Boelter + Lincoln

What Boelter + Lincoln does

Boelter + Lincoln is a full-service marketing communications firm headquartered in Milwaukee, Wisconsin, founded in 1975 and operating with a current staff of 34. The agency delivers branding, advertising, digital, media planning and buying, public relations, social media, content creation, and creative services under a single integrated offering, anchored by its proprietary BRAND+ methodology that guides clients through brand audit, strategy, workshops, and rebranding. Its core technology stack is conventional agency infrastructure—Adobe Creative Suite, Mac-based production, digital advertising platforms, social media management tools, and Google AdWords-certified media operations—rather than proprietary software or platform technology; the primary 'product' is the firm's process and creative output rather than a packaged product.

The firm generates revenue through professional services fees, media buying commissions, and project-based engagements with a client mix that spans government/enterprise tourism accounts (Visit Middleton, Wisconsin Dells VCB, Door County, Discover Wauwatosa, MCTS, Milwaukee Mitchell International Airport), financial services (Johnson Financial Group, BayFirst), healthcare (Ministry Health), hospitality and attractions (Wilderness resorts, Soaky Mountain Waterpark, Sundara Inn & Spa), food and beverage (Gorilly Goods, Calypso Lemonades, Angelic Bakehouse), and consumer brands. The agency is a privately held, WBE-certified woman-owned business with no disclosed outside investment or parent company. Go-to-market is sales-led and event-driven, leveraging the B+LOG content series, the Marketing IQ podcast, industry conference participation (WIGCOT), and direct referrals, primarily serving Wisconsin and Midwest clients with select national campaigns in tourism and consumer brands.

Name

Boelter + Lincoln

Legal name

Boelter + Lincoln

Website

https://boelterlincoln.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Boelter + Lincoln is a 50-year-old, Milwaukee-based full-service advertising agency with 34 employees that delivers branding, digital, media, PR, social, and creative services anchored by its proprietary BRAND+ methodology, primarily serving Wisconsin and Midwest tourism, government, financial services, and consumer brand clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Advertising agency services
• Brand development strategy
• Media planning buying
• Digital marketing solutions
• Public relations communications

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing comprehensive marketing services including branding, digital, media planning/buying, public relations, social media, content creation, and creative development. Revenue is generated through professional service fees, media buying commissions, and project-based work for client engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Boelter + Lincoln is a full-service advertising agency that delivers comprehensive marketing communications services including branding, digital, media planning and buying, public relations, social media management, content creation, and creative development for enterprise and government clients. The firm anchors its engagements with the proprietary BRAND+ brand development methodology, which guides clients through brand audit, strategy, workshops, development, and launch. Services are provided through dedicated account teams and are sold as ongoing agency partnerships or project-based engagements.

Product overview

Boelter + Lincoln is a full-service advertising agency headquartered in Milwaukee, Wisconsin with 34 employees and over 50 years of experience. The agency operates as a unified service offering rather than a modular software platform, delivering comprehensive marketing solutions across multiple disciplines. The core portfolio includes BRAND+, their proprietary brand development methodology, and the Marketing IQ Podcast content series. Service modules span Branding, Digital (web design, UX/UI, SEO/SEM), Media Planning and Buying, Public Relations, Social Media Management, Content Creation (video, photography, podcasts), Creative Development, and Marketing Strategy. The agency specializes in serving Tourism, Financial Services, Transportation, and Food + Beverage industries, with notable client work in destination marketing, transit systems, and consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• BRAND+ Proprietary Brand Development Process A proprietary brand development methodology that guides clients through brand audit, strategy, workshops, development, and launch phases to build infrastructure from which all communications and consumer touchpoints can create personal connections with audiences. Sold as a standalone engagement to enterprise and mid-market clients.
• Branding Services Full-service branding including brand strategy, brand workshops, brand guidelines, and rebranding; encompasses brand identity, visual systems, messaging frameworks, and ongoing brand management for enterprise and government clients.
• Digital Services Comprehensive digital solutions including digital strategy, UX/UI design, website design and development, responsive design, mobile strategy, SEO/SEM, emerging platform development, and digital design and production.
• Media Planning and Buying Services Media planning and buying services including target market profiling, rate negotiations, media research, and post-buy analysis delivered by a Google Ads certified media team.
• Public Relations Services PR strategy, media relations, media training, crisis communications, issues management, editorial and technical writing, and speechwriting services delivered by former journalists.
• Social Media Services Social media strategy, monitoring, reporting and analytics, listening, messaging/chatbot development, content creation, community management, and influencer marketing using proprietary client-specific algorithms.
• Content Creation Services Full creative and editorial content capabilities including in-house video production, photography, and podcast capabilities; covers content strategy, writing, social video, graphics/infographics, and podcasting.
• Creative Development Services Creative development including broadcast ad creative, print and online creative, collateral and POP materials, videography/editing, product/package design, and photography.
• Marketing Strategy Services Marketing strategy development based on research and brand foundations, including primary and secondary/syndicated research and market segmentation powered by the BRAND+ proprietary process.
• Marketing IQ Podcast A podcast series featuring industry experts and thought leaders discussing marketing trends, strategies, and insights; available on Apple Podcasts and Spotify and used as part of the agency's thought leadership content offering.

Quantifiable outcome

• Gorilly Goods achieved international expansion and brand acquisition after rebranding
• +5 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FaB WisconsinminorOthersMembers of FaB Wisconsin (Food and Beverage Wisconsin), connecting the agency with food and beverage industry experts across the state. This membership provides networking opportunities and industry insights for serving food and beverage clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB: Global creative advertising network with deep tourism, consumer, and public-sector experience. Relevant incumbent on larger RFPs that compete against B+L's brand and campaign work.
• Ogilvy: Global advertising and brand network. Relevant incumbent competitor for enterprise brand and tourism briefs that scale beyond regional independents' capacity.
• 72andSunny: Global creative agency known for destination and consumer brand campaigns. Relevant incumbent on creative-led tourism and consumer briefs where B+L competes for award-caliber work.

Direct peers

• BVK: Milwaukee-based independent full-service agency serving consumer, healthcare, and destination clients. Comparable in scale, geography, and integrated service model spanning brand, digital, and media.
• Laughlin Constable: Chicago/Milwaukee independent agency providing brand, digital, media, and content services. Comparable as a regionally rooted, full-service competitor for similar client profiles.
• Bader Rutter: Milwaukee-headquartered full-service B2B and consumer agency. Comparable in size, regional roots, and integrated brand-to-media offering for mid-market and enterprise clients.
• Hanson Dodge: Milwaukee-based integrated marketing agency serving consumer and B2B brands. Closely comparable as a similarly sized Midwest independent delivering brand, digital, and content services.
• Cramer-Krasselt: Midwest-based, full-service advertising agency headquartered in Milwaukee/Chicago. Highly comparable as a similarly sized independent agency competing for the same regional and national brand-building accounts.
• MMGY Global: Marketing agency specialized in tourism, hospitality, and travel. Directly comparable in the destination-marketing and tourism CVB work that constitutes B+L's primary segment.

Regional players

• Marcus Thomas: Cleveland-based independent full-service agency. Comparable in business model and integrated offering, but operates primarily in a different regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boelterlincoln
• Facebookfacebook.com/BoelterLincoln
• LinkedInlinkedin.com/company/boelterlincoln
• Instagraminstagram.com/boelterlincoln

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boelter + Lincoln