Ethica Sigorta
Ethica Sigorta is a privately held Turkish insurer offering auto, health, home, travel, and business insurance products to individuals and SMBs across Turkey through digital channels, 494 partner agencies, and large service and hospital networks, serving over 2.3 million policyholders.
- Company typePrivate
- Founded2016
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ethica Sigorta does
Ethica Sigorta is a privately held Turkish insurance company headquartered in Istanbul, operating as Ethica Sigorta Anonim Şirketi since 2016. The company underwrites and distributes a portfolio of eight insurance lines targeting Turkish individuals and small businesses: mandatory traffic insurance, Kasko (comprehensive vehicle), travel health, DASK (compulsory earthquake), homeowners, supplementary health, business, and personal accident. Ethica reaches customers through a hybrid direct-to-consumer and agency-led model, combining its own digital portal (online quote, purchase, and policy management) with 494 partner agencies, 2,617 contracted auto service centers, and 678 contracted health institutions nationwide. Pricing is quote-based and risk-assessed, with installment options supporting affordability, and the company positions itself on a "good driver, good price" value proposition.
Under the hood, Ethica runs a conventional insurance technology platform rather than a data- or AI-native architecture. Core capabilities include online policy management, instant quote generation by vehicle plate, TSB-integrated vehicle value lookup for Kasko pricing, SBM-integrated damage claim tracking, fault-dispute workflow, and an unclaimed funds lookup tool. The business model is straightforward premium collection on annually billed policies (with installment support), generating recurring subscription-like revenue across its eight product lines and distributed across more than 2.3 million policyholders. Leadership rests with founder and CEO Cemal Ererdi, and the company employs between 51 and 100 staff — a lean footprint relative to its customer base and partner network. No funding rounds, M&A activity, or public financial disclosures were found in the source data.
Ethica Sigorta firmographics
Firmographics- Name
- Ethica Sigorta
- Legal name
- Ethica Sigorta Anonim Şirketi
- Website
- https://ethicasigorta.com.tr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ethica Sigorta is a privately held Turkish insurer offering auto, health, home, travel, and business insurance products to individuals and SMBs across Turkey through digital channels, 494 partner agencies, and large service and hospital networks, serving over 2.3 million policyholders.
- Ownership category
- akta.pro rank
Ethica Sigorta industry classification
Industry- Product category
- Property & Casualty Insurance
- NAICS
- Insurance Carriers (5241), Insurance Carriers and Related Activities (524), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Ethica Sigorta is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Ethica Sigorta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premium Revenue: Ethica Sigorta generates revenue by collecting insurance premiums from policyholders in exchange for coverage. The company offers multiple insurance products including traffic insurance, comprehensive auto insurance (Kasko), travel health insurance, earthquake insurance (DASK), home insurance, supplementary health insurance, business insurance, and personal accident insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Insurance Products - Pricing varies by product type and individual risk assessment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Ethica Sigorta product offering
Product offeringCore offering
Ethica Sigorta is a Turkish general insurance company that underwrites and distributes a portfolio of personal and small-business insurance products, including compulsory traffic insurance, comprehensive vehicle (Kasko) insurance, travel health, supplementary health, compulsory earthquake (DASK), homeowners, business premises, and personal accident coverage. Policies are sold directly to consumers through the company's online platform and through a network of partner agencies and service centers, with claims handled via an in-house digital tracking workflow.
Product overview
Ethica Sigorta is a Turkish insurance company offering a portfolio of eight core insurance products: traffic insurance (mandatory third-party liability), kasko (comprehensive vehicle), travel health, DASK earthquake insurance (mandatory), homeowners, supplementary health, business, and personal accident insurance. The company provides digital service tools including an online customer portal for policy management, vehicle value calculator, damage claim tracking, fault dispute forms, and unclaimed funds search. The products are distributed through 494 partner agencies, 2,617 service centers, and 678 contracted hospitals, serving over 2.3 million policyholders. The company operates an online quote and purchase platform as its primary digital sales channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Trafik Sigortası (Traffic Insurance)
Quantifiable outcome
- 2.3 million+ policy holders
- +1 more outcomes
Companies that use Ethica Sigorta
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Ethica Sigorta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ethica Sigorta partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Türkiye Sigorta Birliği (TSB)coreEthica Sigorta uses the TSB (Turkish Insurance Association) vehicle value lists for determining Kasko insurance premiums. The TSB publishes monthly updated vehicle value reference lists that insurance companies use for premium calculations and MTV (Motor Vehicle Tax) assessments.
- SEDDK (Sigorta Düzenleme ve Denetleme Kurumu)coreSEDDK is the regulatory body for insurance in Turkey. Ethica Sigorta references SEDDK in their legal disclosures and processes related to unclaimed funds (Hak Sahiplerince Aranmayan Paralar) which are transferred to the Guarantee Fund under SEDDK supervision.
- Partner Agencies NetworkcoreEthica Sigorta has established a network of 494 partner agencies across Turkey that sell and service their insurance products. These agencies provide personalized insurance consultation, policy sales, and customer support services.
- Partner Health Institutions (678)core678 contracted health institutions/hospitals across Turkey provide network services for Ethica Sigorta's supplementary health insurance customers, enabling cashless medical treatment and healthcare access.
- Partner Auto Service Centers (2617)core2617 contracted auto service centers provide repair and maintenance services for Ethica Sigorta's Kasko (comprehensive auto insurance) policyholders, facilitating cashless repairs through the insurance claims process.
- SBM (Sigorta Bilgi ve Gözetim Merkezi)coreSBM is the Insurance Information and Monitoring Center that manages Tramer (Traffic Insurance Information Center) and other insurance databases. Ethica Sigorta uses SBM's online systems for accident report queries, fault determination appeals, and damage tracking.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Ethica Sigorta competitors and assessment
Company assessmentDirect peers
- Quick Sigorta: Quick Sigorta is a Turkish non-life insurer known for its digital-first, direct-to-consumer distribution and emphasis on competitive motor (kasko/trafik) pricing — the same go-to-market posture as Ethica Sigorta, making it the closest comparable in product mix and channel strategy.
- Aksigorta: Aksigorta is one of Turkey's largest multi-line P&C insurers, offering motor, health, home, business and personal accident cover. It competes head-to-head with Ethica across the same core lines but at materially larger scale and brand recognition.
- Groupama Sigorta: Groupama Sigorta is the Turkish arm of French insurer Groupama, offering P&C and personal accident products with a wide agency network. Its multi-line portfolio and agency-centric distribution mirror Ethica's positioning in Turkey.
- Sompo Sigorta: Sompo Sigorta is the Turkish P&C arm of Sompo Japan, offering motor, health, home and commercial insurance similar to Ethica. Comparable in product mix and customer base, with a strong emphasis on motor and agency-led distribution.
- HDI Sigorta: HDI Sigorta is the Turkish subsidiary of Germany's HDI/Talanx, providing P&C products including motor, home and business cover. Similar in product mix and agency-heavy distribution to Ethica.
- Anadolu Sigorta: Anadolu Sigorta is a leading Turkish multi-line P&C carrier with a broad agency network and product portfolio nearly identical to Ethica's. It serves as a useful scale benchmark for evaluating Ethica's relative positioning in the Turkish market.
- Türk Nippon Sigorta: Türk Nippon Sigorta is a Turkish-Japanese joint-venture P&C insurer offering motor, health, commercial and personal accident products through agency channels. Comparable scale and channel mix to Ethica.
- Mapfre Sigorta: Mapfre Sigorta is the Turkish subsidiary of Spanish insurer Mapfre, providing motor, health, home and commercial coverage through agency and broker channels. Directly comparable to Ethica in product range and broker-led distribution model.
Broad incumbents
- Generali Sigorta: Generali Sigorta is the Turkish subsidiary of Italian insurer Generali, providing a broad P&C portfolio including motor and health. A larger, well-capitalized multinational competitor that operates in the same segments as Ethica.
- Allianz Sigorta: Allianz Sigorta is the Turkish subsidiary of Allianz, offering a full multi-line P&C and life product set, including motor and health. As a well-capitalized multinational subsidiary, it competes with Ethica across nearly every line and sets pricing/service benchmarks in Turkey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ethica Sigorta social profiles
Digital presenceEthica Sigorta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethica Sigorta leadership team
Management profileNumber of profiles
Profiles1 record
Ethica Sigorta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethica Sigorta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethica Sigorta
What does Ethica Sigorta do?
Ethica Sigorta is a Turkish general insurance company that underwrites and distributes a portfolio of personal and small-business insurance products, including compulsory traffic insurance, comprehensive vehicle (Kasko) insurance, travel health, supplementary health, compulsory earthquake (DASK), homeowners, business premises, and personal accident coverage. Policies are sold directly to consumers through the company's online platform and through a network of partner agencies and service centers, with claims handled via an in-house digital tracking workflow.
Is Ethica Sigorta a public or private company?
Ethica Sigorta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ethica Sigorta founded?
Ethica Sigorta was founded in 2016. It employs 51 to 100 people.
Where is Ethica Sigorta based?
Ethica Sigorta is headquartered in Istanbul.
How does Ethica Sigorta make money?
One revenue line is on record: insurance Premium Revenue.
Who are Ethica Sigorta's main competitors?
Direct peers on record are Quick Sigorta, Aksigorta, Groupama Sigorta, Sompo Sigorta, HDI Sigorta, Anadolu Sigorta, Türk Nippon Sigorta and Mapfre Sigorta. Broad incumbents are Generali Sigorta and Allianz Sigorta.
Does Ethica Sigorta have an API?
No public API is recorded for Ethica Sigorta.
What industry is Ethica Sigorta in?
Ethica Sigorta's product category is Property & Casualty Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 5241 and its SIC code is 6331.