Altelis

What Altelis does

Altelis is a French privately-held digital marketing agency (SARL, founded 2014) headquartered in Rueil-Malmaison, a suburb of Paris. The company exclusively serves the hospitality vertical, with a stated client base of more than 350 hotels across France (all 12 metropolitan regions plus Guadeloupe, Guyane, and Réunion), Marrakech (Morocco), and the Geneva area (Switzerland). Customer segments range from independent boutique hotels (Hôtel de Diane, Hôtel Le Grand Large, La Villa Mauresque) to hotel groups and franchises (Best Western Plus Paris Saclay, Assas Hôtels) and aparthotels/serviced residences (My Maison in Paris, L Sphere).

The firm's offering combines website design and development on Webflow and WordPress CMS, paid advertising management across Google Ads, Google Hotel Ads, Bing, Meta, and metasearch platforms (Kayak, Tripadvisor, Trivago), technical SEO using Semrush, and a set of proprietary conversion tools: a real-time analytics dashboard (Monitor by Altelis), an AI-powered chatbot built on OpenAI's ChatGPT (Livie), a dynamic pricing-availability calendar, a price comparison widget (vs Booking and Expedia), and a customizable online boutique for gift vouchers. Certified partner integrations with D-EDGE, ReservIT, and Availpro booking engines allow the websites to process direct reservations without OTA intermediation.

Altelis operates as a B2B services firm with no disclosed external funding, no parent company, and no subsidiaries. Revenue derives from a mix of one-time project fees for website builds and recurring retainers for campaign management, SEO, and the Livie/Monitor subscription-style products. Sales run through direct enterprise field engagement and inside sales plus self-serve website contact forms, targeting hotel owners, general managers, and marketing directors. Pricing is fully quote-based with no public rate card and contracts tend to be multi-year based on testimonials. Patrick Guillaume is listed as the Director of Publication on legal disclosures; broader management team composition is not publicly disclosed.

Name

Altelis

Legal name

Altelis

Website

https://altelis.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Altelis is a French digital marketing agency founded in 2014 that exclusively serves hospitality clients — over 350 hotels across France, Morocco, and Switzerland — with website design, paid advertising, SEO, and AI chatbot services aimed at increasing direct bookings.

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), Hotel Pricing & Rate Shopping Intelligence (THALAIAB)

Keywords

• Hotel web design
• Hotel SEO
• Booking engine integration
• Google Ads management
• Hotel digital marketing

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website Development & Design: Custom website creation services for hotels using Webflow or WordPress CMS. Projects include UX/UI design, responsive development, and brand identity work. Revenue generated through one-time project fees with ongoing maintenance options.
2. Digital Advertising Management: Ongoing management of Google Ads, Google Hotel Ads, and Meta Hotels campaigns (including Kayak, Tripadvisor, Trivago). Clients pay retainer fees for campaign management, optimization, and performance reporting.
3. SEO Services: Technical SEO optimization and content creation services. Includes Semrush-based technical audits, keyword-optimized content production, and ongoing SEO performance monitoring.
4. AI Chatbot & Tools: Livie AI chatbot deployment and configuration, Monitor analytics platform access, dynamic calendar and comparison widgets. Likely sold as subscription or included in comprehensive service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Altelis designs and develops custom hotel websites on Webflow and WordPress, manages paid advertising campaigns on Google Ads, Google Hotel Ads, Bing and Meta Hotels (including Tripadvisor, Trivago, Kayak), and delivers technical SEO services for hotels across France. Layered on top of these services are two proprietary offerings: Livie, a ChatGPT-powered multilingual AI chatbot for 24/7 guest assistance, and Monitor, a real-time analytics dashboard that consolidates website traffic, ad spend and direct reservations. The bundled proposition aims to grow hotels' direct bookings and reduce their dependence on online travel agencies.

Product overview

Altelis is a digital marketing agency specialized in hospitality since 2014, offering a comprehensive suite of services including custom website creation on Webflow and WordPress platforms, paid advertising (Google Ads, Google Hotel Ads, Meta Hotels campaigns), SEO optimization, and proprietary tools. The core product portfolio consists of website development and a set of integrated digital marketing services, supplemented by proprietary platforms including Chatbot Livie (AI-powered customer service), Monitor (real-time analytics dashboard), and various conversion tools (dynamic calendar, price comparison widget, online boutique). Altelis positions itself as a full-service digital partner for hotels seeking to increase direct bookings and reduce OTA commission dependency.

Differentiator

Problem solved

Functional benefit

Brands

• Livie: AI chatbot for hotels based on ChatGPT technology, providing 24/7 customer assistance in multiple languages
• Monitor by Altelis

Products and services

• Hotel Website Creation (Sites web) Custom website design and development for hotels using Webflow and WordPress CMS, including UX/UI design, responsive development, and brand identity work that gives hotels autonomy over their content. Sold as project-based engagements with optional ongoing maintenance.
• Google Ads Management Paid advertising campaigns on Google Search to deliver immediate visibility for hotels, attracting potential customers through targeted ad placements and managed under recurring retainer contracts with performance reporting.
• Google Hotel Ads Management Advertising service that displays hotels directly in Google Search and Google Maps results, showing direct booking rates and encouraging commission-free reservations.
• Meta Hotels (Metasearch) Campaign Management Campaigns on Meta Search platforms including Tripadvisor, Trivago, and Kayak that amplify hotel visibility and promote direct bookings by eliminating intermediaries.
• SEO Services Technical SEO optimization and keyword-optimized content production for hotels, including Semrush-based technical audits and ongoing SEO performance monitoring, sold as recurring engagements.
• Livie AI Chatbot Hotel-specific AI chatbot powered by ChatGPT technology, offering 24/7 customer assistance in multiple languages, answering hotel-specific questions to optimize guest experience and reduce front-desk workload. Sold as a standalone product, deployed and configured by Altelis for hotel clients.
• Monitor by Altelis Proprietary real-time analytics and reporting platform that tracks website traffic, campaign performance, Google Ads reservations, Google Hotel Ads, and Meta Hotels campaigns, providing transparent ROI visibility for hotel clients.

Quantifiable outcome

• Client testimonial reports first-page Google ranking for targeted search terms after SEO engagement
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• D-EDGEcoreTechnology or IntegrationD-EDGE provides hotel booking engine technology. Altelis is a certified D-EDGE partner, integrating their booking engine into client hotel websites. D-EDGE booking engines are described as secure, responsive, and simple, enabling hotels to process online reservations safely.
• ReservITcoreTechnology or IntegrationReservIT offers hotel booking engine solutions. Altelis is a certified ReservIT partner, integrating their booking engine technology into hotel websites they develop. The partnership enables secure, responsive booking functionality for client hotels.
• AvailprocoreTechnology or IntegrationAvailpro provides hotel booking engine technology. Altelis is a certified Availpro partner, integrating their booking engines into client hotel websites. Availpro engines are described as simple, secure, and responsive.
• WebflowcoreTechnology or IntegrationWebflow is used as the primary CMS platform for Altelis's hotel website development. Websites are built on Webflow CMS, providing hotels with intuitive content management and great autonomy. Webflow is a San Francisco-based web design platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/altelissupport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altelis