Beplain
Beplain is a Seoul-based direct-to-consumer skincare brand, operated under Moments Company, that sells cleansers and facial masks formulated by combining traditional Korean ingredients (mung beans, Boryeong mud) with modern science to individual consumers globally via its own e-commerce site and social channels.
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beplain does
Beplain is a South Korea-based direct-to-consumer skincare brand launched in 2018 and operated as a trade name under parent entity Moments Company, headquartered at U902, 145 Dosan-daero, Gangnam-gu, Seoul. The brand develops and sells women's daily facial-care products — primarily cleansers and facial masks — formulated around a stated thesis of "reinterpreting traditional Korean ingredients with a modern scientific twist," with named hero ingredients including mung beans and Boryeong mud. The company's core technology proposition is the combination of traditional ingredient selection with cutting-edge formulation science, branded as "gentle yet highly effective" skincare, though no specific patents, proprietary molecules, or clinical validation data are disclosed in available sources.
The business model is exclusively direct-to-consumer, with sales concentrated on the company's own e-commerce storefront at beplain.co.kr and supplemented by a stated "global social media" presence used as a top-of-funnel acquisition channel. Beplain serves individual consumers — particularly those seeking solutions for various skin concerns and willing to buy natural-ingredient-forward products online — without disclosed retail, wholesale, or marketplace distribution. Revenue is generated through one-time product sales; no subscription, licensing, or tiered-pricing models are disclosed.
The company employs 51–100 people (per third-party firmographic data) and claims a worldwide customer base citing testimonials from international users, but no audited financials, funding rounds, institutional investors, named management team, certifications, partnerships, or regulatory filings are present in the input data. The corporate structure is straightforward — a single operating brand under a single Korean parent — with no disclosed subsidiaries, M&A activity, or capital raises.
Beplain firmographics
Firmographics- Name
- Beplain
- Legal name
- Moments Company
- Website
- https://beplain.info
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beplain is a Seoul-based direct-to-consumer skincare brand, operated under Moments Company, that sells cleansers and facial masks formulated by combining traditional Korean ingredients (mung beans, Boryeong mud) with modern science to individual consumers globally via its own e-commerce site and social channels.
- Ownership category
- akta.pro rank
Where Beplain is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Beplain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Skincare Product Sales: Direct-to-consumer sales of skincare products including cleansers and facial masks through the company's e-commerce platform and global distribution channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Beplain product offering
Product offeringCore offering
Beplain is a South Korean skincare brand that develops, manufactures, and sells facial skincare products such as cleansers and facial masks. The brand's formulations combine traditional Korean ingredients (such as mung beans and Boryeong mud) with modern scientific approaches to deliver gentle yet effective solutions for various skin concerns. Products are sold directly to consumers worldwide through the brand's own e-commerce platform.
Product overview
Beplain is a South Korean skincare brand that develops products by combining traditional ingredients with cutting-edge science. The company offers a range of skincare solutions focused on addressing diverse skin concerns while delivering joy and confidence to everyday routines. The product portfolio centers on reinterpreted traditional Korean ingredients with modern scientific formulation. Specific product names and details are not fully disclosed in the available source content, as the primary product catalog is accessible via a 'View more products' navigation element on the website.
Differentiator
Problem solved
Functional benefit
Products and services
- Beplain Facial Cleansers
- Beplain Facial Masks
Quantifiable outcome
- Positive customer feedback from around the world regarding enhanced skin and elevated confidence in everyday life
Companies that use Beplain
Customer profileSegments1 record
Ideal customer profiles1 record
Beplain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Beplain partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Beplain competitors and assessment
Company assessmentEmerging players
- Tirtir: Korean beauty brand that scaled internationally through social-media-led D2C; comparable brand-led, content-driven growth model in adjacent K-beauty categories.
- Then I Dew: Early-to-mid stage Korean skincare brand with international DTC focus and ingredient-driven products; partial overlap with Beplain in target customer, channel mix, and category.
Broad incumbents
- Dr. Jart+: Established dermocosmetics-adjacent K-beauty brand with global Sephora-led distribution; comparable derma/efficacy positioning and skincare category overlap with Beplain's ingredient-led story.
- Laneige: Amorepacific-owned global K-beauty brand with a wide skincare portfolio and strong international retail/wholesale distribution; operates in adjacent skincare categories and competes for the same global skincare shopper.
- Innisfree: Large, established K-beauty brand under Amorepacific with a broad natural-ingredient portfolio and global retail + DTC presence; broader incumbent that competes for the same natural-ingredient skincare consumer but at far greater scale and distribution.
Direct peers
- Torriden: Korean D2C skincare brand that has scaled globally on social platforms with ingredient-led products (e.g., hyaluronic acid); directly comparable channel strategy and mid-size independent brand profile.
- COSRX: Mid-sized Korean skincare brand selling globally through its own e-commerce site and marketplaces; overlaps Beplain in cleansers, masks, and ingredient-led (e.g., snail mucin) formulations targeting routine-focused consumers.
- Anua: Korean skincare D2C brand focused on gentle, natural-ingredient formulations (heartleaf-centric); directly comparable positioning, target consumer, and channel mix to Beplain.
- Beauty of Joseon: Korean skincare brand built on the same 'traditional Korean ingredients + modern science' positioning, with a similar D2C-led, social-media-driven global go-to-market targeting the same consumers seeking gentle, efficacy-driven skincare.
- Klairs: Korean skincare brand positioned around sensitive-skin-friendly, gentle formulations; comparable product categories (cleansers, toners), D2C-first distribution, and ingredient philosophy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Beplain social profiles
Digital presenceBeplain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beplain leadership team
Management profileNumber of profiles
Beplain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beplain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beplain
What does Beplain do?
Beplain is a South Korean skincare brand that develops, manufactures, and sells facial skincare products such as cleansers and facial masks. The brand's formulations combine traditional Korean ingredients (such as mung beans and Boryeong mud) with modern scientific approaches to deliver gentle yet effective solutions for various skin concerns. Products are sold directly to consumers worldwide through the brand's own e-commerce platform.
Is Beplain a public or private company?
Beplain is a private company. It is classified as corporate owned and is currently operating.
When was Beplain founded?
Beplain was founded in 2018. It employs 51 to 100 people.
Where is Beplain based?
Beplain is headquartered in Seoul, South Korea, in the Asia region.
How does Beplain make money?
One revenue line is on record: skincare Product Sales.
Who are Beplain's main competitors?
Emerging players on record are Tirtir and Then I Dew. Broad incumbents are Dr. Jart+, Laneige and Innisfree. Direct peers are Torriden, COSRX, Anua, Beauty of Joseon and Klairs.
Does Beplain have an API?
No public API is recorded for Beplain.