Central Oregon Truck Company

What Central Oregon Truck Company does

Central Oregon Truck Company (COTC) is a Redmond, Oregon-based, for-profit flatbed trucking operator founded in 1992 as Central Oregon Truck Brokerage. The company serves shippers of industrial and building-materials commodities — including lumber, steel, pipe, roofing, insulation, paper rolls, vehicles, and oversized cargo — across all 48 continental US states and Canada, primarily on east-west irregular-route, long length-of-haul lanes. COTC runs an asset-plus-brokerage model: more than 475 company-owned Kenworth T680 tractors (fleet averaging 2.2 years old) pull Reitnouer aluminum flatbed, curtain-van, and roll-top trailers, while a logistics department brokers more than 10,000 loads annually to a network of over 1,700 vetted third-party carriers. Technology modules include real-time GPS shipment tracking, 100% Geotab Android ELD implementation, EDI-compatible invoicing and BOL workflows, in-cab cameras with third-party safety review, and Kenworth idle-management plus SmartWay/CARB Clean Idle certifications.

The company makes money on a per-load transaction basis from shippers (full truckload quotes, no LTL service) and on brokerage spreads from third-party carriers; driver compensation is publicly disclosed at 60-64 CPM base for OTR solo drivers, 66-70 CPM for PNW Regional 8-Axle, and $2,515-$4,061 weekly for Team drivers, with a top-driver annual pay of $127,064. Go-to-market is sales-led direct via phone (833-276-3699) and web quote requests, supplemented by an asset-light carrier partner program with documented onboarding standards. Pricing for shippers is quote-based; pricing for carriers is contract-driven volume pricing through the logistics channel. Customer segments are split horizontally between industrial/manufacturing shippers (business unit, primary) and owner-operator/small-fleet carriers seeking consistent flatbed freight.

COTC is a privately held operating subsidiary within TFI International, having joined Daseke Inc. in 2013 (Daseke later combined into TFI), and merged with Leavitt's Freight Service Inc. as part of its expansion strategy. Leadership transitioned to third generation in 2020 when Luke Williams became President, succeeding his father. The company has been named a Top 20 Best Fleet to Drive For twelve consecutive years (2014-2025), inducted into the Best Fleets Hall of Fame, and recognized on multiple Oregon workplace, safety, and sustainability award lists.

Name

Central Oregon Truck Company

Legal name

Central Oregon Truck Company

Website

https://centraloregontruck.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Central Oregon Truck Company (COTC) is an Oregon-based, asset-plus-brokerage flatbed trucking operator serving industrial and building-materials shippers across all 48 US states and Canada with 475+ company-owned Kenworth tractors and a 1,700+-carrier third-party network operating under TFI International.

Ownership category

akta.pro rank

Product category

Flatbed Trucking Services

NAICS

Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), Freight Transportation Arrangement (488510), General Freight Trucking, Long-Distance (48412)

SIC

Trucking (No Local) (4213), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Flatbed & Open-Deck TL Carriers (TLADADAC)

Keywords

• Flatbed trucking services
• Freight transportation
• Flatbed freight brokerage
• Over-the-road trucking
• Logistics services

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Asset-Based Flatbed Transportation: COTC operates a fleet of more than 475 company-owned trucks providing flatbed transportation services across all 48 states and Canada. Revenue is generated through transportation fees charged to shippers for hauling freight. The company offers both dedicated and irregular route services.
2. Freight Brokerage Services: COTC brokers more than 10,000 loads of flatbed freight annually to owner-operators and small fleet carriers, offering additional capacity through logistics personnel. Third-party carriers must meet COTC's safety and reliability standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Central Oregon Truck Company provides asset-based over-the-road flatbed trucking using a fleet of more than 475 Kenworth T680 tractors and Reitnouer aluminum trailers serving all 48 continental US states and Canada. The company also brokers more than 10,000 loads of flatbed freight annually to a network of over 1,700 third-party owner-operators and small fleet carriers through its logistics department.

Product overview

Central Oregon Truck Company operates a flatbed trucking business consisting of two primary service lines: (1) asset-based transportation using an exclusive fleet of Kenworth T680 tractors and Reitnouer aluminum trailers, and (2) logistics/brokerage services offering capacity through a network of over 1,700 third-party carriers. The company provides multiple driver employment products including OTR, PNW Regional 8-Axle, and Team driving positions. Supporting technology modules include GPS shipment tracking, EDI integration for shippers, and Geotab-based electronic logging devices (ELD). The company was acquired by TFI International in 2013 and merged with Leavitt's Freight Service in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset-Based Flatbed Transportation

Quantifiable outcome

• 12 consecutive years (2014-2025) named Top 20 Best Fleets to Drive For
• +5 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TFI International (Daseke Inc.)coreStrategic or Co-development Partner · 1 January 2013COTC joined Daseke Inc. (now part of TFI International) in 2013 - the largest owner and consolidator of flatbed and specialized transportation in North America. TFI combined fleets of more than 3,800 trucks and 8,200 flatbed and specialized trailers serves 49 U.S. States, Canada and Mexico. This strategic alignment provides COTC with network scale while maintaining operational independence.
• Pilot Flying JminorOthersPartnership providing free WIFI with purchase of fuel at Pilot Flying J truck stop locations offering Enhanced WIFI. Also provides Weigh My Truck CAT Scale App linked direct to COTC EFS account.
• Wreaths Across AmericaminorOthersCOTC is a proud sponsor of Wreaths Across America. More than a third of COTC's driving team are veterans from all branches of the U.S. military. The company honors their service and respects their sacrifice through this charitable partnership.
• Washington FederalminorOthersCOTC partnered with Washington Federal to assist drivers in obtaining home loan financing as part of driver benefits package.
• Christmas is for KidsminorOthersCOTC donates to Christmas is for Kids charity as part of annual charitable giving program supporting the Central Oregon community.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/centralortruck
• Facebookfacebook.com/centraloregon.truckcompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Oregon Truck Company