, Tønsberg and Lviv, and employs approximately 50 people.

Name

Innocode

Legal name

Innocode AS

Website

https://innocode.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Innocode builds white-label citizen communication platforms for Nordic municipalities and hyperlocal media solutions for local newspapers, serving 60+ municipalities and 120+ newspapers across Scandinavia and Europe with AI-powered event harvesting, push notifications, and recurring SaaS subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Citizen App SaaS Licensing: Subscription-based licensing of the Citizen App platform to municipalities. Includes features like push notifications, event calendars, community tools, and real-time data integration. Pricing varies by municipality size and feature requirements.
2. Media Solutions - Local Offers: Subscription-based recurring revenue from small local businesses advertising through local newspapers. Advertisers connect social accounts and content appears in branded carousel. Newspapers receive weekly email reports with KPIs.
3. Media Solutions - Calendar: Revenue from calendar platform licensing to media houses. Organizers can submit events directly or content can be automatically imported. Commercial organizers may be offered premium visibility as additional revenue stream.
4. Media Solutions - Classifieds & Greetings: Self-service platform for personal announcements, classifieds (FOLK, TORG), and greetings. Users book, pay, and submit through mobile interface. Newspapers approve content. Automated export to ad/publishing systems, billing, and distribution.
5. News App Licensing: Licensing of mobile news applications to media companies. Users visit more frequently and stay longer. Content personalization and push notifications drive engagement.
6. Yulieta Innovation Services: Service design, consulting, and project implementation for digital product development. Includes workshops, prototyping, AI-driven production, and rapid iteration for municipalities and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Innocode develops and licenses the Citizen App, a white-label mobile and web platform that lets Nordic municipalities communicate directly with residents via push notifications, event calendars, news, service information, and offline-capable emergency features. In parallel, it sells a hyperlocal Media Solutions suite (Calendar, Local Offers, News App, Classifieds, Community, Market, Sources, Moments) that local and regional publishers use to monetize audience engagement through events, advertising, and classifieds, complemented by Yulieta, a service-design and digital advisory practice.

Product overview

Innocode operates two distinct product lines: Innocode Citizen (municipal communication platform) and Innocode Media Solutions (hyperlocal media engagement tools). The Citizen App is the core municipal product offering a white-label direct communication channel with push notifications, event calendars, real-time data visualization (Data Tiles), community contribution features, and offline emergency preparedness. Media Solutions encompasses nine integrated products: Calendar (automated event aggregation), Local Offers (social ad carousel), Local Offers App (loyalty/rewards), News App (mobile news engagement), Classifieds (self-service classified ads), Community (association content publishing), Market (content distribution), Sources (news aggregation), and Moments (user-generated greetings/announcements). Both platforms share the same underlying technology for content aggregation, personalization, and push notifications. The company also operates Yulieta as a separate service design and innovation division.

Differentiator

Problem solved

Functional benefit

Brands

• Yulieta: Service design and innovation arm of Innocode, focusing on sustainable digital innovations, consulting services, and project implementation. Part of Innocode's digital development department combining strategy, design, and technology.

Products and services

• Citizen App White-label mobile and web platform that lets Nordic municipalities communicate directly with residents through push notifications, event calendars, news, service information, and offline-capable emergency alerts, independent of social media algorithms.
• Invånarappen

Quantifiable outcome

• 34% reduction in physical service desk visits (Farsund)
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SitevisioncoreChannel Partner/ Reseller/ Distributor · 1 January 2026Sitevision offers Invånarappen Gratis - a free tier of the Citizen App for Sitevision municipal customers. Includes automatic display of three latest operational messages and push notification capability. Joint marketing including webinars with municipalities like Västerås.
• Sweco (DriftWeb Citizen)coreTechnology or IntegrationIntegration partnership between Sweco's DriftWeb Citizen fault reporting system and Innocode's Citizen App. Enables municipalities to combine internal fault reporting with outward-facing communication, push notifications, and contact center functions. Reduces service center load and improves transparency.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WoodWing: Publishing software for magazines and newspapers with multi-channel content production tools. Comparable to Innocode's Media Solutions side, particularly for editorial workflows and content management at media companies.
• Bang the Table: Citizen engagement platform for local governments offering online consultations, surveys, and community feedback tools. Direct competitor to Innocode's Citizen App in the civic engagement category with different delivery model.
• Sitevision: Nordic CMS for municipalities and enterprise operating in the same Swedish/Norwegian markets as Innocode. An explicit channel partner (offers free Citizen App tier to Sitevision customers), but also a potential competitor for municipal digital communication budgets.
• Piano: Media SaaS platform serving publishers with subscription management, audience engagement, and content tools. Comparable to Innocode's Media Solutions (News App, Local Offers, subscription-driven monetization) but at global scale serving larger publishers.
• EngagementHQ: Granicus-owned citizen engagement platform for local government providing online forums, surveys, and project consultations. Direct competitor to Innocode's Citizen App in citizen participation with stronger North American presence.

Broad incumbents

• Cision: Global PR and media intelligence platform serving communications teams. Adjacent to Innocode's Media Solutions in serving media/communications workflows, though Cision focuses on PR distribution rather than consumer-facing media tools.
• Arc XP: Washington Post's commercial media technology platform providing CMS, content distribution, and engagement tools for news organizations. Overlaps with Innocode's Media Solutions but serves larger enterprise media companies.
• CivicPlus: US civic engagement and municipal software platform offering website, content, and citizen communication tools. Adjacent competitor to Innocode's Citizen App with broader US-local-government focus.
• Granicus: Largest US-based govtech/civic engagement platform offering a broader portfolio (legislative management, meeting management, citizen engagement). Competes with Innocode's Citizen App in citizen engagement but at much larger scale and broader scope.

Emerging players

• Commonplace: UK-based citizen engagement platform for community consultation and participation. Competes in the same citizen engagement category as Innocode's Citizen App, primarily in UK/European markets with focus on planning and development consultations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InnocodeNordic
• LinkedInlinkedin.com/company/innocode
• Instagraminstagram.com/innocode.people
• Xx.com/innocode_as

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innocode