WEST Brewery

What WEST Brewery does

WEST Brewery, legally Noah Beers Limited, is an independent Scottish craft brewery founded in 2006 and headquartered in Glasgow, UK. It produces a portfolio of Bavarian-style German beers built around a core range that includes St Mungo Premium Helles Lager (4.9% abv), Heidi-Weisse Hefeweizen (5.2% abv), GPA German Pale Ale (4.4%), HAUS Pilsner (4.6%), Munich Red (4.9%), Black Stout (4.6-4.7%), Wild WEST Kellerbier (4.9%), NIX Premium Lager, and a VELO low-alcohol fruit beer sub-brand. Production adheres to German Reinheitsgebot purity principles, and the brand is positioned around the "Glaswegian Heart. German Head." fusion of Scottish identity with authentic German brewing methods. Heidi-Weisse won Session Beer of the Year at the 2025 Scottish Beer Awards.

Name

WEST Brewery

Legal name

Noah Beers Limited

Website

https://westbeer.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

WEST Brewery is an independent Scottish craft brewery founded in 2006 in Glasgow producing Bavarian-style German beers (lagers, wheat beers, low-alcohol), sold via e-commerce, its on-site beerhall (WEST on the Green), brewery tours, and B2B trade across Scotland.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Bavarian-style brewing
• Beerhall hospitality
• Brewery tours
• Beer wholesale distribution

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer product sales: Direct-to-consumer online sales of packaged beer (bottles, cans), growler refills, mini kegs. Core range includes St Mungo, GPA, Heidi-Weisse, Munich Red, Wild WEST, Haus Pilsner, Black, and NIX Premium Lager.
2. On-site beerhall and restaurant: WEST on the Green beerhall, restaurant and events space serving freshly brewed beer and German-Scottish cuisine. Revenue from food, drinks, and venue hire.
3. Events and weddings: Venue hire for private events, corporate functions, and weddings. Seasonal events including Oktoberwest festival.
4. Brewery tours: Experiential brewery tours with tutored tasting sessions. Sold as individual tours or bundled with other products (gift packs, experience vouchers).
5. Beer subscription: Recurring subscription service for regular beer deliveries with WEST Reward Points earning potential.
6. Merchandise: Branded merchandise including glassware (tankards, pint glasses, steins), apparel (hoodies, t-shirts), accessories (eco bags, bar blades), and cooler bags.
7. Gift vouchers and experience vouchers: Pre-paid vouchers for beerhall visits, beer purchases, and experience packages including brewery tours with meals.
8. Trade/wholesale: B2B sales to hospitality outlets through dedicated trade portal, managed by regional sales managers covering West and East Scotland.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

WEST Brewery brews and sells German-style craft beers, including Helles lagers, Hefeweizen, Pilsner, Pale Ale, Red Lager, Stout and a low-alcohol fruit-flavoured VELO range. The brewery complements its packaged beer sales with the WEST on the Green beerhall, restaurant and events venue, on-site brewery tours with tutored tastings, a recurring beer subscription, and a trade/wholesale arm supplying pubs, bars and restaurants across Scotland.

Product overview

WEST Brewery (operated by Noah Beers Ltd) is an independently brewed Scottish beer company based in Glasgow. The offering is a diversified portfolio built around a core line of German-style beers inspired by Bavarian brewing traditions, complemented by a pub/restaurant venue (WEST On The Green), experience offerings (brewery tours, vouchers, gift packs), and branded merchandise. The core beer range includes St Mungo (Premium Helles Lager), Heidi-Weisse (Wheat Beer), GPA (German Pale Ale), HAUS PILSNER, Munich Red, BLACK (Stout), Wild WEST, and NIX Premium Lager, plus the VELO low-alcohol range. Products are sold through the e-commerce store in various formats (12pk bottles/cans, growler refills, mini kegs) and through the physical beerhall. Supporting offerings include branded glassware, apparel, brewery tour experiences, and a loyalty rewards program. The company operates a trade/wholesale division with dedicated sales managers for West and East Coast regions.

Differentiator

Problem solved

Functional benefit

Brands

• VELO: A sub-brand of WEST Brewery featuring fruit-flavoured beers.
• WEST on the Green

Products and services

• German-style craft beer range Core range of German-style craft beers including Helles Lager (St Mungo), Hefeweizen (Heidi-Weisse), German Pale Ale (GPA), Pilsner (HAUS PILSNER), Red Lager (Munich Red), Stout (BLACK), unfiltered Kellerbier (Wild WEST), WEST 4 and NIX Premium Lager, brewed using Bavarian methods with over 60% wheat and Hefeweizen yeast for wheat beers and Reinheitsgebot purity principles. Sold in 12-pack bottles and cans to retail and trade customers.
• VELO low-alcohol fruit beer range VELO is WEST Brewery's sub-brand of low-alcohol fruit-flavoured beer alternatives, available in Blood Orange and Lemon flavours and sold as mixed cases or individual flavour cases for adult consumers seeking lighter options.
• WEST on the Green beerhall, restaurant and events venue WEST on the Green is a physical beerhall, restaurant and events venue at Glasgow Green, adjacent to the brewery, serving freshly brewed on-site WEST beer alongside German-Scottish cuisine. It hosts table dining, weddings, private events, corporate functions and the annual Oktoberwest festival, with bookings via the DesignMyNight platform.
• Brewery tours with tutored tasting Experiential on-site brewery tours at WEST Brewery including tutored tasting sessions, sold as standalone tickets, bundled gift packs, and as part of the £48 WEST Experience Voucher (1-hour tour, tutored tasting, 3-course St Mungo Menu meal and a pint of any WEST beer). Targeted at beer enthusiasts, tourists and gift buyers.
• Beer subscription service Recurring subscription service delivering WEST beers to customers on a regular schedule, allowing consumers to receive curated beer selections on an ongoing basis while earning WEST Reward Points.
• Gift vouchers and gift cards Pre-paid voucher products for use at WEST on the Green beerhall or against WEST product purchases. WEST on the Green Vouchers come in £10, £25, £50, £75, £100 and £150 denominations redeemable on food, drinks, beer or merchandise; WEST Digital Gift Cards are available in various denominations for purchasing WEST products online.
• Growler refill service Click & Collect draught service supplying 1 litre reusable swing-top growler bottles filled with WEST ale (Heidi-Weisse, GPA, Black) or lager (St Mungo, WEST 4, Wild West, Munich Red). Available as a growler with bottle or as a refill when customers return an empty bottle; pickup only at the brewery.
• WEST branded merchandise and glassware Branded merchandise and glassware for WEST Brewery customers and brand enthusiasts, including organic cotton apparel (hoodies, t-shirts), branded pint glasses, half pint glasses, tankards, steins, beer pitchers, tasting glasses, eco bags, bar blades and cooler bags.
• Trade wholesale supply to on-trade hospitality B2B wholesale supply of WEST Brewery's beer range to on-trade hospitality outlets (pubs, bars, restaurants, hotels) across Scotland, ordered through a dedicated trade Shopify portal and supported by a regional sales team with technical services assistance.

Quantifiable outcome

• Session Beer of the Year 2025 at Scottish Beer Awards for Heidi-Weisse

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Timorous BeastieminorStrategic or Co-development PartnerCollaborative product collaboration on a special beer release. Timorous Beastie x WEST Brewery limited edition product featured in the online shop.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tennent's (C&C Group): Scotland's largest brewery and the dominant lager brand in Scottish on-trade, owned by C&C Group. Represents the established incumbent against which Scottish craft brewers like WEST compete for tap handles and shelf space.
• Diageo Scotland: Global alcohol major with major Scottish operations (e.g., Glenkinchie, Cameron Bridge) producing beer and spirits at scale. Sets the competitive backdrop in Scotland for category dynamics, distribution access, and regulatory engagement.
• Greene King: Large UK regional brewer and pub operator (now part of Heineken UK) with brewing, branded pubs and national distribution. Relevant incumbent benchmark for on-trade listings and pub-channel dynamics affecting Scottish craft brewers.

Direct peers

• Harviestoun Brewery: Independent Scottish craft brewery producing premium lagers and ales (e.g., Schiehallion, Old Engine Oil) with UK-wide on-trade and off-trade distribution. Comparable in size, independent ownership, and Scottish craft positioning.
• Stewart Brewing: Mid-sized independent Scottish craft brewery operating a brewery, on-site taproom/restaurant, brewery tours and D2C shop. Highly comparable integrated brewery + venue + e-commerce model in the same Scottish market.
• BrewDog: Large Scottish-headquartered craft brewery with a similarly broad product range, D2C e-commerce, on-site bars (BrewDog Bars), trade distribution, and a subscription service (BrewDog Beer Club). Most directly comparable UK craft peer given overlapping geography, scale, and channel mix.
• Innis & Gunn: Independent Scottish craft brewery based in Edinburgh producing a range of ales, IPAs and lagers with national UK distribution and on-trade presence. Closely comparable in scale, Scottish origin, and independent-brewery positioning.
• Cloudwater Brew Co. Manchester-based craft brewery producing a rotating range of modern beers with UK-wide distribution and on-site taproom. Comparable craft positioning and multi-format packaging strategy.
• Beavertown Brewery: London-based craft brewery with strong brand identity, packaged craft range, on-site bar at Tottenham, and UK-wide distribution (now owned by Heineken). Comparable craft positioning and multi-channel GTM, though larger and more capitalized.
• Camden Town Brewery: London craft brewery (AB InBev-owned) producing lagers and pale ales with strong on-site brewery taproom, brewery tours, and UK-wide off-trade and on-trade listings. Comparable integrated brewery + venue + distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Westbeer
• Facebookfacebook.com/westbeer
• Instagraminstagram.com/west.beer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEST Brewery