Flooring Resources

What Flooring Resources does

Flooring Resources Corporation is a privately held commercial flooring contractor founded in 1992 by Keith Krueger and headquartered in Elk Grove Village, Illinois. The company provides end-to-end flooring services — product supply, professional installation, demolition, maintenance, recycling, and LEED/green building support — for commercial real estate, healthcare, education, and food-and-beverage clients across the Chicagoland metro and broader Midwest. Its installer base is 100% INSTALL-certified and union-trained, supporting manufacturer-spec installation for carpet, ceramic, hardwood, resilient, entry mats, and specialty flooring sourced from major mills.

Underlying technical capabilities include the Callidus estimation platform (automated takeoff from AutoCAD drawings, PDFs, and image files), Vaisala HMI41 moisture testing to ASTM standards (F 2170-11, F 1869-11, F 2420-05), a patented furniture lift system for occupied office carpet replacement, and what the company describes as the first 100% HEPA-filtered fleet of sanders and vacuums in Chicagoland. The 42,000 sq. ft. warehouse and 1,900 sq. ft. showroom near O'Hare support material storage, a la carte warehouse services, and tool rentals.

Revenue is generated through four streams: professional flooring installation (project-based, quote-driven), flooring product sales, maintenance and recycling services, and a la carte warehouse/tool services. Go-to-market is enterprise field sales targeting general contractors, architects/designers, property managers, and facility managers, supplemented by showroom-based sales and a small-job/SMB warehouse channel. Pricing is not publicly disclosed; contracts are individually quoted, with a la carte services available via standardized rate sheets. The company remains founder-owned with no disclosed funding rounds, parent company, or M&A activity.

Name

Flooring Resources

Legal name

Flooring Resources Corporation

Website

https://flooringresources.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Flooring Resources is a Chicagoland-based commercial flooring contractor founded in 1992 that supplies, installs, recycles, and maintains flooring for commercial real estate, healthcare, education, and food-and-beverage clients using 100% INSTALL-certified union installers.

Ownership category

akta.pro rank

Product category

Commercial Flooring Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833), Floor Covering Retailers (449121)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industries

Hardwood Floor Repair & Refinishing (HSAGAFAA), Post-Flooring Installation Cleaning (Sanding Dust/Adhesive Residue) (HSAEADAG), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Commercial flooring installation
• Carpet recycling services
• Floor maintenance programs
• Resilient flooring products
• Hardwood flooring materials

Headquarters

HQ city

Elk Grove Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Installation Services: Core revenue stream from professional flooring installation including carpet, hardwood, ceramic, resilient, and specialty flooring. Services include new installations, replacements, and occupied office carpet replacement using furniture lift technology.
2. Flooring Product Sales: Sale of flooring materials including carpet, ceramic, entry mats, hardwood, resilient, and specialty flooring products from major manufacturers.
3. Maintenance Services:
4. Warehouse and Tool Services: A la carte services including installation, Chicagoland material delivery, material storage, furniture storage, moisture testing, messenger service, and daily tool rentals for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Flooring Resources is a commercial flooring contractor providing professional installation, demolition, recycling, and maintenance services across carpet, ceramic, hardwood, resilient, and specialty flooring categories. The company serves enterprise clients in the Chicagoland area through direct field sales, an in-house showroom, and a 42,000 sq. ft. warehouse operation staffed by over 100 union installers.

Product overview

Flooring Resources is a commercial flooring contractor offering a comprehensive portfolio of products and services. Their product offerings include six core flooring categories: Carpet (broadloom, carpet tile, woven products, custom rugs), Ceramic, Entry Mats, Hardwood, Resilient (LVT, VCT, sheet goods, linoleum), and Specialty Flooring (vinyl rugs, colored rubber flooring). The company provides installation services using 100% INSTALL-trained installers and complements its product offerings with value-added services including Carpet Recycling (diverted 4.4M+ lbs since 2010), Education (LEED certification assistance), Demolition, Design Room (showroom with thousands of samples), Maintenance Services, Occupied Office Carpet Replacement (furniture lift technology), Planning (using Callidus estimation software), and Warehouse Services. The company operates from a 42,000 sq. ft. warehouse in Elk Grove Village, IL with over 100 highly trained union workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Commercial carpeting products including broadloom, carpet tile, six-foot, cushion back, woven products, and custom rugs sourced from major manufacturers; provided and installed for commercial clients.
• Ceramic Ceramic tile products sourced from all major manufacturers, specified and installed with architectural product representatives to meet technical installation requirements for commercial environments.
• Entry Mats Entry and walk-off mats in carpet tile, six-foot goods, free standing mats, and architectural metal grate systems designed to extend flooring life by absorbing dirt, water, and sidewalk salt.
• Hardwood Hardwood flooring products from major manufacturers, including environmentally sound alternatives such as bamboo and gym floors made of sheet vinyl that appear to be hardwood.
• Resilient Resilient flooring products including LVT (luxury vinyl tile), VCT, sheet goods, linoleum, vinyl tiles, and static dissipative tiles from major manufacturers including Armstrong, Mannington, and Tarkett.
• Specialty Flooring Specialty flooring products including Chilewich vinyl rugs, colored rubber flooring, and natural products that bring unique design elements to commercial environments.
• Installation Professional flooring installation services using 100% INSTALL-trained installers who install products according to manufacturer specifications, reducing installation errors for commercial clients.
• Carpet Recycling Carpet recycling and reclamation services throughout the Chicago metro area; the company has diverted over 4,412,711 pounds of carpet from landfills since 2010.
• Education Green education services including LEED certification assistance, LEED Accredited Professional staffing, detailed LEED project documentation, customized recycling certificates, and assistance selecting recycled or low VOC products.
• Demolition Removal of old flooring materials including ceramic, wood, linoleum, heavy duty adhesive, broadloom, and concrete; FRC was the first flooring contractor in Chicagoland to use a 100% HEPA filtered fleet of sanders and vacuums.
• Design Room 1,900 sq. ft. showroom at headquarters with thousands of product samples across carpet, resilient, hardwood, ceramic, wall base, and entrance mats, with comfortable client presentation areas and large flat screens for client selections.
• Maintenance Services Professional carpet maintenance programs including routine cleaning, spot treatments, and deep cleaning for commercial flooring installations.
• Occupied Office Carpet Replacement Patented furniture lift technology enabling carpet replacement without disconnecting wires and cables within furniture systems; work performed at night or during non-business hours with no downtime to the client.
• Planning Estimation services using the advanced Callidus technology program that automates project estimation, supports import of AutoCAD drawings, PDFs, JPEGs, TIFs, GIFs, and hard plans with full colored CAD reports.
• Warehouse Services A la carte services including installation, Chicagoland material delivery, material storage, furniture storage, moisture testing, messenger service, and daily tool rentals for equipment such as gondolas, safety gates, pallet jacks, shot blasters, and HEPA sanders.

Quantifiable outcome

• 4,412,711 pounds of carpet diverted from landfills since 2010
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• INSTALL (International Standards and Training Alliance)coreStrategic or Co-development PartnerINSTALL is an international training alliance supported by a more than 175 million annual training program of the UBC. Flooring Resources employs 100% INSTALL-trained installers who are recognized by leading mills and manufacturers to train according to today's labor market standards.
• Fuse Commercial Flooring AlliancecoreStrategic or Co-development PartnerFlooring Resources is a Fuse Alliance contractor and member of the Product Development Committee. George Spanske serves as Vice President and Member of the Board of Directors. The company regularly wins Spark Awards at Fuse Alliance conferences.
• ReSource Commercial Flooring NetworkminorStrategic or Co-development PartnerFlooring Resources received the 2010 Ecollect Award from ReSource Commercial Flooring Network for environmental leadership in carpet recycling.
• CARE (Carpet America Recovery Effort)minorOthersCARE is a not-for-profit organization that works to increase carpet recycling. Flooring Resources is a member committed to the recycling effort and environmental preservation.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Spectra Contract Flooring: National commercial flooring contractor offering carpet, resilient, ceramic and hardwood installation for general contractors and corporate clients — directly comparable in service mix, customer base, and project-based delivery model to Flooring Resources.
• Continental Flooring Company: Commercial flooring contractor serving general contractors, property managers and facility managers across multiple U.S. regions with installation, product supply and project management — a direct peer in commercial flooring services and channels.
• Starnet Worldwide Commercial Flooring Partnership: Cooperative of top-tier commercial flooring contractors across North America — directly comparable as a peer network with overlapping contractor members, manufacturer relationships, and enterprise customer focus.

Broad incumbents

• Interface, Inc. Global commercial modular carpet manufacturer and sustainability leader (Mission Zero). Overlaps with FRC on commercial carpet specification and ESG-driven procurement, though Interface is product-led while FRC is installation-led.
• Shaw Industries: Largest U.S. flooring manufacturer with deep commercial presence (Shaw Contract). Comparable in commercial carpet and resilient categories that FRC installs, but operates at vastly greater scale and as a manufacturer rather than contractor.
• Mohawk Industries: Global flooring manufacturer with commercial carpet, LVT, and ceramic lines. A direct upstream supplier of many products FRC installs and a competitor for specification influence with architects and designers.
• Tarkett: Global flooring manufacturer with strong commercial resilient and carpet tile portfolios. Comparable in commercial product categories FRC installs and competes with for specification wins on healthcare, education, and corporate jobs.
• Mannington Mills: U.S. flooring manufacturer across commercial carpet, resilient, ceramic, and hardwood. Comparable product mix and an established supplier to commercial contractors including FRC.

Regional players

• Empire Today: U.S. flooring retailer and installer concentrated in the Midwest. Comparable in geographic footprint and install-and-supply business model, but focused on residential replacement rather than commercial projects.

Emerging players

• Floor Coverings International: Franchise-based mobile flooring retailer and installer with significant Midwest presence. Comparable in consultative, design-led residential flooring installation but does not target the same enterprise/commercial customer as FRC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frc_tweets
• YouTubeyoutube.com/user/FlooringResources
• Facebookfacebook.com/flooringresources
• LinkedInlinkedin.com/company/flooring-resources
• Instagraminstagram.com/flooringresources

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flooring Resources