Atlas Real Estate

What Atlas Real Estate does

Atlas Real Estate is a privately held, full-service real estate brokerage headquartered in Goodrich, Michigan, serving residential and select commercial clients across Genesee County and surrounding Michigan communities. The company operates through a traditional agent-based sales model with 12 named licensed agents facilitating buyer and seller transactions for residential homes, vacant land, multi-family properties, commercial real estate, and waterfront homes. Primary geographic coverage centers on Goodrich, Grand Blanc, Davison, Holly, Ortonville, Atlas Township, Brandon Township, Metamora, and Oxford, with broader Michigan market reach through MLS syndication.

The firm's core technology asset is its consumer-facing website portal, built and hosted by RealSmartPro (a service of Online Connexions Inc.), which provides integrated MLS property search via Realcomp II Ltd, virtual tours powered by Property Panorama, mortgage calculators, free market analysis tools, and buyer/seller educational resources. The platform supports over 1,535 active listings across Genesee County, with instant notification functionality for new listings and community-level search filtering. The company holds a channel partnership with Clearview Homes, an award-winning Michigan home builder, to market new construction homes in the Goodrich Meadows community.

Atlas Real Estate generates revenue through traditional real estate commissions on transaction closings, with fees split between listing and buyer's agents. Pricing is quote-based and not publicly disclosed, with prospective clients directed to contact individual agents. The firm is privately held with no disclosed external funding, venture capital backing, or parent company affiliation, operating as an independent regional brokerage dependent on local market activity and agent productivity.

Name

Atlas Real Estate

Legal name

Atlas Real Estate

Website

https://atlasrealestate.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Real Estate is a privately held Michigan real estate brokerage based in Goodrich, serving residential buyers and sellers across Genesee County and surrounding communities through 12 licensed agents and an MLS-integrated website platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Buyer Representation (FSAEAJAG)

akta.pro secondary industries

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer and seller representation
• MLS property search
• Michigan real estate agency

Headquarters

HQ city

Goodrich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue model where the company earns transaction fees on property sales and purchases facilitated by its agents. Commissions are typically a percentage of the property sale price, split between listing agent and buyer's agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atlas Real Estate is a Michigan-based real estate brokerage that provides residential property listing, sales, and purchase services through licensed agents. The firm operates a website with MLS-integrated property search covering residential homes, vacant land, multi-family, commercial, and waterfront properties across Genesee County and surrounding Michigan communities. It supports buyers and sellers with agent representation, mortgage calculators, pre-approval assistance, free market analysis, virtual tours, and educational resources.

Product overview

Atlas Real Estate is a Michigan-based real estate brokerage operating as a unified real estate listing platform. The product portfolio centers on the Atlas Real Estate Website as the primary consumer-facing portal, complemented by a Property Search Platform offering multiple search types (residential, land, multi-family, commercial, waterfront), a Featured Homes Listings module, and an Agent Directory connecting buyers and sellers with 12 named agents. Supporting modules include Mortgage Calculators, Market Analysis Reports, Virtual Tours (powered by Property Panorama), and an extensive Buyer and Seller Resources library. The platform integrates with Realcomp II Ltd MLS providing access to over 1,500+ properties across Genesee County and Michigan. Location-based search by community and comprehensive educational content round out the service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas Real Estate Website A real estate listing portal for Michigan properties, enabling home buyers and sellers to search listings, view featured homes, browse by location, and connect with real estate agents.
• Property Search Platform A property search tool offering multiple search types including residential homes, vacant land, multi-family, commercial properties, waterfront homes, and newly listed properties across Michigan.
• Agent Directory A directory of real estate agents including Jeff Dawley, Steve & Roxanne Pappas, James Patterson, Marian Wojtkowicz, Renee Higdon, D.J. Sirignano, Jim Green, Tami Lipp, Cathy Perry, Ryan Ulshafer, Chad Brannan, and Bill Brandon, each with contact information and individual listing pages.
• Free Market Analysis Service Free market analysis service for property sellers to obtain current market reports and pricing information for their properties.
• Mortgage Pre-Approval Assistance Pre-approval assistance connecting prospective buyers with mortgage pre-approval resources to support their home purchase process.
• New Construction Home Sales (Clearview Homes Partnership) Representation for new construction home sales in the Goodrich Meadows community, partnering with Clearview Homes (an award-winning Michigan home builder) to market models including Dover, Everest, Jefferson, Washington, and Rockford.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Realcomp II LtdcoreTechnology or IntegrationMLS (Multiple Listing Service) provider that supplies property listing data to the Atlas Real Estate website. All property listings are syndicated through Realcomp II Ltd, providing access to comprehensive property database across Michigan.
• RealSmartProcoreTechnology or IntegrationWebsite design, hosting, and platform provider for Atlas Real Estate. Provides the website infrastructure, IDX property search functionality, and digital marketing tools.
• Clearview HomescoreChannel Partner/ Reseller/ DistributorAward-winning Michigan home builder that partners with Atlas Real Estate to sell new construction homes in the Goodrich Meadows community. Multiple Clearview models (Dover, Everest, Jefferson, Washington, Rockford) are marketed through Atlas agents.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Berkshire Hathaway HomeServices:
• Coldwell Banker: Coldwell Banker is a long-established national brokerage franchise operating across Michigan. It offers full-service residential representation comparable to Atlas, with broader geographic reach, larger agent networks, and stronger national brand recognition.
• RE/MAX: RE/MAX is a global real estate franchise with extensive Michigan agent coverage and a commission-based brokerage model that mirrors Atlas's core revenue stream. It competes for the same buyer and seller clients in Genesee County and surrounding markets at greater brand scale.
• Keller Williams Realty: Keller Williams is one of the largest U.S. real estate franchises with significant Michigan market centers. Its agent-centric, commission-split model and technology investment make it a direct competitor to Atlas for both clients and recruiting agents.
• Century 21 Real Estate: Century 21 is a global franchise with multiple Michigan offices serving residential buyers and sellers. It competes with Atlas on commission-based representation, MLS-driven property search, and local agent coverage in Michigan communities.

Direct peers

• Howard Hanna Real Estate: Howard Hanna is a large regional brokerage headquartered in Pennsylvania with a strong presence across the Midwest, including Michigan. It directly competes with Atlas in residential brokerage, offering similar agent-based representation, MLS-integrated search, and multi-segment property services across overlapping Michigan submarkets.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Real Estate