Signalisation de l'Estrie
- Company typePrivate
- Founded1989
- HeadquartersSherbrooke, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
Signalisation de l'Estrie firmographics
Firmographics- Name
- Signalisation de l'Estrie
- Legal name
- Groupe Signalisation
- Website
- https://groupesignalisation.ca
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Signalisation de l'Estrie industry classification
Industry- Product category
- Traffic Management and Road Signage Services
- NAICS
- Sign Manufacturing (339950), Sign Manufacturing (33995)
- akta.pro primary industry
- Temporary Traffic Signal Systems & Portable Detection (Portable Signals, Radar, CCTV Trailers) (TLAJALAH)
- akta.pro secondary industries
- Work Zone Intelligent Transportation Systems (WZ-ITS) & Temporary Signal Systems (TLAJACAN), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Industrial Signaling & Stack Lights (Tower/andon lights, beacons, strobes, signal columns) (IMAGAIAE), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)
Keywords
Where Signalisation de l'Estrie is headquartered
LocationHeadquarters
- HQ city
- Sherbrooke
- HQ country
- Canada
- HQ region
- North America
Offices30 records
Markets served
Signalisation de l'Estrie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Traffic Management Services: Provisioning of certified flaggers, lane closure installations, traffic management plan execution, and 24/7 emergency response. Revenue is generated through hourly or project-based billing for signaleurs, with time-and-a-half on weekends and statutory holidays.
- Equipment Rental: Rental of traffic management equipment including T-RV-7 beacons (18,000 units), arrow lights on trailers (210), variable message signs (70), construction site lights, barricades, and panels. Short- and long-term rental programs are available with flexible delivery and pickup options at regional branches.
- Sign Fabrication and Distribution: Goliax division manufactures and distributes regulatory and custom road signs, including provincial highway signs, specialty signs for construction, petroleum and gas, hazardous materials, and custom branded signage. Revenue from one-time product sales.
- Concrete Barrier Installation and Rental: Sécuriblocs division provides installation and rental of New Jersey barriers and impact attenuators for construction sites, including mobilization, seasonal preparation, and maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flagger service rates (quote-based) |
| Unit Pricing | Pay-as-you-go | Equipment rental rates (quote-based) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Signalisation de l'Estrie product offering
Product offeringCore offering
Groupe Signalisation provides end-to-end traffic management and road signage services for construction, infrastructure, and event projects. Offerings include certified flagger services, rental of traffic control equipment (beacons, arrow trailers, variable message signs), manufacturing and distribution of road signs through its Goliax subsidiary, concrete barrier installation and rental through its Sécuriblocs subsidiary, and traffic engineering plans through its Axe Conseil subsidiary.
Product overview
Groupe Signalisation operates as a comprehensive traffic management solutions provider in Quebec, Canada. The portfolio consists of a one-stop-shop service model built around five interconnected core services: (1) Service Signaleurs providing 400+ certified traffic flaggers and 200+ vehicles, (2) Location de Matériel offering one of Canada's largest traffic control equipment inventories including 18,000 T-RV-7 beacons, 210 arrow trailers, and 70 variable message signs, (3) Fabrication et distribution through subsidiary Goliax for sign manufacturing, (4) Installation and rental of concrete barriers through subsidiary Sécuriblocs, and (5) Traffic engineering services through subsidiary Axe Conseil. These services are delivered as an integrated offering for construction site management, lane closures, and special events, with nationwide coverage through affiliated companies Universal Group, Barricades & Signs, Beacon Lite, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Service Signaleurs (Flagger Service) Certified traffic flaggers managing vehicle and pedestrian flow at construction sites, available 24/7 across Quebec with more than 400 certified flaggers and over 200 arrow trucks and escort vehicles. Personnel are trained to MTMD and CNESST safety standards.
- Equipment Rental (Location de Matériel) Rental of traffic management equipment including 18,000 T-RV-7 beacons, 210 arrow trailers, 70 variable message signs, construction site lights, barricades, and panels. Short- and long-term rental programs are available with flexible delivery and pickup options at regional branches.
- Road Sign Manufacturing and Distribution (Goliax) Manufacturing and distribution of certified regulatory road signage conforming to Quebec provincial highway standards, plus custom signs for construction, petroleum and gas, hazardous materials, municipal, and private sector applications. Operated through subsidiary Goliax from Sherbrooke, QC.
- Concrete Barrier Installation and Rental (Sécuriblocs) Installation and rental of New Jersey concrete barriers and impact attenuators for road construction sites across Quebec. Includes certified impact attenuators, MASH safety barriers, hydraulic arms for difficult access, mobilization, seasonal preparation, and winter maintenance treatment. Operated through subsidiary Sécuriblocs from Drummondville, QC.
- Traffic Engineering Service (Axe Conseil) Traffic signage engineering services including traffic management plans, signage plans signed and sealed by OIQ-certified engineers, AutoCAD drawings, truck route and detour plans, turning radius analysis, and risk assessments. Operated through subsidiary Axe Conseil across Quebec.
- Construction Site Management (Gestion de Chantiers) Complete traffic management services for construction projects, special events, television/film productions, and emergency interventions. Integrates signage plans, flaggers, equipment, barriers, and engineering to deliver compliant work zones conforming to MTMD and CNESST requirements.
Quantifiable outcome
- 24/7 emergency service availability across Quebec
- +1 more outcomes
Companies that use Signalisation de l'Estrie
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Signalisation de l'Estrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Signalisation de l'Estrie partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GoliaxcoreGoliax is a subsidiary/division of Groupe Signalisation specializing in the manufacturing and distribution of road signage products, including regulatory highway signs and custom signs for various industries. Operates from Sherbrooke, QC.
- SécuriblocscoreSécuriblocs is a subsidiary/division providing installation and rental of New Jersey concrete barriers and impact attenuators for construction sites across Quebec. Located in Drummondville, QC.
- Axe ConseilcoreAxe Conseil is a subsidiary providing professional traffic signage engineering services, including the design of traffic management plans signed and sealed by OIQ-certified engineers. Covers all of Quebec province.
- Universal GroupcoreUniversal Group is the parent/network organization encompassing Groupe Signalisation and related companies (Universal Traffic, Earth Enterprises, Victoria Contracting) across BC, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Washington, and Oregon. The group operates 50+ locations with 2,000+ employees and 15,000+ products.
- Barricades & Signs (BSL)minorPart of the Universal Group network. Operates from Calgary, AB, providing traffic management products and services in Alberta.
- Beacon LiteminorPart of the Universal Group network. Operates from Ottawa, ON, providing traffic management products and services in Eastern Ontario.
- Advanced Traffic Control (ATC)minorPart of the Universal Group network. Operates from Auburn, WA, providing traffic management services in Washington State, USA.
- D&H FlaggingminorPart of the Universal Group network. Operates from Portland, OR, providing flagging and traffic management services in the Pacific Northwest USA.
Scale indicators6 records
Recent moves2 records
Expansion highlights6 records
Signalisation de l'Estrie competitors and assessment
Company assessmentDirect peers
- AWP (Area Wide Protective): AWP is the largest North American provider of traffic management and flagging services for road construction, operating a national footprint in the US. It is the closest direct competitor to Groupe Signalisation in scale, service breadth (flaggers, rentals, signs, barriers), and one-stop-shop positioning.
- RoadSafe Traffic Systems: RoadSafe is a major US traffic management and safety services company providing flagging, lane closures, equipment rental, and signage for highway and municipal construction. It directly mirrors Groupe Signalisation's bundled service model across multiple states.
- Work Area Protection Corp. Work Area Protection manufactures and rents traffic control equipment (barricades, signs, channelizers) and provides traffic management services across the Midwest US. It is highly comparable to Groupe Signalisation's Goliax/securiblocs equipment-rental and distribution arms.
- ATS Traffic: ATS Traffic is one of Canada's largest integrated traffic management and control companies, providing flagging, equipment rental, signage, and traffic engineering nationwide. It is a direct Canadian peer with overlapping service lines and a similar cross-Canada distribution model.
- National Barricade & Construction: National Barricade provides traffic control equipment rental, signage manufacturing, and work-zone setup services across multiple US states. It is comparable to Groupe Signalisation in offering a bundled flagger-plus-equipment rental product to road contractors.
Broad incumbents
- United Safety & Survivability Corporation: United Safety is a US-based platform that owns multiple traffic safety and transit safety businesses (formerly including AWP assets), operating broadly across the traffic safety market. Comparable as a multi-brand parent of traffic services similar in role to Groupe Signalisation's Universal Group network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Signalisation de l'Estrie social profiles
Digital presenceSignalisation de l'Estrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signalisation de l'Estrie leadership team
Management profileNumber of profiles
Profiles13 records
Signalisation de l'Estrie subsidiaries and ownership
Company hierarchySubsidiaries3 records
Signalisation de l'Estrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signalisation de l'Estrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signalisation de l'Estrie
What does Signalisation de l'Estrie do?
Groupe Signalisation provides end-to-end traffic management and road signage services for construction, infrastructure, and event projects. Offerings include certified flagger services, rental of traffic control equipment (beacons, arrow trailers, variable message signs), manufacturing and distribution of road signs through its Goliax subsidiary, concrete barrier installation and rental through its Sécuriblocs subsidiary, and traffic engineering plans through its Axe Conseil subsidiary.
Is Signalisation de l'Estrie a public or private company?
Signalisation de l'Estrie is a private company. It is classified as unknown and is currently operating.
When was Signalisation de l'Estrie founded?
Signalisation de l'Estrie was founded in 1989. It employs 1 to 10 people.
Where is Signalisation de l'Estrie based?
Signalisation de l'Estrie is headquartered in Sherbrooke, Canada, in the North America region.
How does Signalisation de l'Estrie make money?
Four revenue lines are on record. Traffic Management Services are the primary driver. The others are equipment Rental, sign Fabrication and Distribution and concrete Barrier Installation and Rental.
Who are Signalisation de l'Estrie's main competitors?
Direct peers on record are AWP (Area Wide Protective), RoadSafe Traffic Systems, Work Area Protection Corp., ATS Traffic and National Barricade & Construction. United Safety & Survivability Corporation is listed as a broad incumbent.
Does Signalisation de l'Estrie have an API?
No public API is recorded for Signalisation de l'Estrie.
What industry is Signalisation de l'Estrie in?
Signalisation de l'Estrie's product category is Traffic Management and Road Signage Services. Its primary akta.pro industry code is TLAJALAH, Temporary Traffic Signal Systems & Portable Detection (Portable Signals, Radar, CCTV Trailers), with a secondary code of TLAJACAN, Work Zone Intelligent Transportation Systems (WZ-ITS) & Temporary Signal Systems. Its NAICS code is 339950.