What Michigan Bread does

Michigan Bread is a family-owned commercial artisan bakery headquartered in Taylor, Michigan, with operational roots dating to 1973 when founder George Assimacopoulos began delivering bread in Detroit. The company produces and distributes fresh and frozen bread products — including 60+ SKUs of artisan loaves, specialty buns, sub rolls, hoagie buns, brioche products, and custom logo-stamped buns — to restaurants, hotels, clubs, food service distributors, and retail grocery chains. Approximately 75% of products are baked in-house at the Taylor facility using traditional techniques combined with modern equipment such as thermal oil and convectional ovens; the remaining 25% is distributed from partner bakeries. The company also operates a wholly-owned subsidiary, Vitale's Bakery (acquired 2020), retaining its pepperoni roll and submarine bun lines.

The business operates a dual-channel go-to-market: a direct fresh-delivery model with 20+ route trucks serving Southeast Michigan and Northwestern Ohio six days a week, and a nationwide frozen distribution channel carried by five major food service distributors (Sysco, US Foods, Gordon Food Service, Al Peake & Sons, Van Eerden Food Services). Retail grocery distribution was added in 2020 through a partnership with Kroger (90 stores in Michigan) and includes placement at Whole Foods locations. Headcount has grown from 3 to 140+ employees, and the company is led by the Assimacopoulos family and partner Mike Sanfilippo under a multi-owner partnership structure. Michigan Bread generates revenue through wholesale B2B transactions (fresh route sales) and distributor-mediated frozen product sales; no pricing is publicly disclosed, and there is no reported software, app, or API component to the business.

Name

Michigan Bread

Legal name

Michigan Bread

Website

https://michiganbread.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Michigan Bread is a family-owned commercial artisan bakery in Taylor, Michigan producing and distributing fresh and frozen bread products (60+ SKUs) to restaurants, food service distributors, and retail grocery chains across the Midwest and nationwide.

Ownership category

akta.pro rank

Product category

Commercial Wholesale Bakery

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Wholesale artisan bakery
• Commercial bread products
• Food service distribution
• Frozen bread supply
• Custom branded buns

Headquarters

HQ city

Taylor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Bread Products: Fresh baked breads delivered directly to customers through 20+ route trucks in Southeast Michigan and Northwestern Ohio. Products include buns, rolls, and specialty breads.
2. Frozen Bread Distribution: Frozen bread products distributed nationwide through broad line food distributors such as Sysco, US Foods, Gordon Food Service, Al Peake & Sons, and Van Eerden Food Services

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Michigan Bread is a wholesale artisan bakery that manufactures and distributes fresh and frozen bread, bun, and roll products to food service operators and retail grocery chains. It bakes 75% of its products in-house at its Taylor, Michigan facility and operates 20+ fresh delivery routes in Southeast Michigan and Northwestern Ohio, while frozen products are distributed nationwide through major food service distributors.

Product overview

Michigan Bread is a family-owned artisan bakery offering a diversified portfolio of fresh and frozen bread products. The product line centers on three core categories: breads (loaves including Deli and Detroit sub-lines), buns (burger, hoagie, sub, and specialty buns), and rolls (soft rolls, brioche rolls, bread sticks). The Deli sub-line includes White, Wheat, Marble, Sourdough, Sweet Grain, Pumpernickel, and French varieties, while the Detroit sub-line offers White, Wheat, Sourdough, Multigrain, Marble, and Rye. Specialty products include Brioche bread and rolls, Cinnamon Raisin, Club varieties, Texas Toast, and custom logo-stamped buns. The company operates as both a direct bakery (producing 75% of products in-house) and distributor of bread products from other facilities. Distribution is handled through two service models: fresh baked delivery via 20+ routes across Southeast Michigan and Northwestern Ohio, and frozen product distribution nationwide through food service distributors including Sysco, US Foods, Gordon Food Service, Al Peake & Sons, and Van Eerden Food Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Baked Delivery Service
• Frozen Products Distribution Frozen bread products distributed nationwide through broad line food service distributors including Sysco, US Foods, Gordon Food Service, Al Peake & Sons, and Van Eerden Food Services, reaching food service operators and grocery accounts across the country.
• Deli White Bread
• Deli Wheat Bread Wholesome wheat bread with a hearty texture and slightly sweet, nutty flavor, made with high-quality non-GMO ingredients including whole wheat flour. Sold wholesale to delis, restaurants, and food service operators.
• Deli Marble Bread Marble bread combining rye and wheat with a distinctly dense and chewy texture, featuring a balance of tangy rye and sweet wheat flavors. Sold wholesale to delis, restaurants, and food service operators.
• Deli Sourdough Bread Artisanal sourdough bread with a dense, chewy texture and distinctive tangy flavor, made with naturally fermented sourdough starter. Sold wholesale to delis, restaurants, and food service operators.
• Deli Sweet Grain Bread Nine-grain bread with a hearty, slightly dense texture and naturally sweet, nutty flavor made from a mix of nine different grains. Sold wholesale to delis, restaurants, and food service operators.
• Deli Pumpernickel Bread Traditional pumpernickel bread with a dense, moist texture and distinctive earthy flavor, made with non-GMO ingredients. Sold wholesale to delis, restaurants, and food service operators.
• Deli French Bread Authentic French bread with a crispy golden crust and soft, airy interior, featuring a subtly sweet and slightly nutty flavor. Sold wholesale to delis, restaurants, and food service operators.
• Detroit White Bread Classic white bread with a soft, fluffy texture and subtly sweet flavor, baked fresh daily with non-GMO ingredients. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Detroit Wheat Bread Hearty wheat bread made with 100% whole wheat, featuring a robust texture with rich, nutty whole wheat flavor. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Detroit Sourdough Bread Artisanal sourdough bread with a rustic, chewy texture and distinctive tangy flavor, made with naturally fermented sourdough starter. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Detroit Multigrain Bread Multigrain bread with a dense yet soft crumb and rich, nutty flavor from a variety of wholesome grains. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Detroit Marble Bread Marble bread featuring a beautiful swirl of rye and wheat, with dense yet soft texture and balanced flavor. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Detroit Rye Bread Authentic Detroit-style rye bread with a firm, chewy texture and distinct flavor balancing subtle spiciness of rye with gentle wheat sweetness. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Brioche Bread Luxurious French-style bread with a light, airy texture and rich, buttery flavor made with real butter and eggs. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Cinnamon Raisin Bread Sweet bread infused with aromatic cinnamon and studded with plump raisins, featuring a soft, fluffy texture. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Club White Bread Soft, fluffy white bread with a subtly sweet flavor, suitable for sandwiches, toast, and bread pudding. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Club Wheat Bread Hearty wheat bread with a firm yet tender texture and sweet whole wheat flavor, made with 100% whole wheat. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Texas Toast Bread Hearty Southern-style thick-sliced bread with a soft, fluffy texture and subtly sweet, buttery flavor. Sold wholesale to restaurants, hotels, clubs, and food service operators.
• Brioche Sub Roll French-inspired sub roll with a rich, buttery brioche flavor and delicate, soft texture in a generous-sized format. Sold wholesale to restaurants, delis, and food service operators.
• Football Sub Roll Uniquely shaped football-style sub roll with a soft interior and lightly crusty exterior, designed to hold generous fillings. Sold wholesale to restaurants, delis, and food service operators.
• Italian Sub Roll Italian-herb infused sub roll with a soft, airy interior and golden crust, featuring a delicate savory flavor. Sold wholesale to restaurants, delis, and food service operators.
• Plain Sub Roll Traditional mildly sweet sub roll with a satisfying texture and sturdy build for holding various fillings. Sold wholesale to restaurants, delis, and food service operators.
• Hoagie Bun Traditional hoagie bun with a light, slightly chewy interior and gently crisp exterior, designed to hold generous sandwich fillings. Sold wholesale to restaurants, delis, and food service operators.
• Sesame Seed Bun Classic burger bun topped with sesame seeds, featuring a soft texture and mild flavor. Sold wholesale to restaurants and food service operators.
• Brioche Bun Premium buttery brioche-style bun with a light, pillowy texture and rich, buttery flavor made with butter and eggs. Sold wholesale to restaurants and food service operators.
• Plain Tavern Bun Classic tavern-style burger bun with a perfect blend of softness and chewiness and a lightly sweet flavor profile. Sold wholesale to restaurants and food service operators.
• Cornmeal Tavern Bun Traditional-style tavern bun made with stone-ground cornmeal for a hearty texture and rich, distinctive corn flavor. Sold wholesale to restaurants and food service operators.
• 9 Grain Bun Wholesome bun made from a blend of nine grains and seeds including hard red wheat, oat, rye, triticale, barley, brown rice, buckwheat, sesame seeds, and millet. Sold wholesale to restaurants and food service operators.
• 3.5 Inch Plain Burger Bun Perfectly sized plain burger bun with a soft, airy interior and mildly crusty exterior, designed for burgers without falling apart. Sold wholesale to restaurants and food service operators.
• Hot Dog Bun Soft, fluffy hot dog bun with a tender slightly sweet interior and softly crisp exterior, sized to hold hot dogs securely. Sold wholesale to restaurants and food service operators.
• Challah Onion Bun Fusion of traditional Jewish challah bread with onion flavoring, featuring a sweet, soft interior with savory onion topping, kosher certified. Sold wholesale to restaurants and food service operators.
• Brioche Rolls Luxurious French-style rolls with a fluffy, delicate texture and rich buttery flavor made with real butter and free-range eggs. Sold wholesale to restaurants and food service operators.
• Brioche Slider Rolls Bite-sized brioche rolls with a delicate, fluffy interior and golden crust, featuring a rich, buttery flavor with subtle sweetness. Sold wholesale to restaurants and food service operators.
• Soft Plain Rolls Tender rolls with a light, fluffy texture and subtly sweet flavor, suitable for sandwiches, dinner rolls, sliders, and more. Sold wholesale to restaurants and food service operators.
• Soft Wheat Rolls Hearty yet tender rolls made with 100% whole wheat, featuring a rich, full-bodied flavor inherent to whole grains. Sold wholesale to restaurants and food service operators.
• Par Baked Bread Sticks Half-baked bread sticks ready to finish in the oven, featuring a soft fluffy interior and lightly crisp exterior. Sold wholesale to restaurants and food service operators.
• Custom Logo Branded Buns Customizable specialty buns with company logos branded onto the top, available to restaurant and deli customers seeking differentiated presentation.
• Vitale's Bakery Product Line (Pepperoni Rolls and Submarine Buns) Acquired product line from Vitale's Bakery including Vitale's famous pepperoni rolls and submarine buns, continued and expanded under Michigan Bread ownership.

Quantifiable outcome

• Grew from 3 employees to over 140 in a few short years
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• KrogercoreChannel Partner/ Reseller/ Distributor · 1 January 2020During COVID-19, Michigan Bread partnered with Kroger to supply 90 retail stores in Michigan, expanding from restaurant-focused to retail distribution.
• SyscocoreChannel Partner/ Reseller/ DistributorMajor food service distributor delivering Michigan Bread's frozen bread products nationwide from coast to coast.
• US FoodscoreChannel Partner/ Reseller/ DistributorNational food service distributor carrying Michigan Bread's frozen bread products for nationwide distribution.
• Gordon Food ServicecoreChannel Partner/ Reseller/ DistributorRegional and national food service distributor distributing Michigan Bread's frozen bread products.
• Al Peake & SonsminorChannel Partner/ Reseller/ DistributorFood service distributor partner for Michigan Bread's frozen bread distribution.
• Van Eerden Food ServicesminorChannel Partner/ Reseller/ DistributorFood service distributor partner for Michigan Bread's frozen bread distribution.
• Vitale's BakerycoreStrategic or Co-development PartnerMichigan Bread acquired Vitale's Bakery to expand their portfolio of quality baked goods, keeping Vitale's famous pepperoni rolls and submarine buns while adding new Michigan Bread brand products.
• Pete's PlaceminorOthersLocal Taylor charity partnering with Michigan Bread for bread donations during COVID-19 crisis to help communities in need.
• Food Pantries and GleanersminorOthersMichigan Bread works with area food pantries and Gleaners to donate leftover products at no charge.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Flowers Foods: Major US commercial baker (Nature's Own, Dave's Killer Bread, Wonder) with extensive DSD and food service distribution. Overlaps directly with Michigan Bread's bread/bun portfolio and customer base, though at national scale and as a public company.
• Bimbo Bakeries USA: Largest commercial bakery in the US, producing breads, buns, and rolls under multiple brands (Sara Lee, Thomas', Entenmann's). Directly comparable in product category and food service/retail distribution, but operates at vastly greater national scale.
• George Weston Limited (Maple Leaf Foods): Canadian-based multinational food company with a substantial commercial bakery division serving food service and retail. Comparable in broad food service and retail bakery distribution, though at a much larger national/international scale.

Direct peers

• St Pierre Groupe: Specialty baker focused on brioche buns and bakery products distributed through retail and food service in the US. Comparable in bakery specialization and food service/retail dual distribution, with particular overlap on brioche and premium bun SKUs.
• H&S Bakery: Family-owned Baltimore commercial bakery producing breads, rolls, and buns for food service and retail nationwide. Closely comparable in family-owned structure, product mix, and foodservice + retail distribution model.
• Pan-O-Gold Baking Company: Commercial baker producing breads, buns, and rolls for food service and retail across the Midwest. Comparable in product mix, regional food service distribution, and wholesale operating model.
• Turano Baking Company: Family-owned Chicago commercial bakery producing Italian breads, rolls, and buns for food service and retail. Closely comparable in family-owned operating model, artisan positioning, and foodservice/retail dual channel.
• Alpha Baking: Midwest-based commercial baker of breads, buns, and rolls for retail and food service. Directly comparable geography (Midwest manufacturing), customer base, and product portfolio.
• Aunt Millie's Bakeries: Regional Midwest commercial bakery producing breads, buns, and rolls for retail and food service. Comparable in product portfolio, geography, and channel mix to Michigan Bread.

Emerging players

• Little Northern Bakehouse: Gluten-free and allergy-friendly commercial bakery distributed in retail and food service. Partial overlap with Michigan Bread's clean-label/ingredient-quality positioning and retail grocery presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/michiganbread-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Bread