Qualinut

What Qualinut does

Qualinut is a Brazilian private consultancy founded in 2005 by Dafna Kann that provides food safety, quality control, and regulatory intelligence services to food businesses across Brazil. The firm is headquartered in Pinheiros, São Paulo, and operates regional teams in Jundiaí, Grande SP, Rio de Janeiro, Belo Horizonte, Uberlândia, Brasília, and Campinas, employing roughly 45 people nationwide. Its legal name, "Qualinut - Assessoria em Qualidade dos Alimentos e Inteligência Regulatória," reflects a dual focus on technical quality control and ANVISA-aligned regulatory advisory.

The company's core offering is organized into two interlocking service lines: quality control advisory (technical visits, audits, MBP and POP documentation, APPCC/HACCP implementation, employee training, supplier homologation, shelf-life testing, mystery shopper audits) and regulatory intelligence (label review and adaptation, nutritional table calculation, ANVISA notifications, technical sheets, import advisory, and technical defense during inspections). Service delivery is on-site at client establishments on weekly, biweekly or monthly cadences, supplemented by a proprietary distance-learning platform (ead.qualinut.com.br) and a branded Selo de Qualidade Qualinut certification for clients passing audits above 75%. Pricing is quote-based and modular, with structured Planos subscription tiers and multi-year contracts.

Revenue is generated through professional services fees under recurring contracts, targeting five primary segments: food service establishments (restaurants, cafés, bars, bakeries, hotels, dark kitchens), food product manufacturers, food importers and distributors, corporate and institutional canteens, and catering and events. The customer base is highly distributed across over 100 named SMB and mid-market clients, with a small set of enterprise references including Pizza Hut, Si Señor, SESC and Empada Brasil. GTM is sales-led and consultative, supported by content marketing (blog, YouTube, Instagram, LinkedIn, Facebook) and word-of-mouth through existing client relationships. No external funding rounds, parent company, or AI/ML technology platform are disclosed.

Name

Qualinut

Legal name

QUALINUT - Assessoria em Qualidade dos Alimentos e Inteligência Regulatória

Website

https://qualinut.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Qualinut is a Brazilian food safety and ANVISA regulatory advisory firm founded in 2005, providing on-site quality control audits, HACCP/MBP documentation, labeling, import advisory, and training to restaurants, food manufacturers, importers, and institutional kitchens across Brazil.

Ownership category

akta.pro rank

Product category

Food Safety Consulting

akta.pro primary industry

Regulatory Compliance Testing (Microbiological, Chemical, Allergen) (AFALADAA)

akta.pro secondary industries

Quality Documentation & Digital QMS (SOPs, CAPA, Change Control, Recordkeeping) (AFALALAD), Validation & Verification Programs (Sanitation, Process, Allergen Controls) (AFALALAL), Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF) (AFALAAAC)

Keywords

• Food safety consulting
• Regulatory advisory
• HACCP implementation
• Quality assurance services
• Food compliance

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Assessoria e Consultoria em Qualidade e Regulatório: Qualinut provides ongoing advisory and consulting services to food establishments through periodic technical visits (weekly, biweekly, or monthly) and audits. Services include quality control assessments, regulatory compliance, good manufacturing practice manuals, HACCP implementation, employee training, and regulatory defense. Revenue is generated through recurring service contracts structured as service modules or packages tailored to each client's needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Qualinut provides food safety quality control and regulatory intelligence advisory services to food service operators and food manufacturers in Brazil. Its offering spans on-site technical visits and audits, development of HACCP and MBP documentation, regulatory advisory for ANVISA compliance, food labeling consulting, and workforce training delivered through a proprietary EAD distance-learning platform. The firm issues a proprietary quality seal to clients meeting its standards.

Product overview

Qualinut is a Brazilian advisory and consulting firm specializing in food quality control and regulatory intelligence services. The company operates as a professional services firm offering a comprehensive portfolio of interconnected service modules organized around two core offerings: (1) Quality Control Advisory encompassing technical visits, audits, HACCP implementation, Good Manufacturing Practice documentation, and employee training via their EAD platform; and (2) Regulatory Intelligence covering ANVISA compliance, label review, nutritional calculations, import/export advisory, and product registration. Clients can engage individual service modules or comprehensive plans, with the proprietary 'Selo de Qualidade Qualinut' certification program serving as a differentiated quality mark for clients meeting audit standards. The company primarily serves restaurants, bakeries, food industries, importers, distributors, and catering operations across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• On-site Technical Visits and Audits Hands-on on-site technical visits and audits delivered at client locations across Brazil to assess food handling, sanitation, and quality control practices against regulatory and internal standards.
• HACCP Documentation Development and implementation of Hazard Analysis and Critical Control Points (HACCP) documentation for food service and food manufacturing clients.
• MBP (Boas Práticas) Documentation Development and implementation of Good Manufacturing Practices (MBP / Boas Práticas de Manipulação) documentation for food operations.
• Regulatory Advisory and ANVISA Compliance Consulting Advisory on Brazilian food regulatory requirements, including ANVISA compliance, for food service operators and food manufacturers.
• EAD Online Training Program Online training and certification courses on food safety, hygiene, and regulatory compliance delivered through Qualinut's proprietary EAD platform.
• Food Labeling Consulting Advisory on food labeling regulatory requirements for packaged food products sold in Brazil.
• Qualinut Quality Seal Program A proprietary certification seal awarded by Qualinut to food operations that meet its food safety and quality standards, used as a brand and quality differentiator by clients.

Quantifiable outcome

• 530 inspections conducted per month (average of last 6 months)
• +3 more outcomes

Named customers118 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Associação Prato Cheio (APC)minorStrategic or Co-development PartnerQualinut actively supports the Associação Prato Cheio (APC), a non-profit OSCIP certified organization founded in 2001 that promotes food security through food waste reduction and nutrition education. Qualinut provides voluntary technical support and dedicates its team's professional time to support APC's mission and growth.
• CDL (Câmara de Dirigentes Lojistas)minorOthersListed as a partner in Qualinut's client/partners section, representing a business association that collaborates with Qualinut's food safety services.
• FKLminorOthersListed as a partner in Qualinut's partners section. Nature and scope of partnership not further detailed.
• LubyminorOthersListed as a partner in Qualinut's partners section. Nature and scope of partnership not further detailed.
• AlkaaminorOthersListed as a partner in Qualinut's partners section. Nature and scope of partnership not further detailed.
• ShalitminorOthersListed as a partner in Qualinut's partners section. Shalit is also a client, describing a partnership with shared ethical and professional commitments to quality food advisory services.
• EynaminorOthersListed as a partner in Qualinut's partners section. Nature and scope of partnership not further detailed.
• B2H4minorOthersListed as a partner in Qualinut's partners section. Nature and scope of partnership not further detailed.
• DellminorOthersListed as a partner in Qualinut's partners section. Nature and scope of partnership not further detailed.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SGS Brasil: SGS's Brazilian operations provide broad food safety testing, certification, and inspection services across multiple industries. As a global testing/certification incumbent, SGS overlaps with Qualinut's regulatory and quality advisory offerings but operates at a much larger scale and broader portfolio.
• Bureau Veritas Brasil: Bureau Veritas offers testing, inspection, and certification services in Brazil, including food safety audits and certification to ISO 22000, FSSC 22000, and BRCGS. It overlaps with Qualinut's HACCP and certification-adjacent services but at significantly greater scale and global scope.
• Intertek Brasil: Intertek provides food testing, auditing, and certification services in Brazil, including supplier audits and regulatory compliance support. It competes broadly with Qualinut's advisory and audit services while offering a wider international certification portfolio.
• NSF Brasil: NSF operates food safety training, certification, and consulting services in Brazil, including HACCP, FSSC 22000, and BRCGS programs. Its global reputation and accredited certifications make it a higher-end alternative for Qualinut's clients seeking third-party validated marks.
• Eurofins Brasil: Eurofins operates food testing laboratories and certification services in Brazil, with strong overlap on microbiological and chemical testing, regulatory compliance, and labeling support. It is a larger, lab-centric alternative to Qualinut's advisory-led model.
• Deloitte Brazil (Food & Agribusiness practice): Deloitte Brazil's food and agribusiness advisory practice offers regulatory and quality consulting for large food operators. While addressing a much larger enterprise tier, it competes for the same high-end regulatory mandate that Qualinut serves through MBP, POP, and HACCP engagements.
• KPMG Brazil (Food & Beverage consulting): KPMG's food and beverage consulting in Brazil includes regulatory compliance and quality advisory for multinational and large domestic clients. It overlaps with Qualinut's regulatory intelligence services at a different scale and buyer profile.

Emerging players

• ECOCERT Brasil: ECOCERT Brasil provides organic and sustainability certification for food producers, with growing overlap on food safety and quality assurance. It intersects Qualinut's regulatory advisory niche but specializes in organic/sustainability certification rather than broad HACCP consulting.

Direct peers

• Bioagri Laboratórios: Bioagri is a Brazilian food testing laboratory offering microbiological, physico-chemical, and shelf-life testing combined with regulatory advisory. It is one of the closest direct comparisons to Qualinut's testing and regulatory compliance service modules within Brazil.

Others

• Centro de Excelência em Vigilância Sanitária (CEVS): CEVS is a São Paulo state health surveillance body that supports regulatory compliance and training. While not a commercial peer, it is closely connected to Qualinut's regulatory intelligence and inspection defense services and shapes the competitive context for Brazilian food safety consulting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Qualinut
• Facebookpt-br.facebook.com/Qualinut
• LinkedInlinkedin.com/company/qualinut
• Instagraminstagram.com/qualinutassessoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualinut