Emotion football

What Emotion football does

Fútbol Emotion (legally operating as Sports Emotion) is a Spanish specialty football equipment retailer headquartered in Zaragoza and founded in 2001. The company originated as SoloPorteros, a goalkeeper-focused brand, and has expanded into a full-line football vertical selling boots, goalkeeper gloves and apparel, futsal shoes, official licensed team merchandise, training gear, lifestyle/sneakers, accessories, and children's products. It operates localized e-commerce storefronts across ten European markets (Spain, Portugal, France, Italy, UK, Germany, Croatia, Poland, Netherlands, plus an international site), twelve physical retail stores in Spain, and iOS and Android mobile apps, with click-and-collect bridging digital and physical purchase paths.

The underlying technology stack centers on a multi-country e-commerce retail platform enhanced by configuration-style product finders (Boot Finder, Glove Finder, Ball Finder) for boots, gloves, and balls, alongside personalization tooling that powers its Member loyalty program (over 500,000 members). The content layer includes a sizeable owned media footprint — a YouTube channel with 1.57M subscribers featuring player masterclasses and boot reviews, plus 767K Instagram, 494.8K TikTok, 329K Facebook, and 44K Twitter followers, and educational blogs (Academy, Directo del Horno). The company holds distribution and co-marketing partnerships with adidas, Nike, Puma, Reusch, SP (own-brand), Soka, LaLiga EA Sports, Premier League, and several national federations; it also sells its own proprietary SP goalkeeper line.

The business model is direct-to-consumer retail with a multi-channel go-to-market across digital storefronts, mobile, and physical stores. Revenue is generated predominantly through unit-priced hardware sales across the football equipment range, with a tiered price architecture spanning budget to premium (e.g., Spain World Cup 2026 jersey at €99.99 adult / €74.99 child; Authentic version €149.99). A Member loyalty program introduces recurring-engagement mechanics (points, exclusive access, free first size exchange, idol experiences) layered on top of transactional revenue. The company is privately held under the Tansley conglomerate, which also owns sister brands Basketball Emotion, Running Emotion, Milbby, Guaw, Bookish, and Brandstory, positioning Fútbol Emotion as the football vertical within a broader specialty sports retail ecosystem. The only disclosed external capital event is a Meridia Capital funding round dated 2018-05-01, with no further rounds, acquisitions, or restructuring actions reported in the input data.

Name

Emotion football

Legal name

Sports Emotion

Website

https://futbolemotion.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Fútbol Emotion is a Spanish specialty football equipment retailer (founded 2001, Zaragoza) operating e-commerce across 10 European markets and 12 physical stores in Spain, selling boots, goalkeeper gear, futsal shoes, official team merchandise, and lifestyle products under partnerships with adidas, Nike, Puma, LaLiga, and the Premier League.

Ownership category

akta.pro rank

Product category

Football Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Football boots
• Goalkeeper gloves
• Soccer equipment
• Official team merchandise
• Futsal shoes

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C E-commerce Retail: Direct-to-consumer online sales of football equipment including boots, goalkeeper gloves, futsal shoes, training apparel, official team merchandise, and accessories. Operates both through website and physical retail stores.
2. Official Merchandise Sales: Resale of official licensed merchandise including team jerseys, national team products, and branded accessories from major football clubs and leagues.
3. Training Equipment and Customization: Sales of training equipment, team kits with customization options (names, numbers), and specialized goalkeeper gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Fútbol Emotion is a specialist B2C retailer of football equipment operating an omnichannel storefront (localized e-commerce sites across 10+ European markets plus 12 physical stores in Spain). It resells third-party branded football boots, goalkeeper gloves, futsal shoes, training apparel, official licensed team and national federation merchandise, lifestyle products, and accessories, supplemented by its own SP (SoloPorteros) goalkeeper brand. A Member loyalty program, product recommendation tools, and team kit personalization services support the core transactional offering.

Product overview

Fútbol Emotion is a specialized football retail e-commerce platform and physical store chain operating across multiple European countries. The company operates under the Sports Emotion group (part of Tansley) alongside Basketball Emotion and Running Emotion. The product portfolio centers on football equipment and apparel with the following core offerings: football boots from all major brands (adidas, Nike, Puma) across multiple price points and terrain types; goalkeeper gloves and apparel; futsal shoes; official licensed team merchandise from top football clubs and national teams worldwide; training and fitness apparel; lifestyle/sneaker products; football accessories including balls, protections, and bags; and kids' products. The company differentiates through specialized goalkeeper products (Soloporteros), personalized team kit creation services, and a Member loyalty program with over half a million members. They offer product personalization options for team kits, operate across multiple international websites, and provide both online shopping and physical retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Member: Loyalty program community for Sports Emotion customers with points accumulation, exclusive access, and personalized communications

Products and services

• Football Boots Extensive catalog of football boots from adidas (Predator, F50, Copa, Classics), Nike (Mercurial, Phantom, Tiempo), Puma (Future, Ultra, King, Vitoria), Joma, Mizuno, Munich, New Balance, Under Armour, Lotto, Diadora, Skechers, and Pantofola d'Oro, available in sole types AG, FG, MG, SG, and Turf. Sold to amateur and professional players across European markets.
• Goalkeeper Gloves Goalkeeper gloves from SP (own brand), adidas, Nike, Puma, Reusch, Rinat, Uhlsport, and New Balance, available in multiple cuts (Flat, Rollfinger, Negative, Roll-Negative, Roll-Flat) and palm grades (high-end, medium, base, wet weather). Targeted at goalkeepers needing specialized grip equipment.
• Futsal Shoes Futsal-specific footwear from Nike (Lunar Gato, React Gato, Street Gato, Tiempo Gato), Joma (Top Flex, Dribling, Regate), adidas (Top Sala, Super Sala, Predator, F50), Puma (Ibero, Pressing, Truco), Munich, Kelme, Mizuno, and New Balance. Sold to futsal and indoor football players.
• Official Team Merchandise Licensed team merchandise including LaLiga EA Sports clubs (Real Madrid, FC Barcelona, Atlético de Madrid, Athletic Club, Real Betis, RCD Mallorca, Sevilla CF), international clubs (Inter Milan, AC Milan, Juventus, Chelsea, Manchester City, Arsenal, Liverpool, Manchester United, PSG, Benfica, Porto, Sporting Lisbon, Bayern Munich), and national teams (Spain, Portugal, Italy, France, Argentina, Brazil, Germany, England). Sold to football fans seeking authentic jerseys, kits, and memorabilia.
• Training Gear Training apparel and equipment including goalkeeper-specific clothing, player apparel (game shirts, shorts, socks, sweatshirts, tracksuits, parkas, raincoats, compression shorts, polo shirts, bibs), thermal wear, fitness clothing, running gear, and team kits from SP, Soka, adidas, Nike, Puma, Venum, Reusch, Uhlsport, Rinat, and McDavid.
• Goalkeeper Apparel Goalkeeper-specific clothing including padded and non-padded shorts, jerseys with and without protections, goalkeeper socks, compression gear, and protective accessories from Reusch, Nike, adidas, SP Fútbol, G-Form, Rinat, McDavid, and Uhlsport.
• Lifestyle Apparel and Sneakers Lifestyle products including team fanswear, national team fanswear, clothing by league, branded clothing (adidas, Nike, Puma, Score Draw, Coolligan, Copa, Meteora), sneakers (adidas, Nike, New Balance, Puma, Munich, Reebok, Superga), retro football jerseys, and lifestyle accessories.
• Football Accessories Football accessories including balls (Champions League, World Cup, national leagues, size variations), protections (shin guards, elbow pads, knee pads, arm sleeves), backpacks and bags, sports electronics (muscle therapy, GPS football trackers), training materials, socks with and without grip, and health products (bottles, parapharmacy, recovery items).
• Kids' Football Equipment Children's football equipment including kids' football boots, futsal shoes, goalkeeper gloves, training apparel, accessories, official team jerseys, and lifestyle products tailored to younger players and smaller sizing.
• World Cup 2026 Merchandise Collection Official 2026 World Cup merchandise including Spain national team jerseys (Home and Away kits, Authentic versions, Kids sizes), national team products from top countries (Spain, Portugal, Argentina, France, Brazil, Morocco, Germany, England), World Cup balls (adidas Trionda), and World Cup lifestyle collection.
• Member Loyalty Program Subscription-style loyalty program offering Member Points accumulation on purchases, priority access to exclusive products and limited editions, personalized communications, first-size exchange free, and exclusive experiences with professional football players.

Quantifiable outcome

• 4.6 out of 5 customer satisfaction rating based on 32,448 reviews
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and major.

• Tansley Group (Parent Company)coreOthersParent company of Fútbol Emotion. Also owns sister brands including Basketball Emotion, Running Emotion, Sports Emotion, Milbby, Guaw, Bookish, and Brandstory. Sports Emotion group promotes a sporting lifestyle ecosystem.
• Sports EmotioncoreOthersParent retail brand under Tansley Group. fútbol Emotion operates as part of the Sports Emotion ecosystem of specialized sports retailers.
• adidasflagshipChannel Partner/ Reseller/ DistributorKey brand partner for football boots, apparel, and official merchandise. Offers exclusive product lines and limited editions. Major sponsor featured prominently on website.
• NikeflagshipChannel Partner/ Reseller/ DistributorKey brand partner for football boots, goalkeeper gloves, training gear, and official merchandise. Major sponsor with extensive product catalog.
• PumamajorChannel Partner/ Reseller/ DistributorBrand partner for football boots, futsal shoes, and training apparel. Offers specialized lines including Puma Future and Puma King.
• SP (Solo Porteros)majorChannel Partner/ Reseller/ DistributorOwn brand of goalkeeper equipment. Specializes in goalkeeper gloves and training gear. Products include SP Retr Pack, goalkeeper deodorant spray, and specialized goalkeeper apparel.
• ReuschmajorChannel Partner/ Reseller/ DistributorPartner for goalkeeper gloves and goalkeeper training apparel. Offers specialized goalkeeper pants, compression gear, and protective equipment.
• SokamajorChannel Partner/ Reseller/ DistributorBrand partner for footballs, training equipment, and team kits. Offers value-priced footballs and training gear.
• LaLiga EA SportsmajorChannel Partner/ Reseller/ DistributorOfficial licensee for LaLiga teams including Real Madrid, FC Barcelona, Atlético de Madrid, and other Spanish league clubs.
• Premier LeaguemajorChannel Partner/ Reseller/ DistributorOfficial licensee for Premier League team merchandise including Chelsea, Manchester City, Arsenal, Liverpool, and Manchester United.
• National Football TeamsflagshipChannel Partner/ Reseller/ DistributorOfficial licensee for national team merchandise including Spain, Portugal, Italy, France, Argentina, Brazil, Germany, and England for World Cup and other competitions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pro Direct Soccer: UK-based football-specialty retailer founded in 1989 selling boots, apparel, equipment and exclusive releases across online and physical channels. Directly comparable as a football-only specialist with strong content and boot-recommender shopping experience, competing for the same European enthusiast customer as Fútbol Emotion.
• Unisport: Danish online football-specialty retailer serving all of Europe with football boots, goalkeeper gear, teamwear and lifestyle products. Direct competitor to Fútbol Emotion in the European online football-only niche, with overlapping supplier brands (Nike, adidas, Puma) and a similar multi-country DTC footprint.
• SubsideSports: UK-based online football shirt and boot retailer specializing in replica football kits and equipment at competitive prices. Direct peer with comparable European online focus, brand portfolio (Nike, adidas, Puma), and customer base (enthusiast football fans and amateur players).
• Classic Football Shirts: UK-based specialist in vintage and current replica football shirts, lifestyle apparel, and accessories. Direct peer in football merchandise/licensed apparel with strong content-led marketing (they run a museum-style catalog experience) and pan-European shipping.
• Lovell Rugby: UK-based specialist rugby and team-sports retailer also carrying football equipment. Direct peer for the goalkeeper/boots/team-kit category, particularly for specialist boot-fitting and custom kit services — overlapping with Fútbol Emotion's team-customization offering.

Broad incumbents

• Decathlon: Global sporting goods category-killer with extensive own-brand football equipment assortment, physical stores across Spain and Europe, and price-led positioning. Broad incumbent that competes for value-conscious football shoppers and could enter specialty boot/gloves subcategories more aggressively, threatening Fútbol Emotion's price tier.
• JD Sports: European multi-brand athletic footwear and apparel retailer (Frasers Group) with football boot depth, licensed team merchandise, and a large store network. Broad incumbent that competes in football footwear and replica kit categories and has the scale and supplier leverage to pressure Fútbol Emotion on launch inventory and pricing.
• Sports Direct (Frasers Group): European sporting goods mass-market retailer under Frasers Group, focused on value-priced multi-brand assortment. Broad incumbent with football equipment exposure; competes on price tier and threatens margin for value-segment SKUs that Fútbol Emotion also relies on.
• Intersport: Global sporting goods retail cooperative with physical stores across Spain and Europe. Broad incumbent with multi-brand football equipment assortment serving family and amateur segments; meaningful competitor for non-specialized football shoppers.
• Kitbag / Fanatics: Fanatics-owned licensed sports merchandise platform spanning football clubs and national teams globally. Broad incumbent with deeply licensed football merchandise, vertical integration into manufacturing, and global scale competing for the same replica-jersey and fan-merch demand as Fútbol Emotion's official merchandise category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/FutbolEmotionEN
• YouTubeyoutube.com/c/futbolemotion
• Facebookfacebook.com/futbolemotion
• Instagraminstagram.com/futbolemotion
• TikToktiktok.com/@futbolemotion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emotion football