Enjoy Shop

What Enjoy Shop does

Enjoy Shop (享开店) is a Shanghai-based commercial asset operator that aggregates scarce, high-traffic retail and dining real estate at Chinese airports, high-speed rail stations, scenic areas, and convention centers, then monetizes those venues through a mix of property rental, revenue-sharing joint operations, self-operated and franchised stores, parking infrastructure, and shared smart-device assets. Founded in 2017 and incorporated as 太商网络科技（上海）有限公司 (Taishang Network Technology (Shanghai) Co., Ltd.), the company reports 300,000+ square meters of commercial area under management, 400+ connected brand partners, an annual investable scale of 150M+ RMB, and approximately 50 stores operated under its super-franchise platform (超级加盟), with brand partners spanning food and beverage (KFC, M Stand, Laiyifen, Moo Yogurt, Yulian Teahouse, Zetian Benjia, Jiushanghai), convenience retail (7-Eleven, Meiyijia), and fashion (Haglofs). The business is organized into three units: Special Channel Business (特渠商业) for location leasing, joint operations, self-operated stores, and parking; Super Franchise (超级加盟) for franchise orchestration; and Smart Devices (智能设备) for shared equipment such as Lemoba massage chairs and Tuxiaobao units.

The company's revenue streams include property rental and revenue sharing with brand tenants, self-operated store margins, franchise fees, and infrastructure (parking) income, with transactions negotiated case-by-case rather than on a published price list. Go-to-market is enterprise-focused field sales aimed at brand owners and franchisees seeking premium location access, supported by a corporate website (kaidian.co), direct inquiry forms, and industry event engagement. Core technology and digital systems are not publicly disclosed; the company's competitive differentiation rests on real-estate access, capital deployment, and a brand-network effect rather than a proprietary software platform.

Enjoy Shop is privately held and has raised capital from Tencent, Sequoia Capital, Shunwei Capital, and SIG China (with ShareLink Capital co-investing) across funding rounds in 2019, 2021, and 2022. The company is currently executing a 2023-2026 strategic roadmap that pivots it toward an asset-oriented business model and prepares it for an IPO with professional securities counseling. It also operates a nationwide Revenue-Based Financing (RBF) business launched in 2021-2023 to extend working-capital finance to chain-brand tenants. Operating geographies are reported as East China / Shanghai, with case-study locations extending to Nanjing, Xuzhou, and Xi'an transit hubs.

Name

Enjoy Shop

Legal name

太商网络科技（上海）有限公司

Website

https://kaidian.cloud

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Enjoy Shop (享开店) is a Shanghai-based commercial asset operator that aggregates high-traffic retail spaces at Chinese airports, high-speed rail stations, scenic areas, and convention centers, leasing and operating stores for 400+ brand partners including KFC, 7-Eleven, and M Stand, with an IPO targeted by 2026.

Ownership category

akta.pro rank

Product category

Commercial Real Estate and Franchise Operations

NAICS

Convenience Retailers and Vending Machine Operators (44513), Convenience Retailers (445131), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRANAJAI

Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol & Tobacco Convenience Retail (C-Stores & Fuel Retail)

SECONDARYCRAHABAA

Traditional Convenience Stores (C-Stores)

Consumer Products & Retail/Grocery & Food Retail/Convenience Stores & Forecourt Retail

Keywords

• Franchise management platform
• Commercial real estate operations
• Airport retail leasing
• Transit hub franchise
• High-traffic location assets

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Property Rental & Revenue Sharing: Enjoy Shop secures premium commercial spaces in airports, high-speed rail stations, scenic areas, and convention centers, then monetizes through shop rental and profit-sharing arrangements with brand tenants.
2. Self-Operated Stores: The company directly operates and franchises branded stores (e.g., Haglofs, M Stand, 来伊份) in high-traffic transit locations, capturing full store margin. Operates approximately 50 stores including brands such as 裕莲茶楼、泽田本家、旧尚海.
3. Parking & Infrastructure Operations: Operates parking lots and other commercial infrastructure at transportation hubs to generate stable, recurring income.
4. Smart Device Asset Management: Holds and operates shared equipment assets (e.g., 乐摩吧, 途小宝) in high-traffic locations, generating secondary traffic-based revenue with low risk profile.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Enjoy Shop is a commercial asset operator that secures premium commercial space in airports, high-speed rail stations, tourist attractions, and convention centers, then monetizes these locations through three integrated units: Special Channel Business (store leasing, joint operations, self-operated stores, and parking lot operations), Super Franchise (operating ~50 branded franchise stores such as 裕莲茶楼, 泽田本家, and 旧尚海), and Smart Devices (shared equipment asset holding for secondary traffic monetization with partners like 乐摩吧 and 途小宝). The company directly operates or franchises branded stores for partners including KFC, 7-Eleven, M Stand, 来伊份, 茉酸奶, 美宜佳, and Haglofs.

Product overview

Enjoy Shop operates as a commercial asset operator for special channels and high-potential scenarios, consisting of three integrated business units: (1) Special Channel Business covering prime locations in airports, high-speed rail stations, tourist attractions, and exhibition centers with property leasing, joint operations, self-operated stores, and parking management; (2) Super Franchise network with ~50 stores representing brands like Yulian Teahouse, Zetian Benjia, and Jiushanghai; and (3) Smart Devices division holding shared equipment assets for secondary traffic monetization with partners like Lemoba and Tuxiaobao. The company serves brand partners seeking high-traffic, high-spending consumer locations and manages over 300,000 sqm of commercial space.

Differentiator

Problem solved

Functional benefit

Brands

• 特渠商业: Special channel business focusing on high IRR and strong barriers in premium locations such as airports, high-speed rail stations, tourist attractions, and exhibition centers. Includes store leasing, joint operations, self-operated stores, and parking lot operations.
• 超级加盟
• 智能设备

Products and services

• 特渠商业 (Special Channel Business) Commercial asset operations focused on high-IRR, high-barrier prime locations in airports, high-speed rail stations, tourist attractions, and exhibition centers. Services include store leasing and joint operations with third-party brands, self-operated retail stores for partner brands (e.g., KFC, 7-Eleven, M Stand, 来伊份, 茉酸奶, 美宜佳, Haglofs), and parking lot operations. Target customers are brand owners and franchisees needing access to high-footfall transit and tourism locations.
• 超级加盟 (Super Franchise) Large-scale, investment-research-driven franchise operations running approximately 50 stores featuring brands such as 裕莲茶楼 (Yulian Teahouse), 泽田本家 (Zetian Benjia), and 旧尚海 (Jiushanghai). Provides brand partners with franchised store operations in Enjoy Shop's managed high-traffic locations.
• 智能设备 (Smart Devices) Shared equipment asset holding business for secondary traffic monetization in Enjoy Shop's managed high-traffic locations. Partners include 乐摩吧 (Lemoba) and 途小宝 (Tuxiaobao). Target customers are shared-device operators and partners seeking low-risk, foot-traffic-driven deployment in premium locations.

Quantifiable outcome

• 300,000 sqm+ of commercial area under management
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• China Tourism Group Duty Free (中国中免): China's largest duty-free and travel-retail operator, with dominant positions at major airports including Shanghai Pudong. Directly competes with Enjoy Shop for transit-retail concessions and brand relationships, though at much larger scale and primarily focused on duty-free rather than convenience/F&B.
• Avolta (formerly Dufry): One of the world's largest travel-retail operators with concessions at airports and cruise terminals globally. Comparable to Enjoy Shop in operating duty-paid and food-service outlets at airports, though at far greater scale and with a global footprint rather than a China-only focus.
• Lagardère Travel Retail: Major travel-retail operator (a division of Lagardère) running food & beverage, convenience, and specialty retail concepts at airports and rail stations across Europe, North America, and Asia-Pacific. Comparable to Enjoy Shop in transit-hub F&B and convenience operations, though with a global footprint.
• WHSmith: UK-based travel retailer operating convenience, news, and food & beverage outlets at airports and rail stations worldwide. Directly comparable to Enjoy Shop in transit-hub convenience-store operations, though focused on English-speaking geographies.
• Hudson Group: North American travel-retail and convenience operator running newsstands, convenience stores, and specialty retail at airports and transportation hubs. Directly comparable to Enjoy Shop's airport convenience and specialty-retail model, though regionally focused on the US/Canada.
• China International Travel Service (中国国旅): State-affiliated travel services group with travel-retail and duty-free operations. Comparable to Enjoy Shop in Chinese airport-retail access and brand relationships, though operating across the broader travel-services value chain.
• DFS Group: Global luxury travel-retail operator majority-owned by LVMH, operating airport and downtown duty-free stores worldwide. Comparable to Enjoy Shop in airport-concession retail, though DFS specializes in luxury duty-free rather than convenience/F&B formats.

Direct peers

• Mixue (蜜雪冰城): China's largest F&B franchise platform with thousands of stores operated via a master franchisee model. Comparable to Enjoy Shop's Super Franchise unit in operating a scaled franchise ecosystem of consumer brands, though focused on a single tea/ice cream brand rather than a multi-brand portfolio.
• Luckin Coffee: China's largest coffee chain by store count, operating a franchise-and-direct-store hybrid model with rapid national expansion. Comparable to Enjoy Shop in operating franchise-driven coffee/tea stores at premium and transit locations, though Luckin focuses on a single coffee brand.

Regional players

• Caissa Tourism (凯撒旅业): China-based travel services and destination-management company with exposure to airport retail and tourism infrastructure. Comparable to Enjoy Shop in operating travel-adjacent retail in China, though more focused on travel distribution than physical venue operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjoy Shop