NORPAC Foods, Inc.

Name

NORPAC Foods, Inc.

Legal name

PNW Veg Co., LLC dba NORPAC

Website

https://norpac.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Frozen Vegetables and Fruits

NAICS

Frozen Food Manufacturing (31141), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI)

Keywords

• Frozen vegetables
• Frozen fruits
• Foodservice produce
• Flash-frozen foods
• Farmer cooperative

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Frozen Retail Products: Sale of branded FLAV-R-PAC frozen vegetables and fruits to retail consumers through grocery store freezer aisles. Products include vegetable classics, steamables, stir-fry vegetables, roasted vegetables, premium vegetables, and fruits.
2. Foodservice Products: Sale of frozen vegetables, fruits, and prepared vegetable products to restaurants, institutions, and commercial foodservice operations. Includes soup bases, vegetable collections, and chef-ready products that eliminate labor and waste.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

NORPAC Foods, Inc. is a farmer-owned cooperative that produces and sells flash-frozen vegetables, fruits, and prepared soup bases under the FLAV-R-PAC brand portfolio. It operates two distinct product lines: a retail consumer line sold through grocery freezer aisles (vegetable classics, steam-in-bag, stir-fry, roasted, premium blends, fruits, Jamba At Home Smoothies) and a foodservice line sold through distributors to restaurants, institutions, and commercial kitchens (soup bases, vegetable collections, fire-roasted items, chef starters, fruit toppings). Products are grown on family farms in Oregon's Willamette Valley and processed within hours to preserve nutrition and a 2-year shelf life.

Product overview

NORPAC Foods, Inc. operates as a farmer-owned frozen food business offering two primary product lines: FLAV-R-PAC® retail products (sold in freezer aisles) and FLAV-R-PAC® foodservice products (for commercial kitchens). The retail portfolio includes Vegetable Classics (individual vegetables), Vegetable Blends (pre-mixed combinations), Roasted Vegetables, Grande Classics® (premium cuts), Steam of the Crop™ and Steamables (steam-in-bag convenience), Stir-fry Vegetables, Meal Basics™ (pre-diced ingredients), and Fruits. The foodservice line encompasses Soup Sensations™ (soup bases), Vegetable Collection®, Fire Roasted Collection™, American Harvest™ (domestically-sourced), Connoisseur Collection™ (premium sauced vegetables), Beautiful Vegetables® (versatile blends), Chef Starters™ (labor-saving cuts), and Fruit products including Collection, Topping, and Favorites. All products share the core value proposition of being grown in Oregon's Willamette Valley, flash-frozen at peak ripeness, and delivered with a 2-year shelf life.

Differentiator

Problem solved

Functional benefit

Brands

• FLAV-R-PAC: Primary brand for frozen vegetables and fruits, including vegetable classics, steam-in-the-bag, stir-fry mixes, and premium vegetable blends for retail and foodservice channels
• Jamba At Home
• Grande Classics
• Steam of the Crop
• Soup Sensations
• Vegetable Collection
• Fire Roasted Collection
• Chef Starters
• Meal Basics

Products and services

• FLAV-R-PAC Retail Frozen Vegetables and Fruits Primary retail brand under which NORPAC markets its complete line of flash-frozen vegetables and fruits sold in grocery store freezer aisles, including vegetable classics, steam-in-the-bag, stir-fry mixes, roasted vegetables, premium cuts, and fruits for individual consumers doing home cooking and meal preparation.
• Jamba At Home Smoothies Ready-to-prepare frozen smoothie products co-developed with Jamba that allow consumers to enjoy smoothies at home using NORPAC's frozen fruit processing capabilities.
• Soup Sensations Frozen soup bases with rich flavors and hearty ingredients designed to rival scratch-made soups in taste with easy preparation, sold to foodservice operators.
• Vegetable Collection Foodservice line of fresh Pacific Northwest grown vegetables that go from field to freezer in hours, locking in natural texture, fresh flavor, and nutritional goodness for commercial kitchens.
• Fire Roasted Collection Fire roasted vegetables and fruits made with a unique roasting process and special seasonings for trending tastes and visual appeal in foodservice applications.
• American Harvest Foodservice vegetable collection with 100% domestically-grown produce, addressing demand for traceable, U.S.-origin sourcing.
• Connoisseur Collection Select vegetables in savory herb sauces for foodservice, offering elegant, savory, and complex flavors for premium menu applications.
• Beautiful Vegetables Colorful and versatile blends of premium vegetables suitable for serving as sides or featured menu specials across foodservice operations.
• Chef Starters Pre-prepared vegetable products that eliminate peeling, chopping, and waste to help get foodservice meals to table faster.
• Grande Classics Gourmet Vegetable Blends Premium vegetable blends featuring generous cuts of bright, quality vegetables that deliver fresh taste and crisp texture, sold to retail shoppers in grocery freezer aisles.
• Steam of the Crop Steam-in-the-bag retail vegetables including Broccoli Florets, Petite Vegetables, Sweet Green Peas, and Santa Fe Medley, sourced fresh from farm to bag.
• Steamables Steam-in-the-bag retail vegetables for convenient healthy meal additions, including Mixed Vegetables, Sweet Green Peas, and Whole Kernel Corn.
• Meal Basics Ready-to-season retail vegetables and blends including Diced Green Peppers, Diced Onions, Southwest Blend, and Seasoning Blend for everyday cooking.
• Fruit Topping Plump, fully-ripe frozen fruits for foodservice toppings that deliver bright color, lush texture, and fresh fruit taste year-round.
• Fruit Favorites Diced, individually quick-frozen fruit tidbits allowing foodservice operators to use precise amounts for various presentations.

Quantifiable outcome

• 100% yield with 2-year shelf life vs. significant waste with fresh produce
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• JambamajorStrategic or Co-development PartnerNORPAC partnered with Jamba to create the Jamba™ At Home Smoothies product line, bringing Jamba's smoothie expertise to retail consumers for at-home preparation. This is a branded retail product line using NORPAC's frozen fruit processing capabilities combined with Jamba's smoothie recipes and brand recognition.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Jamba (parent brand partner): Jamba is NORPAC's named strategic partner for the Jamba™ At Home Smoothies line. While not a direct competitor, Jamba provides a relevant comparison for licensing-led frozen retail brand strategies and is a comparable smoothie-equity asset.

Direct peers

• Pictsweet Farms: Pictsweet is a farmer-owned frozen vegetable company with a similar farm-to-freezer heritage and broad retail and foodservice distribution. Its product range — frozen vegetables, vegetable blends, and steam-in-bag items — closely mirrors NORPAC's portfolio.
• Hanover Foods: Hanover Foods is a Mid-Atlantic grower-cooperative-style processor of canned and frozen vegetables and foodservice bases. Its product mix (frozen vegetables, soup bases, foodservice packs) directly overlaps with NORPAC's retail and foodservice lines.

Broad incumbents

• Green Giant (B&G Foods): Green Giant is a legacy frozen vegetable brand now under B&G Foods, with extensive frozen vegetable and vegetable-blend lines including steam-in-bag products that compete directly with NORPAC's Steamables and Steam of the Crop lines.
• Birds Eye (Conagra Brands): Birds Eye is the leading U.S. frozen vegetable brand, owned by Conagra Brands. It directly competes head-to-head with FLAV-R-PAC in retail frozen vegetable SKUs nationwide, making it the closest direct competitor for shelf space and consumer dollars.
• Lamb Weston Holdings: Lamb Weston is the global leader in frozen potatoes and a major frozen vegetable/prepared foods supplier. While more potato-focused, it competes for foodservice operator spend alongside NORPAC's Chef Starters and Vegetable Collection lines.
• Bonduelle Group: Bonduelle is one of the world's largest frozen and processed vegetable producers with North American operations. Its frozen vegetable and ready-to-eat meal lines compete with NORPAC in foodservice and increasingly retail channels.
• Ardo Group: Ardo is a European-headquartered frozen vegetable, fruit, and herb producer with growing North American presence. Its flash-freezing capabilities and broad product range (vegetables, fruits, blends) make it a strong functional analog to NORPAC.

Emerging players

• Wells Enterprises (fruit/smoothie adjacencies): Wells Enterprises is a major U.S. frozen dessert and dairy producer relevant to the Jamba™ At Home Smoothies licensed product line, where shared frozen manufacturing, retail distribution, and smoothie-adjacent consumer demand intersect with NORPAC's portfolio.

Regional players

• Cascades Frozen Vegetables: Cascades is a Pacific Northwest frozen vegetable packer with a similar Willamette Valley / Oregon operating footprint. Its scale, customer mix, and farm-supply profile closely parallel NORPAC's vertically integrated model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norpac
• LinkedInlinkedin.com/company/norpac-foods-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORPAC Foods, Inc.