Lusome

What Lusome does

Lusomé Inc. is a Canadian privately held, women-owned sleep wellness company headquartered in Calgary that designs, manufactures, and sells temperature-regulating sleepwear and bedding under the Lusomé brand. The company's core offering is built on its proprietary Xirotex™ fabric technology platform, comprising Xirotex™ Dry (a moisture-wicking sleepwear fabric that moves perspiration off the skin and evaporates it within approximately 10 seconds, achieving a 5/5 grade in University of Alberta moisture management testing) and Xirotex™ Cool (a biobased treatment on 100% cotton sheets that absorbs excess body heat and provides continuous evaporative cooling). The product portfolio spans sleep shirts, nighties, chemises, pajama sets, bottoms, robes, temperature-regulating sheets, and a collagen-infused sleep mask, with standard and extended sizing across the line.

The business operates a hybrid distribution model: direct-to-consumer e-commerce through Canadian and US websites (lusome.com, us.lusome.com), wholesale distribution to more than 125 independent boutiques, lingerie stores, mattress retailers, and department stores across North America (with B2B ordering via the Faire platform), and a multi-network affiliate program (Impact, Awin, Shopify Collabs) paying 30% commissions. Pricing is unit-based, with sleepwear typically $55-$110, PJ sets $168-$196, sheets from $328, and accessories $25-$48. Revenue mechanics are one-time purchases with no subscription or contracted recurring layer, supplemented by Sezzle buy-now-pay-later financing and a 30-night comfort guarantee.

The company's primary customer segment is menopausal and perimenopausal women suffering from night sweats, with secondary segments including general hot sleepers, women experiencing medication-induced or treatment-induced night sweats (chemotherapy, thyroid, postpartum, SSRIs), and gift purchasers. Clinical efficacy is anchored by a peer-reviewed Harvard Medical School/Brigham and Women's Hospital study (published in Frontiers in Sleep, 2025) reporting 26 additional minutes of sleep per night and 33% night-sweat elimination. Brand-building is supported by The Sweaty Pillow podcast and community, 10,000+ verified customer reviews averaging 4.8/5, and earned media coverage in outlets including Oprah Daily, Good Housekeeping, Forbes, Health.com, TODAY, Prevention, and Glamour. The company is founder-controlled under CEO Lara Smith with 11-50 employees, and recently joined the Springboard Enterprises accelerator in March 2026.

Name

Lusome

Legal name

Lusomé Inc.

Website

https://lusome.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lusomé is a Canadian women-owned sleep wellness company that designs and sells proprietary Xirotex™-powered sleepwear and temperature-regulating sheets targeting women experiencing night sweats, primarily during menopause, sold via DTC e-commerce and 125+ North American wholesale partners.

Ownership category

akta.pro rank

Product category

Sleepwear and Bedding

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)

akta.pro secondary industry

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Moisture-wicking sleepwear
• Temperature-regulating bedding
• Cooling pajama sets
• Menopause sleep solutions
• Night sweat apparel

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Sales (Sleepwear): DTC sales of temperature-regulating sleepwear including pajamas, nighties, chemises, tops, and bottoms. Primary revenue stream sold through the company's US and Canadian e-commerce websites. Products range from $55-$98 for individual sleepwear items.
2. Direct E-commerce Sales (Bedding): DTC sales of temperature-regulating sheet sets made with Xirotex™ Cool technology. Sheets priced from $328, representing a higher-ticket item within the product ecosystem.
3. Direct E-commerce Sales (Accessories): Sales of complementary products including anti-aging collagen sleep masks ($48), gift cards (from $25), and other sleep accessories.
4. Wholesale/B2B Distribution: Wholesale distribution through independent boutiques, lingerie stores, mattress retailers, and department stores across North America. Products distributed through Faire wholesale platform and direct retailer relationships. Over 125 retail partners across Canada and USA.
5. Affiliate Revenue: Affiliate program generating revenue through Impact, Awin, and Shopify Collabs networks. Affiliates earn 30% commission on referred sales, creating a referral-based revenue sharing model.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Lusomé designs, manufactures, and sells a complete temperature-regulating sleep system comprising moisture-wicking sleepwear (pajama tops, bottoms, nighties, chemises, robes) and heat-absorbing cooling sheets, all built on its proprietary Xirotex™ fabric technology. The products are sold primarily to women experiencing night sweats, hot flashes, and sleep disruption related to menopause, perimenopause, medication side effects, and other causes, through DTC e-commerce and a wholesale retail network across North America.

Product overview

Lusome is a sleep wellness company offering a complete sleep system consisting of temperature-regulating sleepwear and bedding engineered to eliminate night sweats. The core product portfolio centers on proprietary Xirotex™ technology delivered through two fabric systems: Xirotex™ Dry for sleepwear (moisture-wicking) and Xirotex™ Cool for sheets (heat absorption). The product line includes sleep shirts (Eva Sleepshirt, Donna Shirt, Donna Short Sleeve Shirt, Marilyn Cap Sleeve), nighties and chemises (Maya Chemise, Gabriela Nightie, Lucienne Nightie, Bianca Nightgown, Erin Nightgown), pajama tops (Sarah Tee, Ginger Cami), bottoms (Donna Pant, Donna Short, Cara Short, Serena Cropped Pant), PJ sets (Donna Pajama Set, Donna Shorty Set), robes (Anne Robe), temperature-regulating sheets, and collagen-infused sleep masks. The system is clinically validated through Harvard Medical School research showing 26 additional minutes of sleep per night. Products are available in standard and extended sizing, with pricing ranging from pajama sets and sheets as premium offerings to individual garments and accessories at various price points.

Differentiator

Problem solved

Functional benefit

Brands

• The Sweaty Pillow: Podcast and community focused on menopause education and support, hosted by founder Lara Smith.

Products and services

• Temperature-Regulating Cooling Sheets

Quantifiable outcome

• Users gain 26 additional minutes of sleep per night (Harvard clinical trial, Frontiers in Sleep)
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brigham and Women's Hospital / Harvard Medical SchoolcoreStrategic or Co-development Partner · 3 December 2025Clinical research partnership with investigators from the Division of Sleep and Circadian Disorders, Department of Medicine, Brigham and Women's Hospital and the Division of Sleep Medicine, Harvard Medical School. Conducted peer-reviewed clinical trial demonstrating statistically significant improvements in sleep quality and duration for Lusomé temperature-regulating sheets. The study published in Frontiers in Sleep (2025) evaluated 64 adults over 6 weeks with 2,627 nights of diary data.
• University of Alberta (Dr. Rachel McQueen)coreStrategic or Co-development PartnerIndependent textile science research partnership with Dr. Rachel McQueen, PhD, a textile scientist from the University of Alberta. Dr. McQueen reviewed and analyzed data from independent lab reports comparing Xirotex™ fabric against Lunya, Cool Jams, Soma 'Cool Nights', Joyaria, and Karen Neuburger. University of Alberta testing found Xirotex™ fabrics achieved the only perfect grade of 5 out of 5 in moisture management testing.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale B2B ordering platform partnership for independent retailers to purchase Lusomé products. Faire is a wholesale marketplace connecting brands with retail buyers. Lusomé maintains MAP policy requirements through this channel.
• SezzleminorOthersBuy-now-pay-later payment option provider. Sezzle provides 0% interest installment payments (4 payments) for Lusomé customers, making higher-priced products more accessible. Marketing tagline: 'or 4 payments of $X with Sezzle'.
• Impact (Affiliate Network)minorGTM or Marketing PartnerAffiliate marketing partnership through Impact.com platform. Affiliates earn 30% commission on all sales. Part of multi-affiliate strategy including Awin and Shopify Collabs.
• Awin (Affiliate Network)minorGTM or Marketing PartnerAffiliate marketing partnership through Awin network. Affiliates earn 30% commission on all sales. Part of multi-affiliate strategy including Impact and Shopify Collabs.
• Shopify CollabsminorGTM or Marketing PartnerAffiliate marketing partnership through Shopify Collabs platform. Part of multi-affiliate strategy enabling influencers and creators to promote Lusomé products with commission.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Brooklinen: Premium DTC bedding brand with broad sheet, duvet, and sleepwear assortment. While not exclusively focused on cooling technology, Brooklinen competes directly with Lusomé's $328 temperature-regulating sheets offering and overlaps in the premium sleep-wellness positioning.
• Cosy Earth: Premium bamboo-derived cooling bedding and sleepwear brand. Competes with Lusomé on temperature-regulating sheets and PJs, particularly targeting hot sleepers and women seeking sustainable luxury alternatives to synthetic performance fabrics.
• Lunya: Premium DTC women's cooling sleepwear brand offering temperature-regulating PJs and robes. Named by Lusomé as a benchmark competitor in their independent University of Alberta lab tests; competes head-to-head for the same menopausal and hot-sleeper customer with comparable premium positioning.
• Joyaria: Cooling sleepwear brand explicitly benchmarked in Lusomé's University of Alberta lab comparisons. Competes in the same premium cooling-PJ category and was identified as a top-five performance competitor by independent textile testing.
• Sheex: Performance bedding and sleepwear brand originally rooted in athletic-fabric technology. Offers cooling sheets, PJs, and sleep accessories marketed on temperature and moisture performance — directly overlapping with Lusomé's sleepwear-plus-sheets system approach.
• Ettitude: Bamboo lyocell bedding and sleepwear brand emphasizing temperature regulation and moisture management. Directly comparable to Lusomé on the sheets side and targets the same sustainability- and wellness-oriented hot-sleeper demographic.
• Cool-jams: Moisture-wicking sleepwear brand explicitly benchmarked against Xirotex™ in Lusomé's University of Alberta testing. Sells cooling PJs, nightgowns, and bedding across similar price points, competing for the same hot-sleeper and perimenopausal demographic.

Broad incumbents

• Molecule: Sleep-technology brand offering mattresses and complementary bedding marketed on sleep-performance outcomes. While mattress-focused, Molecule competes for the same sleep-wellness consumer budget that Lusomé targets with its clinical-validated sheets.
• Soma Intimates (Cool Nights): Chico's FAS-owned intimates brand whose Cool Nights sleepwear line is another named competitor in Lusomé's lab benchmarks. As a division of a public apparel parent, Soma has broader distribution, deeper retail penetration, and a wider assortment than Lusomé, but does not specialize exclusively in cooling/moisture-management technology.

Emerging players

• Slip / Slipsilk: Premium silk sleep accessories and sleepwear brand focused on beauty-from-sleep positioning. Overlaps with Lusomé's collagen-infused sleep mask and sleep-system narrative at the premium end of the market, though differentiated by silk material vs. synthetic moisture-wicking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/6mPe2sajsGW1x5qbAQWJ5Z
• Xx.com/lusomesleepwear
• Facebookfacebook.com/lusomesleepwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lusome