Cruiser Accessories

What Cruiser Accessories does

Cruiser Accessories, LLC is a privately held, Colorado-based manufacturer and retailer of license plate frames and related automotive accessories. The company designs and engineers its products in the United States and manufactures them in China, offering more than 100 SKUs across license plate frames, novelty license plates, protective shields, mounting hardware, auto decals, and the Rock Tamers mudflap and towing-protection sub-brand. Materials include chrome-plated die-cast zinc, ABS plastic, stainless steel, and polycarbonate with UV-resistant digital printing, and the catalog includes differentiated hardware features such as the Anti-Theft Star Pin locking system and Rattle Stop fasteners.

The company operates a dual-channel go-to-market: direct-to-consumer e-commerce through cruiserframes.com with unit pricing ranging from $2.99 to $49.49 and free shipping on orders over $20, alongside a B2B vendor portal serving retailers and distributors. Customers are primarily individual vehicle owners seeking personalization, protection, and anti-theft solutions, with secondary demand from motorcycle owners and OEM-licensed merchandise buyers (Chevrolet, Ford, Dodge, RAM, Jeep). Revenue is one-time transactional with no subscription or recurring component, and the company also sells into Canada. California Proposition 65 compliance is maintained through product labeling. The company is independently owned and operated with no disclosed institutional investors, parent company, or M&A activity.

Name

Cruiser Accessories

Legal name

Cruiser Accessories, LLC

Website

https://www.cruiserframes.com/

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Cruiser Accessories, LLC is a privately held Colorado-based manufacturer and direct-to-consumer retailer of license plate frames, novelty plates, protective shields, mounting hardware, and the Rock Tamers mudflap sub-brand, serving individual vehicle owners and wholesale resellers in the US and Canada.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• License plate frames
• Automotive accessories
• Novelty license plates
• Mudflap systems
• Vehicle personalization

Headquarters

HQ city

Monument

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transactional sales of license plate frames, novelty plates, shields, and hardware accessories through e-commerce storefront. Products are sold individually at various price points ranging from approximately $2.99 to $49.49. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cruiser Accessories designs and sells license plate frames, novelty license plates, protective shields, mounting hardware, auto decals, and Rock Tamers mudflap systems for personal vehicles, trucks, SUVs, and motorcycles. Products are available in chrome, stainless steel, ABS plastic, polycarbonate, and silicone with multiple themed collections including patriotic, OEM-licensed, bling, graphics, and motorcycle-specific frames. The company sells direct to consumers via its e-commerce site and through wholesale distributors via a vendor portal.

Product overview

Cruiser Accessories is a specialized manufacturer and retailer of license plate frames and automotive accessories. The core product portfolio centers on License Plate Frames available in diverse styles (chrome, black, stainless steel, patriotic, OEM licensed, bling, graphic designs) and Novelty License Plates featuring decorative polycarbonate designs. Supporting products include Shields & Frame Combos for plate protection, Hardware (fasteners, mounts, fastener caps), Auto Decals, and the Rock Tamers sub-brand offering mudflap systems for towing protection. Products are engineered to fit standard 6x12 inch plates with motorcycle-specific frames for 4x7 inch plates. The company operates e-commerce direct-to-consumer with B2B vendor portal access.

Differentiator

Problem solved

Functional benefit

Brands

• Rock Tamers: Mudflap systems and adjustable towing protection products, including mudflap systems, off-road recovery rope kits, and accessories.

Products and services

• License Plate Frames

Quantifiable outcome

• Lifetime guarantee against cracks or breaks on polycarbonate Tuf Shields
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Rock TamerscoreOthersRock Tamers is a related brand under the same corporate entity (Cruiser Accessories, LLC). Rock Tamers specializes in mudflap systems for towing protection and adjustable towing accessories. Products are sold through the same e-commerce platform at rocktamers.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RealWheels: RealWheels is a direct competitor specializing in license plate frames and automotive accessories, including chrome, black, and themed frames with anti-theft features. Highly comparable as both companies target the same individual vehicle owner customer base with similar product formats and price points.
• Sunburst Gear: Sunburst Gear manufactures and sells decorative automotive accessories including license plate frames, novelty plates, and related hardware. Direct peer in the same niche with overlapping themed product lines (patriotic, OEM-licensed) and similar DTC distribution model.
• Rampage Products: Rampage Products specializes in aftermarket accessories for Jeeps, trucks, and SUVs including exterior trim, license plate mounts, and accessories. Comparable as both serve the vehicle personalization market with themed/branded accessories, though Rampage leans more toward off-road and Jeep-specific products.
• Aries Automotive: Aries Automotive designs and manufactures aftermarket truck and SUV accessories including grille guards, brush guards, side bars, and exterior trim components. Comparable in the aftermarket exterior accessories manufacturing space with similar vehicle-owner end customer.
• License Plates Mania (Genuine Signs): Genuine Signs operates License Plates Mania as a specialty retailer of novelty and themed license plates. Direct peer in novelty plates and decorative license plate accessories with overlapping customer base and product aesthetics.
• LicensePlateGuy.com: LicensePlateGuy.com is a specialty e-commerce retailer of license plate frames, novelty plates, and themed automotive accessories. Direct peer in the same niche with comparable product mix, themed collections, and DTC e-commerce go-to-market.

Broad incumbents

• Covercraft Industries: Covercraft is a large established manufacturer of custom automotive protection products including seat covers, car covers, and exterior accessories. Comparable as a broader aftermarket vehicle personalization/accessory manufacturer serving the same vehicle owner customer, but with a much wider product portfolio.
• Putco: Putco is an established aftermarket manufacturer of exterior and interior automotive accessories including trim, lighting, and chrome accessories. Comparable in the chrome and exterior accessories category with broader product range and established distribution into automotive parts retailers.
• AutoZone: AutoZone is the largest US retailer of automotive parts and accessories, including license plate frames and related accessories. Indirect comparable as the dominant incumbent retailer through which aftermarket accessory brands (including Cruiser Accessories via wholesale) reach end consumers.
• Custom Accessories: Custom Accessories (a C.A.W.S. Inc. company) manufactures and distributes a wide range of aftermarket automotive interior and exterior accessories including license plate frames, trim, mirrors, and decorative items. Comparable as a broader aftermarket accessory manufacturer serving similar retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cruiserframes
• Facebookfacebook.com/CruiserAccessories

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruiser Accessories