Lietuvos krepšinio lyga

Name

Lietuvos krepšinio lyga

Legal name

Lietuvos krepšinio lyga

Website

https://lkl.lt

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Basketball League

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball league
• Basketball tournament operations
• Youth basketball academy
• Sports media content
• Sports event management

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Distribution channels5 records

Marketing channels3 records

Core offering

Lietuvos krepšinio lyga (LKL) organizes and operates the premier professional basketball league in Lithuania, featuring 9 member clubs competing in a regular season and playoffs. It also runs the Citadele Karaliaus Mindaugo taurė (KMT) national cup tournament, the LKL Street | RIMI street basketball initiative, and the LKL akademija youth development program. Its commerce platform (LKL E-shop) sells league and team merchandise, while LKL TV distributes match highlights, reviews, and interviews.

Product overview

Lietuvos krepšinio lyga (LKL) is a professional basketball league operating as a unified platform offering comprehensive coverage of Lithuania's top basketball competition. The ecosystem consists of the core LKL championship (featuring 9 teams with real-time schedules, results, and statistics), the Citadele Karaliaus Mindaugo taurė (KMT) cup tournament with its own competitive structure, the LKL TV YouTube channel for video content, the LKL Street | RIMI street basketball initiative, the LKL Academy youth development program, and an e-commerce store. The platform provides complete basketball coverage including team information, referee profiles, commentator features, and team rosters with player statistics.

Differentiator

Problem solved

Functional benefit

Products and services

• LKL Championship (Lietuvos krepšinio lyga, kurią remia Betsson)
• Citadele Karaliaus Mindaugo taurė (KMT)
• LKL Street | RIMI
• LKL akademija
• LKL E-shop

Quantifiable outcome

• Žalgiris achieved 96.9% win rate (31-1) in 2025-2026 regular season
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• BetssonflagshipGTM or Marketing PartnerMain title sponsor of LKL (Lietuvos krepšinio lyga, kurią remia Betsson). Branding appears across all league communications, broadcasts, and events. The partnership includes Betssafe-LKL branding and online casino/gaming sponsorship.
• CitadelecoreGTM or Marketing PartnerTitle sponsor of the Karaliaus Mindaugo taurė (KMT) cup tournament - Citadele KMT. The bank sponsors the annual basketball cup competition including the final four tournament.
• RIMIminorGTM or Marketing PartnerSponsor of LKL Street 3x3 basketball events (LKL Street | RIMI). Retail supermarket chain supporting grassroots basketball initiatives.
• NISSANminorGTM or Marketing PartnerAutomotive sponsor with banner advertising on the website and supporting league activities.
• Kauno grūdaiminorGTM or Marketing PartnerAgricultural/food company sponsor with banner advertising presence on the league website.
• WoltminorGTM or Marketing PartnerFood delivery platform sponsor advertising on the LKL website.
• SamsungminorGTM or Marketing PartnerTechnology sponsor with logo displayed among partner logos on the website.
• AprangaminorGTM or Marketing PartnerFashion retail sponsor advertising on the league website.
• SpaldingminorGTM or Marketing PartnerBasketball equipment manufacturer as sponsor - natural fit for basketball league sponsorship.
• CompensaminorGTM or Marketing PartnerInsurance company sponsor with advertising presence on the website.
• PIGU.LTminorGTM or Marketing PartnerE-commerce platform sponsor advertising on the league website.
• BTVcoreChannel Partner/ Reseller/ DistributorTelevision broadcast partner for LKL games. LKL content aired on BTV channel.
• LRTcoreChannel Partner/ Reseller/ DistributorLithuanian national broadcaster partner for LKL and Citadele KMT tournament coverage on LRT and LRT Plus channels.
• Telia PlaycoreChannel Partner/ Reseller/ DistributorStreaming platform partner for live game broadcasts on Telia Play service.

Scale indicators3 records

Recent moves1 record

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LKLTelevizija
• Instagraminstagram.com/betsafelkl
• Xx.com/betsafeLKL
• Facebookfacebook.com/betsafeLKL
• LinkedInlinkedin.com/company/lithuanian-basketball-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lietuvos krepšinio lyga