Brossard Traiteur
Brossard Traiteur is a family-owned French caterer and charcutier (Maison Brossard) operating since 1967 from La Riche near Tours, serving private individuals, corporate clients, and local consumers with homemade event catering, meal trays, cocktails, and takeaway menus across 18 communes.
- Company typePrivate
- Founded1967
- HeadquartersLa Riche, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Brossard Traiteur does
Brossard Traiteur (legal entity Maison Brossard) is a family-owned French caterer and charcutier founded in 1967, currently managed by Fabrice Brossard as Gérant. The company operates from its headquarters and production laboratory in La Riche (Indre-et-Loire), with the original boutique still trading in Savonnières (a UNESCO World Heritage village), a third retail point at Les Halles de Tours market hall, and a dine-in restaurant, 'Le Lavoir du Château', in Azay-le-Rideau. All preparations are made in-house ('FAIT MAISON') from short-supply-chain regional ingredients, packaged in biodegradable materials. The company's technology base is traditional artisanal food production combined with a modern e-commerce storefront, Click & Collect, and refrigerated home delivery across 18 communes in the Tours agglomeration.
The commercial offering spans four pillars: (1) takeaway menus and meal trays (Plateaux Repas tiers 'Déjà Working' through 'Royal Working' at €17.50–€26.90 HT), refreshed every two weeks; (2) cocktail pieces and buffets (hot and cold) for receptions of 6+ persons; (3) full-service event catering for weddings, ceremonies, and corporate events from 15 up to 1,000 guests, including staff (maitres d'hôtel, hostesses) and table arrangement; and (4) restaurant service at Le Lavoir du Château. Pricing is publicly listed and transactional for retail SKUs, while larger events are quote-based.
Revenue mechanics are diversified across three customer segments — private individuals (weddings and family events), corporate clients (seminars, congresses, incentives), and individual takeaway consumers — all served through direct channels (own e-commerce site, physical boutiques, restaurant, and own refrigerated delivery fleet). The business has no external investors or disclosed funding rounds; growth has been funded organically alongside operational expansion since 2015.
Brossard Traiteur firmographics
Firmographics- Name
- Brossard Traiteur
- Legal name
- Maison Brossard
- Website
- https://brossard-traiteur.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brossard Traiteur is a family-owned French caterer and charcutier (Maison Brossard) operating since 1967 from La Riche near Tours, serving private individuals, corporate clients, and local consumers with homemade event catering, meal trays, cocktails, and takeaway menus across 18 communes.
- Ownership category
- akta.pro rank
Brossard Traiteur industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (72232), Other Specialty Food Retailers (44529)
- SIC
- Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
Keywords
Where Brossard Traiteur is headquartered
LocationHeadquarters
- HQ city
- La Riche
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Brossard Traiteur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Food Products: Direct sales of prepared foods including takeaway menus, meal trays, cocktail pieces, appetizers, salads, main courses, and desserts through their e-commerce website and physical boutiques. Products are priced per unit or per set, with menus updated every 2 weeks.
- Catering & Event Services: Full-service catering for corporate events, weddings, ceremonies, and private celebrations. Services include food preparation, table service with hostesses and masters d'hôtel, and table arrangement. Pricing is quote-based and varies by event size and requirements.
- Delivery Services: Home delivery service across 18 communes in the Tours metropolitan area for a flat fee of €22, with free delivery for orders of 6+ meal trays in Tours and surrounding area (15km radius).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Déj' Working - Basic meal tray option |
| Unit Pricing | Pay-as-you-go | Business Working - Mid-range meal tray |
| Unit Pricing | Pay-as-you-go | Royal Working - Premium meal tray |
| Unit Pricing | Pay-as-you-go | Buffet Plat Chaud (Hot Buffet) - per person |
| Unit Pricing | Pay-as-you-go | Menu Buffet N°1 - Cold buffet |
| Unit Pricing | Pay-as-you-go | Menu Buffet N°2 - Cold buffet premium |
| Unit Pricing | Pay-as-you-go | Cocktail pieces - various |
| Unit Pricing | Pay-as-you-go | Plats uniques (Individual plates) |
| Unit Pricing | Pay-as-you-go | Delivery fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Brossard Traiteur product offering
Product offeringCore offering
Brossard Traiteur is a family-owned French caterer and charcutier offering homemade ('FAIT MAISON') food products including meal trays for businesses, takeaway menus, hot and cold buffets, cocktail pieces, and apéro boxes, alongside full-service catering for weddings, ceremonies, and corporate events. The company produces all preparations in a La Riche laboratory using local and seasonal ingredients, distributing through e-commerce, three physical boutiques, a restaurant, and refrigerated delivery across the Tours metropolitan area.
Product overview
Brossard Traiteur is a French catering company operated by Maison Brossard, offering a comprehensive portfolio of food service products. The core offerings include three tiers of Plateaux Repas (meal trays for business) — Déj' Working, Business Working, and Royal Working — renewed every two weeks, and Menus à emporter (takeaway menus) featuring cocktails, hot/cold buffets, and à la carte selections. Additional products include Apéro Box offerings (Terre & Mer and Tourangelle), individual dishes (paella, couscous, cassoulet, tajine, blanquette), salads, desserts, and catering services for weddings/ceremonies and corporate events. The company operates physical retail locations in Savonnières (founded 1967) and La Riche (headquarters), plus the restaurant Le Lavoir du Château in Azay-le-Rideau. All preparations are homemade with local and seasonal products, delivered in natural, recycled, and recyclable packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Le Lavoir du Château: Restaurant operated by Maison Brossard, located at 19 Rue Balzac, 37190 Azay-le-Rideau, offering homemade cuisine.
Products and services
- Plateaux Repas (Business Meal Trays) Homemade business meal trays in three tiers (D\u00e9j' Working at €17.50 HT, Business Working at €21.00 HT, Royal Working at €26.90 HT), renewed every two weeks, featuring local and seasonal products. Designed for office meals, meetings, and corporate events.
- Mariages & Cérémonies (Wedding and Ceremony Catering) Full-service wedding and ceremony catering for 15 to 1,000 guests, including menu selection, gourmet workshops, table service with maître d'hôtel, and event planning. Targets private individuals planning weddings, civil ceremonies, anniversaries, and family celebrations.
- Événementiel (Corporate Event Catering) Corporate event catering including congresses, seminars, incentives, trade shows, and business meetings with professional waitstaff and table service provided with or without full service.
- Menus à emporter (Takeaway Menus) Takeaway menu offerings including Apéro Box, hot and cold buffets, cocktails, and à la carte selections from the Brossard menu. Available for individual consumers and small gatherings.
- Buffet Plat Chaud (Hot Buffet) Hot buffet menu at €26.00 per person with starter, choice of main course (duck confit, beef tournedos, or poultry), cheese, and dessert. Minimum 6 persons.
- Menu Buffet N°1 (Cold Buffet) Cold buffet at €22.50 per person including Greek mushrooms, tabbouleh, fish terrine, Bergerette salad, charcuterie platter, cheeses, and choice of dessert. Minimum 6 persons.
- Menu Buffet N°2 (Premium Cold Buffet) Premium cold buffet at €27.50 per person including fish rounds, Touraine écrin, pasta, beef roasts, chicken, ratatouille, and choice of three desserts. Minimum 6 persons.
- Cocktail Pieces (Canapés) Cocktail pieces available in multiple configurations: 6 pieces (€8.90), 8 pieces (€12.50), 10 pieces (€16.50), 12 pieces (€19.00), 25 hot pieces (€21.50), and 35 hot pieces (€29.00). Includes vegetarian options such as 12-piece vegetarian cocktail (€16.00). Most require minimum 6 persons.
- Apéro Box (Terre & Mer and Tourangelle) Apéritif boxes featuring artisanal charcuterie, smoked salmon, and fish rillettes (Terre & Mer, €11.50), or boiled ham, rillons, garlic sausage, and chicken liver terrine (Tourangelle, €7.50). Designed for individual consumers and small gatherings.
- Plats Uniques (Single Dishes) Individual single dishes including choucroute (€9.90), couscous (€13.50), cassoulet (€14.00), tajine (price varies), blanquette de veau (€17.00), and other main course plates from €12.00 to €18.00.
- Le Lavoir du Château (Restaurant) Restaurant located at 19 Rue Balzac, 37190 Azay-le-Rideau, offering homemade cuisine. Operated by Maison Brossard as a sub-brand for dine-in consumption.
- Maison Brossard Boutiques (Retail Locations) Three physical retail locations: the original Savonnières boutique (founded 1967), the La Riche headquarters and boutique (opened 2015), and the Brossard Tradition boutique at Les Halles de Tours. Customers can purchase all products directly in-store.
Quantifiable outcome
- 100% homemade ('FAIT MAISON') preparations using fresh, local, seasonal products
- +2 more outcomes
Companies that use Brossard Traiteur
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Brossard Traiteur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brossard Traiteur partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Brossard Traiteur competitors and assessment
Company assessmentBroad incumbents
- Fauchon: Iconic French gourmet food retailer and caterer with patisseries, chocolates, prepared meals, and event catering. Overlaps with Brossard's dessert offerings, meal trays, and event services but operates at international scale with significantly broader product range.
- Sodexo: Global food services and facilities management giant with corporate catering, event services, and onsite food operations. Represents the structural competitive ceiling for Brossard's corporate catering segment and the consolidation pressure from mega-vendors.
- Hédiard: Historic French gourmet food retailer and delicatessen with premium preserved foods, confiseries, and gift products. Comparable retail boutique and charcuterie/confiture positioning, though without Brossard's event catering focus.
Direct peers
- Potel et Chabot: French luxury event caterer specializing in weddings, corporate galas, and high-end receptions. Directly comparable in the wedding and corporate event segment where Brossard serves 15-1000 guests, though at a higher price point and luxury positioning.
- Traiteur de Paris: Premium French traiteur specializing in plateaux repas with nationwide refrigerated delivery. Direct functional comparable to Brossard's Plateau Repas business and corporate meal tray segment, operating at much greater geographic scale.
- Bellota-Bellota: French/Spanish charcuterie brand with retail boutiques and online ordering of premium cured meats. Comparable to Brossard's charcuterie heritage, retail boutique network, and e-commerce channel for prepared meat products.
- Lenôtre: Iconic French traiteur and patisserie brand offering event catering, retail boutiques, corporate meal services, and patisserie production. Closely mirrors Brossard's combined event-catering + retail + homemade model, though operating at national scale with celebrity-chef brand equity.
- Maison de la Truffe: Premium French gourmet brand combining retail boutiques, restaurant, and event catering around a single specialty product. Directly comparable to Brossard's model of multi-channel gourmet operations under a single artisanal brand.
- La Mère Poulard: Heritage French catering and hospitality brand famous for traditional recipes and event services. Comparable to Brossard's FAIT MAISON positioning, family-tradition narrative, and event catering business model.
Others
- La Grande Épicerie de Paris: Premium Parisian gourmet food retail destination offering charcuterie, prepared meals, patisseries, and gift products. Adjacent comparable as a premium food retail concept with similar product mix, though primarily brick-and-mortar and Parisian-focused rather than event-driven.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brossard Traiteur social profiles
Digital presenceBrossard Traiteur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brossard Traiteur leadership team
Management profileNumber of profiles
Profiles1 record
Brossard Traiteur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brossard Traiteur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brossard Traiteur
What does Brossard Traiteur do?
Brossard Traiteur is a family-owned French caterer and charcutier offering homemade ('FAIT MAISON') food products including meal trays for businesses, takeaway menus, hot and cold buffets, cocktail pieces, and apéro boxes, alongside full-service catering for weddings, ceremonies, and corporate events. The company produces all preparations in a La Riche laboratory using local and seasonal ingredients, distributing through e-commerce, three physical boutiques, a restaurant, and refrigerated delivery across the Tours metropolitan area.
Is Brossard Traiteur a public or private company?
Brossard Traiteur is a private company. It is classified as family owned and is currently operating.
When was Brossard Traiteur founded?
Brossard Traiteur was founded in 1967. It employs 11 to 50 people.
Where is Brossard Traiteur based?
Brossard Traiteur is headquartered in La Riche, France, in the Europe region.
How does Brossard Traiteur make money?
Three revenue lines are on record. Retail Food Products are the primary driver. The others are catering & Event Services and delivery Services.
Who are Brossard Traiteur's main competitors?
Broad incumbents on record are Fauchon, Sodexo and Hédiard. Direct peers are Potel et Chabot, Traiteur de Paris, Bellota-Bellota, Lenôtre, Maison de la Truffe and La Mère Poulard. La Grande Épicerie de Paris is listed as an others.
Does Brossard Traiteur have an API?
No public API is recorded for Brossard Traiteur.
What industry is Brossard Traiteur in?
Brossard Traiteur's product category is Catering Services. Its primary akta.pro industry code is THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical), with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 72232 and its SIC code is 2013.