Tree-Free Greetings
Tree-Free Greetings is a US-based, employee-owned e-commerce company founded in 1998 that designs and sells sustainable greeting cards made from 100% post-consumer recycled paper through DTC and wholesale channels.
- Company typePrivate
- Founded1998
- HeadquartersKeene, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tree-Free Greetings does
Tree-Free Greetings is a US-based, employee-owned e-commerce and wholesale greeting card company founded in 1998 and headquartered in Keene, New Hampshire. The company designs, prints, and distributes a broad catalog of greeting cards and stationery products spanning celebrations (birthday, wedding, anniversary, graduation, retirement), sympathy and support occasions, everyday cards, specialty occasions, and an extensive holiday calendar that includes Chinese New Year, Valentine's Day, Eid Mubarak, Rosh Hashanah, Diwali, Hanukkah, Kwanzaa, and Christmas. Money holder cards, value assortment packs, holiday box sets, econote stationery sets, and special occasion notecards extend the line beyond individual cards.
The company's underlying production technology is built around environmental sustainability: all products are manufactured in the USA using 100% post-consumer recycled paper, VOC-free printing inks, and solar-powered production facilities. This positions sustainability as a core operational feature rather than a marketing overlay, and the catalog breadth—exemplified by more than 430 birthday card designs—indicates a substantial design and SKU pipeline. The proprietary sustainability stack is highlighted as a differentiator alongside the company's employee-owned structure and brand identity.
Tree-Free Greetings operates a dual go-to-market model. The direct-to-consumer motion runs through its own Shopify-based storefront at tree-free.com, where individual cards are priced at $4.99, value sets at $14.99–$19.99, with free shipping on orders of $50 or more and a 25% first-order email incentive. The wholesale motion serves retailers and gift shops via a dedicated /pages/wholesale program with quote-based pricing for bulk purchases. Customers are segmented horizontally into individual end consumers (primary) and small-to-mid retail/wholesale buyers (secondary). As of April 1, 2026, the company underwent a CEO succession in which Adam Sigel (25+ years of consumer products experience) replaced founder Steve Silverstein, who moved to the board of directors. No external institutional investment, M&A, or parent-company ownership has been disclosed.
Tree-Free Greetings firmographics
Firmographics- Name
- Tree-Free Greetings
- Legal name
- Tree Free Greetings
- Website
- https://tree-free.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tree-Free Greetings is a US-based, employee-owned e-commerce company founded in 1998 that designs and sells sustainable greeting cards made from 100% post-consumer recycled paper through DTC and wholesale channels.
- Ownership category
- akta.pro rank
Tree-Free Greetings industry classification
Industry- Product category
- Sustainable Greeting Cards & Stationery
- NAICS
- Greeting Card Publishers (513191), Stationery Product Manufacturing (32223), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Greeting Cards (2771), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Tree-Free Greetings is headquartered
LocationHeadquarters
- HQ city
- Keene
- HQ country
- United States
- HQ region
- North America
Markets served
Tree-Free Greetings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Greeting Card Sales (B2C): Direct-to-consumer sales of individual greeting cards and card sets through their e-commerce website. Products are priced per unit with single cards at $4.99 and value sets at various price points.
- Wholesale/Bulk Card Sales (B2B): Wholesale channel serving retailers and gift shops who purchase cards in bulk quantities for resale. The website explicitly references a wholesale program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Greeting Cards - $4.99 per card |
| Unit Pricing | Pay-as-you-go | Card Sets and Value Packs - Variable pricing |
| Other | Multi-year contract | Wholesale - Quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Tree-Free Greetings product offering
Product offeringCore offering
Tree-Free Greetings designs, prints, and sells sustainable greeting cards and paper stationery manufactured in the United States from 100% post-consumer recycled paper using VOC-free inks and solar-powered production. The catalog includes single greeting cards, money-holder cards, value assortment sets, Econote stationery sets, holiday box sets, thank-you box sets, and special-occasion notecards. Products are sold direct-to-consumer through the company's own e-commerce site and through a wholesale program to retailers.
Product overview
Tree-Free Greetings operates as a greeting card and stationery company offering a diverse portfolio of paper-based card products. The core offerings include Single Greeting Cards available across occasions such as Birthday (including Milestone and Recipient-Specific variants), Wedding, Anniversary, Baby, Engagement, Sympathy, Get Well, Support & Encouragement, Congratulations, Good Luck, Retirement, Graduation, New Home, New Job, Religious, and Bar & Bat Mitzvah celebrations. Holiday card offerings span Chinese New Year, Valentine's Day, Easter, Eid Mubarak, Mother's Day, Father's Day, Rosh Hashanah, Diwali, Halloween, Thanksgiving, Hanukkah, Solstice, Christmas & Holiday, Kwanzaa, and New Year. Money Holder Cards provide functional gift enclosures for monetary presentations. The product line extends to Card Sets including 5x7 Value Assortment Packs, Holiday Box Sets (featuring 16-card curated assortments), Econote Stationery Sets, Thank You Box Sets, and Special Occasion Notecards. All products emphasize sustainability through 100% post-consumer recycled paper, VOC-free inks, solar-powered manufacturing, and domestic (USA) production.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Greeting Cards Individual greeting cards made from 100% post-consumer recycled paper with VOC-free inks, sold singly for personal gifting occasions such as birthdays, holidays, weddings, and thank-you notes. Customers are individual consumers and wholesale retail buyers.
- Money Holder Cards Greeting cards with built-in money or gift card holders, manufactured on recycled paper with VOC-free inks for eco-conscious gift givers.
- Value Assortment Sets Multi-pack assortments of greeting cards sold together at a value price, allowing consumers to stock up on designs for various occasions.
- Econote Stationery Sets Coordinated stationery sets (notepads, notecards, and correspondence accessories) made from recycled paper with eco-friendly inks for everyday and professional correspondence.
- Holiday Box Sets Curated seasonal collections of greeting cards packaged as gift-ready box sets for holidays and seasonal celebrations.
- Thank You Box Sets Bundled thank-you card sets packaged as a coordinated box for personal or professional acknowledgement occasions.
- Special Occasion Notecards Standalone notecards designed for special occasions such as weddings, sympathy, and milestone events, printed on recycled paper.
- Wholesale Program A dedicated wholesale program enabling independent retailers, gift shops, and stationery stores to apply for an account and purchase Tree-Free Greetings' sustainable cards and stationery in bulk at wholesale pricing for resale to their own customers.
Companies that use Tree-Free Greetings
Customer profileSegments2 records
Ideal customer profiles2 records
Tree-Free Greetings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tree-Free Greetings partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Tree-Free Greetings competitors and assessment
Company assessmentBroad incumbents
- Hallmark Cards: Largest US greeting card manufacturer and retailer. Comparable as the category leader in the same occasion-based card space, though Hallmark operates at vastly broader scale across mass-market retail and owned stores.
- American Greetings: Major US greeting card manufacturer with wholesale and DTC presence. Directly comparable product category (greeting cards for occasions and holidays) but operates at much larger scale with broader mass-market positioning.
Direct peers
- Papyrus (Recycled Paper Greetings): Premium and design-led greeting card brand with retail and wholesale distribution. Closely comparable in product mix (occasional cards, stationery sets) and channel structure (specialty retail and DTC), making it a head-to-head competitor for shelf space and design-conscious buyers.
- Moonpig: Personalized greeting card company with strong e-commerce DTC motion. Comparable in occasion-based card assortment and online-first customer experience, though Moonpig is larger and primarily UK-focused.
- Shutterfly: Personalized stationery and card platform with custom printing capabilities. Comparable in personalized occasion cards and online gifting, though at significantly larger scale with broader photo product portfolio.
- Crane & Co. Premium stationery and greeting card brand with cotton paper heritage. Comparable in high-end, design-led occasional cards and stationery sets targeting gift and specialty retail, though positioned more luxury than eco-focused.
- Minted: Design-led stationery, card, and gifting company using independent artist marketplace model. Comparable in occasion-based greeting cards, stationery sets, and premium positioning, with overlap in art-forward buyer demographics.
Emerging players
- Etsy (independent greeting card sellers): Marketplace hosting thousands of independent greeting card makers including eco-focused sellers. Comparable as a long-tail alternative for design-forward, sustainability-positioned card buyers, but as a platform rather than a single competitor.
- EcoEnclose: Sustainable packaging and paper products company. Comparable in recycled paper and eco-friendly manufacturing positioning, though focused on shipping/packaging rather than greeting cards directly.
Others
- Notes & Queries (independent stationery brands): Independent stationery retailer curating design-led paper brands. Comparable as a downstream channel/retailer for art-forward greeting card brands similar to Tree-Free, representing potential wholesale partnerships rather than direct competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tree-Free Greetings social profiles
Digital presenceTree-Free Greetings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tree-Free Greetings leadership team
Management profileNumber of profiles
Profiles2 records
Tree-Free Greetings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tree-Free Greetings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tree-Free Greetings
What does Tree-Free Greetings do?
Tree-Free Greetings designs, prints, and sells sustainable greeting cards and paper stationery manufactured in the United States from 100% post-consumer recycled paper using VOC-free inks and solar-powered production. The catalog includes single greeting cards, money-holder cards, value assortment sets, Econote stationery sets, holiday box sets, thank-you box sets, and special-occasion notecards. Products are sold direct-to-consumer through the company's own e-commerce site and through a wholesale program to retailers.
Is Tree-Free Greetings a public or private company?
Tree-Free Greetings is a private company. It is classified as management employee owned and is currently operating.
When was Tree-Free Greetings founded?
Tree-Free Greetings was founded in 1998. It employs 11 to 50 people.
Where is Tree-Free Greetings based?
Tree-Free Greetings is headquartered in Keene, United States, in the North America region.
How does Tree-Free Greetings make money?
Two revenue lines are on record. Greeting Card Sales (B2C) is the primary driver. The others are wholesale/Bulk Card Sales (B2B).
Who are Tree-Free Greetings's main competitors?
Broad incumbents on record are Hallmark Cards and American Greetings. Direct peers are Papyrus (Recycled Paper Greetings), Moonpig, Shutterfly, Crane & Co. and Minted. Emerging players are Etsy (independent greeting card sellers) and EcoEnclose. Notes & Queries (independent stationery brands) is listed as an others.
Does Tree-Free Greetings have an API?
No public API is recorded for Tree-Free Greetings.
What industry is Tree-Free Greetings in?
Tree-Free Greetings's product category is Sustainable Greeting Cards & Stationery. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution. Its NAICS code is 513191 and its SIC code is 2771.