PointClickTrack
PointClickTrack is a bootstrapped CPA affiliate marketing network connecting advertisers with publishers through a lead-tracking platform, fraud-blocking tools, and dedicated account management. The Indianapolis-based firm serves global SMB advertisers and long-tail publishers with usage-based, performance-priced campaigns.
- Company typePrivate
- Founded2007
- HeadquartersPortage, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What PointClickTrack does
PointClickTrack, operating as PointClick, LLC, is a privately held CPA (Cost Per Action) affiliate marketing network founded in 2007 and headquartered at 9801 Fall Creek Rd #164 in Indianapolis, Indiana. The company operates a two-sided marketplace connecting advertisers with publishers (affiliates, website owners, and site operators), facilitating performance-based campaigns in which advertisers pay only for verified leads or actions. Its core platform provides a lead tracking system capable of hosting unlimited campaigns, real-time postback and multi-site postback conversion notifications, API access, a banner rotator creator, and a content monetizer for publishers. The platform also includes fraud-blocking technology that the company describes as having been refined over more than a decade, alongside campaign design services for advertisers lacking creative assets.
The business operates on a transaction-fee revenue model, taking a commission on the leads or actions generated between advertisers and publishers; advertiser budgets are established on a usage basis with possible prepayment requirements, while publishers are paid on Net-15 or Net-25 schedules depending on volume. PointClickTrack runs a sales-led go-to-market motion with dedicated account managers assigned to both advertisers and publishers, supplemented by a self-serve publisher sign-up funnel. Customer segmentation is horizontal, addressing advertisers needing lead generation, tracking transparency, and creative support alongside publishers needing reliable payouts, technical tracking tools, and affiliate management.
The company is bootstrapped with no external institutional funding disclosed, is led by a four-person team under President Ken Anglemyer, holds BBB Accredited status, and claims a publisher base of 41,404 affiliates and 1,294 active campaigns. It self-describes as a 'small-town' operation carrying Heartland values into global affiliate marketing, with a footprint that is global in customer reach but concentrated operationally in the United States.
PointClickTrack firmographics
Firmographics- Name
- PointClickTrack
- Legal name
- PointClick, LLC
- Website
- https://PointClickTrack.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PointClickTrack is a bootstrapped CPA affiliate marketing network connecting advertisers with publishers through a lead-tracking platform, fraud-blocking tools, and dedicated account management. The Indianapolis-based firm serves global SMB advertisers and long-tail publishers with usage-based, performance-priced campaigns.
- Ownership category
- akta.pro rank
PointClickTrack industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where PointClickTrack is headquartered
LocationHeadquarters
- HQ city
- Portage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PointClickTrack business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- CPA Affiliate Network Commission: PointClickTrack operates as a CPA (Cost Per Action) affiliate network, earning revenue by connecting advertisers with publishers. The company takes a commission on verified leads/actions generated through their platform. Advertisers pay for results (leads, conversions) and the network facilitates the transaction between advertisers and publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Advertiser campaigns priced based on budget and campaign scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PointClickTrack product offering
Product offeringCore offering
PointClickTrack operates a CPA (Cost Per Action) affiliate marketing network that connects advertisers seeking lead generation and performance-based customer acquisition with publishers/affiliates who promote offers in exchange for commissions. The company provides an advertiser lead tracking platform, a self-service publisher portal, supporting tools (postback, multi-site postback, API, banner rotator, content monetizer), and optional campaign design services, taking a transaction-based fee on verified leads or actions delivered through the network.
Product overview
PointClickTrack operates as a unified CPA (Cost Per Action) affiliate marketing platform connecting advertisers with publishers. The core offering consists of a Lead Tracking Platform for advertisers to host and optimize campaigns, paired with a Publisher Portal providing access to offers, tracking tools, and payment management. The platform includes supplementary tools for publishers: Postback and Multi-Site Postback for server-to-server conversion tracking, a Banner Rotator Creator for ad management, and Content Monetizer for website monetization. For advertisers lacking creative materials, Campaign Design Services are available to assist with campaign creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Tracking Platform
Quantifiable outcome
- 41,404 publishers and 1,294 active campaigns indicate significant network scale
- +2 more outcomes
Companies that use PointClickTrack
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
PointClickTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PointClickTrack partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights3 records
PointClickTrack competitors and assessment
Company assessmentDirect peers
- MaxBounty: MaxBounty is a long-standing CPA affiliate network focused on cost-per-action campaigns across similar verticals (incentive, lead gen, financial). It directly competes with PointClickTrack for the same advertiser budgets and publisher supply.
- ClickBooth: ClickBooth is a CPA/CPL affiliate network with a comparable advertiser-publisher matching model, proprietary tracking platform, and emphasis on vertical-specific (health, finance, insurance) lead generation offers.
- ShareASale: ShareASale is a mid-market affiliate network with a self-serve publisher portal and account-managed advertiser relationships, serving a similar mix of SMB and mid-market advertisers and publishers as PointClickTrack.
- Adcombo: Adcombo is a CPA/CPL affiliate network focused on global lead generation offers, comparable to PointClickTrack in vertical mix (nutra, finance, sweeps) and reliance on incentive and affiliate publisher traffic.
Broad incumbents
- CJ Affiliate: CJ Affiliate (Commission Junction) is one of the largest global affiliate networks, serving many of the same advertisers and publishers as PointClickTrack but at significantly greater scale, with broader enterprise tooling and global reach.
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network competing with PointClickTrack for brand and agency advertiser spend, with a much larger publisher base and enterprise integrations.
- Awin: Awin is a global affiliate marketing network operating across similar verticals and geographies as PointClickTrack, with a comparable publisher-application model but materially larger scale and advertiser roster.
- Impact: Impact operates a partnership and affiliate platform that overlaps with PointClickTrack's CPA network offering but extends into SaaS-based partnership automation, typically serving larger advertisers.
Emerging players
- PartnerStack: PartnerStack is a SaaS-style affiliate and partner management platform focused on B2B SaaS partnerships. It competes for some advertiser mindshare with PointClickTrack but emphasizes software integrations rather than direct CPA tracking.
- Refersion: Refersion is an affiliate and influencer marketing platform with SaaS delivery, overlapping with PointClickTrack's CPA tracking capabilities but targeting direct-to-consumer brands with lighter-touch publisher relationships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PointClickTrack social profiles
Digital presencePointClickTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
PointClickTrack leadership team
Management profileNumber of profiles
Profiles4 records
PointClickTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PointClickTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PointClickTrack
What does PointClickTrack do?
PointClickTrack operates a CPA (Cost Per Action) affiliate marketing network that connects advertisers seeking lead generation and performance-based customer acquisition with publishers/affiliates who promote offers in exchange for commissions. The company provides an advertiser lead tracking platform, a self-service publisher portal, supporting tools (postback, multi-site postback, API, banner rotator, content monetizer), and optional campaign design services, taking a transaction-based fee on verified leads or actions delivered through the network.
Is PointClickTrack a public or private company?
PointClickTrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PointClickTrack founded?
PointClickTrack was founded in 2007. It employs 1 to 10 people.
Where is PointClickTrack based?
PointClickTrack is headquartered in Portage, United States, in the North America region.
How does PointClickTrack make money?
One revenue line is on record: CPA Affiliate Network Commission.
Who are PointClickTrack's main competitors?
Direct peers on record are MaxBounty, ClickBooth, ShareASale and Adcombo. Broad incumbents are CJ Affiliate, Rakuten Advertising, Awin and Impact. Emerging players are PartnerStack and Refersion.
Does PointClickTrack have an API?
Yes. PointClickTrack provides API access to publishers for integration purposes. The API is mentioned as part of the publisher tools suite alongside postback and multi-site postback capabilities. Specific API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are not detailed on the homepage.
What industry is PointClickTrack in?
PointClickTrack's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 54181 and its SIC code is 7310.