B-Rent

What B-Rent does

B-RENT Srl (operating as B-Rent) is an Italian privately-held car rental company founded in 2011 and headquartered in Sant'Antimo near Naples. The company operates a direct-to-consumer vehicle rental platform at nine locations across Italy, including desks at Milan Malpensa, Milan Linate, Milan Central Station, Naples Capodichino, Venice, Cagliari, Catania, Olbia Costa Smeralda, and Alghero airports. B-Rent serves three primary customer segments: domestic and international tourists requiring short-term airport rentals, individuals and businesses needing long-term monthly rentals, and commercial customers requiring van and cargo vehicle rentals. The company's revenue model is split between transactional short-term rentals (daily/weekly) and recurring long-term rentals (monthly subscriptions), supplemented by an add-on services portfolio including excess reduction insurance, personal accident insurance, roadside assistance, traffic fine management, skip-the-line priority service, and after-hours vehicle return.

B-Rent's product portfolio covers short-term and long-term car rental, long-term motorbike rental, van/commercial vehicle rental, used-car rental, electric vehicle rental (Fiat 500 Electric), wedding car hire, and holiday car packages. The company sources long-term fleet from major OEMs including Fiat, Volkswagen, Audi, Peugeot, Jeep, Citroën, Ford, and Alfa Romeo. The Cariston sub-brand bundles car rental with curated Italian cultural content (Sanremo music playlists and destination storytelling). Underlying technology is conventional e-commerce: a multilingual website (Italian, English, Spanish, French) with online booking, supported by content marketing (blog, newsletter, organic social) and no disclosed proprietary technology platform, mobile app, API, or AI/ML components.

The go-to-market is direct-to-consumer via company-owned physical rental desks and direct online booking. Distribution is concentrated at airport locations with some city-center and train-station presence. Pricing is not publicly disclosed; customers receive rates through the booking flow or direct contact. B-Rent positions on operational service attributes (always-new fleet, 24-hour roadside assistance, delayed-flight service, unlimited mileage inclusions) and Italian destination expertise rather than on technology differentiation.

Name

B-Rent

Legal name

B-RENT Srl

Website

https://b-rent.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

B-Rent is an Italian direct-to-consumer car rental company operating at nine major Italian airports and city centers, offering short-term and long-term vehicle rentals across cars, motorcycles, vans, and EVs to tourists, businesses, and commercial customers.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHADAAAF

Self-Drive Car Rental

Travel & Hospitality/Car Rental & Mobility Services/Traditional Car Rental (Airport & Off-Airport)

SECONDARYTHADAOAH

Long-Term Corporate Rentals (Monthly/Project-Based)

Travel & Hospitality/Car Rental & Mobility Services/Corporate Car Rental Solutions

SECONDARYTLABAAAD

Long-Term Car Rental (Monthly/Extended Hire)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYTHADAAAL

Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside)

Travel & Hospitality/Car Rental & Mobility Services/Traditional Car Rental (Airport & Off-Airport)

Keywords

• Car rental services
• Vehicle leasing
• Airport car hire
• Long-term rental
• Commercial van rental

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Short-term car rental: Daily vehicle rentals for tourists and travelers, including cars, motorcycles, and vans with services such as roadside assistance and insurance options.
2. Long-term car rental: Extended vehicle rentals for individuals and businesses, including monthly rental options for cars, motorcycles, and commercial vehicles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

B-Rent is an Italian car rental company that provides short-term (daily/weekly) and long-term (monthly) vehicle rentals including passenger cars, motorbikes, vans, and electric vehicles, primarily to tourists and leisure travelers across major Italian airports and city centers. The company operates company-owned rental offices at key Italian airports and offers add-on services such as excess reduction insurance, 24-hour roadside assistance, traffic fine management, Personal Accident Insurance (PAI), and skip-the-line priority service.

Product overview

B-Rent is an Italian car rental company offering a portfolio of vehicle rental services across Italy. The core offerings consist of short-term daily/weekly rentals, long-term monthly rentals, van/commercial vehicle rentals, motorbike rentals, and specialty rentals including used cars, wedding cars, and holiday packages. The company operates under the 'Cariston' sub-brand for its music-and-travel experience. Rental add-on services include excess reduction insurance, roadside assistance, traffic fine management, Personal Accident Insurance (PAI), skip-the-line priority service, after-hours vehicle return, and monthly rental options. B-Rent partners with vehicle brands (Fiat, Volkswagen, Audi, Peugeot, Jeep, Citroën, Ford, Alfa Romeo) primarily for long-term fleet sourcing. The company maintains rental offices at airports and cities including Cagliari, Catania, Milan Linate, Milan Malpensa, Milan Central Station, Naples International Airport, Olbia Costa Smeralda, Venice Airport, Alghero, and Sant'Antimo.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Car Rental Daily and weekly car rentals for tourists and travelers, with vehicles available at airport and city locations across Italy.
• Long-Term Car Rental Extended vehicle rentals for months at a time, with options for various car brands including Fiat, Volkswagen, Audi, Peugeot, Jeep, Citroën, Ford, and Alfa Romeo.
• Van Rental Commercial vehicle rentals for transportation of goods, targeting businesses and individuals needing cargo capacity.
• Motorbike Rental Long-term motorbike rentals for riders seeking two-wheeled transportation in Italy.
• Used Car Rental Rental of pre-owned vehicles at reduced rates for budget-conscious customers.
• Wedding Car Hire Special occasion vehicle rentals for weddings, providing elegant cars for bridal parties.
• Holiday Car Hire Vacation-focused car rental packages for travelers exploring Italy during holidays.
• Electric Car Rental Eco-friendly electric vehicle rentals including Fiat 500 Electric, supporting environmentally conscious travel.
• Excess Reduction Insurance Insurance product that reduces or eliminates the customer's liability for vehicle damage or theft, lowering insurance risk for renters.
• Roadside Assistance 24-hour emergency road assistance included with rentals, providing help for breakdowns, flat tires, and other vehicle issues.
• Traffic Fines Management Service handling traffic citations and parking fines incurred during the rental period on behalf of the customer.
• Personal Accident Insurance (PAI) Coverage for medical expenses and accidental death benefits for the driver and passengers in case of vehicle accidents.
• Skip the Line Priority service allowing customers to bypass regular queues at rental counters for faster vehicle pickup.
• After-Hours Return Vehicle return service outside normal office hours for customer convenience.
• Cariston (sub-brand travel experience) A branded travel experience combining car rental with curated Sanremo music playlists and Italian cultural content for an enhanced road trip journey.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Regional players

• Rent Car Brescia (Morini Rent): Regional Italian car rental operator with a multi-airport and city presence, comparable to B-Rent as a mid-sized domestic peer focused on airport and tourist rentals across Italy.

Emerging players

• Auto Europe: Online car rental broker and operator focused on European tourist rentals including Italy, targeting the same inbound leisure traveler segment as B-Rent but operating primarily as a digital aggregator across multiple suppliers.

Direct peers

• Maggiore: Established Italian car rental brand with national airport and city coverage, offering short- and long-term rentals to leisure and corporate customers — a directly comparable domestic peer to B-Rent in fleet and service mix.
• Locauto: Italian car rental company operating airport and city locations across Italy with both short- and long-term rental offerings, directly comparable to B-Rent in geographic focus, fleet mix, and customer segments (tourists + long-term renters).
• Sicily by Car: Italy-focused car rental operator with strong airport presence including Sicily and Sardinia, overlapping with several of B-Rent's key locations (Catania, Cagliari, Olbia) and serving similar tourist and business rental customers.

Broad incumbents

• Avis: Global car rental brand with established Italian airport network serving the same tourist and corporate customer segments as B-Rent, with broader scale and integrated booking via global travel platforms.
• Hertz: World-leading car rental brand operating across Italian airports with broad fleet and loyalty program; directly competes with B-Rent at Italian gateway airports for inbound tourist and business rental volume.
• Enterprise Rent-A-Car: World's largest rental company by fleet, with Italian airport and city operations targeting leisure, business, and long-term replacement rentals — overlapping with B-Rent's segments but at meaningfully larger scale.
• Sixt: Major European rental brand with growing Italian airport presence, offering short- and long-term rentals comparable to B-Rent but with a larger fleet, premium brand positioning, and stronger digital booking capabilities.
• Europcar: Global car rental incumbent with significant Italian airport presence, serving the same tourists and business travelers as B-Rent across Naples, Milan, Venice, and other shared locations, but with a much broader international fleet and loyalty infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100064654152644
• LinkedInlinkedin.com/company/b-rent-noleggio-auto-moto-e-furgoni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Rent