What Red Six Media does

Red Six Media is a privately held, founder-led creative advertising and digital marketing agency headquartered in Baton Rouge, Louisiana, founded in 2009 by six graduates of Louisiana State University. The firm operates from a company-owned building in the Mid-City Arts District and maintains a second office in Flowood, Mississippi, serving clients primarily across Louisiana and Mississippi with select national engagements. It markets an integrated service suite branded the 'Red Six Pack,' consisting of six offerings: Strategy, Branding, Design, Video, Creative, and Media—covering creative strategy, brand identity and architecture, visual design, video production and post-production, campaign creative, and digital plus traditional media planning and buying. No proprietary software platform, API, or SDK underpins the offering; the technology is conventional agency tooling and the firm's value rests on creative output, regulated-industry expertise, and client-side execution.

The business model is professional services revenue delivered through project-based engagements, retainer arrangements, and integrated multi-channel campaigns. Pricing is quote-based with disclosed budget tiers ranging from $1,000 to $25,000+, though multi-year retainers and government engagements extend well beyond that range (e.g., the Louisiana OMV human trafficking awareness campaign is funded by a multi-million-dollar federal grant covering 2025–2029). Go-to-market is consultative and relationship-driven: discovery meetings, comprehensive marketing plans, and a stated positioning as 'an extension of your internal marketing and communications team.' Customer segments span enterprise and government clients across at least seven verticals—banking and financial services (Gulf Coast Bank & Trust), healthcare and medical devices (Smith+Nephew AWM, 10+ year partner), industrial services (Turner Industries, 10+ year partner), energy (ExxonMobil), state and local government (Louisiana OMV, Louisiana Department of Health, Greater Baton Rouge Economic Partnership), nonprofits (Keep Louisiana Beautiful, LSU Tiger Athletic Foundation, YMCA of the Capital Area), and local retail (Party Time).

The firm employs approximately 15 people across creative, strategy, video, media, operations, and administrative functions, led by co-founders including Matt Dardenne (President), Joe Martin (Chief Creative Officer), and Kristen Rushing (Happiness Officer/President). It has accumulated 50+ ADDY Awards, nearly 50 national Telly/Mosaic/ADDY honors, and government-communications recognitions including a Bill Michelet Best in Show from the Public Relations Association of Louisiana. The firm has no disclosed external investors, no funding history, no subsidiaries, and no M&A activity; ownership remains with the founding group. No AI/ML, patents, or proprietary technology assets are disclosed in the source data.

Name

Red Six Media

Legal name

RED SIX MEDIA, LLC

Website

https://redsixmedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Six Media is a founder-led creative advertising and digital marketing agency in Baton Rouge, Louisiana, offering integrated strategy, branding, design, video, creative, and media services to enterprise, government, and nonprofit clients across Louisiana and Mississippi.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creative and Media Services: Full-service agency providing integrated creative and media services including strategy, branding, design, video, creative campaigns, and media planning/buying. Revenue generated through project-based engagements, retainer arrangements, and campaign development work. Services offered as a bundled 'Red Six Pack' of integrated capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Red Six Media is a full-service creative advertising and digital marketing agency that delivers integrated campaigns combining strategy, branding, design, video production, creative development, and media planning/buying. Services are bundled as "The Red Six Pack" and delivered to enterprise, government, healthcare, nonprofit, energy, banking, and retail clients through project-based and retainer engagements.

Product overview

Red Six Media (R6) is a creative advertising and digital marketing agency offering an integrated suite of services known as 'The Red Six Pack.' The portfolio consists of six core service offerings: Media (digital and traditional media buying, SEM/PPC, OTT/streaming, programmatic), Strategy (creative, digital, marketing, social media, web strategy), Branding (auditing, architecture, naming, visual identity), Design (environmental graphics, motion, packaging, collateral, websites), Video (production, animation, post-production), and Creative (ad production, art direction, copywriting). These services work together as integrated campaigns for clients across various industries including government, healthcare, energy, banking, and nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Services Digital and traditional media services including SEM/PPC, targeted display, OTT/streaming, programmatic digital and audio, paid social media, influencer partnerships, media management, reporting, optimization, media strategy, planning, and buying, as well as traditional media (print, TV, OOH, radio). Sold as part of integrated campaigns to enterprise, government, and mid-market clients.
• Strategy Services Market insights and business goal alignment including creative strategy, digital strategy, marketing strategy, social and influencer strategy, and web strategy, providing the research-driven foundation for integrated campaigns.
• Branding Services Brand definition and shaping including auditing, research, strategic planning, brand architecture, brand story/descriptors/taglines, company naming, integrated brand launch campaigns, and visual identity systems/logo design.
• Design Services Visual identity assets including environmental graphics, fleet graphics, tradeshow graphics, illustration, motion graphics, packaging design, sales and marketing collateral, social media graphics, and website design.
• Video Services Video production including creative development, scriptwriting, storyboards, planning, custom video content for web/social/campaigns, motion graphics, animation, sound design, voice over, music licensing, video production, photography, and post-production.
• Creative Services Creative campaign development including ad production, art direction, campaign concepts, content creation for web, social, and digital channels, and copywriting.

Quantifiable outcome

• Over 50% of client roster has been with R6 for 4+ years
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zehnder Communications: New Orleans-based integrated marketing agency offering strategy, branding, media, digital, and PR services. Closest comparable to R6 in size, regional footprint, and full-service model across similar verticals.
• Peter Mayer Advertising: Independent, New Orleans-headquartered creative agency with integrated branding, advertising, and digital services. Comparable to R6 as a regional independent serving enterprise and tourism-driven clients.
• Stone Ward: Little Rock, Arkansas-based integrated marketing agency offering advertising, branding, digital, and media services. Comparable as a mid-sized Southern independent with similar vertical mix and creative-led positioning.
• Lewis Communications: Birmingham, Alabama-based full-service marketing agency with strategy, creative, media, and digital capabilities. Comparable regional independent serving enterprise, healthcare, and government clients in the Southeast.
• ThreeSixtyEight: Baton Rouge-based branding, web design, and marketing agency. Directly competes with R6 in the same local market for similar SMB and mid-market clients across overlapping service lines.
• Barkley: Kansas City-based independent creative agency offering integrated advertising, branding, media, and digital services. Comparable as an independent agency with a similar full-service model and award-winning creative reputation.

Broad incumbents

• The Richards Group: Dallas-based independent agency offering full-service creative, media, digital, and branding. Comparable service model but at significantly larger scale, representing the kind of larger independent R6 could grow into or be displaced by.
• GSD&M: Austin, Texas-based integrated creative agency with deep enterprise client base. Comparable capabilities but much larger scale; represents the kind of incumbent that competes with R6 on major Texas/Gulf South enterprise RFPs.
• Ogilvy: Global WPP-owned advertising network offering creative, branding, media, and PR. R6's enterprise clients (ExxonMobil, Smith+Nephew) routinely use Ogilvy as global agency of record, making it the most likely displacement risk on R6's largest accounts.

Emerging players

• Flock & Harmony: New Orleans-area digital and creative agency with similar integrated services. Comparable as a smaller Southern independent competing for similar regional and SMB clients with an emphasis on digital and brand strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RedSixMedia
• Facebookfacebook.com/Red6Media
• LinkedInlinkedin.com/company/red-six-media
• Instagraminstagram.com/redsixmedia
• Xx.com/redsixmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Six Media