TPC Myrtle Beach
TPC Myrtle Beach is a public-access, Tom Fazio-designed 18-hole championship golf course in Murrells Inlet, SC, owned by Founders Group International and serving premium golfers, vacation package buyers, members, and tournament organizers with on-site instruction and dining.
- Company typePrivate
- Founded1999
- HeadquartersMurrells Inlet, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TPC Myrtle Beach does
TPC Myrtle Beach operates a single 18-hole, par 72 championship golf course at 1199 TPC Blvd in Murrells Inlet, South Carolina, designed by Tom Fazio and opened in 1999. The facility is open to the public and offers PGA Tour-caliber playing conditions, including MiniVerde Ultradwarf Bermuda greens, four tee configurations spanning 5,118-6,950 yards, and a tournament-grade practice area (putting green, chipping green, grass driving range) used by touring professionals in the off-season. The course carries the TPC (Tournament Players Club) brand, signifying PGA Tour-caliber standards, and is the only golf course in the Grand Strand area awarded 5 stars by Golf Digest (2008), placing it among just 17 courses in the United States with that rating.
The business is owned by Founders Group International (FGI) and monetizes through six primary revenue streams: (1) green fees and tee time bookings via the TeeTime Central online platform, (2) on-site and online pro shop merchandise sales, (3) food and beverage at Champions Pub and Grille, (4) recurring single and family memberships with a documented waiting list, (5) golf instruction through the on-site Dustin Johnson Golf School led by Allen Terrell, and (6) bundled golf vacation packages powered by MyrtleBeachGolfTrips.com. Go-to-market is direct-to-consumer with self-serve online booking supplemented by quick-quote custom packages for groups.
The course is operated by an 11-50 person staff under General Manager Joe Dipre and has hosted the 2000 Senior PGA Tour Championship (won by Tom Watson), Men's NCAA Division I Regionals (2019, 2027 scheduled), the annual Dustin Johnson World Junior Championship since 2015, and PGA Tour Myrtle Beach Classic 'The Q' and Monday qualifiers from 2024 through 2026.
TPC Myrtle Beach firmographics
Firmographics- Name
- TPC Myrtle Beach
- Legal name
- TPC Myrtle Beach
- Website
- https://tpcmyrtlebeach.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TPC Myrtle Beach is a public-access, Tom Fazio-designed 18-hole championship golf course in Murrells Inlet, SC, owned by Founders Group International and serving premium golfers, vacation package buyers, members, and tournament organizers with on-site instruction and dining.
- Ownership category
- akta.pro rank
TPC Myrtle Beach industry classification
Industry- Product category
- Championship Golf Course
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where TPC Myrtle Beach is headquartered
LocationHeadquarters
- HQ city
- Murrells Inlet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TPC Myrtle Beach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Green Fees and Tee Times: Revenue from public tee time bookings - core revenue stream. Customers book online at guaranteed best rates or through quick quote/custom package system.
- Pro Shop Sales: Online pro shop selling golf equipment and merchandise through shopmyshop.com platform
- Food and Beverage: Champions Pub and Grille restaurant serving breakfast, lunch, and happy hour. Full-service dining with catering capabilities for events.
- Golf Memberships: Single and family memberships with waiting list. Includes access to championship course, practice facilities, and pro shop. Prime Times and Honors Club programs offer discounted rates at FGI courses.
- Golf Instruction (Dustin Johnson Golf School): Golf school operated by Allen Terrell on-site. Leases back of range and office space at TPC Myrtle Beach.
- Golf Packages and Vacation Bundles: Packages combining tee times and lodging, powered by MyrtleBeachGolfTrips.com for customized stay-and-play experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Tee Times |
| Subscription | Annual | Golf Memberships |
| Other | Pay-as-you-go | Junior Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
TPC Myrtle Beach product offering
Product offeringCore offering
TPC Myrtle Beach operates an 18-hole, par 72 championship golf course designed by Tom Fazio, open to the public for tee time play. The facility also offers golf instruction via the on-site Dustin Johnson Golf School, full-service dining at Champions Pub and Grille, an online and on-site pro shop, golf memberships, and vacation golf packages bundled with lodging through MyrtleBeachGolfTrips.com.
Product overview
TPC Myrtle Beach operates a single championship golf course (18-hole, par 72, designed by Tom Fazio) as its core offering, supplemented by the Dustin Johnson Golf School for instruction, Champions Pub and Grille for dining, and online tee time booking, pro shop, and vacation package services. The course hosts tournaments and is open to the public, with membership options available. The various products function together as a unified golf destination experience.
Differentiator
Problem solved
Functional benefit
Brands
- Champions Pub: On-site restaurant and bar at TPC Myrtle Beach offering breakfast, lunch, and happy hour specials with views of the 18th green
Products and services
- TPC Myrtle Beach Championship Golf Course An 18-hole, par 72 championship golf course designed by Tom Fazio, open to the public and offering PGA Tour-caliber play with MiniVerde Ultradwarf Bermuda greens and four tee options spanning 5,118–6,950 yards for all skill levels.
- Golf Memberships Single and family membership programs providing access to the championship course, practice facilities, pro shop, and food and beverage services. Includes Prime Times and Honors Club programs for discounted rates across Founders Group International courses.
- Dustin Johnson Golf School Golf instruction academy led by Director of Coaching Allen Terrell (Golf Magazine Top 100 Instructor), offering lessons for all skill levels from juniors to professionals using TrackMan technology, AimPoint certification, and US Kids certification. Named Top Golf Academy in the Southeast by Golf Digest.
- Champions Pub and Grille On-site restaurant and bar at TPC Myrtle Beach offering breakfast (8–11 a.m.), lunch (11 a.m.–4 p.m.), and happy hour (4–6 p.m.) with views of the 18th green. Also provides catering for events and private parties.
- Golf Packages Customized golf vacation packages combining tee times and lodging accommodations at TPC Myrtle Beach and other area courses, powered by MyrtleBeachGolfTrips.com with quick quote functionality and guaranteed best pricing.
- Online Pro Shop E-commerce storefront selling golf equipment, apparel, and accessories online at shopmyshop.com, complementing the on-site clubhouse pro shop.
Quantifiable outcome
- Only 5-star rated golf course in Grand Strand area (Golf Digest)
- +7 more outcomes
Companies that use TPC Myrtle Beach
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
TPC Myrtle Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TPC Myrtle Beach partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Founders Group InternationalcoreFounders Group International (FGI) is the parent company and owner of TPC Myrtle Beach. FGI owns and manages the property and provides centralized services including booking systems, marketing, and course network. TPC Myrtle Beach is the flagship property within FGI's portfolio of Myrtle Beach area golf courses.
- Tom FaziocoreTom Fazio is the legendary course architect who designed TPC Myrtle Beach. He is one of only two course designers to win the prestigious Old Tom Morris Award by the Golf Course Superintendents Association of America. Fazio Design Company also completed bunker reconstruction in 2018.
- Dustin Johnson Golf School / Allen TerrellcoreThe Dustin Johnson Golf School operates on-site at TPC Myrtle Beach, leasing the back of the range and office space. Director Allen Terrell (Dustin Johnson's college coach at Coastal Carolina University) brings players from around the world. The school has been named Top Golf Academy in the Southeast by Golf Digest. TPC hosts the annual Dustin Johnson World Junior Championship.
- MyrtleBeachGolfTrips.comcoreMyrtleBeachGolfTrips.com powers golf packages for TPC Myrtle Beach, providing vacation booking infrastructure that combines tee times and accommodations. The platform offers quick quote functionality and guaranteed best pricing. Powers the website's booking and package systems.
- Coastal Carolina UniversityminorTPC Myrtle Beach was formerly the home course for Coastal Carolina University (CCU) college golf team. Dustin Johnson, a CCU alumnus, developed his relationship with the course owner during his time as a student. The connection led to the establishment of the Dustin Johnson Golf School on-site.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
TPC Myrtle Beach competitors and assessment
Company assessmentBroad incumbents
- Founders Group International (parent portfolio): Strategic parent of TPC Myrtle Beach operating a portfolio of Myrtle Beach-area golf courses. Directly comparable as the network providing booking systems, marketing, and Prime Times/Honors Club cross-property programs referenced in TPC's membership and distribution strategy.
- TPC Sawgrass (TPC Network): The flagship TPC-branded property operated by the PGA Tour. Comparable on TPC brand affiliation, championship conditioning standards, tournament hosting economics, and on-site instruction academies.
- TPC Scottsdale (TPC Network): Premier TPC-branded public course. Highly comparable as a TPC-network member sharing brand standards, PGA Tour event hosting, and premium public-access positioning.
- Pinehurst Resort: Legendary North Carolina destination golf resort with multiple championship courses. Comparable on multiple-revenue-stream model (tee times, instruction, F&B, packages, pro shop) and tournament-hosting credibility, though at larger scale.
- Bandon Dunes Golf Resort: Pacific Northwest destination golf resort renowned for pure golf experience and stay-and-play economics. Comparable as a multi-course premium destination with bundled lodging/golf pricing model.
Direct peers
- Pine Lakes Country Club: Historic Myrtle Beach public golf course and the "Granddaddy" of Grand Strand golf. Competes directly for tourist tee times, F&B, and stay-and-play packages in the same regional market.
- The Dunes Golf & Beach Club: Premier private club on the Grand Strand that also operates selective public-access play. Comparable on premium positioning, tournament hosting, and Tom Fazio–era design heritage within the same regional market.
- Caledonia Golf & Fish Club: Highly-rated Myrtle Beach public course (also designed by Mike Strantz) competing in the same premium stay-and-play segment as TPC Myrtle Beach. Direct competitor for top-5 Grand Strand rankings and tourist package inclusion.
Regional players
- Kiawah Island Golf Resort: Charleston-area luxury destination golf resort with multiple championship courses. Comparable on multi-course premium positioning, resort-style amenities, and instruction academies (Royals, Ocean) but competes for destination tourism rather than same geography.
Emerging players
- Topgolf: National tech-enabled golf entertainment operator. Not a direct course competitor but a relevant emerging player reshaping how consumers (especially families and casual players) engage with the sport — relevant to TPC's "kids play free" and family-friendly positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TPC Myrtle Beach social profiles
Digital presenceTPC Myrtle Beach compliance and trust
Trust signalCompliance2 records
TPC Myrtle Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
TPC Myrtle Beach leadership team
Management profileNumber of profiles
Profiles8 records
TPC Myrtle Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TPC Myrtle Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TPC Myrtle Beach
What does TPC Myrtle Beach do?
TPC Myrtle Beach operates an 18-hole, par 72 championship golf course designed by Tom Fazio, open to the public for tee time play. The facility also offers golf instruction via the on-site Dustin Johnson Golf School, full-service dining at Champions Pub and Grille, an online and on-site pro shop, golf memberships, and vacation golf packages bundled with lodging through MyrtleBeachGolfTrips.com.
Is TPC Myrtle Beach a public or private company?
TPC Myrtle Beach is a private company. It is classified as corporate owned and is currently operating.
When was TPC Myrtle Beach founded?
TPC Myrtle Beach was founded in 1999. It employs 11 to 50 people.
Where is TPC Myrtle Beach based?
TPC Myrtle Beach is headquartered in Murrells Inlet, United States, in the North America region.
How does TPC Myrtle Beach make money?
Six revenue lines are on record. Green Fees and Tee Times are the primary driver. The others are pro Shop Sales, food and Beverage, golf Memberships, golf Instruction (Dustin Johnson Golf School) and golf Packages and Vacation Bundles.
Who are TPC Myrtle Beach's main competitors?
Broad incumbents on record are Founders Group International (parent portfolio), TPC Sawgrass (TPC Network), TPC Scottsdale (TPC Network), Pinehurst Resort and Bandon Dunes Golf Resort. Direct peers are Pine Lakes Country Club, The Dunes Golf & Beach Club and Caledonia Golf & Fish Club. Kiawah Island Golf Resort is listed as a regional player. Topgolf is listed as an emerging player.
Does TPC Myrtle Beach have an API?
No public API is recorded for TPC Myrtle Beach.
What industry is TPC Myrtle Beach in?
TPC Myrtle Beach's product category is Championship Golf Course. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713910 and its SIC code is 7997.