Insurance Company of Florida

What Insurance Company of Florida does

Insurance Company of Florida is a private, independent insurance agency founded in 2009 and headquartered at 3751 Maryweather Lane, Suite 102, Wesley Chapel, Florida, operating under Florida insurance license #L059753. The firm distributes personal lines (Home, Auto, Umbrella, Boating, Motorcycle, RV, Renters, Classic Car, Life), commercial lines (Commercial Property, Commercial Vehicle, General Liability, Excess/E&O), and an expanded set of specialty and financial products (Dwelling Fire, Medicare, Cyber Liability, Identity Theft, Long-Term Care, Fixed and Variable Annuities), supplemented by financial planning, investment management, retirement planning, estate planning, and tax strategy advisory services.

The business is built on an independent-agency distribution model: rather than underwriting risk itself, the firm represents multiple insurance carriers and earns commissions on policies placed on behalf of customers. Customer reach is achieved through a sales-led go-to-market combining a toll-free phone line (844-807-7815), an online Get A Quote flow, in-person consultations at the Wesley Chapel office, and a content-driven resource center with educational videos and articles. The underlying technology stack is a standard independent-agency CRM and quote-generation platform, hosted on an Agency Revolution / FMG Suite website template.

The team is small (1-10 employees) and led by CEO Ryan Phillips, with Fred Frankel as Advisor and Bill Buxington as team member; the group cites a collective 80 years of financial-services experience as its primary credential. The firm operates only within Florida, has no disclosed institutional ownership, no funding rounds, no M&A history, no patents or awards, and CCPA compliance is its only documented regulatory artifact.

Name

Insurance Company of Florida

Legal name

Insurance Company of Florida

Website

https://insurancecompanyofflorida.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Company of Florida is a private, independent insurance agency in Wesley Chapel, Florida, distributing personal, commercial, and specialty insurance products and financial planning services to Florida residents and small businesses via multiple carrier partnerships and a sales-led model.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Personal insurance agency
• Commercial insurance brokerage
• Life insurance products
• Financial planning services
• Independent insurance agent

Headquarters

HQ city

Wesley Chapel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Policy Commissions: The company operates as an independent insurance agency/brokerage, earning commissions from multiple insurance carriers for policies placed on behalf of customers. Revenue is generated through the sale of various personal and commercial insurance products including home, auto, umbrella, boating, motorcycle, RV, renters, classic car, life insurance, commercial property, commercial vehicle, and general liability insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Insurance Company of Florida is an independent insurance agency that places personal and commercial insurance policies on behalf of Florida consumers and small businesses through multiple carrier partnerships. In addition to brokerage services, the firm offers retirement planning, investment management, estate planning, and tax strategy advisory through a team with 80 years of collective financial services experience.

Product overview

Insurance Company of Florida is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products along with financial planning services. The personal insurance suite includes Home Insurance, Auto Insurance, Umbrella Insurance, Boating Insurance, Motorcycle Insurance, RV Insurance, Renters Insurance, Classic Car Insurance, and Life Insurance. The commercial insurance offerings comprise Commercial Property Insurance, Commercial Vehicle Insurance, General Liability Insurance, and Excess/E&O coverage. The company also provides specialized products including Dwelling Fire Policies for rental properties, Medicare coverage guidance, Cyber Liability Insurance, Identity Theft Insurance, and Long-Term Care Insurance. Financial planning services cover retirement planning, investment management, estate planning, and tax strategies. Life insurance products include term, whole life, universal life, and variable universal policies with annuity options (fixed and variable). The company serves individuals and businesses in Florida with a team having collective 80 years of financial services experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Homeowners insurance policy that protects against tragedies or disasters striking the home, covering both the physical structure and belongings inside; targeted at Florida homeowners.
• Auto Insurance Vehicle insurance covering personal use, with premiums affected by age, location, driving history, marital status, and vehicle type; targeted at Florida vehicle owners.
• Umbrella Insurance Extra liability protection layer over existing automobile and homeowners insurance, typically sold in $1 million increments, providing coverage against lawsuits; targeted at Florida consumers seeking excess liability.
• Boating Insurance Insurance coverage for boats and watercraft owners; targeted at Florida boat and watercraft owners.
• Motorcycle Insurance Insurance coverage for motorcycle owners; targeted at Florida motorcycle owners.
• RV Insurance Insurance coverage for recreational vehicles; targeted at Florida recreational vehicle owners.
• Renters Insurance Insurance coverage for renters protecting personal belongings; targeted at Florida renters.
• Classic Car Insurance Specialized insurance for classic and collectible automobiles; targeted at Florida owners of classic and collectible vehicles.
• Life Insurance Life insurance products including term, whole life, universal life, and variable universal life policies with cash value accumulation and death benefits; targeted at Florida individuals, particularly pre-retirees and retirees.
• Commercial Property Insurance Business insurance covering commercial properties; targeted at Florida small to medium business owners.
• Commercial Vehicle Insurance Business auto insurance covering company-owned, leased, or employee personal vehicles used for business purposes with liability, physical damage, and hired/non-owned auto coverage; targeted at Florida small to medium businesses.
• General Liability Insurance Business liability coverage protecting against legal risks and physical damage or injury claims; targeted at Florida small to medium business owners.
• Excess / E&O / Other Commercial Insurance Excess liability and errors and omissions coverage for businesses; targeted at Florida small to medium businesses needing layered liability and professional coverage.
• Dwelling Fire Policy Insurance policy for dwellings not inhabited by the owner, such as rental properties, explicitly listing covered hazards like wind, explosions, fire, or vandalism; targeted at Florida property owners of non-owner-occupied dwellings.
• Cyber Liability Insurance Business insurance protecting against data breaches and network intrusions, covering costs averaging $175,000 per occurrence; targeted at Florida small to medium businesses facing cyber risk.
• Identity Theft Insurance Coverage for monetary losses from identity theft including restoration services, replacement of identification papers, and legal fees; targeted at Florida consumers.
• Long-Term Care Insurance Insurance covering extended care services and potential costs in retirement; targeted at Florida pre-retirees and retirees planning for long-term care needs.
• Medicare Coverage Medicare Parts A, B, C, and D coverage including Original Medicare and Medicare Advantage plans; targeted at Florida individuals eligible for Medicare.
• Fixed Annuity Savings account equivalent with insurance company providing fixed returns, comparable to a certificate of deposit; targeted at Florida pre-retirees and retirees seeking guaranteed retirement income.
• Variable Annuity Investment combining mutual fund with annuity where payments depend on selected mutual fund performance, growing tax deferred; targeted at Florida pre-retirees and retirees seeking tax-deferred retirement income with investment upside.
• Financial Planning Services Comprehensive financial planning services including retirement planning, investment management, estate planning, and tax strategies; targeted at Florida individuals and pre-retirees seeking holistic financial advisory.
• Claims Center Claims filing and processing service for policyholders; targeted at existing Insurance Company of Florida policyholders needing to file a claim.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance Carriers (via 'Our Carriers' page)coreChannel Partner/ Reseller/ DistributorInsurance Company of Florida operates as an independent insurance agency, working with multiple insurance carriers to provide a wide range of coverage options to customers. The company maintains a 'Our Carriers' page (view-our-partners) listing their carrier partnerships. These carrier relationships enable the agency to shop multiple insurers on behalf of customers to find appropriate coverage and pricing.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Brown & Brown, Inc. Large, Daytona Beach-based insurance brokerage offering personal, commercial, and specialty lines across the U.S. Same overall product surface as Insurance Company of Florida but at vastly greater scale and geographic reach.
• HUB International: Large North American insurance brokerage offering personal, commercial, life, and employee benefits across many regions. Overlapping product set with Insurance Company of Florida but with national scale, M&A rollup strategy, and institutional backing.
• The Baldwin Group: Tampa Bay-area insurance advisory and brokerage holding company providing personal, commercial, and wealth solutions. Operates in the same Florida geography and product categories, with embedded wealth management analogous to Insurance Company of Florida's financial planning layer.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial and personal lines clients through carrier relationships. Same brokerage/intermediary role and broad product surface as Insurance Company of Florida, but at enterprise scale.

Direct peers

• Brightway Insurance: Florida-headquartered franchisor of independent insurance agencies offering home, auto, and commercial lines through multiple carriers. Same multi-carrier, multi-line independent agency model as Insurance Company of Florida, with a much larger store footprint.
• Goosehead Insurance: Independent insurance agency franchise distributing personal and commercial lines through carrier partnerships on a commission basis. Comparable business model (shop multiple carriers, earn commission) and overlapping product set (home, auto, umbrella, commercial).

Emerging players

• Burns & Wilcox: Specialty insurance wholesale brokerage and underwriting manager distributing complex/commercial risks through retail agents. Comparable in its dependence on carrier partnerships and commission economics, but focused upstream on specialty placement rather than retail customer relationships.
• Lemonade, Inc. Direct-to-consumer insurtech selling home, renters, auto, pet, and term life online with a mobile-first experience. Competes with the personal-lines portion of Insurance Company of Florida's book via a fundamentally different (non-agency) distribution model.

Regional players

• Frankenmuth Insurance: Regional mutual insurance carrier writing personal and commercial lines through independent agents in the Midwest, East, and South. Comparable in its reliance on independent agency distribution and multi-line personal/commercial book.
• Higginbotham: Texas-rooted independent insurance and financial services firm offering multi-line commercial and personal coverage through carrier relationships. Same multi-carrier independent agency model, though concentrated in a different geography (South-central U.S.).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InsCoFl
• Facebookfacebook.com/insurancecompanyofflorida
• LinkedInlinkedin.com/company/insurance-company-of-florida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Company of Florida