Wreaths Across America

What Wreaths Across America does

Wreaths Across America is a 501(c)(3) nonprofit organization headquartered in Columbia Falls, Maine, that coordinates the largest national wreath-laying tribute to U.S. veterans. Founded in 1992 when a single truck delivered 5,000 wreaths to Arlington National Cemetery, the organization scaled its modern administrative and technology infrastructure in 2007 and today places more than 3.1 million sponsored veterans' wreaths at nearly 5,598 participating locations across all 50 states, U.S. territories, military installations abroad, and at sea, with over 4 million volunteers participating annually. The core offering is the Wreath Sponsorship Program priced at $17 per wreath, sold through a BigCommerce-based e-commerce storefront with both one-time and recurring subscription options, and supplemented by themed merchandise (the 2026 'Remember Me' collection), program-specific donations, and a $5 pay-back Group Sponsorship Program that routes funds back to local sponsorship groups.

The organization's product surface extends well beyond e-commerce. Programmatic offerings include the Mobile Education Exhibit (a traveling museum serving as a 'Welcome Home' unit for Vietnam-era veterans), the Teach Program (free downloadable lesson plans aligned with the 2026 'Remember Me' theme and America's 250th anniversary), Wreaths Across America Radio (a 24/7 internet station), the Remember Wall (a digital memorial with 4,596 recent supporter posts), the National Wreaths Across America Museum in Maine, the Gold Star Family History & Hospitality House, and the annual Escort to Arlington parade. Go-to-market is community-led and event-driven, anchored by National Wreaths Across America Day (December 19, 2026) and executed through a network of 6,000+ sponsorship groups, location coordinators, and corporate partners across transportation (Saia LTL Freight, Interstate Moving, FASTPORT/Tenstreet), financial services (Modern Woodmen of America, PenFed Foundation), education (American Public University System), automotive (Chevrolet, 11th consecutive year), and entertainment (Burns & Co. Entertainment / 'JIMMY' film). A Corporate Development team, recently expanded with regional specialists, drives enterprise and nonprofit fundraising, while marketing channels include the radio station, the new 'Past Stories, Current Lessons' podcast, email newsletters, social media, and partner referral networks.

Name

Wreaths Across America

Legal name

Wreaths Across America

Website

https://wreathsacrossamerica.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Wreaths Across America is a 501(c)(3) nonprofit headquartered in Columbia Falls, Maine, that coordinates the placement of over 3.1 million sponsored veterans' wreaths at nearly 5,598 locations nationwide each December, engaging millions of volunteers and corporate partners to remember fallen service members and educate future generations.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia Falls

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wreath Sponsorship: Core revenue stream from sponsoring veterans' wreaths at $17 each. Sponsors can purchase individual wreaths, multiples, or boxes. Wreaths are placed at participating locations on National Wreaths Across America Day. Recurring sponsorship options available.
2. Merchandise Sales: Sale of themed merchandise including apparel (hooded sweatshirts, t-shirts, hats), memorabilia (collectibles, drinkware, coins, patches), and commemorative items. Products include 2026 'Remember Me' themed merchandise.
3. Program Donations: Donations to specific programs including Technology and Admin support, Teach Program (free educational lesson plans), Mobile Education Exhibit, Transportation (Honor Fleet fuel and driver costs), and Wreaths Radio station operations.
4. Group Sponsorship Program: $5 pay-back group sponsorship program allowing local sponsorship groups to raise funds for their own community programs through the WAA platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Wreaths Across America's core offering is the Wreath Sponsorship Program, allowing individuals and organizations to sponsor veterans' wreaths at $17 each for placement at participating cemeteries nationwide on National Wreaths Across America Day each December. The program is supported by direct-purchase shippable wreaths, themed apparel and memorabilia merchandise, and supplies for local sponsorship groups, all sold through the organization's BigCommerce e-commerce storefront and funding the Remember, Honor, Teach mission.

Product overview

Wreaths Across America operates as a nonprofit organization with a portfolio of interconnected programs centered on honoring fallen veterans. The core offering is the wreath sponsorship program ($17 per wreath), which funds the placement of sponsored wreaths on veterans' graves at over 5,500 participating locations nationwide on National Wreaths Across America Day (held annually in December). This is supplemented by Wreaths Across America Radio (a 24/7 internet station), the Mobile Education Exhibit (a traveling museum), and a physical National Museum in Maine. Supporting programs include the Teach Program (free educational lesson plans), Remember Wall (digital memorial platform), and the Escort to Arlington parade event. The organization also sells shippable wreaths and themed merchandise (2026 'Remember Me' collection) through its BigCommerce e-commerce platform, with proceeds supporting the mission. The 2026 'Remember Me' theme aligns with America's 250th anniversary celebration.

Differentiator

Problem solved

Functional benefit

Brands

• Wreaths Across America Radio: A 24/7 internet radio station that serves as a 'Voice For America's Veterans,' sharing content relevant to Gold Star and Blue Star Families, military veterans, and volunteers through veteran-centric programs, interviews, public service programming, and patriotic music.

Products and services

• Wreath Sponsorship Program The flagship offering allowing individuals and organizations to sponsor veterans' wreaths at $17 each for placement on National Wreaths Across America Day (annual December event) at 5,500+ participating cemeteries nationwide, supporting the yearlong mission to Remember the fallen, Honor those who serve, and Teach the next generation.
• Shippable Wreaths Direct-purchase wreaths (Personal Veteran's Wreath, 12-Pack, Military Appreciation 36-inch Wreath, and DIY Wreath Kit) for individuals who want to place wreaths themselves or send them to veterans; hand-crafted from all-American balsam with red velvet bows.
• 2026 Remember Me Themed Merchandise Annual themed apparel and memorabilia collection featuring the 2026 'Remember Me' theme aligned with America's 250th anniversary, including hooded sweatshirts, t-shirts, hats, patches, beanies, ornaments, drinkware, coins, pins, and decals priced from $4 to $54.99.
• Location and Group Supplies Ceremony and coordination supplies sold to local sponsorship groups and location coordinators, including printables, custom printed products, and presentation items to support volunteer-led wreath-laying events.
• Program-Specific Donations Donation mechanism allowing supporters to designate contributions to specific programs including Technology and Admin support, the Teach Program, the Mobile Education Exhibit, Transportation/Honor Fleet, and Wreaths Across America Radio operations.

Quantifiable outcome

• Over 3.1 million wreaths placed at nearly 5,598 locations in 2025
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Burns & Co. EntertainmentminorStrategic or Co-development Partner · 9 June 2026Partnership to support the feature film 'JIMMY' based on Hollywood legend and World War II hero Jimmy Stewart. WAA directs $5 of every $17 wreath sponsorship to the film's Give Back campaign providing donated movie tickets to active-duty military, veterans, and their families through Vet Tix.
• Watercrest Palm Beach GardensminorGTM or Marketing Partner · 29 December 2025Assisted Living and Memory Care community hosting holiday celebration event with auction of wreaths to benefit Wreaths Across America as part of company-wide 'Common Unity' initiative.
• INFINITI HRminorGTM or Marketing Partner · 22 December 2025Sponsored 20 wreaths and employees volunteered to place wreaths at cemeteries in Maine and Virginia to honor American heroes in Arlington National Cemetery.
• Saia LTL FreightcoreStrategic or Co-development Partner · 11 December 2025Transportation partner continuing partnership for 2025 holiday season, transporting wreaths to cemeteries nationwide including Arlington National Cemetery.
• Interstate Moving | Relocation | LogisticscoreChannel Partner/ Reseller/ Distributor · 8 December 2025Delivered 300,000 wreaths to cemeteries including Arlington National Cemetery on December 12, 2025, with over 200 participants including employees, veterans, and community partners.
• American Public University System (APUS)minorGTM or Marketing Partner · 2 December 2025Exceeded sponsorship goal by sponsoring nearly 1,000 wreaths for Veterans, with participation from students, alumni, and staff, many of whom are military-connected.
• FASTPORT and TenstreetminorGTM or Marketing Partner · 2 December 2025Supporting the annual Wreaths Across America Appreciation Dinner and Rally in Arlington on December 12, 2025, celebrating volunteers and recognizing professional truck drivers.
• PenFed Foundation for Military HeroesminorStrategic or Co-development Partner · 20 November 2025Partnership to honor U.S. veterans on December 13, 2025, encouraging community participation through wreath sponsorships and volunteering, with portion of donations directed to the Foundation.
• LinxupminorGTM or Marketing Partner · 11 November 2025Sponsorship of Wreaths Across America with participation in ceremonies across the United States at cemeteries where Linxup has offices.
• ChevroletcoreGTM or Marketing Partner · 10 November 2025Providing 10 escort vehicles for the 11th consecutive year for the Escort to Arlington veterans parade and sponsoring 4,000 veterans' wreaths for placement at Arlington National Cemetery.
• Modern Woodmen of AmericacoreStrategic or Co-development Partner · 20 October 2025National Patriot Partnership including $400,000 contribution and $100,000 matching pledge for wreath sponsorships to honor military veterans across the United States on December 13, 2025.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wounded Warrior Project: A major national nonprofit serving post-9/11 veterans through programs, events, and direct support. Directly comparable as a large-scale, mission-driven veteran organization that depends on mass public engagement, corporate partnerships, and recurring donor models.
• USO (United Service Organizations): The leading nonprofit supporting active-duty service members and their families through programs, events, and entertainment. Closely comparable in mission, donor base, and reliance on corporate sponsorships and volunteer mobilization for veteran and military engagement.
• Tunnel to Towers Foundation: A nonprofit that honors fallen military, first responders, and their families through mortgage-payoff programs, smart-home building, and annual commemorative events. Comparable in its blend of remembrance programming, mass public participation, and patriotic brand identity.
• Gary Sinise Foundation: A nonprofit serving veterans, first responders, and their families through entertainment, education, and direct support programs. Comparable in building a strong celebrity/entertainment-aligned veteran mission brand and leveraging multi-channel public engagement.
• Fisher House Foundation: A nonprofit providing free lodging to military and veteran families near treatment facilities. Comparable as a high-trust, established veteran-services nonprofit with a national footprint and significant corporate partnership support.
• TAPS (Tragedy Assistance Program for Survivors): A nonprofit providing comfort, care, and resources to surviving families of fallen service members (Gold Star Families). Directly comparable to WAA's Gold Star Family History & Hospitality House and remembrance programming for the bereaved.
• Honor Flight Network: A nonprofit transporting American military veterans to Washington, D.C. to visit memorials at no cost. Comparable in mobilizing volunteer-led, donor-funded veteran honor trips and its reliance on corporate aviation and transportation partners.

Broad incumbents

• Disabled American Veterans (DAV): One of the largest and oldest veteran-service nonprofits, providing benefits assistance, advocacy, and direct support. Comparable as a broad incumbent in the veteran nonprofit space, though more focused on disability benefits than remembrance events.
• National Cemetery Administration: The U.S. federal agency that operates 155+ national cemeteries for veterans. Closely related as the institutional host of WAA's wreath placements, and a peer in the broader mission of veteran remembrance at national cemeteries.
• American Battle Monuments Commission: A federal agency managing overseas U.S. military cemeteries and memorials. Comparable in its mission of commemorating American service members and operating historical commemorative sites internationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WreathsAcross
• Facebookfacebook.com/WAAHQ
• LinkedInlinkedin.com/company/wreaths-across-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wreaths Across America