Floor Coverings International

Name

Floor Coverings International

Legal name

Floorcoverings International, Ltd

Website

https://floorcoveringsinternational.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Flooring Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Residential flooring installation
• Flooring franchise services
• Mobile flooring showroom
• Hardwood and tile flooring
• Carpet and vinyl flooring

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Franchise Licensing: Floor Coverings International generates revenue by licensing its brand, business model, and support systems to independent franchisees who operate local flooring businesses. The company has more than 250 locations across the US and Canada.
2. Product Sales and Installation Services: Franchisees generate revenue through selling flooring products (carpet, hardwood, laminate, tile, vinyl) and providing professional installation services to residential homeowners. Revenue is transaction-based per project.
3. Franchise Performance Royalties: Top 50% of franchise operators generated $1.75 million in average revenue with top 10% grossing $3.2 million, indicating strong unit economics across the franchise network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Floor Coverings International sells residential flooring products (carpet, laminate, tile, vinyl, and hardwood) through a franchise network and delivers them via its trademarked Mobile Flooring Showroom® that brings samples directly to customers' homes. The company provides professional installation services, design consultation by Design Associates, financing options, and warranty-backed workmanship for residential customers across the US and Canada.

Product overview

Floor Coverings International is a flooring franchise company offering a comprehensive portfolio of flooring products and services through a network of locally owned and operated franchise teams. The core product portfolio consists of five main flooring categories: Carpet, Laminate, Tile, Vinyl (including Luxury Vinyl Plank and Tile), and Hardwood/Wood. The company differentiates itself through its Mobile Flooring Showroom® service, which brings samples directly to customers' homes for free consultations. Services include professional installation, financing options, and warranty coverage. The company operates over 250 locations across the U.S. and Canada, serving residential customers with both products and installation services.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile Flooring Showroom®: A mobile showroom service that brings flooring samples directly to customer homes for in-home consultations.

Products and services

• Carpet Flooring Carpet flooring that adds warmth, comfort, and style to residential spaces, available in various pile types including low-pile and high-pile options. Designed for residential homeowners.
• Laminate Flooring Laminate flooring offering ease of care and affordability, available in planks or tiles with wood-like and stone-like designs. Targets budget-conscious residential homeowners.
• Tile Flooring Tile flooring including ceramic, porcelain, and natural stone options, providing durability and water resistance with various styles and designs. For residential kitchens, bathrooms, and entryways.
• Vinyl Flooring (LVP/LVT) Vinyl flooring including Luxury Vinyl Plank (LVP) and Luxury Vinyl Tile (LVT), known for durability, moisture resistance, and waterproof options. For high-traffic and pet-friendly residential applications.
• Hardwood Flooring Hardwood flooring in various wood species including solid hardwood and engineered wood options, providing classic aesthetic with wood grain patterns. For residential customers seeking premium flooring.
• Mobile Flooring Showroom® A mobile showroom service that brings hundreds of flooring samples directly to customer homes for free, in-home consultations with Design Associates. Differentiates Floor Coverings International from traditional retail flooring stores.
• Professional Flooring Installation Services Professional flooring installation services delivered through subcontracted installation companies, backed by at least a one-year installation and workmanship warranty. For residential customers purchasing flooring products.
• Customer Financing Options Various financing options to fit customer budgets, subject to approved credit, including 0% financing for 21 months at select locations and multiple payment-term alternatives.
• Warranty Services Warranty coverage including at least one year on installation and workmanship, extended warranties at select locations, and factory-direct limited warranties on products typically up to 10 years.
• Franchise Licensing Program Franchise licensing program offering entrepreneurs the rights to operate a Floor Coverings International franchise using the brand, business model, support systems, and trademarks. Backed by FirstService Brands corporate support and resources.

Quantifiable outcome

• 49,621 customer reviews with 4.89 average rating demonstrates consistent customer satisfaction across the franchise network
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• FirstService BrandscoreOthersFloor Coverings International is a FirstService Brands company. FirstService Brands provides franchise support, brand resources, and corporate infrastructure to the flooring franchise network.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lowe's Flooring: Lowe's is the second-largest U.S. home improvement retailer selling the same flooring categories as Home Depot, plus installation services. It is a broad incumbent competitor to FCI for flooring dollars across DIY and pro-installer segments.
• Home Depot Flooring: Home Depot is the largest U.S. home improvement retailer, offering carpet, hardwood, LVT, laminate, tile, and installation services. It is a broad incumbent against which FCI competes on consultative service and convenience; the DIY and installed-sales models overlap with FCI's product-and-installation offering.

Direct peers

• Floor & Decor: Floor & Decor is a specialty flooring retailer operating large-format stores across the U.S. that sells tile, wood, laminate, vinyl, and installation supplies to consumers and pros. While FCI is in-home consultative and Floor & Decor is showroom/warehouse, both compete for the same residential flooring dollar and overlap heavily in product mix.
• Carpet One Floor & Home: Carpet One is a flooring co-op/franchise network selling carpet, hardwood, LVT, tile, and laminate via locally owned stores across the U.S. and Canada. It targets the same residential homeowner customer with a multi-category flooring assortment and installation services, making it a near-direct peer to FCI's franchise model.
• Empire Today: Empire Today is a direct competitor offering mobile in-home flooring consultations and next-day installation for carpet, hardwood, LVP, and tile to U.S. residential homeowners. Its shop-at-home model, geographic focus on the U.S., and target buyer closely mirror FCI's Mobile Flooring Showroom® experience.
• The Tile Shop: The Tile Shop is a specialty retailer of tile and natural stone flooring (plus LVT and wood) serving residential homeowners across the U.S. It overlaps with FCI's tile and stone product categories and is one of the most concentrated specialty flooring competitors to the franchise network.
• Flooring America: Flooring America is a member-driven flooring retailer network operating across the U.S. and Canada. Like FCI it sells carpet, hardwood, LVT, and tile with installation services to homeowners, and is in fact part of the same FirstService Brands family, making it a direct comparably-structured peer.

Others

• Shaw Industries: Shaw Industries is a major manufacturer of carpet, hardwood, LVT, and tile products distributed through independent flooring retailers. As a key upstream supplier to flooring franchise networks like FCI, it provides a relevant comparable for the flooring ecosystem even though not a direct retail competitor.
• Mohawk Industries (Mohawk, Karastan, Pergo): Mohawk Industries is the largest U.S. flooring manufacturer producing carpet, hardwood, LVT, and laminate under brands like Mohawk, Karastan, and Pergo. While Mohawk is upstream of FCI, it is comparable as a peer flooring ecosystem player whose products flow through franchise retailers like FCI.

Emerging players

• Lumber Liquidators (LL Flooring): LL Flooring is a specialty retailer of hardwood, laminate, vinyl, and tile primarily online with limited showrooms, targeting DIY and value-conscious homeowners. Compared to FCI's full-service in-home consultative model, LL Flooring represents a more value-oriented, less consultative route to similar products, illustrating an adjacent cost-conscious positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floorcoveringsinternationalHQ
• Instagraminstagram.com/floorcoverings_international
• LinkedInlinkedin.com/company/floor-coverings-international

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Coverings International