What ASTERA GROUP does

Astera Group (legally PT. Mahanaim Sejahtera Mandiri) is an Indonesian SME acceleration and consulting firm headquartered at Centennial Tower, South Jakarta. The company serves micro, small, and medium enterprises (UMKM), with a strong concentration in food and beverage and emerging adjacencies such as pet care, offering seven integrated service modules: due diligence, market access to modern trade, investment matching, operational and business development support, finance/accounting/tax, brand enhancement, and legal services. These services are packaged under the UMKM Naik Kelas acceleration program, which combines digital transformation support, management capacity building, and national media exposure through a core partnership with MetroTV's Juragan Jaman Now program.

The underlying technology stack is not disclosed and the firm operates on a professional services / consulting revenue model with quote-based, tailored engagements and program participation fees rather than productized software pricing. Go-to-market is sales-led and consultative, using WhatsApp as the primary direct outreach channel and MetroTV as a top-of-funnel media channel, supported by organic social (Instagram, LinkedIn) and a content marketing blog (Kabar Terkini). The named operational team consists of approximately nine members, led by CEO Allan T. Dewan (20+ years across F&B, media, and investment) and CFO Dimas Aditya, with functional heads covering finance, supply chain, business development, and creative design. Ownership is private and bootstrapped, with no disclosed funding rounds, subsidiaries, or institutional investors.

Name

ASTERA GROUP

Legal name

PT. Mahanaim Sejahtera Mandiri

Website

https://astera.id

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Astera Group is an Indonesian SME consulting firm that helps micro, small, and medium enterprises scale through due diligence, market access, investment matching, operational support, finance, branding, and legal services, unified under the UMKM Naik Kelas acceleration program and amplified via a MetroTV partnership.

Ownership category

akta.pro rank

Product category

SME Business Advisory Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

Keywords

• SME advisory services
• Business acceleration programs
• SME consulting
• Investment matching services
• Financial advisory

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. SME Consulting & Advisory Services: Revenue generated through professional services including due diligence, financial advisory, legal services, brand enhancement, and operational development support for SMEs. Services are offered as integrated packages to help UMKM organize finances, build brands, access markets, and connect with investors.
2. UMKM Naik Kelas Acceleration Program: Revenue generated through participation fees for the acceleration program that facilitates SME transformation, digital integration, and media exposure via Juragan Jaman Now Metro TV.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Astera Group provides an integrated SME (UMKM) acceleration platform offering seven core service modules — Due Diligence, Market Access to Modern Trade, Investment Matching, Operational & Development, Finance/Accounting/Tax, Brand Enhancement, and Legal Services — bundled under the UMKM Naik Kelas acceleration program. Services help Indonesian micro, small, and medium enterprises organize finances, build brands, access modern distribution channels, and connect with investors, with national media exposure via the MetroTV Juragan Jaman Now program.

Product overview

ASTERA GROUP operates as an integrated SME acceleration platform offering seven core service modules: Due Diligence UMKM (business assessment), Market Access to Modern Trade (distribution), Investment Matching (investor connection), Operational & Development (growth support), Finance, Accounting & Tax (financial management), Brand Enhancement (branding), and Legal Services (compliance). The services are unified through the 'UMKM Naik Kelas' acceleration program, which combines digital transformation support, management capacity building, and media exposure via the Juragan Jaman Now Metro TV program to help Indonesian SMEs scale from local to national and global markets.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MetroTVcoreGTM or Marketing PartnerAstera Group serves as a key partner in the national television program Juragan Jaman Now broadcast on MetroTV. The program supports selected SMEs in meeting potential investors and expanding their market reach through national media exposure.
• PT. Kichiri Rizki Abadi (Ishigamaya Hamburg & Chavaty)coreStrategic or Co-development PartnerRestaurant group operating Ishigamaya Hamburg and Chavaty brands. Astera Group provided store development and operations knowledge enabling foundation building for current operations and broad network establishment.
• Pesan TampahminorStrategic or Co-development PartnerFood & beverage micro-business that collaborated with Astera Group to address neglected business aspects including finance and procurement while focusing on sales and production.
• Tungku Uti NaniminorStrategic or Co-development PartnerFood & beverage business that benefited from Astera collaboration enabling focus on business development without independently seeking new markets or worrying about funding shortages.
• Mbrebes MiliminorStrategic or Co-development PartnerFood business that participated in financial reporting training with Astera Group, becoming ready to scale up through the Naik Kelas program.
• FurymaruminorStrategic or Co-development PartnerPet care business that gained valuable insights through Astera Group's Business Health Assessment service.
• WiduriminorStrategic or Co-development PartnerPartner business showcased on Astera Group's partner portfolio.
• RedfernminorStrategic or Co-development PartnerPartner business showcased on Astera Group's partner portfolio.
• MiniesqminorStrategic or Co-development PartnerPartner business showcased on Astera Group's partner portfolio.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mekari: Indonesia's leading SaaS suite for SME back-office functions (accounting, payroll, tax, expense). Mekari competes with Astera's finance/accounting/tax and operations modules by offering software-enabled versions of the same workflows to the same Indonesian UMKM segment.
• Plug and Play Indonesia: Global corporate innovation platform running an Indonesia-focused accelerator that connects SMEs and startups with corporate partners and investors. Operates a near-identical accelerate-match-fund model to Astera's UMKM Naik Kelas in the same geography.
• Indigo (Telkom Indonesia): Corporate accelerator operated by Telkom Indonesia that runs cohort programs for Indonesian startups and SMEs, offering mentorship, corporate access, and media-style exposure. Highly comparable to Astera's accelerator-plus-network positioning for the Indonesian UMKM market.

Broad incumbents

• Bukalapak: Large Indonesian e-commerce and SaaS player that onboards and supports millions of UMKM sellers with distribution, financing, and operations tooling. Comparable to Astera's market-access and operational-services modules but at vastly greater scale.
• MDI Ventures: Corporate venture arm of Bank Mandiri that invests in and supports Indonesian SMEs and startups through its Mandiri Digital Incubator. Overlaps with Astera's investment-matching and SME-development positioning but is backed by a Tier-1 Indonesian bank's balance sheet.
• East Ventures: Early-stage venture firm that operates Indonesia- and SEA-wide ecosystem and founder-support programs. Comparable in that it targets Indonesian founders with capital, network, and brand-building support, though at a much larger scale than Astera.

Emerging players

• Amartha: Indonesian fintech focused on capital access for micro and small enterprises. Overlaps with Astera's Investment Matching and finance services for the same underserved Indonesian UMKM segment, but addresses the funding gap through P2P lending rather than advisory.
• Investree: Indonesian P2P fintech focused on SME financing and supply-chain funding. Comparable with Astera's investment-matching value proposition in serving Indonesian SMEs' capital needs, though executed through online marketplace lending.
• Mekar: Indonesian peer-to-peer lending platform serving micro-entrepreneurs and SMEs. Partial overlap with Astera's Investment Matching and finance services for the same micro/SME customer base, mostly on the capital-provision side.
• Privy (Privy Identitas Digital): Indonesian digital identity and e-signature provider widely adopted by SMEs and startups for legal compliance, KYB, and document workflows. Competes directly with Astera's Legal Services module by productizing part of the compliance journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/astera-group
• Instagraminstagram.com/asteragroup.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTERA GROUP