Sycra
Sycra Technologies is a Hong Kong-based IoT smart lighting and building automation company, a branch of German Astera Group, providing wireless retrofit solutions for commercial offices and buildings across 10+ countries.
- Company typePrivate
- Founded2012
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sycra does
Sycra Technologies Limited is a private IoT smart lighting and building automation company founded in 2012 as a specialized branch of the German Astera Group (established 2007 in events/film lighting). Headquartered in Hong Kong with operations in Munich (Germany) and Shenzhen (China), Sycra positions itself as an office retrofit expert providing wireless, no-rewire installations of smart lighting, sensors, and building automation for commercial and enterprise customers. The company offers an integrated platform centered on Sycra CC (Control Center), a modular building automation software that manages lighting, HVAC, and electrical devices across the Sycra ecosystem. The platform is anchored by SycraStation GWW1-T and Odin Edge Station gateways and supported by a multi-protocol wireless mesh network compatible with Zigbee, Z-Wave, LoRa, WiFi, DALI 2, DMX RDM, Thread, NB IoT, SigFox, and Tuya. Sycra's hardware portfolio spans 30+ SKUs including indoor lighting fixtures (SycraSpot IDL downlights, SycraLinear ILP3, SycraTube ILT3, SycraPanel IOP3/IOP6), outdoor fixtures (SycraSpot BSP spotlights, SycraWasher BLW, SycraPixel BPX2, SycraTube BLT3, SycraLinear BBS15), radar and PIR sensors (SycraSensor SRD3 60GHz, Artis A20/A40/A40L/A80), controllers (Terra T30, SycraCon CAO2/CBD2), and the Miya smart switch family (M10/M10A/M20/M30/M40). The proprietary patented PSC (Precision Spectrum Control) technology underpins all lighting products, delivering 150,000-hour LED lifespan with CRI up to 98 and Human Centric Lighting features via the WorkActiv sub-brand. Sycra operates an enterprise B2B go-to-market with quote-based pricing and direct field sales, serving commercial offices, smart buildings, architectural/landmark installations, and outdoor/municipal segments across 10+ countries. Notable customers include Hilton, Apple Stores, Ferragamo, Gardens by the Bay (Singapore), Yumetronics, and OASE, with the Yumetronics relationship dating to 2012.
Sycra firmographics
Firmographics- Name
- Sycra
- Legal name
- Sycra Technologies Limited
- Website
- https://sycratech.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sycra Technologies is a Hong Kong-based IoT smart lighting and building automation company, a branch of German Astera Group, providing wireless retrofit solutions for commercial offices and buildings across 10+ countries.
- Ownership category
- akta.pro rank
Sycra industry classification
Industry- Product category
- Smart Lighting and Building Automation
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electric Lighting & Wiring Equipment (3640), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Lighting Controls & Smart Lighting Systems (BPABAGAC)
- akta.pro secondary industries
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Smart Lighting & Shading Systems (HSAPAPAC)
Keywords
Where Sycra is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Sycra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Lighting Hardware Sales: Sale of comprehensive smart lighting products including indoor lights (downlights, linear lights, panel lights, tubes), outdoor lights (spotlights, wallwashers, pixel lights), sensors, controllers, gateways, and smart switches. Hardware products are sold as complete systems or individual components for retrofit or new installations.
- Smart Office Solutions: Integrated IoT solutions combining hardware and software for building automation, environmental management, and smart office environments. Includes HVAC integration capabilities and comprehensive building management.
- Custom Project Services: Expert custom project services for specialized installations, with team available for quotes, product consultations, and end-to-end project support from ideation to delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sycra product offering
Product offeringCore offering
Sycra designs, manufactures, and sells an IoT-based smart lighting and building automation ecosystem (the Sycra Smart System) that combines proprietary hardware — LED fixtures with patented PSC technology, 60GHz mmWave radar and PIR sensors, edge-computing gateways, wireless controllers, and smart switches — with its Sycra CC building automation software. The integrated solution delivers Human Centric Lighting, occupancy-based automation, HVAC integration, and energy savings of up to 70%, and is sold as a wireless mesh network that retrofits existing offices or equips new buildings without additional wiring.
Product overview
Sycra offers a platform-plus-modules IoT smart building ecosystem centered on the Sycra CC (Control Center) building automation software and the proprietary PSC (Precision Spectrum Control) technology. The platform consists of three hardware layers: (1) Gateways — the SycraStation GWW1-T edge computing multi-protocol gateway and the Odin Edge Station industrial-grade desktop computer — which host Sycra CC and manage the IoT mesh network; (2) Sensors — the SycraSensor SRD3 (60GHz mmWave radar), Artis A20/A40/A40L/A80 radar sensors, and supporting PIR sensors — which collect environmental and occupancy data; and (3) Controllers and Switches — Terra T30, SycraCon CAO2, SycraCon CBD2, and the Miya smart switch family (M10, M10A, M20, M30, M40) — which provide wireless-to-wired control. These feed into an extensive Smart Lighting portfolio spanning indoor fixtures (SycraSpot IDL2/IDL3/IDL4 downlights, SycraLinear ILP3, SycraTube ILT3, SycraPanel IOP3/IOP6 panel lights) and outdoor fixtures (SycraSpot BSP1/BSP3/BSP5/BSP10 spotlights, SycraWasher BLW5/BLW8 wallwashers, SycraPixel BPX2 pixel lights, SycraTube BLT3, SycraLinear BBS15). The software layer includes Sycra CC, the WorkActiv Lighting Management Software (WLMS), and the WorkActiv smartphone app, all supporting PSC-enabled lighting for human-centric and circadian rhythm optimization. The entire system is managed through a wireless mesh network using multiple communication protocols.
Differentiator
Problem solved
Functional benefit
Brands
- WorkActiv: Human Centric Lighting technology that boosts productivity, comfort and health in workspaces while maximizing energy savings and reducing carbon footprint
- Sycra CC
- Sycra PSC (Precision Spectrum Control)
- Sycra Smart System
- WorkActiv App
- WorkActiv WLMS
- SycraGears
- SycraGW
- SmartBeacon
Products and services
- Sycra CC (Control Center)
Quantifiable outcome
- Energy savings up to 70% directly on electricity bills
- +3 more outcomes
Companies that use Sycra
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Sycra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sycra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Astera GroupcoreSycra is a distinguished branch of the renowned German Astera Group, which has established a global reputation since 2007 in the events and film lighting industry. Astera is trusted by major productions including Hollywood movies, concerts, and commercials. Sycra specializes in Smart Lighting and Retrofitting solutions for offices, leveraging Astera's expertise in wireless lighting technology and control.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sycra competitors and assessment
Company assessmentBroad incumbents
- Zumtobel Group: European lighting manufacturer offering professional indoor and outdoor luminaires with the LITECOM building lighting management system. Comparable in smart office and architectural lighting, with strong European channel overlap with Sycra's parent ecosystem.
- Hubbell Lighting: North American manufacturer of commercial, industrial, and architectural lighting with connected lighting offerings. Comparable in the office and architectural lighting segments where Sycra's fixtures compete for specification.
- Crestron Electronics: Provider of integrated building automation, AV, and lighting control systems for commercial offices. Comparable in the smart-office and building-automation space where Sycra also competes for integrated-room and enterprise control.
- Legrand: Global specialist in electrical and digital building infrastructure, including lighting controls and building automation systems. Highly comparable to Sycra's smart-building control layer and integrated retrofit value proposition.
- Acuity Brands: Major North American lighting and building solutions provider with the nLight and Distech controls platforms. Comparable to Sycra in targeting office and architectural lighting with integrated controls, but with much broader product breadth and scale.
- Signify (Philips Lighting): Global lighting giant (formerly Philips Lighting) offering connected LED lighting, Interact IoT platform, and office retrofit solutions. Directly comparable as a competitor in smart office lighting and building automation, but at vastly larger scale and broader portfolio.
- OSRAM (ams OSRAM): Global lighting and opto-semiconductor company offering LED components, drivers, and connected lighting solutions. Comparable as both a potential supplier and competitor in lighting hardware and controls.
Direct peers
- Helvar: Finnish specialist in intelligent lighting controls and DALI-based building automation solutions for offices and commercial buildings. Closely comparable in target customer, controls architecture, and retrofit orientation.
- Enlighted (Siemens): IoT building-sensing platform owned by Siemens offering sensor-based lighting control and workplace analytics. Comparable to Sycra's SycraSensor SRD3 + Sycra CC combination and the broader human-centric office narrative.
- Lutron Electronics: Specialist in lighting controls, dimming systems, and smart shading for commercial offices. Closely comparable to Sycra's lighting-controls and WorkActiv dimming/CCT management capabilities, particularly in retrofit applications.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sycra social profiles
Digital presenceSycra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sycra leadership team
Management profileNumber of profiles
Profiles6 records
Sycra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sycra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sycra
What does Sycra do?
Sycra designs, manufactures, and sells an IoT-based smart lighting and building automation ecosystem (the Sycra Smart System) that combines proprietary hardware — LED fixtures with patented PSC technology, 60GHz mmWave radar and PIR sensors, edge-computing gateways, wireless controllers, and smart switches — with its Sycra CC building automation software. The integrated solution delivers Human Centric Lighting, occupancy-based automation, HVAC integration, and energy savings of up to 70%, and is sold as a wireless mesh network that retrofits existing offices or equips new buildings without additional wiring.
Is Sycra a public or private company?
Sycra is a private company. It is classified as corporate owned and is currently operating.
When was Sycra founded?
Sycra was founded in 2012. It employs 11 to 50 people.
Where is Sycra based?
Sycra is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Sycra make money?
Three revenue lines are on record. Smart Lighting Hardware Sales are the primary driver. The others are smart Office Solutions and custom Project Services.
Who are Sycra's main competitors?
Broad incumbents on record are Zumtobel Group, Hubbell Lighting, Crestron Electronics, Legrand, Acuity Brands, Signify (Philips Lighting) and OSRAM (ams OSRAM). Direct peers are Helvar, Enlighted (Siemens) and Lutron Electronics.
Does Sycra have an API?
No public API is recorded for Sycra.
What industry is Sycra in?
Sycra's product category is Smart Lighting and Building Automation. Its primary akta.pro industry code is BPABAGAC, Lighting Controls & Smart Lighting Systems, with a secondary code of IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting). Its NAICS code is 334512 and its SIC code is 3822.