Clearview Homes

What Clearview Homes does

Clearview Homes is a privately held UK residential property developer founded in 1991 and headquartered in Northwood, Middlesex. The company builds and sells new homes — houses, townhouses, and apartments — across North and West London Boroughs and the adjacent Home Counties of Berkshire, Bedfordshire, Buckinghamshire, Middlesex, and Hertfordshire, with prices ranging from approximately £275,000 for entry-level apartments to over £1,150,000 for luxury townhouses. Its technical differentiator is the use of Porotherm Cellular Clay Block with Thin Mortar Technology, a relatively novel UK construction system that supports faster build times, higher SAP energy ratings, and multi-storey application; the company is among the leading UK exponents of this method. Revenue is generated through three streams: direct sales of newly built homes to private buyers (its primary model), land purchase and development for own-account schemes, and land-and-build packages delivered to housing associations such as Home Group and Octavia Housing for affordable and regeneration schemes. The firm participates in the Government Help to Buy equity-loan scheme to support first-time buyers, and offers a 10-year warranty through NHBC or Premier Guarantee. Operations are supported by a direct in-house sales advisory team, show-home marketing, online auctions, and partnerships with appointed selling agents.

Name

Clearview Homes

Legal name

Clearview Homes Limited

Website

https://clearviewhomes.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Clearview Homes is a privately held UK residential developer founded in 1991, building houses, townhouses and apartments across North and West London Boroughs and adjacent Home Counties, using Porotherm thin-mortar construction technology and serving private buyers plus housing-association partners.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611), Land Subdivision (2372)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential property development
• New home construction
• Housing association partnerships
• Land acquisition services
• Eco-friendly home building

Headquarters

HQ city

Northwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. New Home Sales: Direct sale of newly built residential properties including apartments, town houses, and family homes to private buyers. Properties sold at various price points from £275,000 to over £1,150,000 depending on size and location.
2. Land Purchase: Company purchases land with or without planning permission, then develops residential properties. Markets land buying services to landowners offering quick purchasing decisions and cash availability.
3. Housing Association Projects: Land and build packages delivered for housing associations including Octavia Housing and Home Group. Provides regeneration schemes with affordable housing units alongside private sale properties.
4. Help to Buy Equity Loans: Participates in Government Help to Buy scheme where buyers provide 5% deposit, Government provides up to 40% equity loan, and remaining 55% is mortgage financed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Clearview Homes builds and sells new residential properties — apartments, town houses, and family homes — across North and West London Boroughs and the Home Counties, with price points ranging from £275,000 to over £1,150,000. The company also purchases land for development and partners with housing associations to deliver affordable housing regeneration schemes. All homes are built using eco-friendly construction methods including Porotherm Cellular Clay Block Thin Mortar Technology and come with a 10-year NHBC or Premier Guarantee warranty.

Product overview

Clearview Homes is a multi award-winning residential house builder and developer offering new homes across North and West London Boroughs and the Home Counties (Berks, Beds, Bucks, Middlesex, and Herts). The company's core offering consists of residential property development including luxury town houses, apartments, and affordable housing units. They operate through three main service lines: developing new homes for sale, purchasing land for development, and partnering with housing associations to deliver regeneration projects. Recent developments include Belmont Lodge (luxury town houses in Bushey), Breaburn Court (apartments in Harrow), Kenton Lane Farm (family homes in Harrow), and Signal Walk (homes in Marlow). The company participates in government schemes including Help to Buy London and offers warranties through NHBC or Premier Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• New Homes (Residential Development) Construction and sale of new build residential properties including apartments, town houses, and family homes across North and West London Boroughs and the Home Counties. Price points range from £275,000 to over £1,150,000 depending on size and location. Targeted at individual buyers including first-time buyers, families upgrading, and investors.
• Land Purchase Services Acquisition of land for residential development. Clearview Homes offers quick purchasing decisions and substantial cash availability to landowners in North West London and the Home Counties. Considers all sites with or without existing planning permission.
• Housing Association Partnerships Land and build partnership packages delivered to housing associations for affordable housing regeneration schemes. Includes joint development with social landlords such as Home Group and Octavia Housing, providing quality affordable housing units alongside private sale properties in regeneration areas.

Quantifiable outcome

• 85% of West Drayton Waterside first phase sold from plan by first afternoon of launch
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and major.

• Home Group Housing AssociationcoreStrategic or Co-development PartnerLand and build partnership for affordable housing regeneration schemes. Delivered Upton Road Watford (27 apartments), Little Northolt South Harrow (50 eco-friendly homes), The Paddocks Hayes (14 homes). Home Group acquires completed schemes from Clearview for affordable housing provision.
• Octavia Housing AssociationcoreStrategic or Co-development PartnerJoint development partnership for housing regeneration projects. Worked together in development process with each lending extensive expertise to deliver quality housing development at Harrowdene Wembley.
• Assael ArchitectsmajorStrategic or Co-development PartnerWest London-based architectural partnership. Collaborated on multiple regeneration schemes including Little Northolt and West Drayton Waterside. Created designs that meet housing association standards and satisfy local planning requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Notting Hill Genesis: Major London housing association and developer delivering affordable housing. A buyer-and-counterparty rather than a direct competitor; comparable to Clearview's housing association partners (Home Group, Octavia) and indicative of the public-sector demand Clearview serves.

Direct peers

• Weston Homes: Mid-sized UK residential developer focused on the South East and Home Counties, building apartments and family homes with a similar specification-led, regeneration-oriented profile. Closely comparable scale and product mix to Clearview.
• Shanly Homes: Privately-owned UK homebuilder operating in the South East of England and Home Counties with similar portfolio size and emphasis on medium-density residential schemes. Comparable in owner-operator structure and build quality positioning.
• Telford Homes: UK residential developer focused on Greater London mid-market apartments and homes, delivering hundreds of units annually to public and private buyers. Comparable to Clearview in geographic focus, product mix, and customer reliance on housing association partners.

Broad incumbents

• Bellway: National UK homebuilder covering London commuter belt and Southern England with similar product mix of family homes and apartments. Larger scale but competitive in overlapping geographies.
• Redrow: UK premium homebuilder with a London division focused on apartments and family homes. Comparable in luxury specification positioning and southern England geographic focus.
• Crest Nicholson: UK residential homebuilder with a focus on Southern England including London commuter belt. Larger than Clearview, but operates in overlapping geographies with similar product mix of apartments and family homes.
• Berkeley Group: Large UK homebuilder specialising in London and South East residential developments. While much larger than Clearview, it competes directly for London land and shares the apartment-led regeneration strategy.
• Barratt Homes (London): Major UK homebuilder with significant London presence building apartments and family homes across Outer London boroughs. Competes for land and buyers in the same submarkets as Clearview.
• Taylor Wimpey: UK national homebuilder with significant operations in London and the Home Counties. Overlaps with Clearview on site acquisition competition and outer-London family housing supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clearview-homes-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearview Homes