What Poeticgem does

Poeticgem is a UK-headquartered (Watford) B2B fashion design, sourcing, and manufacturing company, established in 1995 and operating as a brand under Indian-incorporated parent PDS Limited. The company supplies apparel to major high-street retailers and licensed brand owners, with named enterprise customers including ASDA/George, Tesco (and F&F), Next, Sainsbury, Primark, C&A, and Express. Its product portfolio spans ladieswear, menswear, childrenswear, essentials, and licensed brands, and it co-developed the FW Bridge fashion brand with Frankie and Wayne Bridge, exclusive to F&F, launched in 2022.

Poeticgem operates a vertically integrated model, combining 50 UK-based product design specialists with owned manufacturing subsidiaries in Bangladesh and Sri Lanka — including Green Smart Shirts (woven shirts), Nor Lanka (knits and kidswear, 600 machines), and Progress Apparels (formal tailoring). Total reported headcount exceeds 10,000 in sustainable manufacturing operations, with a production capacity of approximately 1 million pieces per day. The company reports 200 ethically audited partner factories, 50 offices across 19 countries, and serves over 190 retailers and brands. Technology investment centers on SDS-ONE APEX3 digital knitting machinery and 3D design simulation, which compress sample-development cycles and reduce cost.

The revenue model is a B2B direct-to-retailer model: Poeticgem manufactures apparel on a private-label and licensed-brand basis, with bespoke pricing negotiated per customer. It generates manufacturing revenue from apparel sales and licensing/royalty income from branded apparel produced for entertainment and lifestyle IP owners including Disney and Universal. The company is privately held, with no external investor or public listing disclosed, and parent PDS Limited provides global infrastructure across design, sourcing, and operations.

Name

Poeticgem

Legal name

PDS Limited

Website

https://poeticgem.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Poeticgem is a UK-headquartered B2B fashion design, sourcing, and manufacturing company supplying apparel to major high-street retailers (ASDA, Tesco, Next, Sainsbury, Primark) and licensed brand owners (Disney, Universal) from owned facilities in Bangladesh and Sri Lanka, producing over 1 million pieces daily.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

Keywords

• Apparel manufacturing
• Fashion sourcing services
• Garment design
• Licensed brand apparel
• Knitwear production

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fashion Manufacturing & Sourcing: B2B fashion manufacturing and sourcing services providing design, sourcing, and production of apparel to major retailers. Revenue generated through the sale of manufactured apparel products to retail customers.
2. Licensed Brand Apparel: Manufacturing and distribution of branded apparel under license from major entertainment and lifestyle brands, generating royalties and manufacturing fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Poeticgem is a B2B fashion design, sourcing and manufacturing company that produces apparel including ladieswear, menswear, childrenswear, essentials and licensed brand garments. It supplies major high-street retailers and entertainment brand owners from owned manufacturing facilities in Bangladesh and Sri Lanka and design studios in the UK, with a reported production capacity of one million pieces per day.

Product overview

Poeticgem is a fashion design, sourcing, and manufacturing company offering a diverse portfolio of apparel products. The company operates as a single unified offering with multiple product categories: Ladieswear (innovative ranges from jerseys to dresses), Menswear (trending styles with extensive R&D), Boyswear/Childrenswear (latest styles for children), Essentials (pyjamas and lounge-wear), and Licensed Brands (branded apparel with major entertainment properties). The company also developed the FW Bridge brand in partnership with Frankie and Wayne Bridge. Products span from womenswear to childrenswear, covering categories including jackets, jerseywear, shirts, pants, denim, sweaters, swimwear, dresses, and co-ords. Poeticgem delivers over a million pieces per day to customers through its global manufacturing base in Bangladesh and Sri Lanka.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladieswear Innovative and creative ladieswear ranges developed from global inspiration, covering jerseys, sweaters, dresses, co-ords and casual bottoms, designed and manufactured for retail partners.
• Menswear Comprehensive menswear selection inspired by the latest trends, covering jackets, jeans, shirts, sweaters, jerseywear, pants, shorts, denim and swimwear, designed and manufactured for retail partners.
• Boyswear (Childrenswear) Kids clothing range offering jackets, jerseywear, shirts, pants, denim and swimwear, bringing global trends to retail partners' childrenswear ranges.
• Essentials Bedtime and lounge-wear essentials for men, women and children, featuring playful prints and charming colourways including pyjamas and lounge-wear.
• Licensed Brands Branded apparel featuring high-street and international licensed properties, including action heroes and cartoon characters, with licensed ranges for both children and adults.
• FW Bridge Co-developed fashion clothing brand offering an aspirational yet affordable capsule collection inclusive for all the family, spanning womenswear, menswear and childrenswear, sourced from Poeticgem's global manufacturing base and sold exclusively through F&F.

Quantifiable outcome

• 40 years of manufacturing heritage with consistent growth trajectory from $50M in 2005 to $1.05B estimated FY19-20 revenue
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• F&F (Tesco)coreStrategic or Co-development PartnerF&F is a key strategic partner of Poeticgem. The companies collaborated to develop the FW Bridge fashion brand with TV presenter Frankie Bridge and former England footballer Wayne Bridge. Poeticgem's designers worked with Frankie and Wayne to conceptualize, curate, and manufacture an aspirational yet affordable capsule collection inclusive for all the family. The summer 2022 launch included womenswear, followed by autumn-winter 2022 collections for mens and childrenswear.
• FW BridgeflagshipStrategic or Co-development PartnerFashion brand collaboration with Frankie Bridge and Wayne Bridge. Poeticgem's multi-product capability enables the range to include womenswear, menswear, and childrenswear. Sourced from Poeticgem's global manufacturing base allowing agility with style.
• Green Smart Shirts LtdcoreStrategic or Co-development PartnerAffiliate brand providing world-class manufacturing base specializing in woven shirts with speed and flexibility. Well-equipped Creative Centre gives competitive edge with full compliance standards.
• Nor LankacoreStrategic or Co-development PartnerManufacturing facility based in Trincomalee, Sri Lanka with 600 machines specializing in knits, kidswear, bodysuits and sleep suits. Supplies ASDA George, Next and Primark.
• Progress ApparelscoreStrategic or Co-development PartnerWorld class manufacturing facility with Accord Compliant (95%) specializing in formal tailoring, dress and school wear. Serves Next, C&A, and Express with planned capacity of 2,500 machines.
• PDS LimitedflagshipStrategic or Co-development PartnerParent company providing global footprint with 50 offices in 19 countries and HQ in Hong Kong. PDS Limited (formerly PDS Multinational Fashions Limited) enables Poeticgem's wide global presence, well entrenched relations with retailers and customers, and group global reach for design, sourcing and operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DBL Group: Bangladeshi vertically integrated garment manufacturer producing knit and woven apparel for European and North American retailers, comparable to Poeticgem's Bangladesh-led production model and customer base.
• Li & Fung: Hong Kong-headquartered global apparel and hardgoods sourcing giant serving major retailers worldwide; the closest direct comp to Poeticgem's B2B design, sourcing, and manufacturing model at scale.
• Epic Group: Hong Kong-headquartered apparel manufacturer with manufacturing in Bangladesh, Ethiopia and other low-cost geographies serving major global retailers; comparable to Poeticgem in business model and customer type.
• Hirdaramani Group: Sri Lankan apparel manufacturer with multi-country production footprint serving global apparel brands, structurally comparable to Poeticgem's South Asia manufacturing model.
• Interloop Limited: Pakistani vertically integrated hosiery and apparel manufacturer serving major global apparel brands, comparable in scale, vertical integration, and reliance on South Asian manufacturing base.
• Epyllion Group: Bangladeshi composite knit garment manufacturer serving European fashion retailers with vertically integrated design and production capabilities, comparable to Poeticgem's Bangladesh operations and retailer customer mix.
• MAS Holdings: Sri Lankan apparel manufacturer with vertically integrated production across South Asia, serving global apparel brands and retailers with technology-enabled manufacturing, very comparable to Poeticgem's South Asia manufacturing footprint.
• Texport Industries: Indian-headquartered apparel manufacturer producing knitwear and woven apparel for global fashion retailers, comparable to Poeticgem in scale and customer profile within the South Asian manufacturing ecosystem.

Broad incumbents

• PVH Corp: Major global apparel company owning Calvin Klein and Tommy Hilfiger with both owned manufacturing and wholesale relationships; a broader incumbent that competes with Poeticgem on retailer sourcing decisions.

Regional players

• Triumph Group (Apparel): Bangladesh-based apparel supplier serving European fashion brands, structurally similar to Poeticgem but concentrated as a regional player in a specific sub-segment of the South Asian manufacturing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poeticgem