TV3 Televizija

What TV3 Televizija does

TV3 Televizija is a Lithuanian broadcasting and media production company headquartered in Vilnius, founded in 1993, operating the second most-read Lithuanian news portal (tv3.lt) and a multi-channel free-to-air television portfolio. The group's broadcast operations encompass four television channels — TV3, TV6, TV8, and TV3 Plus — alongside three radio stations (Power Hit Radio, Radio 3, Power Gold), forming a vertically integrated traditional media group. Its digital surface includes the tv3.lt news portal covering Lithuanian and international news, business, sports, and lifestyle verticals, and the TV3 Play streaming platform (play.tv3.lt) offering live TV, on-demand series, sports coverage, children's content, and podcasts. Programming spans daily news broadcasts (TV3 žinios, TV3 Vakaro žinios), commentary and analysis formats (Dienos pjūvis, Sukasi pasaulis), original drama series (Laimės namelis, Laukinės bitės), and vertical shows across health, music, football, and astrology.

The company monetizes primarily through advertising — display ads on tv3.lt, commercial breaks during broadcast programming, and sponsored content — supplemented by the acquisition and exploitation of premium sports broadcasting rights including the FIFA World Cup, EuroLeague, LKL (Lithuanian Basketball League), NBA, and EuroCup. Distribution is omnichannel: traditional free-to-air broadcasting for Lithuanian households, web and mobile access via tv3.lt and play.tv3.lt, and online radio streaming. The stated employee headcount of 11-50 likely reflects a narrow legal-entity scope rather than the full TV3 Group operation. No parent company, funding history, ownership structure, or revenue disclosure is available in the source material, and no AI/ML capabilities, API offerings, or patent portfolio are documented.

TV3's customer base is the Lithuanian general audience for content consumption and an unnamed set of advertisers for monetization. Competitive position rests on premium sports rights, brand recognition as a top news portal, and cross-platform reach rather than differentiated technology. The strategic posture is that of an incumbent broadcaster extending linear assets into digital streaming while continuing to anchor sports viewership, with no clear evidence of geographic expansion beyond Lithuania or significant recent M&A, leadership, or capital-markets activity in the available data.

Name

TV3 Televizija

Legal name

TV3 Televizija

Website

https://tv3.lt

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

TV3 Televizija is a Vilnius-based Lithuanian broadcasting group operating the TV3, TV6, TV8, and TV3 Plus TV channels, three radio stations, the second most-read Lithuanian news portal (tv3.lt), and the TV3 Play streaming platform, serving Lithuanian audiences with news, sports, and entertainment content monetized through advertising.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

National & Regional Sports TV Networks (Linear) (MPABAJAA), Sports Streaming Platforms (MPACAAAE)

Keywords

• Television broadcasting
• Streaming media
• Radio broadcasting
• News production
• Sports broadcasting

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Television advertising including display ads on website, sponsored content segments, and commercial breaks during programming. The site features prominent advertising placements and sponsored articles.
2. TV Broadcasting Rights: Acquisition and broadcast of sports content including FIFA World Cup, basketball leagues (EuroLeague, LKL), and other sporting events, generating viewership and advertising revenue

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TV3 Televizija operates a portfolio of free-to-air Lithuanian television channels (TV3, TV3 Plus, TV6, TV8), radio stations (Power Hit Radio, Radio 3, Power Gold), the tv3.lt news portal, and the TV3 Play streaming platform. The company produces and broadcasts news, sports (including FIFA World Cup, EuroLeague, LKL, NBA, EuroCup), entertainment, weather, lifestyle, and original programming for Lithuanian-speaking audiences.

Product overview

TV3 Televizija operates as a multimedia broadcasting group in Lithuania, comprising multiple television channels (TV3, TV6, TV8, TV3 Plus), radio stations (Power Hit Radio, Radio 3, Power Gold), and digital platforms. The core offering includes the tv3.lt news portal delivering news, sports, and lifestyle content, the TV3 Play streaming platform providing live and on-demand access to all channels and exclusive programming, and original TV programs including news broadcasts (TV3 Žinios, TV3 Vakaro žinios), commentary shows (Dienos pjūvis, Sukasi pasaulis), entertainment (Pasikalbėkim), health (Sveikatos DNR), music (Kažkas naujo), and sports (GOAL'as). The TV3 Group also produces original drama series and offers children's programming through its streaming service.

Differentiator

Problem solved

Functional benefit

Products and services

• TV3 Play
• tv3.lt News Portal
• TV3 Channel
• TV3 Plus Channel
• TV6 Channel
• TV8 Channel
• Power Hit Radio
• Radio 3
• Power Gold Radio

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FIFA (Pasaulio futbolo čempionatas)coreStrategic or Co-development PartnerTV3 broadcasts FIFA World Cup football matches, providing extensive coverage of international football tournaments to Lithuanian audiences
• EuroLeague BasketballcoreStrategic or Co-development PartnerTV3 provides coverage of EuroLeague basketball games, one of Europe's premier basketball competitions, as part of its sports programming
• LKL (Lietuvos krepšinio lyga)coreStrategic or Co-development PartnerDomestic Lithuanian basketball league broadcast coverage, including live games and highlights of Lithuanian basketball
• NBAminorStrategic or Co-development PartnerNational Basketball Association game coverage, bringing American professional basketball to Lithuanian viewers
• EuroCup BasketballminorStrategic or Co-development PartnerEuropean basketball competition coverage as part of comprehensive sports broadcasting portfolio

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Eesti Rahvusringhääling (ERR): Estonia's public broadcaster running TV, radio, and a leading Estonian-language news portal. Mirrors TV3's national-broadcaster + digital portal structure in the third Baltic market.
• Polsat: Poland's largest private multi-channel commercial broadcaster with national general-entertainment channels, sports rights (including major football), and a streaming platform (Polsat Box Go). Closest regional analog to TV3's free-to-air + sports + streaming model.
• Latvijas Televīzija (LTV): Latvia's public service broadcaster operating TV channels and a digital news/streaming portal. Operates the same multi-platform public-broadcaster model as TV3 in the adjacent Baltic market.

Broad incumbents

• Netflix: Global streaming incumbent with established distribution and Lithuanian-language/subtitled content in the Baltic market. Competes with TV3 Play for streaming time and ad-supported video share, though it does not replicate TV3's news/sports or local free-to-air role.
• Viaplay Group: Nordic and Baltic streaming and VOD operator with sports rights and original local content across the region. Overlaps with TV3 Play in Baltic streaming distribution and sports content monetization.

Direct peers

• Telia Lietuva (Telia Play / TV): Lithuanian telecom operator offering IPTV and streaming (Telia Play) bundling TV channels and on-demand content. Competes with TV3 Play for Lithuanian streaming subscribers and bundles TV channels alongside broadband.
• LRT (Lietuvos Radijas ir Televizija): Lithuania's public service broadcaster operating TV, radio, and a major online news/streaming portal. Directly comparable to TV3 as the country's other nationwide multi-platform broadcaster competing for the same Lithuanian audience and ad inventory.
• Go3: Baltic-region streaming platform offering live TV, on-demand, and sports content across Lithuania, Latvia, and Estonia. Direct overlap with TV3 Play in streaming distribution and sports rights monetization in the same geographies.
• TV1 Lithuania: Lithuanian commercial television channel offering general entertainment and news. Competes with TV3 for Lithuanian audiences and ad spend on a similar free-to-air model.
• LNK: Major Lithuanian commercial television broadcaster with a multi-channel portfolio and news programming. Closest private-sector direct competitor to TV3 in the Lithuanian free-to-air ad market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TV3Televizija
• Facebookfacebook.com/tv3televizija
• LinkedInlinkedin.com/company/tv3-lithuania

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV3 Televizija