What Covercraft Industries does

Covercraft Industries LLC is a privately held US manufacturer of custom-fit vehicle protection products, founded in 1965 and headquartered in Pauls Valley, Oklahoma. The company designs, manufactures, and sells direct-to-consumer via its covercraft.com e-commerce platform a comprehensive catalog spanning custom seat covers, car covers, floor mats, dash covers, sunscreens, and front-end covers, alongside adjacent product lines in RV covers, boat covers, patio covers, and general-aviation seat covers. Its core technology is computer-aided pattern engineering applied to what the company describes as the industry's largest custom pattern library, enabling precise fitment across thousands of vehicle year/make/model combinations plus specialized coverage for rare, classic, and modified vehicles. Manufacturing is conducted in the USA, including a Lloyd Mats floor-mat production facility in Northridge, California (operating as a wholly owned division since 1978).

The company monetizes through one-time consumer purchases with average order values ranging from $70 to $300+ depending on product category and material, supplemented by a B2B dealer/business-center portal for resellers and fleet accounts. Revenue is diversified across multiple use-case segments — work-truck owners, pet owners, classic-car enthusiasts, marine, and RV owners — and reinforced by official licensed partnerships with major automotive OEMs (Ford, Jeep/Dodge/Ram under Stellantis, Toyota, Shelby American) and lifestyle brands (Carhartt, Mossy Oak, Kryptek, Realtree). Sub-brands include Lloyd Mats and Boat Covers Direct; additional revenue is captured through resale of complementary products such as WeatherTech floor liners. Distribution is exclusively through owned digital channels (covercraft.com and boatcoversdirect.com) with free shipping on orders over $75, and the company reports 5,700+ customer reviews with predominantly five-star ratings across its custom car-cover lines.

Name

Covercraft Industries

Legal name

Covercraft Industries LLC

Website

https://covercraft.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Covercraft Industries is a privately held, US-based manufacturer of custom-fit vehicle protection products — including seat covers, car covers, floor mats, and dash covers — sold direct-to-consumer since 1965 under its own brand and OEM licenses with Ford, Stellantis, Toyota, and Shelby.

Ownership category

akta.pro rank

Product category

Automotive Accessories

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

akta.pro secondary industry

Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)

Keywords

• Custom vehicle covers
• Car seat covers
• Custom floor mats
• Boat covers
• RV covers

Headquarters

HQ city

Pauls Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Vehicle Protection Products: Covercraft generates revenue through direct sales of custom-fit vehicle protection products including seat covers, car covers, floor mats, dash covers, sunscreens, and front-end covers. Products are sold as one-time purchases with no subscription component. Revenue is driven by individual consumer transactions with average order values ranging from $70 to $300+ per product.
2. Lloyd Mats Floor Protection: Lloyd Mats, a division of Covercraft, manufactures and sells premium custom carpet and rubber floor mats with personalization options including logos, embroidery, and monograms. Products are manufactured at the Northridge, CA facility.
3. Licensed Brand Products: Covercraft sells products under licensed brand agreements including Carhartt, Jeep, Ford, Dodge, Ram, Toyota, and Shelby, generating revenue through branded product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Covercraft Industries designs, manufactures, and sells custom-fit vehicle protection products — including seat covers, car covers, floor mats, dashboard covers, sunscreens, and front-end covers — direct to consumers through its own e-commerce storefront with vehicle-specific customization via year/make/model selection. The portfolio extends beyond cars and trucks to include boat covers, RV covers, patio furniture covers, and airplane seat covers.

Product overview

Covercraft Industries is a custom vehicle protection products company offering a comprehensive portfolio of branded products since 1965. The offering consists of proprietary brands (SeatSaver, PrecisionFit, WeatherShield, UVS100, DashMat) and acquired/licensed sub-brands (Lloyd Mats since 1978, Carhartt licensed products, Colgan front-end covers, LeBra covers). Core product lines include custom seat covers (relaxed SeatSaver fit and snug PrecisionFit/Marathon styles), car covers (WeatherShield HP, 5-Layer All Climate, Form-Fit indoor, Sunbrella outdoor), floor mats (Lloyd Mats carpet and rubber lines), dashboard covers (DashMat brand with Original Carpet, SuedeMat, VelourMat, UltiMat, Ltd. Edition variants), sunscreens (UVS100 Original and Premier Series), front-end covers/bug bras (LeBra, Colgan Original, T-Style, Sport lines), plus specialized RV, boat, patio, and airplane product categories. Products are sold through direct e-commerce with vehicle-specific customization via year/make/model selection.

Differentiator

Problem solved

Functional benefit

Brands

• Lloyd Mats: Custom floor mats for vehicles, manufactured by Covercraft since 1978 at their Northridge, CA facility
• Boat Covers Direct

Products and services

• Custom Seat Covers Custom-fit vehicle seat covers offered in multiple fit styles (SeatSaver, PrecisionFit, Marathon) and materials (polycotton, Carhartt workwear, Cordura, leather, Endura waterproof), targeted at vehicle owners seeking protection from wear, pets, work-site use, and outdoor conditions.
• Custom Car Covers Custom-fit outdoor and indoor car covers engineered for all-weather protection including UV, rain, snow, dust, and bird droppings, sold to vehicle owners selecting their year/make/model online.
• Lloyd Mats Custom Floor Mats Premium custom carpet and rubber floor mats manufactured at the Northridge, CA facility, available with personalization (logos, embroidery, monograms) and offered to vehicle owners across all major makes and models.
• DashMat Custom Dashboard Covers Custom-cut dashboard covers in carpet, suede, velour, and molded variants providing UV protection and glare reduction, sold to vehicle owners across most domestic and imported makes and models.
• UVS100 Custom Sunscreens Custom windshield sunscreens with 3-layer reflective/insulating construction that reflect sunlight, insulate the cabin, and reduce interior heat, sold to vehicle owners across makes and models.
• LeBra and Colgan Front End Covers Front-end protective covers (car bras) shielding the vehicle's nose from bug splatter, road debris, and weather, available in full-coverage LeBra and Colgan Original/T-Style/Sport/Mirror variants.
• RV Covers Protective covers for recreational vehicles including travel trailers, motorhomes, 5th wheels, pop-up campers, and horse trailers, sold through the ADCO brand relationship for seasonal and year-round storage protection.
• Boat Covers Custom watercraft protection covers for jon boats, pontoons, center consoles, tower boats, hard tops, PWC/jet skis, canoes, kayaks, and inflatables, sold under the Boat Covers Direct brand.
• Patio Covers Protective covers for outdoor patio furniture, including seating, tables, grills, umbrellas, and heaters/fire pits.
• Airplane Seat Covers Custom seat covers designed for general aviation aircraft models including Cessna, Beechcraft, Piper, American Champion, Diamond, and Socata.
• Auto Accessories Miscellaneous vehicle accessories including seatback organizers, cargo liners, sheepskin products, car dusters, pet travel barriers, tire covers, and resold WeatherTech products.

Quantifiable outcome

• Over 5,700 customer reviews with mostly 5-star ratings
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CarharttcoreGTM or Marketing PartnerCovercraft collaborates with Carhartt to offer branded seat covers (SeatSaver, PrecisionFit, Super Dux), sunscreens, dash covers, and cargo liners. The Carhartt line features the iconic workwear brand's durable materials and styling, marketed as built to handle backpacks, cleats, and everyday wear. The partnership includes licensed manufacturing of Carhartt-branded vehicle protection products.
• WeatherTechminorChannel Partner/ Reseller/ DistributorCovercraft resells WeatherTech floor liners and dog ramps through its website. WeatherTech products complement Covercraft's floor mat offerings, providing all-weather floor protection and pet travel accessories.
• Jeep (Stellantis)coreGTM or Marketing PartnerOfficial licensed Jeep logo products including Jeep Wrangler seat covers and dash covers with official Jeep branding. Products feature Jeep logos and are marketed as official licensed merchandise.
• Ford Motor CompanycoreGTM or Marketing PartnerOfficial licensed Ford products including Ford Mustang logo car covers, seat covers, sunscreens, and Ford LTD Edition dash covers. Products feature official Ford logos and branding.
• Dodge (Stellantis)coreGTM or Marketing PartnerOfficial licensed Dodge products including Dodge Challenger and Charger logo seat covers, car covers, and sunscreens with official Dodge branding.
• Ram (Stellantis)coreGTM or Marketing PartnerOfficial licensed Ram truck products including Ram logo seat covers and dash covers. Products feature the Ram truck brand logo and styling.
• Toyota Motor CorporationcoreGTM or Marketing PartnerOfficial licensed Toyota logo products including Toyota seat covers and sunscreens with official Toyota branding.
• Shelby AmericancoreGTM or Marketing PartnerOfficial licensed Shelby products including Shelby logo seat covers and UVS100 Premier sunscreens featuring official Shelby branding and styling.
• Mossy OakminorGTM or Marketing PartnerMossy Oak camouflage pattern licensed for seat covers including Mossy Oak Camo SeatSaver and Mossy Oak Marathon Outdoor products for hunting and outdoor enthusiasts.
• KryptekminorGTM or Marketing PartnerKryptek camouflage patterns licensed for Marathon Outdoor seat covers including Kryptek Typhon, Highlander, and Raid patterns for outdoor tactical use.
• RealtreeminorGTM or Marketing PartnerRealtree camouflage patterns licensed for Realtree Marathon Outdoor seat covers featuring authentic Realtree camo styling for hunting and outdoor applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Husky Liners: Husky Liners manufactures custom-fit all-weather floor liners, cargo liners, and mud guards, directly competing with Covercraft's Lloyd Mats rubber floor mat lines and WeatherTech-resold products.
• Katzkin: Katzkin is a major manufacturer of custom leather and leatherette seat covers for cars and trucks, directly competing with Covercraft's PrecisionFit and Leather seat cover lines in the premium custom seat cover category.
• Bestop: Bestop is a leading manufacturer of soft tops, Jeep accessories, and vehicle protection products, with comparable custom-fit aftermarket products targeting truck and SUV owners similar to Covercraft's work-truck and outdoor segments.
• Intro-Tech Automotive: Intro-Tech Automotive produces custom-fit automotive accessories including sun shades, dash covers, and seat covers, with a comparable direct-to-consumer catalog of vehicle protection products competing with Covercraft's UVS100 and DashMat lines.
• Dash Designs: Dash Designs specializes in custom dashboard covers and dash mats, directly competing with Covercraft's DashMat brand in the UV-protection dashboard cover category.
• Coverking: Coverking manufactures custom and semi-custom car covers, seat covers, and vehicle protection accessories, directly competing with Covercraft across multiple vehicle cover categories.
• WeatherTech: WeatherTech is a leading manufacturer of custom-fit all-weather floor liners, cargo liners, and pet travel accessories for vehicles. It directly competes with Covercraft's Lloyd Mats division in floor protection and is comparable enough that Covercraft resells its products through the Covercraft site.
• Auto Custom Carpets: Auto Custom Carpets manufactures replacement molded automotive carpets and floor mats, directly competing with Covercraft's Lloyd Mats carpet floor mat product lines.
• Tuffy Security Products: Tuffy Security Products manufactures vehicle security consoles, storage solutions, and interior accessories for trucks, Jeeps, and SUVs, with overlapping aftermarket accessory customers similar to Covercraft's work truck and outdoor segments.

Broad incumbents

• Budge Industries: Budge Industries is a broad manufacturer of universal-fit vehicle covers and protective products sold through mass-market and discount channels, representing a wider, lower-priced competitive alternative to Covercraft's custom-fit offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/covercraft-industries-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covercraft Industries