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Brumlow Mills

Full company profile

uuid000qlrg

Namestring
Brumlow Mills
Legal namestring
Brumlow Carpets, LLC
Websiteurl
brumlowcarpet.com
Company typeenum
Private
Founded yearint
1981
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersCalhoun, United States
HQ citystring
Calhoun
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
commercial carpet manufacturing, residential carpet products, hospitality flooring solutions, sustainable carpet materials, custom carpet design
Industry2 codes
1Broadloom Carpet Manufacturing
CodeIMAOAJAAPrimaryYes
2Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave)
CodeIMAOAJAFPrimaryNo
NAICS code1 code
  • Carpet and Rug Mills314110
SIC code1 code
  • Textile Mill Products2200
Product category
Carpet Manufacturing
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Custom Carpet Sales
TypeOne Time License
Description

Custom carpet products manufactured with vertically integrated production using premium solution-dyed nylon yarn with recycled content. Revenue generated from bespoke hospitality carpet solutions.

doniadesigns.com
2Running Line Product Sales
TypeOne Time License
Description

Standard carpet collections sold as running line products alongside custom offerings. Eight collections featuring 56 styles available for immediate purchase.

floorcoveringweekly.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Operations, Personnel, Marketing or Sales
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1Encore
Description

Hospitality carpet brand launched by Brumlow Mills, featuring eight collections of 56 products made with Zeftron nylon and the Colortec system. Led by industry veteran Richard Heaver as president.

floordaily.net
Core offering1 text field

Brumlow Mills is a family-owned carpet manufacturer based in Calhoun, Georgia, producing residential and commercial/hospitality carpet products. The company operates vertically integrated manufacturing using premium solution-dyed nylon yarn with at least 25% recycled content, supplying both custom and running-line carpet solutions under its Brumlow Carpets and Encore Hospitality Carpet brands.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Products contain at least 25% recycled content
Product and service4 records
1Encore Hospitality Carpet
CategoryHospitality Carpet
Description

Hospitality carpet division of Brumlow Mills offering custom and running line carpet products manufactured with premium solution-dyed nylon yarn featuring at least 25% recycled content for hotels, resorts, and commercial venues.

2New Life Collection
CategorySustainable Carpet Collection
Description

Sustainable carpet product line under the Encore Hospitality Carpet brand emphasizing upcycling and reuse of materials, part of the company's 'Evolve' sustainability framework.

3Brumlow Carpets Residential Collection
CategoryResidential Carpet
Description

Residential carpet collection for homes featuring products for living rooms, bedrooms, and living spaces, targeting homeowners seeking quality residential flooring.

4Brumlow Carpets Hospitality Collection
CategoryHospitality Carpet
Description

Hospitality carpet collection for commercial properties including hotels, lobbies, and public spaces requiring durable, customizable, and sustainable flooring solutions.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Zeftron Nylon
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-12-01
Description

Zeftron nylon selected as exclusive material partner for custom and running line carpet products. The partnership provides Encore Hospitality Carpet with premium solution-dyed nylon yarn containing at least 25% recycled content, enabling differentiated product quality and sustainability positioning for hospitality clients.

Peers10 records
1Interface
TypeBroad incumbent
Description

Interface is a global leader in modular carpet tile and commercial flooring with Mission Zero sustainability positioning. Comparable to Brumlow's hospitality and sustainability-focused carpet offering for institutional buyers.

2Mohawk Industries
TypeBroad incumbent
Description

Mohawk Industries is the largest U.S. flooring manufacturer with a dominant carpet business and established hospitality specification programs. It represents the broad incumbent that Brumlow's Encore Hospitality division must compete against in commercial carpet sales.

3Tarkett
TypeBroad incumbent
Description

Tarkett is a global flooring manufacturer offering carpet, resilient, and wood products to commercial and hospitality customers. Its broad commercial carpet range overlaps with Encore Hospitality in hotel and resort specifications.

4Shaw Industries (Shaw Floors)
TypeBroad incumbent
Description

Shaw Industries, a Berkshire Hathaway subsidiary, is one of the largest carpet manufacturers globally with extensive hospitality relationships and vertically integrated yarn production. Direct competitor to Encore Hospitality for commercial hotel carpet contracts.

5Anderson Tuftex
TypeDirect peer
Description

Anderson Tuftex, a Shaw Industries premium brand, focuses on higher-end carpet and hardwood for residential and design-driven commercial spaces. Comparable positioning to Encore Hospitality's premium, design-forward hospitality carpet approach.

6Milliken & Company
TypeBroad incumbent
Description

Milliken is a diversified textile manufacturer with a strong carpet and flooring business serving hospitality, healthcare, and commercial markets. Comparable on vertically integrated textile production for the commercial carpet segment.

7Mannington Mills
TypeBroad incumbent
Description

Mannington Mills produces broadloom and modular carpet for residential and commercial markets, including hospitality. Comparable on custom carpet manufacturing for institutional buyers.

8Engineered Floors
TypeDirect peer
Description

Engineered Floors is a U.S.-based carpet manufacturer focused on solution-dyed polyester and nylon products with vertically integrated production. Similar mid-size manufacturing scale and product positioning to Brumlow Mills in both residential and commercial carpet.

9The Dixie Group
TypeDirect peer
Description

The Dixie Group manufactures broadloom carpet and rugs serving residential and hospitality markets under brands like Dixie Home and Masland. Direct competitor to Brumlow in custom and running line hospitality carpet.

10Patcraft
TypeDirect peer
Description

Patcraft, a Shaw Industries commercial brand, manufactures broadloom and modular carpet targeted at hospitality, healthcare, and education markets. Direct competitor targeting the same hospitality specification channel as Encore.

Market position
Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Brumlow Mills

Carpet Manufacturingbrumlowcarpet.com

Brumlow Mills firmographics

Firmographics
Name
Brumlow Mills
Legal name
Brumlow Carpets, LLC
Website
https://brumlowcarpet.com
Company type
Private
Founded year
1981
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Brumlow Mills industry classification

Industry
Product category
Carpet Manufacturing
NAICS
Carpet and Rug Mills (314110)
SIC
Textile Mill Products (2200)
akta.pro primary industry
Broadloom Carpet Manufacturing (IMAOAJAA)
akta.pro secondary industry
Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

  • Commercial carpet manufacturing
  • Residential carpet products
  • Hospitality flooring solutions
  • Sustainable carpet materials
  • Custom carpet design

Where Brumlow Mills is headquartered

Location

Headquarters

HQ city
Calhoun
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Brumlow Mills business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

  1. Custom Carpet Sales: Custom carpet products manufactured with vertically integrated production using premium solution-dyed nylon yarn with recycled content. Revenue generated from bespoke hospitality carpet solutions.
  2. Running Line Product Sales: Standard carpet collections sold as running line products alongside custom offerings. Eight collections featuring 56 styles available for immediate purchase.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Brumlow Mills product offering

Product offering

Core offering

Brumlow Mills is a family-owned carpet manufacturer based in Calhoun, Georgia, producing residential and commercial/hospitality carpet products. The company operates vertically integrated manufacturing using premium solution-dyed nylon yarn with at least 25% recycled content, supplying both custom and running-line carpet solutions under its Brumlow Carpets and Encore Hospitality Carpet brands.

Differentiator

Problem solved

Functional benefit

Brands

  • Encore: Hospitality carpet brand launched by Brumlow Mills, featuring eight collections of 56 products made with Zeftron nylon and the Colortec system. Led by industry veteran Richard Heaver as president.

Products and services

  • Encore Hospitality Carpet Hospitality carpet division of Brumlow Mills offering custom and running line carpet products manufactured with premium solution-dyed nylon yarn featuring at least 25% recycled content for hotels, resorts, and commercial venues.
  • New Life Collection Sustainable carpet product line under the Encore Hospitality Carpet brand emphasizing upcycling and reuse of materials, part of the company's 'Evolve' sustainability framework.
  • Brumlow Carpets Residential Collection Residential carpet collection for homes featuring products for living rooms, bedrooms, and living spaces, targeting homeowners seeking quality residential flooring.
  • Brumlow Carpets Hospitality Collection Hospitality carpet collection for commercial properties including hotels, lobbies, and public spaces requiring durable, customizable, and sustainable flooring solutions.

Quantifiable outcome

  • Products contain at least 25% recycled content

Companies that use Brumlow Mills

Customer profile

Segments2 records

Ideal customer profiles2 records

Brumlow Mills technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Brumlow Mills partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Zeftron NyloncoreTechnology or Integration · 1 December 2025Zeftron nylon selected as exclusive material partner for custom and running line carpet products. The partnership provides Encore Hospitality Carpet with premium solution-dyed nylon yarn containing at least 25% recycled content, enabling differentiated product quality and sustainability positioning for hospitality clients.

Scale indicators2 records

Brumlow Mills competitors and assessment

Company assessment

Broad incumbents

  • Interface: Interface is a global leader in modular carpet tile and commercial flooring with Mission Zero sustainability positioning. Comparable to Brumlow's hospitality and sustainability-focused carpet offering for institutional buyers.
  • Mohawk Industries: Mohawk Industries is the largest U.S. flooring manufacturer with a dominant carpet business and established hospitality specification programs. It represents the broad incumbent that Brumlow's Encore Hospitality division must compete against in commercial carpet sales.
  • Tarkett: Tarkett is a global flooring manufacturer offering carpet, resilient, and wood products to commercial and hospitality customers. Its broad commercial carpet range overlaps with Encore Hospitality in hotel and resort specifications.
  • Shaw Industries (Shaw Floors): Shaw Industries, a Berkshire Hathaway subsidiary, is one of the largest carpet manufacturers globally with extensive hospitality relationships and vertically integrated yarn production. Direct competitor to Encore Hospitality for commercial hotel carpet contracts.
  • Milliken & Company: Milliken is a diversified textile manufacturer with a strong carpet and flooring business serving hospitality, healthcare, and commercial markets. Comparable on vertically integrated textile production for the commercial carpet segment.
  • Mannington Mills: Mannington Mills produces broadloom and modular carpet for residential and commercial markets, including hospitality. Comparable on custom carpet manufacturing for institutional buyers.

Direct peers

  • Anderson Tuftex: Anderson Tuftex, a Shaw Industries premium brand, focuses on higher-end carpet and hardwood for residential and design-driven commercial spaces. Comparable positioning to Encore Hospitality's premium, design-forward hospitality carpet approach.
  • Engineered Floors: Engineered Floors is a U.S.-based carpet manufacturer focused on solution-dyed polyester and nylon products with vertically integrated production. Similar mid-size manufacturing scale and product positioning to Brumlow Mills in both residential and commercial carpet.
  • The Dixie Group: The Dixie Group manufactures broadloom carpet and rugs serving residential and hospitality markets under brands like Dixie Home and Masland. Direct competitor to Brumlow in custom and running line hospitality carpet.
  • Patcraft: Patcraft, a Shaw Industries commercial brand, manufactures broadloom and modular carpet targeted at hospitality, healthcare, and education markets. Direct competitor targeting the same hospitality specification channel as Encore.

Market position

Customer concentration

Brumlow Mills social profiles

Digital presence

Brumlow Mills financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Brumlow Mills leadership team

Management profile

Number of profiles

Profiles1 record

Brumlow Mills funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Brumlow Mills M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brumlow Mills

What does Brumlow Mills do?

Brumlow Mills is a family-owned carpet manufacturer based in Calhoun, Georgia, producing residential and commercial/hospitality carpet products. The company operates vertically integrated manufacturing using premium solution-dyed nylon yarn with at least 25% recycled content, supplying both custom and running-line carpet solutions under its Brumlow Carpets and Encore Hospitality Carpet brands.

Is Brumlow Mills a public or private company?

Brumlow Mills is a private company. It is classified as family owned and is currently operating.

When was Brumlow Mills founded?

Brumlow Mills was founded in 1981. It employs 101 to 250 people.

Where is Brumlow Mills based?

Brumlow Mills is headquartered in Calhoun, United States, in the North America region.

How does Brumlow Mills make money?

Two revenue lines are on record. Custom Carpet Sales are the primary driver. The others are running Line Product Sales.

Who are Brumlow Mills's main competitors?

Broad incumbents on record are Interface, Mohawk Industries, Tarkett, Shaw Industries (Shaw Floors), Milliken & Company and Mannington Mills. Direct peers are Anderson Tuftex, Engineered Floors, The Dixie Group and Patcraft.

Does Brumlow Mills have an API?

No public API is recorded for Brumlow Mills.

What industry is Brumlow Mills in?

Brumlow Mills's product category is Carpet Manufacturing. Its primary akta.pro industry code is IMAOAJAA, Broadloom Carpet Manufacturing, with a secondary code of IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave). Its NAICS code is 314110 and its SIC code is 2200.

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Contact sales
Live signals
FloorDaily.netBrumlow Mills Launches New Encore Brand in Hospitality SectorBrumlow Mills has launched a new hospitality carpet brand called Encore, appointing industry veteran Richard Heaver as president to lead the division's strategy. The initial launch features eight collections of 56 products manufactured with Zeftron nylon and the Colortec system. Encore will make its official public debut at the BDwest boutique trade fair in Los Angeles.Floor Covering WeeklyBrumlow Mills launching Encore Hospitality CarpetBrumlow Mills is launching a new hospitality division, Encore Hospitality Carpet, with Richard Heaver appointed as president to lead its strategy and growth. The division has selected Zeftron nylon as its exclusive material partner for custom and running line products, debuting eight collections featuring 56 styles at the BDwest boutique trade fair in Los Angeles.DoniadesignsEncore CarpetEncore Hospitality is a floorcovering manufacturer based in Calhoun, Georgia, operating as part of the family-owned Brumlow Mills. The company utilizes vertically integrated production to offer custom carpet products featuring premium solution-dyed nylon yarn with at least 25 percent recycled content.GreenlodgingnewsEncore Hospitality Carpet Introduces the Allure CollectionEncore Hospitality Carpet, a hospitality division of Brumlow Mills, launched its Allure Collection, a set of 12 broadloom styles made with Zeftron nylon 6 yarn. The collection offers nine colorways, more than 100 standard options, and is intended for guestrooms, corridors, meeting rooms, ballrooms, lobbies and dining areas.UR CareerEncore Hospitality Carpet Introduces the Allure CollectionEncore Hospitality Carpet, a hospitality division of Brumlow Mills, launched its Allure Collection, comprising 12 broadloom styles made with Zeftron nylon, featuring large and small pattern sizes, weathered textures and nine contemporary colorways. The company cites over 100 standard options and Infinity manufacturing technology. Products are intended for guest rooms, corridors, meeting rooms, ballrooms, lobbies and dining areas.