Live Earth Farm

What Live Earth Farm does

Live Earth Farm is a family-owned certified organic farm established in 1996 by Tom and Constance Broz in Watsonville, California. Operating across 65 acres between Santa Cruz and Watsonville, the farm grows over 100 varieties of certified organic fruits and vegetables year-round using regenerative agriculture practices including dry-farming techniques for tomatoes, cover cropping, composting, crop rotation, drip irrigation, and biodiversity-focused cultivation. In 2017 the California Climate and Agriculture Network (CalCAN) formally recognized the operation as a model of biodiversity and climate resilience.

The farm serves four primary customer channels: a customizable CSA subscription program at $28/week serving 800+ households across 30+ pickup locations in Santa Cruz, Monterey, and the Bay Area; a weekend Farm Stand and seasonal U-Pick operation (May through late October) at the 1275 Green Valley Road entrance; weekly presence at seven farmers' markets from Santa Cruz to Mountain View; and a wholesale program supplying 20+ restaurants and 10+ grocery stores across the region. CSA customization, member accounts, and skip-week logic are handled through the Farmhand platform. Add-on products include Companion Bread sourdough and extra fruit shares.

The revenue model blends subscription recurring revenue (CSA), transactional revenue (Farm Stand, U-Pick, farmers' markets, wholesale), and event/grant income supporting the Farm Discovery educational arm, which reaches over 1,500 children and youth annually. The farm has remained independently operated by the Broz family for 30 years with no external investment, scaling from 20 acres to 65 acres while deepening its regional community footprint.

Name

Live Earth Farm

Legal name

Live Earth Farm

Website

https://liveearthfarm.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Earth Farm is a family-owned certified organic farm in Watsonville, CA, operating 65 acres to serve 800+ CSA households, seven regional farmers' markets, a weekend Farm Stand, seasonal U-Pick events, and wholesale accounts across Santa Cruz, Monterey, and the Bay Area.

Ownership category

akta.pro rank

Product category

Organic Produce

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Organic farming
• CSA subscriptions
• Farm-to-table produce
• U-pick operations
• Wholesale produce supply

Headquarters

HQ city

Watsonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. CSA Subscriptions: Year-round customizable CSA box program at $28/week minimum. Members receive weekly customizable boxes of seasonal organic produce, with ability to skip weeks, customize items, and add extras like bread and fruit shares.
2. Farm Stand Sales: Weekend Farm Stand open Saturdays and Sundays from 10 AM - 3 PM, May through late October. Sells seasonal fruit, vegetables, preserves, eggs, and flowers.
3. U-Pick Operations: Seasonal U-Pick program offering strawberries ($3/lb), tomatoes ($2.50/lb), and apples ($2/lb) where visitors pick their own produce directly from fields.
4. Farmers' Market Sales: Weekly presence at 7 farmers' markets including Santa Cruz Downtown, Felton, Scotts Valley, Los Gatos, Morgan Hill, Mountain View, and West Santa Cruz.
5. Wholesale Produce: Wholesale delivery program supplying fresh organic produce to 20+ restaurants and 10+ grocery stores across Santa Cruz and Bay Area regions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Live Earth Farm is a 65-acre family-owned certified organic farm in Watsonville, California, operating a year-round customizable Community Supported Agriculture (CSA) subscription program that serves 800+ households with weekly boxes of seasonal produce. The farm distributes its harvest through multiple channels including a weekend Farm Stand, seasonal U-Pick fields, seven weekly farmers' markets across Santa Cruz, Monterey, and the Bay Area, and a wholesale program supplying 20+ restaurants and 10+ grocery stores.

Product overview

Live Earth Farm operates as an integrated organic farm business with a multi-channel distribution model. The core offering is the Customizable CSA Program—a year-round subscription box of certified organic produce (over 50 varieties of fruits and vegetables) at $28/week—which serves as the backbone of the farm. This is supplemented by add-on products including Sourdough Bread (from partner Companion Bread) and Extra Fruit Shares. The farm extends to retail channels through its Weekend Farm Stand (May–October) and participation in seven farmers' markets across the Bay Area. A Wholesale Program supplies restaurants and grocers. Educational and community engagement is provided through the Farm Discovery Program and seasonal Farm Events. The farm utilizes the Farmhand platform for CSA subscription management and online accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• CSA Program (Community Supported Agriculture) A year-round customizable weekly subscription box of certified organic produce at $28 per box (weekly order minimum), allowing members to choose items, adjust quantities, skip weeks, and add extras.
• Weekend Farm Stand On-farm retail stand open Saturdays and Sundays, 10 AM – 3 PM (May through late October), stocking seasonal fruits, vegetables, preserves, eggs, and flowers at 1275 Green Valley Road entrance.
• U-Pick Experience Seasonal pick-your-own produce experience on weekends (Saturday and Sunday) from late spring through early fall, offering strawberries at $3/lb, dry-farmed tomatoes at $2.50/lb, and apples at $2/lb.
• Farmers' Markets Weekly presence at farmers' markets in Santa Cruz Downtown, Felton, Scotts Valley, Los Gatos, Morgan Hill, West Santa Cruz, and Mountain View, providing direct-to-consumer produce sales.
• Wholesale Program B2B produce supply program delivering fresh organic produce weekly to 20+ restaurants and 10+ grocery stores across Santa Cruz and Bay Area regions, managed by wholesale manager Jerry.
• Sourdough Bread Add-On Weekly add-on of sourdough bread baked to order by partner bakery Companion Bread, available exclusively to CSA members.
• Extra Fruit Share Add-On Additional fruit share option for CSA members who want more stone fruits and berries beyond the standard box contents.

Quantifiable outcome

• 800+ households served through CSA program
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Restaurant Partners (20+)coreStrategic or Co-development Partner · 1 February 2026Live Earth Farm delivers fresh organic produce weekly to over 20 restaurant partners across the Santa Cruz and Bay Area region. Chefs share the farm's commitment to local, organic produce.
• Grocery Store Partners (10+)coreChannel Partner/ Reseller/ Distributor · 1 February 2026Fresh organic produce delivered to 10+ grocery stores across Santa Cruz and Bay Area. Store buyers share commitment to local, organic produce.
• Companion BreadcoreStrategic or Co-development PartnerPartner bakery providing sourdough bread add-on for CSA members. Bread is baked to order every week and available exclusively to CSA members as an add-on extra.
• Farm DiscoverycoreStrategic or Co-development PartnerLive Earth Farm's educational arm providing farm tours, workshops, summer camps, and curriculum-based work-leadership programs. Over 1500 children and youth participate annually. Proceeds from farm events support the Discovery Program.
• Laurel Parvesi (Local Preserves Maker)minorStrategic or Co-development PartnerLocal artisan who creates signature preserves including candied orange peel, berry and plum jam, and tomato sauce from farm-grown ingredients. Featured during farm community events.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capay Organic: Second-generation organic farm in Capay Valley, CA operating CSA subscriptions, farm stand, and farmers markets. Comparable certified organic operation with CSA-first model and direct-to-consumer emphasis in Northern/Central California.
• Full Belly Farm: Certified organic farm in Capay Valley, CA operating CSA subscriptions, farm stand, and agritourism/educational events (including school programs). Highly comparable to LEF with CSA, events, and educational outreach.
• Farm Fresh To You: California-based CSA delivery service delivering organic produce from partner farms to households across multiple states. Direct comparison: customizable subscription boxes with skip/pause features, very similar GTM to LEF but with multi-state regional coverage.
• Frog Hollow Farm: Certified organic fruit farm in Brentwood, CA selling CSA shares (Fruit Club), farmers markets, and wholesale across Bay Area. Comparable certified organic operation with CSA subscriptions and wholesale restaurant supply model.

Broad incumbents

• Imperfect Foods: Now part of Misfits Market, large-scale DTC organic produce subscription delivery operating nationally. Comparable subscription produce GTM and audience, but operates at much greater scale and with surplus/cosmetically-imperfect sourcing rather than farm-direct CSA.
• Organic Valley: Large farmer-owned organic cooperative with national distribution across produce and dairy categories. Comparable organic certification ethos but at much larger national scale; potential wholesale partner or competitor.
• Earthbound Farm: One of the largest U.S. organic produce brands, headquartered in the Pajaro Valley near Watsonville. Geographic and category overlap but operates at industrial scale for retail grocery, not CSA-direct.
• Driscoll's: Dominant California-based berry grower with significant organic berry programs. Comparable organic berry production and Watsonville/Pajaro Valley geography, but operates at global industrial scale across retail rather than CSA/market.

Emerging players

• Pie Ranch: Regenerative organic farm in Pescadero, CA with CSA, farm stands, and a strong educational/youth programming mission similar to LEF's Farm Discovery. Comparable regenerative ethos and educational-program integration but smaller scale.

Regional players

• Tomatero Farm: Organic farm also based in Watsonville, CA operating CSA, farmers markets, and farm stand. Closest geographic peer with overlapping markets in Santa Cruz/Monterey region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiveEarthFarm
• Instagraminstagram.com/liveearthfarm
• LinkedInlinkedin.com/company/live-earth-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Earth Farm