Aujourd'hui le Maroc

What Aujourd'hui le Maroc does

Aujourd'hui le Maroc is a privately held Moroccan French-language daily newspaper published by ALM Publishing S.A. since October 2001. Headquartered in Casablanca, the publication operates a traditional newspaper business model, printing five editions per week (Monday through Friday) at 10,000 to 12,000 copies per day, priced at 4 dirhams per copy and distributed nationally through the Sapress distribution network. The publication covers 24 thematic sections spanning politics, economy, society, culture, sports, lifestyle, automobile, and employment, with weekly supplements including NTI, real estate, and legal topics, and a standard 24 to 32-page format.

The company has expanded its operations into digital through the aujourdhui.ma news portal, which provides free editorial content alongside paid subscription services for both individual and business customers. Its digital product suite includes an e-journal platform (Lire Votre Journal), video and podcast content, newsletters, and a commenting system, all built on a WordPress CMS using the Wesper theme. The company's revenue model combines three streams: one-time print copy sales at 4 dirhams per unit, recurring subscription revenue (monthly for individuals, annual for business customers), and advertising placements in both print and digital formats governed by published rate cards.

The company targets two principal customer segments: French-speaking general news readers in Morocco as its primary consumer base, and business and government professionals seeking in-depth economic and political coverage as a secondary segment. Saâd Benmansour serves as Président du Directoire (CEO equivalent) and Director of Publication, while Khalid Bazid chairs the Supervisory Board. The entity is structured as a Société Anonyme à Directoire et Conseil de surveillance and is privately held without disclosed institutional investors, public listings, or M&A activity.

Name

Aujourd'hui le Maroc

Legal name

A.L.M Publishing S.A.

Website

https://aujourdhui.ma

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Aujourd'hui le Maroc, operated by ALM Publishing S.A., is a Casablanca-based French-language daily newspaper founded in 2001, publishing 10,000-12,000 copies five days a week and serving Moroccan readers and business professionals through print, digital portal, and subscription services.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Newspaper Sales: Single copy sales of print newspaper at 4 dirhams per copy through Sapress distribution network
2. Subscription Revenue: Both paper and digital subscription services for individual and business customers, with specific pricing tiers for each segment
3. Advertising Revenue: Print advertising with multiple module tariffs, special advertising rates, and classified/legal announcements. The newspaper publishes advertising rate cards for various module sizes and placement options

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aujourd'hui le Maroc publishes a French-language general-information daily newspaper five days a week (Monday–Friday) in Morocco, producing 24–32 pages across 24 thematic sections covering politics, economy, society, culture, sports, regions, lifestyle, automobile, and employment. The print edition is complemented by the aujourdhui.ma digital news portal and an e-journal replica, with subscription bundles offered separately for individual readers and business customers, alongside paid advertising placements across print and digital.

Product overview

Aujourd'hui le Maroc is a traditional news media company operating a unified product portfolio centered on its daily general-information newspaper, published 5 days a week in French since October 2001. The core offering consists of the print newspaper (10,000–12,000 copies, 4 dirhams) alongside its digital counterpart — the aujourdhui.ma online news portal, which provides free editorial content (articles, chronicles, reports, videos, podcasts, photo galleries) and the e-journal digital edition. The company supplements its core news products with specialized editorial sections and supplements (Le MAG, Royal Almanac, themed pages), paid advertising services in multiple formats, and subscription packages for both individual and business customers. The company is organized as ALM Publishing S.A. and is headquartered in Casablanca.

Differentiator

Problem solved

Functional benefit

Products and services

• Aujourd'hui le Maroc (Print Newspaper) Daily French-language general-information print newspaper published Monday to Friday with 24–32 pages per edition, covering Politics, Economy, Society, Culture, Environment, Technologies, Consumption, and Sports across 24 thematic sections. Sold at newsstands at 4 dirhams per copy and distributed nationally via Sapress, targeting French-speaking readers in Morocco.
• aujourdhui.ma (Digital News Portal) Online news portal of the Aujourd'hui le Maroc newspaper offering free editorial content (articles, chronicles, reports, dossiers, videos, podcasts, photo galleries), newsletter subscription, and commenting capabilities, accessible to general readers on the web.
• E-Journal (Lire Votre Journal) Digital replica of the print edition accessible online via the e-journal platform, enabling readers to consult the full newspaper content digitally. Built as part of the publication's digital distribution offering alongside the print edition.
• Subscription Services Paid subscription bundles for both individual readers (monthly billing) and business/corporate customers (annual billing), covering access to the print newspaper and digital publication, including account creation, billing, delivery, and administrative follow-up.
• Advertising Services Paid advertising placements sold to businesses across the newspaper in multiple formats, including standard quotidien advertising modules, special rates, and special editions (hors-série), with a 72-hour advance reservation requirement.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SapresscoreChannel Partner/ Reseller/ DistributorSapress serves as the primary distribution partner for print newspaper distribution across Morocco, handling logistics and delivery to newsstands and retail outlets nationwide.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Le Matin: Le Matin is one of Morocco's leading French-language daily newspapers, covering politics, economy, society, and sports with a print + digital model. It is the most direct competitive peer to Aujourd'hui le Maroc in the Moroccan French-language daily news market, targeting the same readership and advertisers.
• Challenge: Challenge is a Moroccan French-language weekly news magazine covering current affairs, politics, economy, and society. It directly overlaps with Aujourd'hui le Maroc's editorial scope and competes for the same French-speaking Moroccan readership and advertising budgets.
• L'Economiste: L'Economiste is a leading Moroccan French-language daily newspaper with a strong focus on economic, financial, and business news. It directly competes with Aujourd'hui le Maroc for the same French-speaking professional and policy-engaged readership in Morocco.
• L'Opinion Maroc: L'Opinion is a Moroccan French-language daily newspaper covering politics, society, and current affairs. It is a direct peer competing for the same French-speaking Moroccan news readership and advertising spend.
• Maroc Hebdo: Maroc Hebdo is a Moroccan French-language weekly news magazine covering politics, economy, society, and culture. It competes with Aujourd'hui le Maroc for the same French-speaking Moroccan audience, particularly for advertisers seeking weekly rather than daily reach.
• La Vie Eco: La Vie Eco is a Moroccan French-language weekly business newspaper covering economy, finance, and policy. It competes with Aujourd'hui le Maroc's economic and business coverage segments, particularly for B2B subscribers and business advertisers in Morocco.

Emerging players

• Hespress: Hespress is Morocco's largest digital news platform, primarily Arabic-language but with French-language coverage, and a major online news destination. It competes with Aujourd'hui le Maroc for digital advertising and online audience attention across Morocco.
• Le360: Le360 is a Moroccan French-language digital-first news platform covering politics, society, sports, and economy. It represents the emerging digital-native model competing with Aujourd'hui le Maroc's traditional print+digital hybrid approach for online audience share and digital ad spend.

Regional players

• Jeune Afrique: Jeune Afrique is a leading pan-African French-language news magazine covering African politics, economy, and business. While it operates on a pan-African scale rather than Morocco-only, it competes with Aujourd'hui le Maroc for Moroccan French-speaking readers interested in regional and African news coverage.

Others

• Sapress: Sapress is Morocco's primary newspaper distribution network and is ALM's own core distribution partner. It is included as an ecosystem participant — a critical upstream/downstream relationship that any peer comparison must account for, since Sapress handles nationwide newsstand logistics for ALM and other Moroccan print titles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/AujourdhuiMa
• Facebookfacebook.com/aujourdhui.ma
• LinkedInlinkedin.com/company/aujourd-hui-le-maroc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aujourd'hui le Maroc