Lunya
Lunya is a US-based direct-to-consumer luxury sleepwear and loungewear brand selling through its own Shopify storefront to consumers in the United States and Canada, with men's and women's collections plus an adjacent bedding line priced at $178–$298 per set.
- Company typePrivate
- Founded2014
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lunya does
Lunya is a US-based, privately held direct-to-consumer apparel brand operating exclusively through its Shopify storefront at lunya.co, selling luxury sleepwear, loungewear, intimates, slippers, and accessories to retail consumers in the United States and Canada. The company serves two primary customer segments — women and men — plus an adjacent bedding collection, with women's sleepwear historically serving as the core revenue base. Lunya prices at the premium end of the category, with washable silk pajama sets ranging from $178 to $298, supported by free US ground shipping on orders above $150 and gift card sales.
Lunya firmographics
Firmographics- Name
- Lunya
- Legal name
- Lunya
- Website
- https://lunya.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lunya is a US-based direct-to-consumer luxury sleepwear and loungewear brand selling through its own Shopify storefront to consumers in the United States and Canada, with men's and women's collections plus an adjacent bedding line priced at $178–$298 per set.
- Ownership category
- akta.pro rank
Lunya industry classification
Industry- Product category
- Luxury Sleepwear & Loungewear
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)
- akta.pro secondary industries
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Loungewear (Home Comfort Basics) (CRAAAIAF), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where Lunya is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Lunya business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: One-time purchase of luxury sleepwear, loungewear, and accessories through e-commerce platform. Products include pajama sets, tops, bottoms, dresses, robes, intimates, sleep masks, and slippers. Price points range from $178-$298 for sets.
- Gift Cards: Digital gift cards sold on the website for gifting occasions
- Bedding Collection: Luxury bedding products sold as a separate collection
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Washable Silk pajama sets ranging from short sets to pant sets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lunya product offering
Product offeringCore offering
Lunya designs and sells luxury sleepwear, loungewear, and bedding for women and men through its direct-to-consumer e-commerce site lunya.co. Its core offering is built around proprietary fabric technologies such as Washable Silk, Slumberknit™, Cottonsilk™, and Silksweats™, with sleep sets priced between approximately $178 and $298. The product range covers pajama sets, tops, bottoms, dresses, robes, intimates, sleep masks, slippers, and a bedding collection, often presented as curated seasonal capsules.
Product overview
Lunya is a luxury sleepwear and loungewear brand offering a unified product portfolio centered on elevating rest through thoughtful design and innovative fabrics. The core offering consists of women's and men's sleepwear collections featuring tops, bottoms, sets, dresses, robes, and intimates, complemented by a bedding collection and accessories. The brand differentiates through proprietary fabric technologies including Washable Silk (signature material), Slumberknit™, Cottonsilk™, Silksweats™, Soft Modal, Airy Cotton, Cloud Cotton, Organic Pima, Pointelle, Seersucker, Linen, and Spa Terry. Products are sold as individual items and curated collections, with Sleep Sets offering coordinated top-and-bottom combinations. The company serves both women's and men's market segments with a focus on comfort, style, and quality craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Sleepwear & Loungewear Luxury women's sleepwear and loungewear including tops, bottoms, dresses, robes, cardigans, rompers, jumpsuits, and intimates, designed to elevate rest and relaxation for individual women consumers.
- Men's Sleepwear & Loungewear Luxury men's restwear and loungewear including tops, bottoms, sets, and underwear designed for individual men seeking comfort and style.
- Sleep Sets Matching luxury sleepwear sets for women featuring coordinated tops and bottoms in signature fabrics, served as a standalone category on the site.
- Bedding Collection Luxury bedding products designed to complement the sleepwear collection and create a complete elevated rest environment for individual consumers.
- Gift Cards Digital gift cards sold on the website for gifting occasions, with balance-check functionality available.
- The Summer Capsule Seasonal curated collection featuring vibrant prints inspired by sun-ripened harvests, including dresses, sleep masks, and sleep sets for women.
Companies that use Lunya
Customer profileSegments3 records
Ideal customer profiles3 records
Lunya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Lunya partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights5 records
Lunya competitors and assessment
Company assessmentDirect peers
- Eberjey: Eberjey is a long-standing DTC and wholesale luxury sleepwear and lingerie brand targeting women with elevated pj sets, robes, and intimates at comparable premium price points — directly overlapping Lunya's core category, customer, and digital-first model.
- Sleeper: Sleeper is a DTC luxury sleepwear and loungewear brand known for elevated pajama sets and daywear, competing head-to-head with Lunya in the women's restwear category and on premium positioning.
- Cozy Earth: Cozy Earth is a DTC brand specializing in premium bamboo-derived sleepwear, loungewear, and bedding — a direct peer to Lunya across both restwear and bedding collections, also built on proprietary fabric positioning.
- Hill House Home: Hill House Home is a premium DTC lifestyle brand selling nap dresses, sleepwear, and home textiles, with comparable luxury positioning, proprietary fabric storytelling (e.g., quality cotton fabrics), and a digitally native customer base that overlaps with Lunya's.
- Naked Cashmere: Naked Cashmere is a DTC luxury loungewear and knitwear brand selling premium cashmere sets, robes, and at-home wear; it targets the same affluent female customer with direct-to-consumer premium fabric storytelling analogous to Lunya.
- Cosabella: Cosabella is a DTC and wholesale luxury intimates and loungewear brand with comparable Italian-inspired fabric positioning, similar price points, and overlapping women's sleepwear and robe SKUs.
- Brooklinen: Brooklinen is a DTC brand built around proprietary sleep-related fabrics and a complete sleep environment (bedding, robes, loungewear) — a direct peer to Lunya's bedding collection and adjacent to its loungewear offering.
Broad incumbents
- SKIMS: SKIMS is a large, well-funded intimates and loungewear brand with broad product breadth and celebrity-driven marketing; it competes with Lunya in loungewear and intimates but operates at much greater scale across many categories.
- Quince: Quince is a digitally native apparel and home brand offering affordable luxury across sleepwear, loungewear, and bedding; it competes with Lunya at a lower price tier but overlaps on DTC distribution, fabric-led marketing, and category breadth.
- Frette: Frette is a heritage luxury bedding and at-home linens brand with global wholesale and DTC presence; it overlaps with Lunya's bedding collection and shares an ultra-premium positioning in the rest/sleep category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lunya social profiles
Digital presenceLunya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunya leadership team
Management profileNumber of profiles
Lunya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunya
What does Lunya do?
Lunya designs and sells luxury sleepwear, loungewear, and bedding for women and men through its direct-to-consumer e-commerce site lunya.co. Its core offering is built around proprietary fabric technologies such as Washable Silk, Slumberknit™, Cottonsilk™, and Silksweats™, with sleep sets priced between approximately $178 and $298. The product range covers pajama sets, tops, bottoms, dresses, robes, intimates, sleep masks, slippers, and a bedding collection, often presented as curated seasonal capsules.
Is Lunya a public or private company?
Lunya is a private company. It is classified as unknown and is currently operating.
When was Lunya founded?
Lunya was founded in 2014. It employs 11 to 50 people.
Where is Lunya based?
Lunya is headquartered in Santa Monica, United States, in the North America region.
How does Lunya make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and bedding Collection.
Who are Lunya's main competitors?
Direct peers on record are Eberjey, Sleeper, Cozy Earth, Hill House Home, Naked Cashmere, Cosabella and Brooklinen. Broad incumbents are SKIMS, Quince and Frette.
Does Lunya have an API?
No public API is recorded for Lunya.
What industry is Lunya in?
Lunya's product category is Luxury Sleepwear & Loungewear. Its primary akta.pro industry code is CRAAAFAJ, Luxury Intimates, Loungewear & Sleepwear, with a secondary code of CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns). Its NAICS code is 458 and its SIC code is 5600.