Pine Lakes Country Club

What Pine Lakes Country Club does

Pine Lakes Country Club operates a single-property historic golf and hospitality venue in Myrtle Beach, South Carolina, founded in 1927 as Ocean Forest Country Club. It is Myrtle Beach's first golf course — nicknamed 'The Granddaddy' — featuring a par 70 layout designed by Robert White, the first president of the PGA of America. The site includes an antebellum-style clubhouse on the National Register of Historic Places, the Myrtle Beach Golf Hall of Fame, and is the documented birthplace of Sports Illustrated magazine. The property underwent a comprehensive greens and bunker restoration in 2021 and added two new sets of tees in 2025-2026 to broaden skill-level accessibility.

Revenue is generated across five streams: green fees and tee-time bookings ($79-$95 per round) via the Tee Time Central platform, annual Golf and Social memberships, wedding and event venue rentals (capacity up to 300+ guests), food and beverage at the Robert White Pub, and commission-based golf vacation packages through MyrtleBeachGolfTrips.com. Customer segments include traveling golfers, local members, wedding couples, corporate event hosts, and families (supported by a Kids Play Free program for children 16 and under). Distribution is hybrid: direct self-serve online booking, phone reservations, walk-ins, and partner-led group packages.

The club is wholly owned and operated by Founders Group International, a strategic operating company that manages 21 affiliated courses in the Myrtle Beach market under the Prime Times Founders Collection. This affiliation provides Pine Lakes with cross-course package distribution, centralized marketing, and operational scale that would be unavailable to an independent single-course operator. The management team consists of a General Manager, Head Golf Professional, Event Sales Manager, Membership Coordinator, and Food & Beverage Managers, with no publicly disclosed funding history, no AI/technology differentiation, and no first-party revenue disclosure.

Name

Pine Lakes Country Club

Legal name

Pine Lakes Country Club

Website

https://pinelakes.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Pine Lakes Country Club operates a single 18-hole historic golf course and event venue in Myrtle Beach, SC, founded in 1927, owned by Founders Group International, serving traveling golfers, local members, wedding couples, and corporate event hosts.

Ownership category

akta.pro rank

Product category

Golf and Country Club Hospitality

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Country club services
• Golf course management
• Wedding and event venue
• Golf membership programs
• Clubhouse dining services

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Green Fees / Tee Time Revenue: Fee-based golf play revenue from individual and group tee time bookings. Rates vary by time of day (morning vs. afternoon) and season. Children 16 and under play free with paying adult under the Kids Play Free program.
2. Club Memberships: Annual and seasonal Golf and Social memberships offering preferred tee times, Honors Club Card, pool access, dining discounts (50% off menu items, 20% off soft goods, 10% off hard goods in pro shop), and exclusive social events.
3. Wedding and Event Venue Rental: Revenue from hosting weddings, rehearsal dinners, corporate events, birthday parties, anniversaries, and other private events. Venue accommodates events from intimate gatherings to 300+ person events.
4. Food and Beverage / Dining: Restaurant dining revenue at the Robert White Pub, including daily breakfast, lunch, themed weekly dinners, happy hours, and private group dinners. Open to public and members.
5. Golf Package Commission: Revenue through partnerships with golf trip package providers (MyrtleBeachGolfTrips.com) for bundled golf vacation packages. Group leaders of 20+ players play for free as a marketing incentive.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pine Lakes Country Club operates an 18-hole historic golf course designed by Robert White (first PGA of America president) in Myrtle Beach, SC, offering public tee times, Golf and Social memberships, golf vacation packages, full-service clubhouse dining at the Robert White Pub, and a wedding and private event venue accommodating up to 300+ guests within its antebellum-style National Register clubhouse. The club is part of the Founders Group International portfolio of 21 courses, providing access to sister-course bookings through Tee Time Central.

Product overview

Pine Lakes Country Club is a historic golf and hospitality venue operating as a single-property country club with multiple interconnected service lines. The core offerings consist of an 18-hole golf course ('The Granddaddy') and a wedding/event venue, both anchored by the historic clubhouse on the National Registry of Historic Places. Supporting these core products are membership programs (Golf and Social), dining services (Robert White Pub), golf package bookings, access to 20 sister courses via Founders Group International, and social events programming. The property also houses the Myrtle Beach Golf Hall of Fame and participates in community initiatives including Folds of Honor scholarships. All services are offered through a single unified venue in Myrtle Beach, SC.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Historic 18-hole par 70 Golden Age golf course designed by Robert White (first PGA of America president), located less than half a mile from the Atlantic Ocean. Open for public tee time bookings, with rates ranging from $79-$95 depending on time of day.
• Weddings and Events Venue Wedding and private event venue within the historic antebellum-style clubhouse (National Registry of Historic Places), accommodating indoor/outdoor ceremonies, receptions, rehearsal dinners, corporate events, and gatherings of up to 300+ guests.
• Golf Membership Annual subscription membership offering preferred tee times, complimentary Honors Club Card, and seasonal pool access for individuals and families seeking recurring golf play and club benefits.
• Social Membership Annual subscription membership providing dining access, seasonal pool use, full social events calendar, 50% menu discounts, 20% pro shop soft goods and 10% hard goods discounts, with dependent children under 23 included.
• Golf Vacation Packages Customizable golf trip packages coordinated by Golf Directors through partnership with MyrtleBeachGolfTrips.com, including multi-course tee times, lodging, and group travel planning. Group leaders of 20+ players play free.
• Robert White Pub Clubhouse restaurant open to the public and members, offering daily breakfast and lunch, themed weekly dinners, happy hours, and views of the golf course and courtyard.
• Private Golf Group Dinners Private dining rooms with full bar access, custom three-course prix fixe menus (including prime rib and filet mignon), and customizable group dining coordinated through the food and beverage manager for golf groups.

Quantifiable outcome

• Myrtle Beach's first golf course since 1927, pioneering the area's emergence as golf's most popular destination
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Founders Group InternationalcoreStrategic or Co-development PartnerParent company owning and managing Pine Lakes Country Club along with 20 sister courses in the Myrtle Beach area. Manages the Prime Times Founders Collection of 21 elite courses spanning Little River to Pawleys Island. Provides centralized booking platform (Tee Time Central), marketing support, and operational infrastructure.
• Folds of HonorminorGTM or Marketing PartnerCharitable partnership supporting educational scholarships for families of fallen or wounded military service members. Myrtle Beach Patriots (golf professionals from Founders Group, East Coast Golf, and Legends) raised over $1 million through annual 100-hole marathons and 'round up' campaigns. $10 from every Founders pro shop hat sold goes to FOH.
• Tee Time CentralcoreTechnology or IntegrationThird-party tee time booking technology platform providing online reservation system with guaranteed best rates. Integrated booking engine across all 21 Founders Group International courses.
• MyrtleBeachGolfTrips.comcoreChannel Partner/ Reseller/ DistributorOfficial golf vacation package partner providing customizable golf trip packages, group bookings, and resort accommodations. Golf Directors help plan trips with access to all 21 sister courses. Group leaders of 20+ receive free golf.
• Myrtle Beach Golf Hall of FameminorStrategic or Co-development PartnerPine Lakes serves as home to the Myrtle Beach Golf Hall of Fame, honoring the history and legends of Grand Strand golf. Partnership elevates the club's historic legacy and attracts golf enthusiasts interested in the sport's heritage.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TPC Myrtle Beach: A premium sister course under Founders Group International, TPC Myrtle Beach is a TPC Network-affiliated course sharing the same booking platform (Tee Time Central) and parent operator. Directly comparable in target customer (traveling golfers) and pricing band.
• Dunes Golf and Beach Club: Another historic, premium private golf club in Myrtle Beach, comparable in heritage (founded 1947), coastal location, and high-end positioning. Direct competitor for destination wedding and high-end golf traveler business in the same metro area.
• Grande Dunes Resort Club: A Founders Group International sister course offering similar resort-style golf with a clubhouse and event venue. Directly comparable in operating model, target segments, and parent-affiliated distribution network.
• Pawleys Plantation: A Founders Group International sister course in the Pawleys Island portion of the Grand Strand portfolio. Directly comparable in parent operator, booking platform, and target customer segments (traveling golfers, packages).
• World Tour Golf Links: A Founders Group International sister course in Myrtle Beach with comparable $60-$112 green fee range and same package booking platform. Directly comparable in operating model, customer segments, and distribution through MyrtleBeachGolfTrips.com.

Broad incumbents

• Kiawah Island Golf Resort: Premier South Carolina coastal golf destination with multiple championship courses, lodging, and event venues. Comparable as a historic, premium golf resort serving destination golfers and weddings, though at significantly larger scale and with integrated lodging.
• Pinehurst Resort: Historic North Carolina golf resort with multiple courses, lodging, and event venues. Comparable in heritage-driven premium positioning, Golden Age design pedigree, and integrated golf/event/dining model, though at much larger scale with full lodging infrastructure.
• Sea Pines Resort: Historic Hilton Head Island golf resort with multiple courses including Harbour Town, full lodging, and event venues. Comparable as a heritage-driven South Carolina coastal golf destination serving premium traveling golfers and weddings.
• Pebble Beach Resorts: Iconic coastal golf destination in California with heritage design pedigree, premium green fees, wedding/event venue, and on-property F&B. Comparable in the historic premium golf + events + dining combination, though operating at a much larger scale and global brand recognition.

Emerging players

• Streamsong Resort: Modern luxury golf resort in Florida with multiple courses, lodging, and event facilities. Comparable in premium positioning and event venue capabilities, though it lacks Pine Lakes' century-old heritage and operates at a different scale with full lodging integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PineLakes
• LinkedInlinkedin.com/company/pine-lakes-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Lakes Country Club