What Plastica does

Plastica Limited is a privately held UK swimming pool products manufacturer founded in 1972, headquartered and operating from a 13,000 square metre facility in St Leonards on Sea, England. The company manufactures a comprehensive range of above-ground wooden swimming pools (Premium, Nazca, Eco, and Splasher lines), in-house proprietary equipment (Argonaut pumps, iFlo filtration packages, Endurance sand filters, HeatSeeker heat pumps, Mini Brio LED lighting, Poolsaver safety covers, Slidelock reel systems, Relax water treatment chemicals, ABS and PVC pipework, vinyl pool liners, and 316-grade stainless steel ladders and handrails), and resells complementary third-party brands including Pentair, Waterco, Elecro, Badu, Alkorplan, and MOVA.

The business operates a direct-to-consumer e-commerce model through plasticapools.net, with a secondary B2B trade channel accessed via a dedicated phone line and trade account login for pool installers and builders. Plastica is a member of the SPATA and BISHTA trade associations and holds ISO 9001 quality management certification, and is self-described as the UK's largest independent swimming pool manufacturer. Revenue is generated through one-time product sales of pool packages, individual equipment items, and bespoke manufacturing services, with non-transparent, account-gated pricing for both retail and trade customers. The company is privately held with no disclosed outside investors, no subsidiaries, and no public listings.

Name

Plastica

Legal name

Plastica Limited

Website

https://plasticapools.net

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Plastica is a UK-based manufacturer and e-commerce retailer of above-ground wooden swimming pools, proprietary pool equipment, and consumables, serving residential homeowners and trade installers from a 13,000 sqm St Leonards on Sea factory.

Ownership category

akta.pro rank

Product category

Swimming Pool Manufacturing

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Plastics Product Manufacturing (3261), All Other Plastics Product Manufacturing (326199)

SIC

Miscellaneous Plastics Products (3080), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Water Testing & Chemical Balancing (HSAIALAB), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Swimming pool manufacturing
• Above-ground wooden pools
• Pool equipment and accessories
• Pool water treatment chemicals
• Pool covers and liners

Headquarters

HQ city

Saint Leonards

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales: Plastica generates revenue primarily through direct sales of swimming pool products including wooden pools, water treatment chemicals, pool equipment (pumps, filters, heaters), covers, liners, and accessories through their e-commerce platform. Products are sold both as complete packages and individual components with various configuration options.
2. Bespoke/Custom Manufacturing: Revenue from custom manufacturing services including bespoke pool liners, custom-size covers, and special-order products tailored to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Plastica manufactures and distributes a comprehensive range of swimming pool products from its 13,000 sqm UK facility in St Leonards on Sea, including in-house manufactured wooden pools (Premium, Nazca, Eco, and Splasher ranges), proprietary pool equipment (Argonaut pumps, iFlo filtration, Endurance filters, HeatSeeker heat pumps, Mini Brio lighting), pool liners, ABS/PVC pipework, stainless steel ladders, covers and reel systems, and Relax-brand water treatment chemicals. The company also resells complementary third-party brands such as Pentair, Waterco, Elecro, Badu, Alkorplan, and Intex.

Product overview

Plastica is the UK's largest independent swimming pool manufacturer, operating as a factory-based manufacturer and e-commerce retailer. The product portfolio centres on in-house manufactured wooden pools (Premium, Nazca, Eco, and Splasher ranges) alongside proprietary pool equipment including Argonaut pumps, iFlo filtration systems, Endurance filters, HeatSeeker heat pumps, Mini Brio LED lighting, Poolsaver safety covers, solar and debris covers, Slidelock reel systems, Relax water treatment chemicals, pool liners, ABS/PVC pipework, and stainless steel ladders. The company also resells complementary third-party brands including Elecro heating/UV products, Pentair and Waterco filtration equipment, Badu counter-current units, MOVA robotic cleaners, and Alkorplan premium liners. All manufacturing occurs at the 13,000 square metre St Leonards on Sea facility.

Differentiator

Problem solved

Functional benefit

Brands

• Plastica: The company's primary commercial brand for swimming pool products, wooden pools, covers, liners, and related equipment.
• Relax
• Argonaut
• HeatSeeker
• iFlo

Products and services

• Premium Wooden Pools Factory-manufactured wooden frame swimming pools available in six models (Knightsbridge, Belgravia, Bayswater, Westminster, Chelsea, Exercise Pool), sold as complete packages with configurable filtration, heating, counter-current units, and covers for residential homeowners.
• Nazca Wooden Pools Mid-range wooden pool range manufactured in-house, available in five sizes including 4m x 2m Exercise Pool, 6m x 3m, 6m x 4m, 8m x 2m, and 8m x 4m Lap Pool, with optional filtration upgrades, heat pumps, counter-current units, and safety covers.
• Splasher Pools Entry-level wooden fun pools and inflatable paddling pools including 10ft Fun Pool (3ft and 4ft depth variants) and Intex inflatable options for residential garden use.
• Eco Octagon Wooden Pools Compact and large octagonal above-ground wooden pools designed for residential use, including small, large, and stretched octagon configurations sold with liner and cover options.
• Poolsaver Safety Covers In-house manufactured automatic safety covers for wooden pools, available in multiple colors (Grey, Blue, Beige, Green, Pastel Green), providing heat retention and child safety.
• Solar Covers In-house manufactured pool solar covers including EnergyGuard 500 Micron, Sol+Guard 500 Micron, CoolGuard Ultra 500 Micron, Midas 500 Micron, Apollo 400 Micron, Blue 400/200 Micron, and Black 400 Micron variants.
• Winter Debris Covers In-house manufactured winter debris protection covers including Deluxe, Premium, Flush-Fix, Low Profile Decking, Opaque, and Above Ground variants.
• Slidelock Reel Systems In-house manufactured telescopic and solar reel systems including Slidelock, Slidelock Max, Helios Solar Reel, Premium Reel Systems, and Automatic Lux Reel Systems for storing and deploying pool covers.
• Argonaut Pool Pumps Proprietary brand of swimming pool pumps manufactured in-house at the St Leonards factory, available in multiple horsepower ratings.
• iFlo Filter Pump Packages Proprietary filtration pump packages including filter media and essential plumbing kits designed for wooden pools.
• Endurance Sand Filters In-house manufactured sand filters for pool water filtration systems.
• HeatSeeker Heat Pumps Proprietary heat pumps for swimming pool heating, available in various kW capacities including 5.6kW horizontal and 17kW inverter models.
• Mini Brio LED Lighting Proprietary underwater LED lighting systems available in White LED and RGB (color-changing) variants with multiple light kit configurations for swimming pools.
• Relax Water Treatments Proprietary chemical treatment brand including chlorine granules, chlorine tablets, liquid chlorine, non-chlorine sanitisers, bromine products, pH adjusters, clarifiers, algicides, and winter care products for pool maintenance.
• Pool Liners In-house manufactured vinyl pool liners available as bespoke or standard sizes, with plain, tileband, and patterned options in 20-30 thou thickness.
• ABS and PVC Pipe & Fittings In-house manufactured ABS and PVC pipework and fittings in various sizes (1in to 315mm) and the FlexfitPipe system for pool plumbing.
• Stainless Steel Pool Ladders & Handrails In-house manufactured 316 grade stainless steel pool ladders (1.5in/38mm and 1.7in/43mm variants) and handrails.
• Alkorplan Liners Premium branded pool liner range including Alkorplan 2000, 3000, Alive, Ceramics, Kolos, Touch, Vogue, and Natural Pool variants distributed by Plastica.
• Elecro Heating Products Elecro branded heaters, UV sterilisers, heat exchangers, and Thermecro solar products including Evolution 2, Nano, Titan Optima, and Quantum/Spectrum UV models distributed by Plastica.
• Pentair Pool Equipment Pentair branded products including Invertemp FL heat pumps, 5P2R Sta-Rite pumps, Freeflo pumps, Swimmey VSE pumps, Tagelus and Triton sand filters, and Triton Neo filters distributed by Plastica.
• Waterco Filtration Products Waterco branded commercial and residential filtration equipment including Hydrostorm, Hydrostorm Plus, Hydron Split filters, Micron filters, Multicyclone 70XL, and cartridge filters distributed by Plastica.
• Salt Chlorinators Salt water chlorination systems including Resilience, Zelia, and Mr Crystal brands, plus Pool & Hot Tub Salt and Sacrificial Anodes distributed by Plastica.
• Badu Jet Counter Current Units Badu branded counter-current swimming systems including BaduJet Turbo, Badu Stella (1kW/3kW variants), Badu Jet Perla (1.6kW), and Badu Jet Riva (2.2kW) distributed by Plastica as accessories for wooden pools.
• MOVA Robotic Pool Cleaners AI-powered cordless robotic pool cleaners including MOVA A10 and R10 models, offered as free bundles with selected wooden pool packages.
• Coping Stones Pool coping stones in various materials including Downton Limestone, Barton Ash Limestone, Fossil Pearl Satin/Tumble Limestone, Portland Cream Porcelain, Bridport Grey Porcelain, Sirmione Porcelain, and Lonato Grey Porcelain.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• IntexminorOthersIntex products are sold through Plastica's e-commerce platform, including paddling pools, pool games, and inflatable accessories. This is a distributor relationship where Plastica stocks and resells Intex branded products alongside their own manufactured goods.
• SPATAminorOthersTrade association membership indicating industry standing and adherence to professional standards in the swimming pool and spa industry.
• BISHTAminorOthersTrade association membership for the UK swimming pool and hot tub industry, representing professional standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Catalina Pools: UK-based above-ground and wooden swimming pool manufacturer offering a comparable product range including pool packages, liners, covers, and accessories. Direct competitor in the UK residential wooden pool market Plastica dominates.
• Compass Pools: UK-based ceramic composite swimming pool manufacturer serving both residential and commercial customers. While focused on in-ground pools rather than above-ground wooden, it competes for UK consumer pool installation spend alongside Plastica.
• Waterair Pools: French swimming pool manufacturer specializing in self-build steel-wall pool kits with a configurable modular approach similar to Plastica's wooden pool customization. Operates across Europe with a comparable DIY-installer consumer model.
• Elecro Engineering: UK-based specialist manufacturer of electric pool heaters, UV sterilisers, and heat exchangers. Already partners with Plastica for distribution but is itself a UK manufacturer with overlapping heating/UV product categories.

Regional players

• RivieraPool: German manufacturer of prefabricated swimming pools, pool technology, and pool covers with European distribution. Comparable product breadth in liners, covers, and pool technology, but serves a different primary geography than Plastica's UK focus.

Broad incumbents

• Fluidra: Spanish multinational and one of the world's largest pool equipment and wellness companies, offering pumps, filters, heaters, and pool solutions globally. Major incumbent that competes with Plastica across the equipment categories they distribute (Pentair, Waterco overlap) and their own private-label lines.
• Pentair: US-listed global water treatment and pool equipment giant whose pumps, filters, and heat pumps are distributed by Plastica. Pentair competes at the equipment layer that Plastica partially overlays with its Argonaut, iFlo, and HeatSeeker proprietary brands.
• Hayward Industries: US-based global pool equipment manufacturer producing pumps, filters, heaters, automation, and robotic cleaners. Competes with Plastica in the broader pool equipment stack and has growing European presence that could pressure Plastica's UK distribution business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plasticapools
• YouTubeyoutube.com/user/plasticapools/videos
• Facebookfacebook.com/PlasticaPools
• LinkedInlinkedin.com/company/plastica-ltd
• Instagraminstagram.com/plasticapools/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastica