Guyader Gastronomie

Name

Guyader Gastronomie

Legal name

Guyader Gastronomie SAS

Website

https://guyader.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

French Charcuterie and Traiteur Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991), Bakeries and Tortilla Manufacturing (3118), Other Food Manufacturing (3119)

SIC

Sausages & Other Prepared Meat Products (2013), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• French charcuterie products
• Smoked fish manufacturing
• Catering prepared foods
• Private label food
• Vegetarian deli range

Headquarters

HQ city

Landrévarzec

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Food Manufacturing & Sales: Guyader Gastronomie manufactures and sells branded food products across four families (charcuterie, traiteur, smoked fish, vegetal) through retail, food service, export, and specialized channels. Revenue is generated via product sales with approximately 10% from export and 40% from private label (MDD).

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Guyader Gastronomie manufactures and sells traditional French charcuterie, traiteur (catering / ready-to-serve foods), smoked fish, and plant-based (végétal/BIO) products across four product families. The company operates 6 production sites and 1 central logistics platform in Brittany, France, producing branded and private-label (MDD) food products for retail chains, food service operators, exporters to 30 countries, and seasonal ephemeral retail boutiques.

Product overview

Guyader Gastronomie is a family-owned French food company (established 1930) offering a diversified portfolio of charcuterie, traiteur (catering/ready-to-serve foods), smoked fish, and vegetarian/BIO products. The product portfolio includes four main families: charcuterie (IGP-certified pâté, andouilles), traiteur (cakes, verrines, terrines, rillettes, mini pastries), smoked fish (Label Rouge salmon, trout), and vegetable/BIO range. The company operates 6-7 production sites and 1 logistics site in Brittany, with distribution through GMS (mass retail), RHD/restaurants, export, and specialized organic circuits. Products are positioned as natural, quality-focused foods without artificial colors or flavors.

Differentiator

Problem solved

Functional benefit

Brands

• Bretagne Saumon: Acquired in 2012, Bretagne Saumon is the company's smoked salmon production brand located in Châteauneuf-du-Faou.
• Andouillerie de Fouesnant
• Guyader Logistics
• Cakes de Sophie

Products and services

• Verrines Three-layer appetizer cups available in fish, meat, and vegetarian varieties including salmon, trout, shrimp, chicken, and vegetable-based options for retail and food service aperitif occasions.
• Cakes (Cakes de Sophie) Savory cakes in various flavors including chicken with curry, chicken with zucchini and goat cheese, chorizo with peppers, and seasonal festive varieties produced at the Kervignac site.
• Charcuterie Charcuterie products including IGP-certified Breton country pâté, Andouilles de Fouesnant, Label Rouge ham, and various sliced meats produced at Saint-Agathon and Fouesnant sites.
• Poisson fumé (Smoked Fish) Smoked fish products including Label Rouge smoked salmon from Scotland and Norway, and smoked trout from Brittany, produced at the Châteauneuf-du-Faou site with Saumon Fumé Supérieur certification.
• Terrines Fish and seafood terrines including scallop terrine, designed for appetizers and festive occasions as part of the traiteur de la mer range launched in 1989.
• Rillettes Spreadable rillettes made from tuna, mackerel, and salmon, including land-based varieties, sold across retail and food service channels.
• Gamme végétale et BIO (Plant-based and BIO range) Vegetarian and organic traiteur products including vegetable-based verrines and spreads, distributed through specialized BIO circuits.
• Les minis (Mini savory pastries) Mini savory pastries including gougères and mini gratins, produced at the Kervignac traiteur site for snacking and aperitif occasions.
• Tranches de poulet cuisinées aux légumes (Colored chicken slices with vegetables) New-generation original colored chicken slices with vegetables, no nitrites or colorants, launched in April 2023 and awarded a Saveurs de l'Année 2023 distinction.
• Gamme de sauces froides gourmandes (Cold gourmet sauces) New generation of cold gourmet sauces based on fresh cheese/Greek yogurt, without preservatives, flavors or colorants, launched in May 2023.

Quantifiable outcome

• Bronze medal at the Salon International de l'Agriculture — Concours Général Agricole 2023 for Pâté de campagne breton IGP
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SavéolcoreGTM or Marketing Partner · 21 November 2021Guyader Gastronomie and Savéol co-sponsor the catamaran Guyader Savéol for sailing competitions including the Transat ARC 2021 and Escales Culinaires en Bretagne. Savéol, a Breton cooperative of 126 market gardeners producing tomatoes and strawberries, shares Guyader's territorial commitment and the partnership promotes Breton gastronomy and territory through combined food and sailing events.
• MextminorGTM or Marketing Partner · 21 November 2021Belgian company Mext joined as a sponsor of the Guyader Sailing Team for the Transat ARC 2021 crossing of the Atlantic aboard the Guyader Savéol catamaran.
• Fédération Leucémie EspoirminorOthers · 4 November 2018Founded in March 1994 in Cornouaille to support children and adults with blood diseases. Christian Guyader carried the federation's colors during his 2018 Route du Rhum solo transatlantic race aboard the TS 42 Guyader Gastronomie in the RhumMulti class, raising visibility for the cause.
• Produit en BretagnecoreGTM or Marketing PartnerGuyader Gastronomie is an active member of Produit en Bretagne, a regional brand association promoting Breton companies and products. The partnership involves co-branded communications, TV reportages on Breton companies, and shared events promoting the Breton territory and its gastronomic heritage.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fleury Michon: French charcuterie and traiteur (prepared foods) producer serving GMS and food service channels. Comparable because it overlaps directly with Guyader's charcuterie and catering ranges, sells through similar retail and private-label arrangements, and operates a multi-site French manufacturing footprint.
• Labeyrie: French leader in smoked salmon, foie gras and seafood specialties. Comparable directly to Guyader's Bretagne Saumon division, with similar Label Rouge / Qualité certifications and overlapping GMS, food-service and festive-season distribution.
• Henaff: French specialty pâté and charcuterie manufacturer. Comparable to Guyader's charcuterie family, particularly the IGP Breton country pâté, with a similar heritage brand positioning in the traditional pâté category and overlapping retail distribution.
• Delpierre: French seafood and smoked fish producer. Comparable directly to Guyader's poisson fumé product family, with overlapping distribution in GMS and food service, similar smoked salmon and trout categories, and shared exposure to festive-season demand peaks.
• La Belle Chaurienne: French regional charcuterie specialist (cassoulet, confit, saucisson). Comparable to Guyader's traditional charcuterie positioning with similar emphasis on regional French heritage, similar GMS and food-service channels, and an artisanal brand identity.
• MerAlliance: French smoked salmon and seafood specialist owned by Thai Union. Directly comparable to Guyader's Bretagne Saumon / smoked fish division in terms of product category, certifications, and retail/food-service distribution mix in France.
• Bordeau Chesnel: French charcuterie and saucisson specialist. Directly comparable to Guyader's charcuterie portfolio (saucisson, cured meats), with similar positioning in traditional French charcuterie and overlap in retail and food-service channels.

Broad incumbents

• Herta (Nestlé): Largest charcuterie brand in France owned by Nestlé. Comparable as a broader incumbent in the same charcuterie category, with overlapping presence in GMS and similar private-label dynamics, though operating at significantly larger scale and with a wider product scope.
• Brossard: French manufacturer of cakes, madeleines and bakery products (part of Vandemoortele). Comparable to Guyader's Cakes de Sophie and mini savory pastries lines, sharing GMS distribution and the B2B/retail dual channel structure in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzHpNWIUzPD127wZUi7sVUQ
• Facebookfacebook.com/guyaderoff
• Instagraminstagram.com/guyaderoff
• LinkedInlinkedin.com/company/guyader-gastronomie

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guyader Gastronomie