Signalisation de l'Estrie

Name

Signalisation de l'Estrie

Legal name

Groupe Signalisation

Website

https://groupesignalisation.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Traffic Management and Road Signage Services

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995)

akta.pro primary industry

Temporary Traffic Signal Systems & Portable Detection (Portable Signals, Radar, CCTV Trailers) (TLAJALAH)

akta.pro secondary industries

Work Zone Intelligent Transportation Systems (WZ-ITS) & Temporary Signal Systems (TLAJACAN), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Industrial Signaling & Stack Lights (Tower/andon lights, beacons, strobes, signal columns) (IMAGAIAE), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)

Keywords

• Traffic management services
• Road signage equipment
• Construction site safety
• Certified flagging services
• Traffic control rental

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Traffic Management Services: Provisioning of certified flaggers, lane closure installations, traffic management plan execution, and 24/7 emergency response. Revenue is generated through hourly or project-based billing for signaleurs, with time-and-a-half on weekends and statutory holidays.
2. Equipment Rental: Rental of traffic management equipment including T-RV-7 beacons (18,000 units), arrow lights on trailers (210), variable message signs (70), construction site lights, barricades, and panels. Short- and long-term rental programs are available with flexible delivery and pickup options at regional branches.
3. Sign Fabrication and Distribution: Goliax division manufactures and distributes regulatory and custom road signs, including provincial highway signs, specialty signs for construction, petroleum and gas, hazardous materials, and custom branded signage. Revenue from one-time product sales.
4. Concrete Barrier Installation and Rental: Sécuriblocs division provides installation and rental of New Jersey barriers and impact attenuators for construction sites, including mobilization, seasonal preparation, and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Groupe Signalisation provides end-to-end traffic management and road signage services for construction, infrastructure, and event projects. Offerings include certified flagger services, rental of traffic control equipment (beacons, arrow trailers, variable message signs), manufacturing and distribution of road signs through its Goliax subsidiary, concrete barrier installation and rental through its Sécuriblocs subsidiary, and traffic engineering plans through its Axe Conseil subsidiary.

Product overview

Groupe Signalisation operates as a comprehensive traffic management solutions provider in Quebec, Canada. The portfolio consists of a one-stop-shop service model built around five interconnected core services: (1) Service Signaleurs providing 400+ certified traffic flaggers and 200+ vehicles, (2) Location de Matériel offering one of Canada's largest traffic control equipment inventories including 18,000 T-RV-7 beacons, 210 arrow trailers, and 70 variable message signs, (3) Fabrication et distribution through subsidiary Goliax for sign manufacturing, (4) Installation and rental of concrete barriers through subsidiary Sécuriblocs, and (5) Traffic engineering services through subsidiary Axe Conseil. These services are delivered as an integrated offering for construction site management, lane closures, and special events, with nationwide coverage through affiliated companies Universal Group, Barricades & Signs, Beacon Lite, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Signaleurs (Flagger Service) Certified traffic flaggers managing vehicle and pedestrian flow at construction sites, available 24/7 across Quebec with more than 400 certified flaggers and over 200 arrow trucks and escort vehicles. Personnel are trained to MTMD and CNESST safety standards.
• Equipment Rental (Location de Matériel) Rental of traffic management equipment including 18,000 T-RV-7 beacons, 210 arrow trailers, 70 variable message signs, construction site lights, barricades, and panels. Short- and long-term rental programs are available with flexible delivery and pickup options at regional branches.
• Road Sign Manufacturing and Distribution (Goliax) Manufacturing and distribution of certified regulatory road signage conforming to Quebec provincial highway standards, plus custom signs for construction, petroleum and gas, hazardous materials, municipal, and private sector applications. Operated through subsidiary Goliax from Sherbrooke, QC.
• Concrete Barrier Installation and Rental (Sécuriblocs) Installation and rental of New Jersey concrete barriers and impact attenuators for road construction sites across Quebec. Includes certified impact attenuators, MASH safety barriers, hydraulic arms for difficult access, mobilization, seasonal preparation, and winter maintenance treatment. Operated through subsidiary Sécuriblocs from Drummondville, QC.
• Traffic Engineering Service (Axe Conseil) Traffic signage engineering services including traffic management plans, signage plans signed and sealed by OIQ-certified engineers, AutoCAD drawings, truck route and detour plans, turning radius analysis, and risk assessments. Operated through subsidiary Axe Conseil across Quebec.
• Construction Site Management (Gestion de Chantiers) Complete traffic management services for construction projects, special events, television/film productions, and emergency interventions. Integrates signage plans, flaggers, equipment, barriers, and engineering to deliver compliant work zones conforming to MTMD and CNESST requirements.

Quantifiable outcome

• 24/7 emergency service availability across Quebec
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GoliaxcoreStrategic or Co-development PartnerGoliax is a subsidiary/division of Groupe Signalisation specializing in the manufacturing and distribution of road signage products, including regulatory highway signs and custom signs for various industries. Operates from Sherbrooke, QC.
• SécuriblocscoreStrategic or Co-development PartnerSécuriblocs is a subsidiary/division providing installation and rental of New Jersey concrete barriers and impact attenuators for construction sites across Quebec. Located in Drummondville, QC.
• Axe ConseilcoreStrategic or Co-development PartnerAxe Conseil is a subsidiary providing professional traffic signage engineering services, including the design of traffic management plans signed and sealed by OIQ-certified engineers. Covers all of Quebec province.
• Universal GroupcoreStrategic or Co-development PartnerUniversal Group is the parent/network organization encompassing Groupe Signalisation and related companies (Universal Traffic, Earth Enterprises, Victoria Contracting) across BC, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Washington, and Oregon. The group operates 50+ locations with 2,000+ employees and 15,000+ products.
• Barricades & Signs (BSL)minorChannel Partner/ Reseller/ DistributorPart of the Universal Group network. Operates from Calgary, AB, providing traffic management products and services in Alberta.
• Beacon LiteminorChannel Partner/ Reseller/ DistributorPart of the Universal Group network. Operates from Ottawa, ON, providing traffic management products and services in Eastern Ontario.
• Advanced Traffic Control (ATC)minorChannel Partner/ Reseller/ DistributorPart of the Universal Group network. Operates from Auburn, WA, providing traffic management services in Washington State, USA.
• D&H FlaggingminorChannel Partner/ Reseller/ DistributorPart of the Universal Group network. Operates from Portland, OR, providing flagging and traffic management services in the Pacific Northwest USA.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• AWP (Area Wide Protective): AWP is the largest North American provider of traffic management and flagging services for road construction, operating a national footprint in the US. It is the closest direct competitor to Groupe Signalisation in scale, service breadth (flaggers, rentals, signs, barriers), and one-stop-shop positioning.
• RoadSafe Traffic Systems: RoadSafe is a major US traffic management and safety services company providing flagging, lane closures, equipment rental, and signage for highway and municipal construction. It directly mirrors Groupe Signalisation's bundled service model across multiple states.
• Work Area Protection Corp. Work Area Protection manufactures and rents traffic control equipment (barricades, signs, channelizers) and provides traffic management services across the Midwest US. It is highly comparable to Groupe Signalisation's Goliax/securiblocs equipment-rental and distribution arms.
• ATS Traffic: ATS Traffic is one of Canada's largest integrated traffic management and control companies, providing flagging, equipment rental, signage, and traffic engineering nationwide. It is a direct Canadian peer with overlapping service lines and a similar cross-Canada distribution model.
• National Barricade & Construction: National Barricade provides traffic control equipment rental, signage manufacturing, and work-zone setup services across multiple US states. It is comparable to Groupe Signalisation in offering a bundled flagger-plus-equipment rental product to road contractors.

Broad incumbents

• United Safety & Survivability Corporation: United Safety is a US-based platform that owns multiple traffic safety and transit safety businesses (formerly including AWP assets), operating broadly across the traffic safety market. Comparable as a multi-brand parent of traffic services similar in role to Groupe Signalisation's Universal Group network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groupesignalisation
• LinkedInlinkedin.com/company/groupe-signalisation

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signalisation de l'Estrie